Bizom IntroductionPresented by: Khetal Advisors

Bizom is a Mobile cloud work-flow automation platform

with more than 85 customers and 13000+ users

About Mobisy

Mobisy is a Bangalore based Mobile Solutions Enterprise

Has XX new customers on board since inception and XX in the last two years

It has Designed and developed mobile cloud solutions like Bizom, used for

Salesforce Automation

Mobisy has developed 35hawk – a brand visibility tracking tool

It invests heavily in R&D to create innovative and business enhancing apps

http://mobisy.com/ http://bizom.in/

Mobility Platform Focus - flexibility to extend & meet market demands

Mee

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solu

tion

req

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Traditional ERPsSAP(Sybase)Microsoft (Dynamics) etc.

MDAPs likeKony Solutions,Antenna,Adobe ..

Custom app development factories like Accenture, IBM, Infosys, Ivy

Bizom

Technological Ease of extending the solution or create new ones

Scalable Architecture + Configurable Business Logic = Quickly add new + Extend existing work flows through APIs

Use Case 1 : Sales Force Automation Applications

Use Case 2 : Vendor Management System

Use Case 3 : HR Automation System

Use Case 4 : Service Automation

Bizom

Sales Force

Automation

Solution (SFA)

Ancillary Workflo

ws

Distributor

Management

System (DMS)

Use Case 1 in Practice: Bizom – Salesforce Automation

95% of Head of Sales mentioned lack of accurate and timely actionable data as #1 road block for improving productivity of their sales team

Order Management

System (OMS)

Van Sales Automation

Attendance and Activities

Collateral Management

Lead Management User Claims Vendor (Bid)

Management 35hawk

Service Application

Retailer Application Gamification

Use Case 1 in Practice: Bizom – Applications

‘Mobile-first' approach gives competitive advantage to adapt to market changes faster

Ancillary workflows help organisations become data driven organisation faster

Bizom's platform allows adding workflows quickly

DMS allows Manufacturers to gain complete visibility of the Distributors’ activities

Use Case 1 in Practice: Bizom – Benefits

Innovation

Features like 35hawk

DMS on Tablet App

Bizom Manager Tablet App

Ease of Use

Designed for non tech savvy users

Fanatic Support

Efficient Post Sales Support

Cost

Low initial cost of trial (SaaS)

Benefits/Scale

Workflow level configurations

Easy to setup

Lesser time to market

Strengths of Bizom

Case 1 in Practice: Bizom – Benefits

* The Company has filed for patent for its Image Recognition Algorithm

Image Recognition Algorithm* – Measures Brand Visibility

Use Case 1 in Practice: Bizom – a leading automation solution in consumer goods in India

Number of new customers added

Sales team strength

Number of Partners

Growth Metrics

Q1 '13 Q2 '13 Q3 '13 Q4 '13 Q1 '14 Q2 '140

2000

4000

6000

8000

10000

12000

14000

16000No. of Users

Jan 2013 Apr 2013 July 2013 Oct 2013 Jan 2014 Apr 20140

2

4

6

8

10

12

Growing Customers and Users

13,000+ Use

rs

85 + Custo

mers

Number of Customers for Workflows

Reta

iler A

pp

licatio

n

Lead

Man

ag

em

en

t0 10

20

30

40

50

60

70

0

1

1

2

2

2

3

9

9

57

57

59

Most Popular

Growth Trends in Customers of Popular Workflows

Order Management

Attendance & Activities

Collateral Management

Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 20140

10

20

30

40

50

60

Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 20140

10

20

30

40

50

60

70

Q2 2013 Q3 2013 Q4 2013 Q1 20140

10

20

30

40

50

60

CEO and Head of StrategyLalit Bhise• Strong mobile application development and technology experience• He has been running the company for last 7 years and has prior corporate experience of 8 years

Head of TechnologyVasudev Manjunath• Worked in mobile applications for more than 10 years• Architect of large enterprise grade projects

Head of OperationsShree Bhise• Experienced in delivery management and resource management with companies like IBM & Tech Mahindra

Head of Enterprise SalesPriyanka Bhandari• Strong Business Development and Consulting experience

Head of Customer SupportDolly Bhatt• Customer Relationship Expert• Has worked with TCS earlier

Management Team

Technology

Bizom Server Block Diagram

HTML 5/ Javascript/ CSS Web UI

API Layer (JSON/XML)

