bj feb 2012

bathroomF E B R U A R Y 2 0 1 2

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Shower SensationsClaygate invests in training

What to see at KBB2012

New ideas from Pelipal

Plus new ideas, new products and more

C1 - COVER FEB 12 2/2/12 10:31 am Page 3

AWA Bathrooms LimitedSales 08453 90 90 [email protected]

Atlas House Stratton Business Park Montgomery Way Biggleswade Bedfordshire SG18 8UBTelephone 08453 909090 Fax 08453 909091 Email [email protected]

REGISTER ON OUR NEW WEBSITE

www.awabathroomstoday.co.uk

DISPLAYS NOW AVAILABLEAsk your Area Sales Manager for more details

Visit our teamat KBB and view this

stunning collection

From 4th-7th March

Birmingham NECStand D92

Utopia - Display 80off v3a:NMBS advert - Utopia 27/1/12 15:41 Page 1

Please note: points of view expressed in articles by contributingwriters and in advertisements included in Bathroom Journal do notnecessarily represent those of the publishers. While every effort ismade to ensure the accuracy of information contained in BathroomJournal, no legal responsibility will be accepted by the publishers forincidents arising from use of information published. All rights,including moral and intellectual property rights, reserved.

COPYRIGHT: No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by anymeans without the prior written consent of the publishers.Copyright CPC Ltd, 2012.ISSN 1366-946X

Readers should note that a charge may have been made by thepublishers to cover the cost of reproducing some colour photographsin this publication.

origination: CPC Ltd printing: Swallowtail, Taverham Road, Norwich NR8 6RLpublished by: CPC Ltd, Napier House, 11 Surrey St, Lowestoft,Suffolk, NR32 1LJ, England

editor: Jan Orchardemail: [email protected] manager: Paul Brayemail: [email protected]: Stuart Sneddonemail: [email protected]: Jennifer Simsemail: [email protected]: 01502 517115Fax: 01502 517117

Primadonna by Pelipal® – bathroom furniturethat takes centre stage. Come and see us atKBB2012, Hall 20, Stand E100. www.pelipal.dewww.inhouseuk.net

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LORNA ON ...Lorna Fellowes of Triton looks at replacement electricshowers.

EDITOR’S CHOICE

WHAT TO SEE @ KBB2012News from the big show.

PELIPAL @ KBB2012

RAK @ KBB2012

NEW FROM SHADESLatest bathroom furniture products.

NEW LOOKS FROM MONTROSEStorage bath panels, new finishes and upcoming additions for2012.

IDEAL BATHROOMSA brand new promotion for 2012 and a look back at the 30th anniversary.

CLAYGATE INVESTS IN TRAININGClaygate has opened a brand new showroom and trainingcentre.

MADE IN BRITAINImpulse bucks the trend by making sanitaryware in the UK.

SHOWER FORECASTIs there still room for growth in showering?

ACCESS ALL AREASAccessible showering brings benefits for all ages. Matki has agreat selection of designs that combine good looks with easeof use.

THIS SPORTING LIFEMira is transforming its best selling Sport electric showerrange with a new generation of innovation packed products.

THE SOFT OPTIONWe’re all familiar with soft close on furniture and WC seats –but now Hüppe has extended the idea to shower enclosures.

BUSINESS NEWS

contents

01 - Contents 2/2/12 10:04 am Page 1

2 • BATHROOM JOURNAL FEBRUARY 2012

replacementshower solutions

The replacement marketcurrently accounts for

around 64 percent of the1.3 million electric

showers sold every year.These statistics coupled

with the “don’t move,improve” ethos recently

adopted by home ownerssignals that the market

will be even stronger in 2012, signalling a

great opportunity forbathroom retailers, says

Lorna Fellowes, MD Triton Showers.

When replacing an electric shower, adjustments to the existing connections and pipework

need to be considered as they could increase installation time and cause complications.

In addition, the footprint of the existing shower and the potential damage to existing

tiles and décor need to be taken into account. Due to the increase in demand for replacement

electric showers, customers are seeking showering solutions with the ability to solve any problems

that may be encountered and that reduce the need to refurbish the bathroom walls.

“In response to these new demands and to solve issues associated with replacement, Triton has

boosted its best selling T80 electric shower range with the introduction of the new T80Z Fast-Fit –

the ultimate replacement shower. The T80Z has the ability to solve almost every connection

problem for any replacement or new installation, ensures a speedy fit and a neat finish every time –

even when replacing competitor models – giving you confidence to offer the product as the

ultimate solution for any electric shower replacement.

“Electrical issues when replacing a shower can be tackled easily with Triton’s revolutionary new

Swing-Fit™ terminal block, which makes the T80Z Fast-Fit shower simple to wire regardless of cable

positioning. Installation flexibility is further extended by Triton’s unique 180o fully reversible Swivel-

Fit™ water inlet that provides more entry points than any other electric shower on the market.”

Available in popular Chrome and White in 7.5kW to 10.5kW models, the T80Z Fast-Fit will suit

any style and power requirements, plus an 8.5kW white Eco model will help the homeowner to cut

water usage. Recessed controls, power on illumination and a low water pressure indicator offer

added appeal for the end user, while the size and shape of the unit also means it can be positioned

neatly over existing holes, ensuring an attractive finish every time. The T80Z Fast-Fit is available with

a five year guarantee and is covered by Triton's rapid replenishment service if parts are ordered

before 5pm - for further information visit www.tritonshowers.co.uk

"

Triton T80Z Fast-Fit in Chrome.

Swing-Fit is uniquely available in T80Z Fast-Fit.

02 - Triton 1/2/12 4:52 pm Page 2

BATHROOM JOURNAL FEBRUARY 2012 • 3

Bathing beautyComplementing the soft curves and flowing lines of Galassia Meg 11

sanitaryware, this freestanding bath measures 1880mm long by 880mm wideand has rolled edges that curve upwards at each end for bather comfort, yet

provide easy access in the centre. The Meg 11 freestanding bath features acentral pop up waste and is a one piece construction in Pietraluce, a tough and

rigid compound of hydrated aluminium, titanium dioxide and polyester resin,which has a high gloss finish. It is easy to clean, stain resistant and non

flammable. The bath is available in high gloss black or white. 0113 239 4447

www.ceramicagalassia.it

Ideal Bathrooms has added back to wall and wall hungproducts to its Eternity range under the Essential by Idealbrand. This competitive collection has been very popularwith Ideal’s customers and includes classic, square andround basin styles with classic and square WC options. Therange has been designed so that all elements areinterchangeable. The Essential by Ideal collection alsoincludes baths, shower baths, bath screens, taps and mixers,towel warmers, mirrors, accessories and furniture. Productsare available on a next day delivery service. Customersupport includes SuperTrade special offers, the Big Book ofDisplays to simplify showroom display selection, consumerbrochures and the Create Your Ideal Bathroom showroomsales aid. 0800 634 2600www.idealbathrooms.com

Ideal Bathrooms now has a premiumbrand strategy to complement its strengthin the mid market. The luxury portfolio isspearheaded by top brands Villeroy &Boch and Bette. To meet the extrastockholding needed to serve this sector,Ideal Bathrooms has invested in anadditional 25,000 sq.ft warehouse. “Byadding really exclusive luxury bathroomsto our existing portfolio we are able tooffer our quality service to retailers in themost affluent areas of the country whohave previously not been able to obtain these ranges from us,” says Commercial Director Danielle Lillis.”At the same time we are giving other brand partners the opportunity to access those showrooms wherethey may have had little presence through us. Existing retail customers can now offer a wide range ofoptions to attract new customer potential by featuring products they could not previously acquire.”0800 634 2600www.idealbathrooms.com

SORRY……In our last issue we accidentally gave thewrong website address for VitrA. It should be www.vitra.co.uk

The recent hospital pseudomonas outbreak that caused the death ofthree babies in a Belfast hospital was eventually traced back to taps.Conscious of the way infections are transferred by touch PeglerYorkshire has developed taps made using Antimicrobial Copper forthe healthcare market. The taps carry the Antimicrobial Copper Cu+mark which signifies that the products are continuously capable ofkilling pathogenic microbes even between cleans. Pegler is the firstcompany in the Uk to launch a product of this type. The taps arefeatured in the new Hospital brochure available from Pegler. Thebrochure also features TMV products that deliver water at safetemperature and prevent the spread of legionella. 0844 243 4400www.pegleryorkshire.co.uk

editor's choice

BAL Rapidset Flexible is designed for total immersion areasand leaves tiles ready for grouting in just three hours. Itcan be used with ceramic, porcelain and natural stone

tiles, including travertine. It is suitable for both walls andfloors and can be used on a variety of surfaces including

flooring grade asphalt, concrete, existing unglazed tiling,overlaid timber (min 15mm deep), plaster and

plasterboard. It is available in 10 and 20kg sacks in whiteor grey and is easy to mix.

