[email protected] do we reach our target groups? bitte [email protected] mechelen 2009-08-19
TRANSCRIPT
Target groups i Sweden
Visual impairment, blindness
Dyslexia/Reading and writing disability
Mobile impairment
Aphasia or other language impairment
Convalescents in hospitals etc
Targetgroup
Talking Books 2008
Målgruppen
22%
78%
x
Enkätsvar
65%
20%
15%
Visual impairment Reading and writing disability/dyslexia Others
Target group Users
Facts• Loaners talking books
• Subscribers talking newspapers
• Students (university and college level)
• average age 69 years• 67 % female och 33 % male• 68 % old-age pensioner• 61 % cohabiting
• average age 77 years• 65 % female and 35 % male• 88 % old-age pensioner• 57 % cohabiting
• average age 31 years• 53 % female and 47 % male• 40 % employed• 57 % cohabiting
Disablities
0
10
20
30
40
50
60
70
80
90
100
Visual impairment Mobile impairment Reading andwriting
disabily/dyslexia
Others
Loaners public library
Subscribers talking newspapers
Students
Technology at home
0
20
40
60
80
100
120
Mobile Mobile withmp3
mp3-player pc internet used tosyntheticspeech
Loaners public library
Subscribers talking newspapers
Students
Technology for reading
0
10
20
30
40
50
60
70
80
90
100
DAISY-player cd-player cassette mp3-player pc
Loaners public library
Subscribers talking newspapers
Students
Requests
0
10
20
30
40
50
60
70
80
90
100
borrowing books internet using web-catalogue downloading orstreaming
Loaners public library
Subscribers talking newspapers
Students
What do we do now?•Keep on developing!
–Digital services using TPB-catalogue katalog.tpb.se• searching for books
– book reviews• downloading
– 600 libraries » kiosk for talking books
– 3 000 students (university and college level)• streaming
– listen to samples
•Marketing library services to persons with reading and writing disabilities