Database

Multi-dimensional

Reporting &BI Engine

Custom Logic &

Configuration Layer

Products UsersAuthenticatio

n

Rule EngineCustomer

sSecurity

Workflow Engine

Server Model

Bizom Server

Order Management Van Sales

Activities & Forms Attendance

CollateralsDistributor

Management

Claims Vendor ManagementJS

ON

Inte

rface

XM

L In

terf

ace

for

ER

P Inte

gra

tions

Configuration layer for end user configurations & customizations

Order Taking

Activities

Market Scenario

Enterprise mobile application market in India is expected to reach to USD 1.1 bn by 2017

• Nearly 60%1 of the mobility software products are applications on enabling mobile workforce, while others include platforms for enterprise app development and mobility security solution

• The enterprise mobile application includes primarily sales force enablement along with vertical – specific / business function – specific applications

Total

Note: 1.IDC report ; 2. Enterprise Mobility Enabling Platforms, Enterprise Mobility Applications and Mobile Security Solution

2

Target Market for Salesforce Automation

Target Market

Segments

Vertical Segmentation

Geographical Segmentation

Horizontal Segmentation

FMCG As per Industry Sector Pharma

Telecom

Human Capital

Fashion

Consumer Goods

As per Location

Bangalore

Mumbai

Gujarat

Delhi

South East Asia

Middle East

Less than INR 50 cr.

INR 50 cr. to 500 cr.

More than INR 500 cr.

As per Turnover of Co.

Strengths

• Ease of use• Innovative features like

35hawk & gamification• In-depth knowledge of

FMCG• Loyal customers, Provide

referrals• Attractive Pricing• Saas model makes trials

easier

Weaknesses

• Still evolving UI• API’s tested only for SAP,

Tally and Navision so far• Higher support costs to

ensure customer satisfaction

Opportunities

• Targeting non-FMCG companies

• Quickly match the technical features of our competition

• Provide enhanced features to sell to large organizations already having an SFA solution

• Expand outside of India

Threats

• Competition from older legacy players such as Salesforce or Ivy Mobility

SWOT

Strategy & Performance

Focus on the growth of existing applications

Grow Existing Apps Identify new use

cases and develop those on the platform

Build New Apps Full Scale Launch of

those new applications that show some traction on full scale

Full Scale Launch

Earns INR 5 Lacs/Month150 AppsAnnual Revenue INR 90 Cr.

Startup App

Earns INR 25 Lacs/Month30 AppsAnnual Revenue INR 90 Cr.

Promising App

Earns INR 100 Lacs/Month10 AppsAnnual Revenue INR 120 Cr.

Blockbuster App

Product Development Plan

5 years hence..

Total Annual Revenue : INR 300 Cr.

Go To Market Strategy

Launch Growth Maturity

• FMCG customers

• Limited Geographies

• Direct Sale

• Pharma• Pan-India • Via

Distributors

• All industry Verticals

• All geographies

Mobisy sales team recruits reselling & support partners. Mobisy also forms strategic partnerships with the likes of Tally, SAP, Oracle and Microsoft dynamics. Resellers get

30% discount on online pricing

Cold CallingEmail

CampaignsFeet on Street

Customer Referrals

Ghari Detergent | KREPL | Dhanuka Agritech

Samsung | Lenovo | McAfee

RMC Marketing | Molson Coors (Cobra Beer)

Achi Masala | Maiyya’s

Bajaj Auto Service | 3M Distributors

Leveraging Customer Referral Channel

Pure Saas Provide Bisom on a per billing basis

Typically used by Human Resource Management companies

Eg. IKYA

Subscription Provide quarterly or semi annual subscription billing

For companies with turnover between INR 50 cr. To 500 cr.

Eg. Danone Narang, Parakh Agro

Lifetime License

Lifetime per user license provided for more than 1000 users

Eg. Vadilal

Engagement Models

Key Performance Metrics

Revenue ARPU

CMRR

Jan 2013 Apr 2013 Jul 2013 Oct 2013 Jan 20140

100

200

300

400

500

600

ARPU

Jan 2013 Apr 2013 Jul 2013 Oct 2013 Jan 20140

100000

200000

300000

400000

500000

600000

700000

800000

900000

1000000

CMRR

Apr 2013 Jun 2013 Aug 2013 Oct 2013 Dec 20130

2

4

6

8

10

12

14

16

18

Revenue in lakh