01782 591100www.bal-adhesives.co.uk

03-05 - Eds Choice 1/2/12 4:55 pm Page 1


The new SoftMood collection of ceramics and furniture from IdealStandard follows the trend towards organic and round shapes.

The ceramics were designed by Franco Bertoli and the rangeincludes hand wash basins, vanities, pedestal and semi pedestalbasins as well as semi countertop and vessel versions. There arethree WC options - close coupled, back to wall and wall hung,

along with a choice of floor standing and wall hung bidets. The furniture collection comes from the creative brains at

Artefakt. There are various models of basin, drawer and storageunits, all with push to open doors and drawers. Units are available

in four finishes including Walnut. To complement the furniture andceramics there is a comprehensive mirror and accessory range.

Options include LED lighting, mirrored cabinets with full storagecapacity. All mirrors (with the exception of the guest solution) have

an anti steam/fog system. Accessories are in frosted glass with achrome finish.

01482 346 461www.ideal-standard.co.uk

Minimalist Cube is the latest addition to themodular furniture collection from Ellis

Furniture. Cube is a 600mm single drawerunit with a chrome bracket that can be

configured in a variety of ways to maximisespace. The industrial chrome bracket creates

cutting edge style when combined withfinishes such as Ikon Gloss Black and Gloss

Olivewood and a composite worktop in IceStone. The Cube range can be made to

order in seven different styles and 17individual finishes. Clever storage solutions

and a wide range of handle choices plus co-ordinating worktops in wood, marble,

composite, glass and laminate mean Cubecan be designed to suit any bathroom.

01484 514212www.ellisfurniture.co.uk

Heart of oak…..Nova furniture by Miller from Sweden is made using seasonedoak from ecologically managed, sustainable plantations. Thistotally natural range uses no chemicals or glues – just a biofriendly waterproof clear lacquer and is craftsman made. 01844 264800www.millerbathrooms.co.uk

Mereway Bathrooms has added a Graphite Gloss door finish to its Infinity range.Graphite Gloss is available on the Adriatic slab door and there are matchingcabinets. The finish can be combined with any other colour in the Infinity rangeor with one of 11 carcase options. 0800 028 4466www.merewaybathrooms.co.uk

editor's choice

03-05 - Eds Choice 6/2/12 9:49 am Page 2

A touch of the Downton’sIt might be the Downton effect that has caused a surge of interest in period basins and stands –whatever the cause, Imperial Bathrooms is ready with an elegant new range for the Westminstercollection. Eos and Jet incorporate the Westminster 685mm slab basin. Eos has chrome legs andJet has chrome and wenge legs. Both are available with white or black basins and one, two orthree tap hole options. An eye catching decorative chrome front panel accentuates the detailingon the basin. 0870 6061623www.imperial-bathrooms.com

BAL White Star is the ideal ready mixed tile adhesive for internal walls. Ready to use, it is easy to apply and is non slip sobattens are not needed. It is available in 2.5,5 and 10 litre tubs and can be used for any indoor application. BAL White Staroffers a good bond strength with a variety of ceramic wall tiles and mosaics including natural coloured lighter stone.Although not recommended for porcelain, it does have the flexibility for use with backgrounds subject to limitedmovement or vibration. It can be used on plaster, plasterboard, cement/sand render, existing ceramic tiles, some paintedsurfaces, tile backer board and timber if the surface is prepared correctly. 01782 591100www.bal-adhesives.co.uk

New Delta and Swirl basins from HiB are made in mineral marble. Delta (40cm) and Swirl(50cm) are available wall hung with attractive chrome rails or fitted to storage. New Solodesigner furniture from HB is designed to work with the two basins. Both basins are finished in ahigh quality gel coat. 020 8441 0352www.hib.co.uk

A bold X design makes the Xciteradiator from Hudson Reed an eyecatching feature anywhere in thehome. It is available in high gloss

black, high gloss silver and anthracitefinishes and is 1775 mm high and

450mm wide. Towels can be hungbetween the vertical tubes. Heating

outputs are up to 2866 Btu/hr. 01282 418000

www.hudsonreed.com

editor's choice

BAL Microflex is the perfect grout forwalls where there is a risk that black

mould might form. The grout includesMicroban patented anti bacterial

technology, which inhibits the growthof potentially harmful bacteria. BAL

Microflex can be used on interior andexterior walls in dry and wet areas forjoints from 2-5mm wide. It is resistantto both water and frost and comes in

ebony, ivory and white.01782 591100

www.bal-adhesives.co.uk


03-05 - Eds Choice 1/2/12 4:55 pm Page 3


KBB2012

Although thinner on the bathroom side than previously, KBB2012 is still well worth a visit.

Companies that will be showing new products include Crosswater, Decotec, Eco

Bathrooms, Geberit, HiB, Kaldewei, Marmite AB, Miller from Sweden, Pelipal, Pegler

Yorkshire, Pura Bathrooms, Stonearth and Twyford.

In addition to product stands the show will also include inspiring new features to help you

to maximise business in the year ahead. A new area developed for 2012 is Contract Spaces –

The Specifiers Zone that will explore the future of this sector. A series of bathroom and kitchen

installations will be on display. Kaldewei is just one of the brands that will present its vision for

the future within this section.

The Heart of Relaxation presents the ultimate luxury bathroom experience and is not to be

missed if you are looking for upmarket ideas.

The latest trends and innovations from the industry will be discussed during the Design

Seminars. The session on Universal Access, presented by renowned designer Robin Levien and

on Global Local Bathroom Design by Marc Viardot, Head of Product Design at Laufen, will be

especially popular so book up early if you want to attend.

Above all, KBB Birmingham presents a unique opportunity to catch up and network with

friends and colleagues old and new. For daily show news and updates follow KBB Birmingham

on Twitter@kbbnews.

What to see and how toget tickets for the show.

NEED TO KNOWWhen is it? 4th-7th March, NEC

Birmingham.

Tickets? Register for free entry at

www.kbb.co.uk

Who will be there? See the full

exhibitor list at www.kbb.co.uk

Hotels? See www.booking.com for up

to date availability, often with no

upfront charges.

Special events? Special events at the

show include retail masterclasses, and

Contract Spaces examining

opportunities in the contract/developer

sector.kbb2012

Don’t miss the Geberit stand for ingenious plumbingsolutions.

Beautiful Porcel-Thin™ tiles fromRed Dot.

Stylish and elegant bathroom furnituresolutions can be seen at Pelipal.

Look out for clever design ideas from Eco Bathrooms.

06-09 - KBB 2/2/12 9:07 am Page 2

The Sourcekbb birmingham. 27 Years Youngand as Fresh as ever

organised by: In association with:

4-7Th march 2012NEC BIRMINGHAM WWW.KBB.Co.uK

kbb12Ad_A4.indd 1 19/10/2011 11:26


KBB2012

kbb2012 preview

Showerwall waterproof wall panelling is being relaunched with a major designupdate. At the show Showerwall will be partnered with the Essentials bathroomrange on a 90sq.m stand. There are nine new colours, boosting the total to 33

designs. The new colours respond to the ongoing fashion for natural stone effectsand metallics. New designs include Mocca Marble, Bianco Carrera, Mineral Oxide

and contemporary neutrals in Almond, Stone and Bianco featuring an innovative Shimmer texture thatgives the laminate a translucent wet look. There is also a major overhaul for the retailer merchandising

package with new photography, a lifestyle product brochure, swatches and display stand graphics.Showerwall panels come in a choice of sizes, are 100 percent waterproof, FSC certified and available

nationwide ex stock from distributors. 0845 604 7334

www.showerwall.co.uk

Aeon will be showing new stainless steel anddesigner radiators. One of the new designs is Tubo,a stainless steel towel rail that features pairs of chunky horizontal rails

with a large surface area. Tubo’s tube in tube construction means thatit has low water content and excellent energy efficiency. It is available

with a mirror or matt finish. 01908 271155

www.aeon.uk.com

RAK Ceramics will have alarge 112sq.m stand

which will feature thenew rimless WC range (see page 12 for

more details), bathroom collectionsincluding Opulence, Summit, Infinity,

Compact and Credenza, new tilecollections, porcelain slabs and fireclay

kitchen sinks. 01730 237850

www.rakceramics.co.uk

As always the HiBstand will bepacked with newproducts. These will include the latest aluminiumcabinets and illuminated and non illuminated mirrors.HiB will also be launching a range of fully compliantventilation for the bathroom and some new concepts inLED lighting. Also new for the exhibition is Solofurniture for smaller spaces. 020 8441 0352www.hib.co.uk

Bushboard’s Nuance range includeswaterproof panels, work surfaces andupstands, bringing retailers the benefits of aextrusion free system that is 100 percent

waterproof. There is a choice of 33 laminates and five solidsurfaces in the Nuance range in a wide selection of decorsincluding granite, stone and marble effects, prints andneutrals. Nuance is easy to install thanks to prefabricatedcomponents that offer a choice of five panel and worktopsizes. Bushboard offers a postformed edge on its panels andthe BB moisture curing adhesive system offers a professionalfinish for joining. Nuance comes with a 15 year warranty andretailers can benefit from an extensive POS support package,display deals and free product and installation training. 01933 233 272www.bushboard.co.uk

SHOWERWALLHall 20

Stand B80

AEONHall 19

Stand G92

HIBHall 20

Stand D90

BUSHBOARDHall 18

Stand M90

RAK CERAMICSHall 20

Stand E95

06-09 - KBB 2/2/12 9:07 am Page 3


KBB2012

On show at Pegler Yorkshire will be two new additions to the Francis Peglerportfolio. Also on the stand will be a Plumbing Technology Area showingfittings and heating products. “This area will allow us to show visitors just

where our products sit within a water flow system,” says Marketing DirectorPhil Jackson. The new tap ranges will include Adorn, Stanza and an extension of

the Strata range.0844 243 4400

www.pegleryorkshire.co.uk

Visitors to the Bohle stand will be able to see a selection ofexciting products including new glass surface protection that isideal for shower enclosures. BriteGuard can be used on bothsmooth and textured glass – find out more at www.briteguard.com.

Bohle is well known for its fittings for shower enclosures. The popular Bilbao and Barcelonadesigns are just two of the hinges that will be on the stand alongside a selection of handles and knobs. 0161 342 1100

PEGLERYORKSHIRE

Hall 20Stand E10

BOHLEHall 20

Stand E36

kbb2012 preview

06-09 - KBB 2/2/12 9:08 am Page 4


Curvy fronts, soft close and a stunning high glossfinish make wall hung Primadonna a glamorouschoice for a luxury bathroom. The shapedpolished chrome handles are the perfect partnerfor grained dark wood effect finishes.

KBB2012 Hall 20 Stand E100

Pelipal®, one ofEurope’s leading

bathroom furnituremanufacturers, is

attending KBB forthe first time.

Pelipal® offers well designed, high quality

German made furniture to suit all

bathrooms. The furniture is exclusively

available in the UK through InHouse. MD

Wayne Dance says that his company has

been working with Pelipal since the end of

2010, presenting the furniture to

independent bathroom showrooms. “KBB

provides us with a unique opportunity to

showcase Pelipal’s range of bathroom

furniture. We are also delighted to

announce the launch of Leonardo to the

UK market and Pelipal’s specially designed

range of back to wall furniture, which has

been designed specifically for the UK

market in consultation with our UK

retailers. We are delighted to be at KBB

with Pelipal and welcome all visitors to our

stand to see this fantastic furniture for

themselves. We believe it will be a great

exhibition for us all.”

Pelipal® bathroom furniture isavailable in the UK through

InHouse Inspired Room Design on01661 842304,

[email protected]

www.inhousecaribbean.com

Back to wall is important to UK bathroom retailers.Pelipal has developed this made to measure range

especially for the UK and has useful features such aseasy access to the cistern, integrated LED lighting andmirrors and an integrated toilet roll holder. The range

will be available in ten laminates from wood effectsthrough to colours.

New ranges such as Bani and Talea will be on show forthe first time. Talea, shown here, features integrated

LED lighting that softens the contemporary lines of thefurniture. Talea is a modern geometric range in high

gloss lacquer and offers many different options forcreative bathroom design.

Leonardo will make its UK debut at the show. Thisrange of high end furniture is available in threedifferent options. There is a cross grain decor in

walnut or grey; and glass fronts in Opti-white,anthracite, blue and white as well as high gloss

doors in white and anthracite. Right at the top ofthe range are glass doors with a horizontal line.

Basins are available in mineral marble and glass inOpti-white or Black.

pelipal @ kbb2012

10 - Pelipal 2/2/12 9:20 am Page 2


KBB2012 Hall 20 Stand E95

The RAK Rimless range will be featuredon the stand. Part of the Compact

bathroom selection, rimless includes sixWCs, which feature a small footprint,contemporary styling and a rimless design.On flushing, water is fired from threeseparate jets, ensuring that the wholesurface of the pan is flushed both verticallyand horizontally. As there is no rim wheregerms can collect, the need to directcleaning products under hidden channels iseliminated, improving hygiene levels. Inaddition to standard format pans, rimless isavailable in three extended projections forwheelchair users, in back to wall, closecoupled and wall hung designs.

Additional product features includecomfort height levels, compliance with theDepartment of Health’s HTM64 Standardand a new eco friendly revised trap designand modified Geberit cistern fitting that willfeature on RAK WCs. This reduces flushingvolume by 33.5 percent to 4/2.5 litres. Allmodels throughout the range have a softclose wrap over seat or for specific HTM64applications, a heavyweight seat. Compactclose coupled hands free options are alsoavailable that feature Cistermiser sensorcontrolled water management systems, aswell as models with hidden cisterns andsupport mechanisms.

Established in 1991, RAK Ceramics isthe world’s largest manufacturer of ceramicand porcelain tiles. Its range also includesceramic sinks, sanitaryware, brassware andacrylic baths with products currentlyexported to more than 150 countries. 01730 [email protected]

rak @ kbb2012RAK Ceramics will be showing a series of innovations atKBB2012 including the rimless WC range and four newtile ranges.

Lounge porcelain slabs and floor tileswill be on show. Lounge Listellos is anew series of glass and porcelaindecorative borders.

Visitors will be able to see how RAK’sporcelain slabs can be used forworktops, bath and basin surroundsand wall cappings. A model staircaseclad in porcelain will demonstratethe durability of the material.

