Karyn Stano586-321-7171www.biznetis.net

Internet Marketing: The practice of using all the facets of internet advertising to generate a response from your audience. It ties together both the creative and technical aspects of the internet, including design, development, advertising and marketing

Digital spending will grow from 17% of U.S. industry revenue in 2008 to 25% by 2013.

Why Internet Marketing?:Why Internet Marketing?:

Search Marketing is Economical

New media/social media channels are becoming more critical

77% stated they will take on a greater focus in their overall interactive strategy

Complete Digital Agency Leaders in Internet Marketing 15 Years in the Internet Industry Digital Planning, Executing, Analysis Hundreds of Skillfully Strategized, Brilliantly

Executed, Results-Producing Digital Programs Dozens of Complementary Partners

Who we are:Who we are:

Electronics Pharmaceutical

Technology

Retail Consumer Fitness

Manufacturing Medical Nutrition

Services Chemical Automotive

IndustryIndustry ExperienceExperience::

"In working with [Biznet] they were able to capture the Detroit Chassis vision, mission and goals. THEY WENT OVER AND ABOVE to ensure our satisfaction, and it has MADE A DIFFERENCE in our web marketing campaign."

KEVIN KACZMAREKIT Director, Detroit Chassis, LLC.

Your Goals & Strategy are focused on: Aid in increasing revenue

Aid in creating new customers

Aid in creating customer loyalty & engagement

Your objectives to reach these goals include:

Technically and Creatively Effective Websites

Increasing awareness through critical mass on the Internet about your brand and website

Using content marketing for brand awareness, credibility and recognition

Using Internet advertising or social media to generate online interest & sales/membership.

Your Business is our Focus:Your Business is our Focus:

What we do:What we do:

WebsiteResearch, Planning, Strategy

Technical Marketing

(Search Engine Optimization)

Technical Enhancements

Content Enhancements

Digital Marketing(Content – articles,

PR & links)

Ad and Landing Screen

Development

Digital Display Ads

Sponsored Search

Content Distribution

Content Development

Organic Search

Internet

Digital Advertising

(Paid ads– PPC)

Setup, Training and Maintenance

Active Search

Social Media (Facebook,

Twitter, etc.)

Reporting

How to best position the website on the internet?

Website

Keyword Research

Competition Research

Competitor Research

Market Research

Research Review:Research Review:

"Biznet has been a true partner for St. John Health. We appreciate how THEY GET INVOLVED to understand our goals and provide COST-EFFECTIVE ways to achieve our marketing objectives."

PAM HEDMANInteractive Marketing Manager, St. John Health

"Biznet has been a true partner for St. John Health. We appreciate how THEY GET INVOLVED to understand our goals and provide COST-EFFECTIVE ways to achieve our marketing objectives."

PAM HEDMANInteractive Marketing Manager, St. John Health System

Americans conducted 14.8 billioncore searches last month

Why Search Engine Optimization?:Why Search Engine Optimization?:

Spending on search engine marketing will top 18 billion

annually by 2011

Organic (SEO) vs. Sponsored (PPC)

Organic Search Pros

• No cost-per-click on search engines

• Greater credibility

• Typically incurs more traffic than pay-per-click

Measuring Website Popularity

Content: Using Keywords

• Keyword Analysis• Choosing Keywords• 2 - 4% of content may include keywords• Some places keywords are used:

• Meta tags• Meta descriptions• Titles• Copywriting• Site map

Digital (Content) Marketing – Digital (Content) Marketing – Articles, Press Releases & Back Articles, Press Releases & Back Links:Links: Content is the engine for spreading your message It is also integral to our long term goal of achieving

higher organic search rankings and delivering prospects

With a critical mass of content that links to your website, we can build “Link Popularity” which will ultimately improve your search engine rankings

The benefit of content posting has a shelf life of years because it is not advertising

Additionally the traffic is free long term. Lastly, traffic will arrive from search engines and non-

search engines

Content Marketing Details:Content Marketing Details:

Article Development, Distribution & Measurement

News Release Development, Distribution & Measurement

Video Distribution & Measurement(Video Production provided as required)

Photo Distribution & Measurement(Photo Production provided as required)

Social Media Marketing

Management, Measurement, and Analytics

Search EnginesInformational Websites

3rd Party Website Posts and Links

Involvement

Web Site

Authority

Viral

Spider

Spider

TrafficDirect Link & Spider

Direct Link & Spider

4 Pillar Multi-Dimensional Strategy4 Pillar Multi-Dimensional Strategy

Site Map

Content Marketing – The Content Marketing – The “Driver”“Driver”

Program Components

Recommend Internet Value Offer (IVO)

Destination: Landing Page

Flash animated banners development

Demographic Targeting

Category Targeting

Re-Targeting

Search Re-Targeting (if applicable)

Reporting

Digital Advertising – Digital Advertising – Pay Per Click or Display Ads:Pay Per Click or Display Ads:

Social Media Marketing:Social Media Marketing: A variety of Social Media networks can provide low-cost solutions to

strengthen the relationship between company and consumer, regardless of consumer spending.

Brands can engage social communities to interact, dialog, build trust and credibility with their consumers.

2009 is expected to see an overall increase in the use of Social Media because: 50% of consumers are looking for direct dialogue with brands 80% of consumers are expecting businesses to take part in

social media 90% of consumers would switch to a competitive brand just for

listening

Social Media Marketing:Social Media Marketing:

brand tags

Sales of Pabst Blue Ribbon are up a whopping 25 percent this year, according to Information Resources Inc. "Well, of course," you say. In this economy, consumers are looking for low-cost options, and cheaper beers are going to do better than more expensive ones. But Pabst raised its prices last year and now it isn't as cheap as you may think: The beer now costs $1.50 more than Miller Coors' Keystone, $1 more than Anheuser-Busch's Busch and Natural brands, and 50 cents more than Miller High Life, Crain's reports. Yet, despite being more expensive, PBR is doing remarkably better than all those brands in profits.

Pabst's success actually comes from years before the recession. Pabst managed to pull of a strangely effective word-of-mouth campaign that made the long declining brand an "ironic downscale chic choice for bike messengers and other younger drinkers who viewed the beer as a statement of non-mainstream taste," reports Crain's.

Let's call a spade a spade: Those "nonmainstream”, "younger drinkers" are hipsters. Usually found smoking European cigarettes and/or cloves, hipsters are known for their despise of anything "mainstream" and their fondness for irony. They listen to bands that no one has ever heard of and start fashion trends that are cool because of their "uncoolness", e.g., trucker hats or vintage plaid shirts.

This is where Pabst Blue Ribbon comes in. "It's an anti-establishment badge," said a major market wholesaler. "It seems to play to the retro, nonconformist crowd pretty well.“ Hipsters enjoy drinking a beer that isn't as "established" as other better known brands, asserting themselves are more "genuine" and "unique“ than the mainstream that surrounds them. They should be careful though. With the incredible rise in sales, Pabst Blue Ribbon could become so popular, it may enter the mainstream, and hipsters will have to abandon it in favor of another "cheap" beer.

Social Media Campaign Success:Social Media Campaign Success:

Karyn Stanokaryn@stanomarketing.com586-321-7171

Thank You for your Time & Interest…Please feel free to contact me with any questions or comments: