European Invasion

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Over  the  past  few  years  Black  Friday  mayhem  has  spread  to  Europe.  

The  “Superbowl  of  Shopping”  kicks  off  on  November  28  aEer  the  American  Thanksgiving  holiday,  and  marks  the  start  of  the  Christmas  shopping  season.    

IniJally  introduced  to  Europe  by  US  retailers  like  Amazon  and  Apple,    The  cult  of  Black  Friday  has  spread  to  UK  retailers  such  as  Argos,  John  Lewis,  Boots  and  Currys.  

It  has  rapidly  become  a  retail  boom  with  forecasts  that  this  year's  Black  Friday  will  be  the  biggest  day  ever  for  online  sales  in  the  UK.  

Reuters  has  esJmated  that  Britons  will  spend  £580m  ($810m)  on  the  day  It  is  a  rare  example  where  Brick-­‐and-­‐mortar  retails  have  benefi\ed  from  an  ecommerce  driven  

event.  

Forrester  predicts  consumers  in  the  UK  will  spend  €12.6bn  online  between  November  and  December.  Black  Fridays  growing  influence  will  account  for  one  quarter  of  all  online  retail  sales  

in  2014  in  the  UK.  

€12.6bn

25%

European  online  retail  sales  will  grow  11%  per  year  to  reach  $248  billion  by  2017  (Forrester)    

The  UK  is  Europe's  largest  online  spender,  followed  by  Germany,  France,  Spain,  Italy,  the  Netherlands,  and  Sweden.  

European  retailers  are  upping  their  game  with  ancillary  services  like  click-­‐and-­‐collect  to  address  the  drop-­‐off  that  previously  occurred  at  delivery  cutoff  Jmes.  

Barclays  has  found  that  65%  of  UK  retailers  now  plan  Black  Friday  sales  events.  

65%

Contrary  to  slumping  sales  trends  Barclays  revealed  that  35%  of  retailers  expected  tablets  to  be  the  big  seller  in  Christmas  2014,  well  ahead  of  Smartphone's  at  19%.    

Forrester  esJmates  a  €35bn  total  online  spend  in  Europe  for  November  and  December  

€35bn