All main product range roomsetswill be sited around a central

hospitality area. Bathroomcollections on display will include

Series 600, Metropolitan,Opulence (shown here), Infinity,

Summit, Credenza and theCompact range, as well as RJA

bathroom collections.

Elegant White Smoke is one of four new tileranges that can be seen on the 112sq.mstand. Also on show will be the Classic Series,an on trend concrete look and Earthstone.

12 - RAK 2/2/12 9:24 am Page 2


Shades Bathroomshas introduced aselection of new

products for 2012.

Solid timber is enjoying a revival in the bathroomfurniture market. Rovigo is a Shaker style 22mm

oak door designed to sit on the Lissa oak cabinet.The furniture is made using glue and dowel

construction and has 15mm solid backs. Therange includes a good selection of unit sizes and

Shades has now introduced a new range ofaffordable solid surfaces and handles to add a

touch of luxury.

Left: Inspired by European bathrooms, wall hung Lonigo furniture is finished in whitegloss and is available with slab or curved handleless doors. Cabinet choices include GlossWhite.

new from shades

TOP TRENDS● Curves will start to appear in bathrooms as well as in kitchens.● Neutral tones will be key as customers seek style that will not date. Lookout for white, cream and Mussel.● A combination of complementary unit types and colours is predicted tobe big with natural woods and gloss white a winning choice for thebathroom.● Modular furniture is the on trend solution for contemporary and smallerbathrooms.

01937 842394

www.moores.co.uk

Right: Torino in Driftwood has horizontal styling and stunning textureddoors, and is available with a matching cabinet. This range is the perfect

choice for a consumer who wants a light contemporary look in a wood effect

Left: The Aspen bathroom range has versatile flat-fronted high-gloss doors offering flexibility andcomplete design freedom. High gloss finishes available are White, Ivory and Black with cabinetoptions in Matt White, Gloss White and Driftwood.

13 - Shades 2/2/12 9:29 am Page 1


Moving into new product areas means that Montrose can provide dealers with one of

the most comprehensive bathroom furniture ranges available. Managing Director

David Marchant says that the Montrose range offers an opportunity to secure new

business: “New products create interest and excitement for the end consumer, the dealer and

ourselves. New displays are an important progression in any quality showroom. They quickly

become a focal point, consumers love to see new items and sales staff love having something

fresh and new to show them. While it is tempting to cut investment in this area in these difficult

trading times, this caution must be balanced with the need to stimulate potential interest and

ultimately sales.”

Montrose are really excited about the potential for dealers in the new product launches.

Curved units change the dynamics of a room, the textured finish provides a touch sensation and

the new gloss finishes keep the range fresh. All of the new products are shown in a brand new

brochure and give dealers a fantastic start to 2012. There’s more to come this year from

Montrose, giving dealers even more opportunities.

For more information or to become a Montrose dealer, call 01268 476800, or

visit their website at www.montrosefurniture.co.uk

Curves and new finishes are just some of the latestproduct introductions from Montrose.

COMING UP IN 2012Last year saw many new introductions

from Montrose Furniture with

developments in the product portfolio

including Gelcast basin and unit ranges,

a new brochure, new finishes and

more.

New additions for 2012 provide

retailers with an even broader product

offer and include:

● New finishes – Argento Beech,

Scandinavian Fir, textured Hi Gloss

Anthracite, Hi Gloss Blue Sky and Hi

Gloss Wenge.

● New curved units – D Line, S Line

and base and wall end units.

● New storage bath panels for

standard and offset baths.

● New Neostone solid surface

worktops in Copper, Galaxy Honey, Ice

and Lava finishes.

● New LED lighting – Arezzo, Deva,

Grace, Rimini and two plinth lighting

sets.

● New additions in Dupont Corian,

Gelcast basin unit, modular space and

full depth, fitted furniture and new

handle ranges.

New S Line curved units addshape and interest to anybathroom design.

Far left & centre: The 1700 storage bathpanel, open and closed.

Left: The Gelcast basin and units in HiGloss Anthracite.

new looks from montrose

14 - Montrose 2/2/12 9:37 am Page 2

inspirat ional bathroom furniture

b a t h r o o m f u r n i t u r e i s o u r b u s i n e s s

MONTROSE FURNITURE LTD:Head Office & Factory, Paycocke Road, Basildon, Essex SS14 3NW

Tel: 01268 476800 Fax: 01268 476808

[email protected]

Montrose BJ Jan12:Layout 1 19/1/12 09:53 Page 1


Ideal Bathrooms are launching a new high impact campaign, which

will run throughout 2012. Following on from the huge success of

their 30th anniversary celebrations in 2011, the new promotion is

run along similar lines. Entitled ‘An Ideal World,’ the campaign

endorses the global status of Ideal Bathrooms brand portfolio and

gives customers the chance to win some highly desirable prizes.

Monthly VIP prizes sponsored by key suppliers include tickets for

some fantastic sporting events and imaginative, luxury holiday

weekends to locations appropriate to suppliers’ locations around the

world. In addition instant win scratch cards, which feature a variety of

prizes, will be delivered with every order of that month’s featured

supplier’s products.

‘An Ideal World’ develops the proven format of last year’s highly

successful 30th anniversary celebrations which were instrumental in

maintaining Ideal Bathrooms position as the number one national

bathroom distributor in the UK. A key feature of the campaign is to

raise at least £20,000 for the company’s 2012 charity – Barnardo’s –

with 25p donated by Ideal Bathrooms for every delivery made of the

sponsor of the month’s products, together with proceeds from a host

of other charity activities organised by Ideal Bathrooms staff.

The new campaign promotes the heritage, product excellence

and global nature of Ideal Bathrooms key supplier partners alongside

the importance of distribution in bringing customers the best

products from around the world. In particular it will highlight Ideal

Bathrooms strengths in distribution and their next day delivery

service, together with its commitment to excellence of customer

service.

Full details will be circulated to all Ideal Bathrooms customers in

the form of ‘An Ideal World’ 2012 wall calendar and/or a desk version

and planner. It is an amazing campaign which will attract the interests

of bathroom retailers throughout the country and will further

reinforce Ideal Bathrooms leading position in bathroom distribution

and will undoubtedly give its customers plenty to look forward to

during 2012.

0800 634 2600

www.anidealworld.info

News of 'An Ideal World', anexciting new campaign for 2012.

an ideal world

Special events will be running throughout theyear with some really fabulous prizes on offer.

16-17 - Ideal Baths 2/2/12 9:47 am Page 2

"What a year it has been for us," says Ideal Bathrooms

Managing Director John Bagshaw. "We feel that our

celebrations have strengthened relationships with our

customers the length and breadth of the nation. It has also

further developed our rapport with our supplier partners who have so enthusiastically supported

and sponsored our anniversary promotion and, at the same time, highlighted their own brands

with the retail sector. So far during the year we have generated a fantastic £40,000 towards our

charity for 2011 'Help the Hospices' and the contributions are still coming in. There’s still time

for anyone who feels they would like to help such a worthwhile cause; if you would like to

donate you can go online to www.justgiving.com/Ideal-Bathrooms or you can send in a cheque

to our Head Office in Milton Keynes.

"Ideal Bathrooms would like to say a huge thank you to all our customers and suppliers for

their superb support throughout the year which has been fundamental in helping Ideal

Bathrooms grow its market share despite the difficult trading conditions."

The head office in Milton Keynes.

Established in 1981, Ideal Bathrooms is

now the UK’s leading specialist

distributor of bathroom products. The

business is focused on delivering a fast,

efficient and reliable service to retailers

and plumbers’ merchants.


ALL ABOUT IDEAL

BATHROOMS

Above: Ideal Bathrooms present the £40,000 cheque to Help the Hospices.

Ideal Bathroomscelebrated itsmilestone 30th yearand raised £40,000 forHelp the Hospices.

