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BUSINESS PLANBUSINESS PLAN
Presented byPresented by
Arnab Kumar DuttaArnab Kumar Dutta
Anil Kumar PadhiAnil Kumar Padhi
Santwona MadhesiaSantwona Madhesia
Muuskil Asaan Services Pvt. Ltd.
www.muuskilasaan.com
Muuskil ???Asaan…!!!
Just call us and… see the Magic…
Jaadoo…………..
the brand character of Muuskil??? Asaan…!!!
Muuskil ???Asaan…!!!
Just call us and… see the Magic…
INTRODUCTION
Muuskil Asaan Services Pvt. Ltd. Is a company providing to the customers 4 kinds of services like:-
Service #1:Household utilities & miscellaneous services (transportation; ticket booking; D/l, P/c, P/p making etc.)
Service #2:Home Furnishings Service #3:Financial Consultancy services (Insurance, Banking
& Securities) Service #4:Party Arrangement services
Muuskil ??? Asaan…!!!
ACKNOWLEDGEMENTS
We would like to convey our hearty gratitude to several personalities who have provided us Inspiration, Guidance
and Feedback in making our plan.
SPECIAL THANKS
FOUNDERS & PROMOTERS
Arnab Kumar Dutta – Chairman Anil Kumar Padhi – Vice Chairman Santwona Madhesia – Managing Director
Muuskil ??? Asaan…!!!
VISION
We would like to emerge as the leader in the Indian Market providing quality services that would solve the nitty-gritty problems in a person’s daily life and to attain global standards.
Muuskil ??? Asaan…!!!
MISSION
Muuskil Asaan Services Pvt. Ltd. is a value driven organization focused on facilitating high quality services to its esteemed customers creating value to the stakeholders and be globally competitive.
Muuskil ??? Asaan…!!!
GOALS
Continuous focus on customer orientation, dedicated service and customer satisfaction.
To create a brand that is recognized for quality of service, professionalism and reliability.
We will foster our concepts and commitment to our code of ethics to provide an excellent and rewarding work environment for our customers and employees. Muuskil ???
Asaan…!!!
VALUE PROPOSITION & FEATURES
Muuskil Asaan Services Pvt. Ltd. focuses on providing premium quality services that are:
Fast Innovative Reliable Efficient Affordable
Muuskil ??? Asaan…!!!
MARKETING RESEARCH
Online Marketing Research conducted through communities of major Indian cities in orkut.com & blogspot.com
Sample size was 263
Muuskil ??? Asaan…!!!
QUESTIONNAIRE
How you deposit all your bills? How you arrange all your parties including
wedding ceremonies? How you plan your portfolio management? How you manage your ticket bookings? How do you arrange for your home furnishing,
painting, interior decoration and designing? Are you satisfied with after sales service of your
electronic goods and hardware companies?
Muuskil ??? Asaan…!!!
QUESTIONNAIRE
Is your household help regular? Will you opt for an agency that will provide you
quality household help, regular 365 days throughout?
If a company provides fast services which will solve all your household worries efficiently and also make you tension free by providing financial consultancy, transportation and ticket booking, home furnishings and party arrangements at reasonable prices along with strong reliability, would you like to opt for it?
Muuskil ??? Asaan…!!!
SAMPLE SIZE
TARGET MARKET
INTERESTED
FINAL RESPONDENTS
MARKETING RESEARCH
Results revealed that:
Muuskil ??? Asaan…!!!
40% of Sample Size
10% of Target Market 60% of Interested
PRODUCT
PLACE
PROMOTION
PRICEPHYSICAL EVIDENCE
PROCESS
PEOPLE
7P’s of OUR MARKETING
MIX
MARKETING STRATEGY• Creating Brand Equity – Perceived
Quality, Brand Awareness, Brand Loyalty, Brand Associations
• Essence• Positioning• USP• Tie-ups with strategic partners
Muuskil ??? Asaan…!!!
VALUE OF THE MARKET• In India service sector contribute
around 51% of GDP• The kind of services we are
providing are always facing huge demand, so the value of the market will be quite high
Muuskil ??? Asaan…!!!
TARGET MARKET• Focus on middle and upper-middle
classes in NCR• Double Income households with &
without kids• Professionals with hectic schedules• Prospective households where marriage
and other parties would take place
Muuskil ??? Asaan…!!!
COMPETITIVE LANDSCAPE
• Presently we have almost negligible competitors providing such services at an organized level
• Competitors are there but highly unorganized
Muuskil ??? Asaan…!!!
Muuskil ??? Asaan…!!!
THREATS
OPPURTUNITIES
WEAKNESS
STRENGTHS
SWOTANALYSIS
DEMOGRAPHIC ANALYSIS
CITY POPULATION TARGET
MARKET
(10%)
INTERESTED
(10%)
FINAL RESPOND-ENTS(60%)
DELHI 1,40,00,000 14,00,000 1,40,000 84,000
NOIDA 60,00,000 6,00,000 60,000 36,000
GHAZIABAD 50,00,000 5,00,000 50,000 30,000
GURGAON 20,00,000 2,00,000 20,000 12,000
JOB DONE
CUSTOMER SATISFIED
VARIOUS ACTIVITIES
Service Employees
BUSINESS MODEL
Muuskil ??? Asaan…!!!
Karol Bagh(Corporate Office)
Sultanpur
Rajagarh
Asola
Muuskil ??? Asaan…!!!
Noida Map
Sector 2
Sector 23
Muuskil ??? Asaan…!!!
Navyug Mkt
Kavinagar
Muuskil ??? Asaan…!!!
Adarsh Nagar
Muuskil ??? Asaan…!!!
OPERATIONS (SERVICE #1)
Repairs Bills Deposite Automobile Electricity Computer & Hardware Telephone Cell phone Other Bills Electronic Goods Household Help Electrician Maids, Servants, cooks Carpenter & Governess Plumbing Other Services Gas Oven Service D/L, P/P,P/C Transportation Rail Ticket Booking Cars & Lorries Air Ticket Booking
Muuskil ??? Asaan…!!!
OPERATIONS(SERVICES #2,3 & 4)
Household Designing Painting Household Repair & Maintenance Interior Designing & Decorating
Financial Consultancy Insurance Securities
Banking
Party Arrangement Marriage & Other Parties Banquets On Rent
Muuskil ??? Asaan…!!!
ORGANISATIONAL STRUCTURE
TOP MANAGEMENTCHAIRMAN
VICE-CHAIRMANMANAGING DIRECTOR
CMO COO CFO HHR
CEO
SMM SMO SMF SMHR
MM OM FM HRM
Muuskil ??? Asaan…!!!
STRUCTURE OF OPERATIONS
SUPERVISORS
TELECALLERSINVESTMENT
CONSULTANTSALL SERVICEEMPLOYEES
Muuskil ??? Asaan…!!!
HR STRATEGY
Our HR Strategy will be: Proper training & development of employees. Employee Welfare Schemes. Recruiting the right people with right attitude for
specific jobs. Ensuring good work environment. Maintaining an effective work culture. Provision for salary & wage revision. Motivate employees by rewards, addressing to their
problems, encourage their team building abilities & leadership skills.
Muuskil ??? Asaan…!!!
FINANCIAL ANALYSIS Our total Investment is Rs.90 crores. Debt Equity Ratio is 2:1, where Rs.60
crores is raised from financial institutions and banks and Rs.30 crores is our own investment.
Investment in working capital is Rs.20 crores.
Our projected return on investment is 41.53%.
Muuskil ??? Asaan…!!!
DELHI - 4 Branches
20 Banquets
NOIDA – 2 Branches5 Banquets
GHAZIABAD – 2Branches
3 Banquets
GURGAON – 1Branch
2 Banquets TOTAL
LAND 220000000 60000000 32000000 22000000 334000000
BUILDING 112000000 30000000 23000000 11500000 176500000
AUTOMOBILES/VEHICLES 55908000
TELEPHONES & MOBILES 7953000
TOOLS & EQUIPMENTS 2524500
COMPUTERS 2270000
OFFICE EQUIPMENTS 4500000
FURNITURE 1800000
OTHER FIXED ASSETS 900000
COPYRIGHT CHARGE 20000000
TOTAL 606355500
Amount (Rs.)