Our fabulous 30th

16-17 - Ideal Baths 2/2/12 9:48 am Page 3


claygate invests in

Times may well betough but distributor

Claygate is determinedto buck the trend witha brand new £100,000

training facility andfuture plans for

warehouse expansion.

Joint Managing Directors Andrew and Mel Streek cutthe ribbon for the official opening of the new trainingfacility. “This new facility will benefit our customers by

having a sharper liaison with our sales team andhopefully we will benefit from increased sales,” says

Andrew Streek. Joint MD Mel Streek feels that thefacility will also be a big help to the customer services

team: “If a customer contacts us saying that they havea problem with a product, our customer services teamcan now go over to the training room and have a look

at the product. They can now see what the customer isreferring to and understand what the problem is.” TheTraining Room will host bi-monthly courses to refresh

sales and customer service teams and customers.Merchant Trade customers can visit by appointment.

Andrew Streek takes a closer look at Elation furniture. Other brands available from Claygateinclude VitrA, Hudson Reed/Ultra, Roca, Aqualux, Cavalier, Lecico, Kaldewei and many

more. Representatives visit regularly to ensure that staff are up to date on new productsand range changes. Claygate stocks over 4,500 lines from 50 manufacturers and has a fleet

of 30 vehicles, all with mobile phones and tracking technology. The company delivers toSouthern England on a next day service and the West Country on a two day basis.

The sanitaryware and showering area is one of the largest sections of the Training Room. Having somany products on display means that staff can extend their product knowledge and offer betterservice to customers.

18-19 - Claygate 2/2/12 9:54 am Page 2


training

Staff drink a toast to the new facility. The Training Room is agreat benefit to warehouse staff as it gives them a chance to seewhat products look like out of the packaging. Planningpermission has been granted to extend the warehouse, which willallow Claygate to hold more products and brands.

The entrance to the Training Room. Inside visitors and staff can take acloser look at over 100 different products.

Hudson Reed products are displayed in depth. This isthe Quadro Value and Infinity kit.

More information:01622 833633

www.claygate.co.uk

18-19 - Claygate 2/2/12 9:54 am Page 3


Products from Impulse Bathrooms first appeared on the UK market

around 16 years ago and ever since has had to contend with the

misconception that its Chinese manufacturing base automatically

meant that the goods were of lower quality. “Nothing has been further

from the truth as the company has always been managed by expatriate

managers in a British management style and structure and made its

products to British Standards – even having UK based CICS carry out

the annual ISO9001:2008 Quality Assurance reviews for ISO

accreditation,” says Gary Hawkins, Impulse Bathrooms General Manager

in the UK.

In a major development for the British bathroom industry, this is all

changing and Impulse Bathrooms ceramic products will be

manufactured in Britain. Reversing the recent trend of industry to shut

the doors on UK manufacture and move production to the Far East ,

Impulse Bathrooms sister company Ours Sanitary Ware recently

acquired the long established former Ideal Standard works in

Middlewich – including the ceramic plant and equipment.

Bathroom group Managing Director Jan Klomp explains the

rationale behind the acquisition of the UK facilities. “Local for local is the

principle,” he says. “The UK factory will be making all Impulse

Bathrooms products in a matter of weeks. We will also be producing at

Middlewich to meet the needs for our products from Europe and

America. The Chinese factory will continue but will supply the local

market in China, Australia and the Pacific rim. We have conducted in-

depth analyses of production, transport and fuel costs and proved

beyond any doubt that Middlewich manufacture for the UK is equally

economical. There is no cost benefit anymore in producing and

shipping from far distant countries. The Middlewich plant certainly has

the ability and experience to produce the more difficult designs which

we will be developing to meet new style requirements for the UK

consumer.”

Since this acquisition, Ours Sanitary Ware has recruited a

considerable number of the previous management team and many of

the highly skilled casters and ceramics operatives. In addition, other

skilled labour has become available as a result of the cessation of

production at Twyfords Alsager site.

Names the industry knows well and respects have joined the

Ours team including stalwarts Brian Standbridge, David Leadley and

Brian Keeley.

For Impulse Bathrooms this means easier communications, speedier

deliveries, greater flexibility and rapid response. “Stockholding has been

built up in the UK in order to try to ensure a seamless changeover. Trials

of the majority of Impulse Bathrooms products have been completed

and have gone completely to plan and the remainder are ongoing,”

adds Gary Hawkins. “We are very confident of a smooth transition

which customers simply will not feel. What we can also be equally

certain about is that our customer service ethos will be maintained and

even improved as we now have the support of a locally based

manufacturing and service operation – well proven for its quality and

attentiveness.”

0121 328 6824

www.impulsebathrooms.com

made in britain

Ours Sanitary Warewill soon be

manufacturingceramic products

in the UK.

David Leadley and Brian Standridge have joined OursSanitary Ware in Middlewich.

The Zeto suite will be made in Middlewich.

20 - Impulse 2/2/12 10:08 am Page 2


showers forecastAround 86 percent ofBritish homes have ashower of some sortso is there still roomfor growth?

Legacy is a new affordably priced collection from Showerlux. 02476 639400www.showerlux.co.uk

The Sculptures corner panel with concealed profile is designed so that theprofile is completely recessed into the wall and only the glass is visible – so it

seems to float. There is also a slimline exposed version of this profile. Bothversions of the wetroom panel are made using 10mm toughened safety glass

and are 1950mm high. Widths available are 800, 900, 1000 and 1200mm. 01325 311318

www.roman-showers.com

According to the latest report from AMA, the total market for shower equipment is valued

at £438 million at manufacturers selling prices in 2011. This represents a moderate

increase when compared to the market size in 2010 and reflects the continuing fragility

of the UK economy. Forecasts indicate that the UK shower equipment market will return to

modest growth in 2012-13 as consumer confidence and housebuilding levels gradually improve

– although this does depend on the situation in Europe and on employment figures here in the

UK. By 2015, the overall market value is forecast to be £500 million at MSP, which would

represent an increase of around 14 percent compared to the estimated market size in 2011.

Despite the recent economic downturn, many sectors of the market are demonstrating

product innovation, reflecting new development opportunities from the increasing impact of

water and energy efficiency legislation.

Showering in the UK is approaching market saturation as around 86 percent of all UK

households now have some sort of shower installation. As this market matures, there are greater

levels of replacement purchases with many products designed specifically for retrofit purposes.

Product developments and improvements have focused on quality and design with a trend

towards higher value products and contemporary, minimalist styles. Consumers are trading up,

seeing a separate enclosure as more desirable than a shower over the bath and are more aware

of products such as walk in showers and wetrooms.

Shower controls account for the greatest proportion of the market with 45 percent of the

overall shower equipment market. Enclosures, screens and trays have grown their share of the

market in recent years and now account for only a fraction less than the shower controls sector

at 44 percent. Shower accessories account for the remaining 11 percent.

Many shower products are now designed specifically for retrofit purposes – there has been

21-25 - Showers 2/2/12 10:13 am Page 1


big interest in enclosures with the same size footprint as a bath from older consumers. Sales of

replacement shower accessories such as hoses and handsets are also increasing year on year.

With the UK economic downturn, shower products installed in new housing has declined

significantly in the last two to three years. This has particularly impacted on mixer control sales.

With the downturn in the housing market, householders have been seen to ‘improve don’t

move’. Rather than going to the expense of extending their property, they are making the best

use of existing space and are undertaking improvements such as minimalist bathroom

refurbishments and the replacement of baths with wetroom areas.

The downturn in the UK economy has led to an increasing number of lower priced ‘entry

level’ showers such as utility or contract mixers. Electric showers have also gained share during

the downturn as they are perceived as relatively cheap to run and install as stored hot water is

not required.

The number of showers installed in new houses will start to increase with some recovery in

private housing starts evident as the UK economy stabilises. However, key factors such as

mortgage availability and high deposit requirements are likely to continue to impact on the rate

of recovery in the short term. Housing starts in the public sector are expected to decline as

spending cuts and the removal of regional housebuilding targets impacts on social housing

construction levels.

According to AMA the shower equipment market will continue to fragment and the

number of own label products is likely to increase. Cheaper products sourced from abroad will

continue to put pressure on prices. Manufacturers will need to increase brand recognition and

create greater product differential by investing in more distinctive ‘added value’ designs.

Manufacturers are reacting to the market in two ways – either by going upmarket where

there is still money or by introducing what the fashion trade calls a diffusion range – a big name

showersforecast

Right: The best selling Axor Starckshower collection has been extended

to offer haute couture solutions forsmaller bathrooms. A square

overhead shower that measures just24 by 24cm is now available in threeversions and there is a multi functionspout that can be used as a bath filler

or as a massage jet for the shower. 01372 465655

www.hansgrohe.co.uk

Above & left: New lightweight composite trays from Lakes Bathrooms are a high volume,low cost alternative to traditional stone resin. The trays have a pattern of strength formingribs that criss cross the underside, which is hollow to reduce weight. "SMC manufacturingis a superb process for highly repeatable, high volume products that is ideal for thebathroom market and for shower trays in particular," says MD Robin Craddock. The newSMC trays are all low profile and come with an easy plumb kit for raised installations. Thereis a choice of 12 sizes with prices starting at just £82 plus VAT for the 762mm squaremodel.01684 853870www.lakesbathrooms.co.uk

21-25 - Showers 2/2/12 10:13 am Page 2


LOOK FOR THE LABELHere in the UK installers face the difficulty of dealing

with many different water systems, thanks to our

inheritance of traditional low pressure combined

with the growing number of unvented and combi

boiler systems. It all makes choosing the right

shower a minefield as what suits one system will not

always perform satisfactorily on another. A hand

shower developed for low pressure can use a lot of

water at high pressure while one developed for high

pressure may not work correctly at low pressure.

Croydex recognised this during the

development of many of its latest hand showers and decided to

introduce products that perform well at both high and low pressures. In

addition the company has also developed products that can reduce

water consumption by up to 50 percent but still offer good

performance. Several Croydex hand sets are included in the BMA Water

Efficient Product Labelling Scheme.

The BMA scheme provides easy access to a database of water and

energy saving bathroom products. Seven Croydex shower handsets are

included in it. Each of the handsets included in the database features the

Croydex Eco function, a simple to fit device that is inserted into the

handset or showerhead during installation and can be removed as

required. It can be used in conjunction with most systems, including

electric showers. Croydex handsets included in the Water Efficient

Product Labelling Scheme include the Contour Maxi Single and Four

Function, Profile Maxi Three and Four Function, Profile Medio Four

Function, Solo Single Function and Tech Three Function.

Croydex Product Director Peter Pegden says that manufacturers

must do their best to make sure products are available to fulfil the latest

sustainability and water saving requirements. “To have the official

approval of the WELP scheme on so many of our showering products is

testament to the hard work we have put in at Croydex to ensure our

products are as water efficient as possible without reducing the

showering sensation.”

01264 365881

www.croydex.com

brand at a lower price. Showerlux has done this with the Legacy range – as MD Bob Bowler

explains: “Moving forwards, the plan is to introduce a series of new products that are set to

invigorate the company’s market leading range of shower enclosures and excite the market. The

Legacy range gives our customers a high quality product at a more competitive price.”

Available in styles and sizes to suit every bathroom, Legacy includes quadrants and offsets,

pivot doors, wide access bi fold and slider doors, 8mm glass wetroom panels and bath screens.

Products are easy to install and maintain. External installation means that there is no need to

step on the tray when fitting the enclosure. Click out lower wheels with stainless steel bearings

make cleaning easy. The range is made using 6mm toughened glass and all products feature

GlassShield and have a ten year guarantee.

Wet room panels that can be installed either straight to the floor or used with a tray have

been popular at the top end of the market – as Julian Pearson, Commercial Director at Roman

confirms. “Minimalism is important at the top end of the market. Many of our customers want

products where only the glass is visible and the metal profiles have been completely eliminated

but installing a sheet of glass with no profiles is just not an option in many properties because

the walls need to be perfectly vertical. That is why we have engineered a new profile that can be

recessed into the wall so it appears that there is no framing. It was important for us to offer

something as near frameless as possible for when all that is required is a quick retro fit so to suit

this the exposed version of the profile was created."

Easy installation has been a driver for the shower market in the UK. By far the biggest reason

for call backs is poor installation so manufacturers have gone out of their way to make fitting as

easy and as foolproof as possible and are also offering training courses. Wet floors can be

particularly tricky – if this is your interest it is worth knowing that Impey offers a very good one

day training course that covers all aspects of installation.

Above: Manhattan offers a large selection of walk in wetrooms and wet room panels designed for easy fitting. This isthe 1700 by 800mm walk in which is an ideal bathreplacement product.01282 605000www.manhattanshowers.co.uk

Left: Aqata haslaunched a newframeless hingeddoor with an inlinepanel. The SpectraSP457 is the latestaddition to theSpectra Collectionand offers theperfect recesssolution. The1950mm highglass enclosure

comes in a choice of 1000, 1100 and 1200mm widths and thanks to theframeless construction, the door meets the inline panel in a continuous span of800mm toughened glass, giving a sleek, sophisticated look. The clean lines ofthe design are enhanced by polished chrome and cleverly concealed fixings fora seamless finish. The enclosure is fitter friendly and allows for 35mmadjustment for our of true walls. It is suitable for use with low level trays andfor wetroom applications. It can be ordered with options ClearShield glassprotection for easy cleaning. 01455 896500www.aqata.co.uk

Right: New fromAqata for 2012 isthe Spectra SP500Quintet design. It isavailable in 900 by900 and 1200 by900mm sizes andfeatures clear sealsbetween the glassand the hinges. Theslim wall profiles inpolished chromebenefit from fitterfriendly concealed fixings and adjustment for out of true walls. The enclosure issuitable for tray and wet room installation. Aqata offers a wide range ofthermostatic shower vales and shower enclosure accessories.01455 896500www.aqata.co.uk

21-25 - Showers 2/2/12 10:13 am Page 3


A modern enclosure does not always work in atraditional bathroom – here we have selectedsome products to complement classic schemes.

Below: The splendid freestanding Spittal all in oneshower and enclosure from Drummonds takes itsinspiration from a classic design of the 1920s and is re-engineered for today’s bathrooms, with 21st Centuryplumbing and thermostatic controls. Water sprays outfrom four rainbars hidden in the frame and from theoverhead rose. The tray is supplied primed ready topaint or can be supplied painted if wished. This showerneeds a maximum pressure of 3 bar to operateeffectively so a pump will probably be needed. 01428 609444www.drummonds-uk.com

Above: Shower enclosure specialists Aqata offer a full bespokeservice for awkward spaces and can also etch glass in a widechoice of standard designs or with a motif of the customer’schoice. Etching is charged per panel and price depends on thesize of the enclosure. Aqata also supplies a selection of showers .Adedicated technical team is available to assist with the initialdesign brief and then provide expert advice every step of theway. Aqata can also arrange for an experienced engineer to carryout an accurate survey at the customer’s home and help makekey decisions to ensure the best results. Price depends on theproject. 01455 896500www.aqata.co.uk

Above: Part of the classic Axor Carlton bathroomcollection from Hansgrohe inspired by the chic grandhotels of the 1920s this showerpipe has a 240mmoverhead rose and a hand shower with normal and softspray modes. Operated by a thermostatic valve, theCarlton showerpipe is available in chrome and chromeand gold. Price from around £1812 for chrome andgold shown. 01372 465 655www.hansgrohe.co.uk