INVESTMENT IN FIXED ASSETS
PROJECTED PROFITABILITY STATEMENT
Muuskil Asaan Services Private Limited
INCOME 507367000
EXPENDITURE
DEPRECIATION OF F.ASSETS @ 10% 25235550
SALARIES & WAGES 203364000
ADMINISTRATIVE EXPENSES 1800000
INSURANCE 7800000
TELEPHONE & INTERNET 5400000
FUEL 14782500
ELECTRICITY BILL 9360000
INTEREST @ 12% 7200000
ADVERTISING EXPENSES 40000000
EXPENSES FOR IRDA TRAINING 480000
COPYRIGHT CHARGE WRITE OFF 1000000
UNIFORM & I-CARD 2639150
MAINTENANCE & REPAIR 495000
TOTAL 319556200
PROFIT 187810800
TAX @ 33.66% 63217115
PROFIT AFTER TAX 124593685
PROJECTED PROFITABILITY STATEMENT AMOUNT (Rs.)
SOURCES OF FUNDS
BANK 600000000
OWN INVESTMENT 300000000
FUNDS FROM OPERATIONS
PROFIT AS PER P/L A/C 124593685
DEPRECIATION 25235550
WRITE OFF 1000000
PRELIMINARY EXPENSES 900000
TOTAL 1051729235
APPLICATION OF FUNDS
INVESTMENT IN FIXED ASSETS 606355500
INVESTMENT IN WORKING CAPITAL 200000000
INVESTMENT IN PRELIMINARY EXPENSES 900000
REPAYMENT OF LOAN 150000000
CASH BALANCE(BALANCING FIGURE) 94473735
TOTAL 1051729235
PROJECTED FUNDS FLOW STATEMENT
AMOUNT( Rs.)
PROJECTED BALANCE SHEET
LIABILITIES AMOUNT (Rs.) ASSETS AMOUNT (Rs.)
SHARE CAPITAL 0 FIXED ASSETS 586355500
CREDIT BALANCE OF P/L A/C 124593685 LESS:DEPRECIATION 25235550
SECURED LOANS WORKING CAPITAL 200000000
LONG TERM LOANS FROM BANKS 450000000 CASH BALANCE 94473735
OWN INVESTMENT 300900000PRELIMINARY
EXPENSES 900000
COPYRIGHT 19000000
TOTAL 875493685 TOTAL 875493685
RISK ANALYSIS Safety & Security of all employees is given prime
importance @ Muuskil Asaan. All the vehicles used by the company are insured. All other assets of the company are insured. Company ensures that the lives of the employees are
insured. Our company also ensures that all kinds of theft and
accidents get insurance coverage. Fire Security has been given due importance in all our
establishments. We have spent Rs.7800000 as premium for insurance.
Muuskil ??? Asaan…!!!
FUTURE PLANS
Operations to be started at 9 other cities including all the metros
Issuing of IPO Increasing employee strength in all
branches Providing service 24*7 Service stretch and service extension
Muuskil ??? Asaan…!!!
GROWTH PROSPECTS
Market expected to grow at the rate of 10% per year
Consistent growth in India’s economy will boost our prospects
Expected profit to be doubled in 2nd year from NCR
Cumulative profits expected from NCR and other cities would be around 350 crores at the end of fifth year
Muuskil ??? Asaan…!!!
CONCLUSIONCONCLUSION
… …aapka dost aapka saathi…aapka dost aapka saathi…jeevan ke har kadam pe de jeevan ke har kadam pe de aapka saath…toh badhane aapka saath…toh badhane dosti ka haath call kijiye dosti ka haath call kijiye apne pyare dost apne pyare dost JaaJaadoo doo ko ko aur ho jaiye bilkul tension aur ho jaiye bilkul tension free!!!free!!!
……………… ……………….kyunki.kyunki
Muuskil ??? Asaan…!!!
karega aapka harkarega aapka har
THANK YOU