Above: Designed to reflect the glories of the Belle Epoque, Axor’sMontreux collection includes this elegant shower pipe whichcombines a 240mm fixed overhead shower with a versatile handshower with normal and soft spray modes. Both are operated bya thermostatic valve. Available in chrome or a distinctive brushedor polished nickel finish. 01372 465 655www.hansgrohe.co.uk

period pieces

21-25 - Showers 2/2/12 10:13 am Page 4


Right: Inspired by a 19th centuryFrench original, La Cage from

Catchpole & Rye is made entirely frombrass pipe work. Standing at over 8

feet in height, it completely envelopesthe user in a cage of perforated pipingthat allows water to hit the body from

all sides.01233 840840

www.crye.co.uk

Above: This cleverly designed snail shaped walk in showerarea is finished in mixed Quarry Mosaics from BurlingtonStone with Broughton Moor wall and floor tiles. QuarryMosaics are 12mm thick and cost £540 per square metrewhile the Broughton Moor wall and floor tiles are £111 persquare metre, excluding delivery. 01229 889 661www.burlingtonstone.co.uk

Above: The Futori thermostatic shower from Aqualisacombines a classic 140cm drencher head with acontemporary wet stick hand shower. The drencher headswivels through 180 degrees. 01959 560010www.aqualisa.co.uk

Left: Choose from a 6, 8 or 12indeluge head and enjoy a vigorousdownpour from Mira’s Montpellierthermostatic shower. Montpellier alsoincludes a hand shower operated by adiverter on the valve.0844 571 0005www.mirashowers.co.uk

Below: The dual control Antique thermostatic showerfrom Samuel Heath features an overhead drencher anda hand shower. 0121 772 2303www.samuel-heath.com

period pieces

21-25 - Showers 2/2/12 10:14 am Page 5


access all are

The Boutique Walk-In is one ofMatki’s most popular enclosures.

The range is available in a variety ofsizes and installation types from

recess and corner to three sided.The shower control can be installedwherever it is most convenient. Thehigh quality low profile shower trayis made from thicker than average

acrylic with a Synthastone fill. It hasa silicone free groove that holds the

glass panels in place, offering aclean, maintenance free and secure

fit. The enclosures have minimalframing and 8 and 10mm glass,

giving a sense of light and space inthe bathroom.

Reaching into an enclosure to switch the shower oninevitably means being deluged by cold water – aproblem that has been overcome by Matki with thedual control system. Shown here with the Curved Walk-In, the dual control system allows the user to adjusttemperature and flow from both inside and outside theenclosure. Once the temperature is right, all the userhas to do is step in and enjoy the shower.

The new EauZone Plus Wet Room Panel with Traycombines the style and simplicity of a wet room panel

with the security of a low level tray. The panel acts as aneat divider between the shower and the main area of

the bathroom, keeping splashes contained whilemaintaining the easy accessibility associated with

wetrooms.

26-27 - Matki 2/2/12 10:36 am Page 2


reasBrassware is often overlooked when it comes to accessible showering solutions but the choice is an important one, especiallywhen it comes to ease of use and temperature safety. The most user friendly brassware is lever controlled as it is simple to useeven with wet hands. Matki offers a large selection of lever operated brassware including the modern Blade collection.

The Blade single lever basin filler is solid brass with a polished chrome finish. The flat lever design makes it easy to turn onand off. It has a 110mm projection and is 150mm high, so issuitable for most basins. The Elixir Blade brassware assemblycomes with a large deluge head, a water saving dual handshower and a rail. Lever controls make operation easy. Thehand shower has a special feature that allows water flow to bereduced to 11 litres per minute simply by turning the rose.

Accessible showering brings benefits for all ages.Matki has a great selection of designs that combinegood looks with ease of use.

Wet Room Panels can be fitted directlyto a tiled, drained floor giving totallylevel, barrier free access. Two panelscan be combined as shown here to

achieve the functionality of anenclosure. The panels prevent the restof the bathroom floor from becoming

wet and slippery – which can bedangerous if there is an elderly or

disabled person in the family – andmaintain a feeling of space and light.

Customers who don’t want to invest in a tiled, drained floor but still need low access willwelcome the Continental 30 tray. The tray is just 30mm high and is made from strong,durable, high quality injection acrylic. An antibacterial additive reduces the spread ofmould and bacteria. Trays are available in a large selection of sizes and colours.

More information:01454 322888

www.matki.co.uk

26-27 - Matki 2/2/12 10:37 am Page 3


Mira’s Sport electric shower range has

been a big success ever since it was

launched, accounting for one in

eight of all electric showers sold in the UK and

with total sales of over two million. Mira is

now building on that success with the launch

of a new generation of Sport electric showers.

There are four new products in the new

Sport collection. These are the entry level

Sport; Sport Thermostatic; Sport Multi-fit™

and Sport Max. All four new products have a

slimline design with quality chrome detailing

and new fittings such as a larger 110mm

shower head with unique spray patterns.

There is a choice of 7.5kW, 9.0kW, 9.8kW and

10.8kW power options.

Mira has an impressive research and

development budget, which is reflected in

brand new features, added to the Multi-fit™

and Max models. If there was ever a case for

saying an installer needs just one product on

the van, Multi-fit™ is it. Mira says that Multi-

fit™ can be used to retrofit more showers

than any other easy fit product on the market.

It reduces installation complexity and makes it

easier for customers to upgrade. The Sport

Multi-fit™ caters for electrical and water

connections from the left or right which can

be either rising, falling or rear feed. It has

adjustable fittings within a larger footprint

designed to cover screw holes from previous

installations, so is an ideal replacement for 99

percent of all electric showers from Mira itself

and many other suppliers.

The Sport Max has all the benefits

common to the rest of the range but also

includes Airboost™ technology. This increases

the size of water droplets to give the feeling

of a better and more powerful flow – without

actually using any more water. Airboost™

works by pumping air into the water – a

clever way to make water wetter without

using more.

All of the showers in the collection feature

this sporting life

Mira is transformingits best selling Sport

electric shower rangewith a new generation

of innovation packedproducts.

The Mira Sport thermostatic.

28-29 - Mira 2/2/12 10:47 am Page 2

new fittings, which enhance user perception

of performance. Research has shown that

shower users believe that performance comes

from the head so size and style are critical. All

products in the new range feature a 110mm

diameter spray face with spray effects that

include Rain, Rain+, Burst and Storm. To assist

the fitter there are variable screw fixing

centres that reduce fitting time by using

existing screw holes or matching grout lines.

Height adjustment is an easy one handed

operation controlled by a joystick.

This new generation of Sport electric

showers also features tried and tested Mira

Clearscale™, Sensi-Flo™ and Opti-Flo™

technologies. The Clearscale™ heating

element system can reduce limescale by

around 50 percent compared to ordinary

shower heaters. As limescale is a problem for

about 60 percent of UK homes, this is well

worth considering. Sensi-Flo™ provides

added user protection by preventing unsafe

hot water discharge in the event of a

significant loss of cold water pressure.

Opti-Flo™ is Mira’s patented flow control

technology. This provides best in class flow

performance all the year round, even on hot

summer days when some electric showers

have to run at a lower flow rate to achieve a

comfortable showering temperature. Phased

shutdown reduces limescale and enhances

safety while pressure stabilised temperature

control ensures predictable and consistent

showering time after time.

Mira is supporting stockists and installers

with an eye catching integrated marketing

campaign that represents a £1.75 million

investment in driving both the Sport product

and general brand awareness to the

customer.


The sprayhead delivers four invigorating effects.

Products have a sleek modern design andare very easy to use. This is the SportAirboost™.

The Sport with Multi-fit™ technology foreasy installation.

0844 571 5000www.mirashowers.co.uk

The Mira Sport Max featuresAirboost™ technology.

28-29 - Mira 2/2/12 10:47 am Page 3


Design Pure and Design Elegance sliding

door shower enclosures from Hüppe

are now available with soft close. Soft Close

is a new feature for shower enclosures and

demonstrates Hüppe’s commitment to

product development and innovation.

New ranges packed full of user friendly

design features provide options in both the

Pure and Elegance styles. Design Pure offers

straight lines for an ultra modern look and

feel while Design Elegance has more

rounded forms, combining a freeform

ambience with luxury. The range of

configurations includes corner entry, walk

ins, bath screens and quadrants and offers a

fantastic opportunity to create innovative

showering spaces.

New sliding door with soft close

configurations include two panel sliders in

widths from 900 to 1800mm as well as

three or four panel sliders in 1600, 1700

and 1800mm widths to offer luxury size

showering for larger homes and for bath

replacement installations. Corner entry and

sliding quadrant models are also included.

Design Pure and Elegance ranges are

now available from Cooper Callas.

For more information contact your

Hüppe or Cooper Callas representative

or email [email protected]

We’re all familiarwith soft close onfurniture and WC

seats – but nowHüppe has extended

the idea to showerenclosures.

Deisgn Pure sliders canbe used to create a

spacious showering area.Soft close on doors adds

a luxury touch.

Design Elegance has a softer look.

the soft option

30 - Huppe 2/2/12 10:50 am Page 2


business matters

New owner for B C Sanitan

B C Sanitan’s fortunes change again asownership moves into the hands of a new

company. Sanitan was part of the packagewhen Jacuzzi’s Newcastle-under-Lyme

ceramics factory was sold to Mark Prince andDave Tutton – ex MD and Marketing

Directors of Jacuzzi. The company will becalled Silverdale Bathrooms Ltd and willcontinue to be managed by the current

ceramic production team. Ceramic products have been made at

Silverdale for nearly 30 years. Jacuzzi productswill be manufactured under licence there.

Ceramic skills at the factory are very high andit is one of very few in Britain where hand

finishing is still carried out. Mark Prince saidhe was delighted that the future had been

secured for the factor: “Some of the potterswho have worked at this site for many years

have skills passed down from past generationsand long may it continue while there is amarket that requires these quality British

made products.”

Lakes Bathrooms has moved to larger premisesadjacent to the M5 in Tewkesbury. The new three acresite includes a showroom with the full range ofproducts on display. MD Robin Craddock said that thegreat success of the Coastline Collection brought theneed for more stockholding in order to keep to the24/48 hour delivery promise across the UK.

CONGRATULATIONS

Mereway celebrated 25 years in business with a specialkitchen shaped cake. The company, which also makesbathroom furniture, is looking forward to another 25successful years. Chairman and joint founder BobNorris thanked the staff for their hard work andcommitment.

Also celebratingwas AbodeBrassware, whichwas set up tenyears ago byDarren Holliday.

Abode has become known for its innovative approachand good quality. The company will be launching newproducts at KBB2012.

Ideal Bathrooms remains optimistic about the future –despite gloomy forecasts. “Those with the right

products at keen prices and with good service arecontinuing to bring in sales. Not every one has stoppedspending and many consumers are realising that moneyin the bank is actually losing money in real terms,“ says

Commercial Director Danielle Lillis. Customer supportfrom the external sales team is an important element in

business success for Ideal Bathrooms. The team iscurrently at its strongest ever with nine Area Sales

Managers covering the UK and Channel Islands.Now working alongside Sales Director Rob St

Barbe is Richard Taylor, Retail Sales Director. He is wellknown in the industry having been with Ideal Standard

for 23 years. He was responsible for overseeing therecently introduced Premium Brand strategy. His team

includes V&B specialists Ray Jones and Steve Foster.

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● Tuesday 22nd November marked the annual EuropeanHotel Design Awards at the Park Plaza Hotel, WestminsterBridge. Held on the eve of the prestigious 2011 Sleep Event,the black tie dinner was hosted by BBC Radio 2 presenterJeremy Vine and celebrated the very best in new hoteldesign from across Europe. Recognised by the judges fortheir creative excellence and commercial viability, two of thewinning projects - The Savoy Hotel and Four Seasons, ParkLane, London - both feature showers and bathroom fittingsfrom international bathroom brand Axor, the designer brandfrom Hansgrohe.

● With traditional bathrooms enjoying a quiet revolution,the team at Marflow Engineering Ltd have extended thetraditional St James Collection with the addition ofsanitaryware, including freestanding roll top baths and high-level toilet cisterns. Paul Dawes, Marflow's Sales Director, haspersonally presented the Collection to more than 90 topbathroom showrooms throughout the UK over the past fewmonths, with the help of a fully kitted out St JamesCollection show van.

● Triton has re-launched a national advertising campaign ontalkSPORT radio (1089/1053AM) as part of its on-goingTriton TI:ME initiative, which is aimed at installers andhighlights just how quick and easy its electric showers are toinstall. Based around two ‘louder than life’ advertisements,featuring the distinctive voice of well-known actor BrianBlessed, the unmistakeable commercials have been designedto resonate with Triton’s trade customer base in a light-hearted manner, whilst carrying the all-important “savingyou time, making you money” message. The latestadvertisements will be broadcast during the talkSPORTbreakfast show and drive-time slots, and are expected to beheard by some 5 million listeners throughout their duration.

● Aqata has redesigned and refurbished their factoryshowroom in Hinckley, Leicestershire showcasing its wideproduct portfolio including the latest 17 shower enclosurelaunches from 2011. Mirroring Aqata’s product ranges, theshowroom is organised into three key areas with Spectra,Minimalist and Exclusive Solutions collections. These arecomplemented by display boards showing the variousLinneal shower and thermostatic valve options, plus anattractive selection of high quality polished chromebathroom accessories and Aqata’s wide range of qualityshower trays. The showroom has been completed in time forthe popular schedule of professional training days. Tailoredto suit individual retailer requirements, dates can bearranged directly with Aqata’s Regional Sales Managers. Atypical training day starts with a company introduction andpresentation, followed by a factory tour. After lunch, theafternoon is given over to an in depth look around the newshowroom highlighting the unique product benefits andfeatures, concluding with a Q&A session or quiz.

Eurocare Showers has moved to new premises in Doncaster. “We took occupancy of the new site in autumn andhave gradually moved the manufacturing process in strategic stages so as not to cause disruption to our customers,“explains MD Mike Holborn. “The new premises mean that we will have even greater manufacturing capability as wesee increased demand for our own brand products. There will be a dedicated research and development area and anadditional space for in house products and installation training.”

Lakes Bathrooms has appointed KMT to be theexclusive distributor of its products in Eire. KMTsupplies Lakes in the ROI with Ian A Kernahanrepresenting Lakes in the north. Lakes Bathroomsproducts will be the only shower range stocked byKMT. KMT MD John Kent said that research into themarket had led his company to Lakes as a supplier ofvalue for money, well made, stylish products. KMT willoffer the Classic Collection, the 8mm CoastlineCollection and the Safety and Comfort range. A choiceof shower trays will also be available from KMT.

NEWSROUNDUP

● Shawn Buckle isBushboard’s newAccount Manager for theSouth. He was promotedto the position from hisrole as Business SupportCo-ordinator with theCustomer Service Team.He will be responsible forsales in the Midlands andSouth and will complement the role of Jason Neve, AccountManager for the Midlands and North.

business matters

Surface materials distributor IDS has opened a brandnew showroom in Norwich. The new showroomreplaces the old premises and is much larger. On showis the entire showcase of flooring, work surfaces,Showerwall panelling, solid surfacing, panel productsand laminates. Shown here, Branch Manager Lee Neavewith his sales team.

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bathroom journal published feb, apr, jun, aug, oct, dec.to make sure of your copy call 01502 517115, fax 01502 517117 or email [email protected]

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