bitm term project
DESCRIPTION
Text Mining and Sentiment Analysis on Twitter using RTRANSCRIPT
BITM Term Project
ByDatla Aditya
Koya SivaPappoppula VeerendraProf Dr. Ramesh Sharda
Objective :
• Social media analytics• Focusing on customer views• Targeting the Black Friday and Cyber Monday season to get the customer’s views on sales and deals.
Over $59 Billion generated over the Black Friday weekend.
Predicting consumer behavior is crucial to maximize revenues.
To deliver a consistent, positive customer experience.
Why Black Friday & Cyber Monday?
Game Plan
Tool Demonstration
Most Frequent Terms
Analysis
Retailers:
Products : Blu-Ray Player, Camera, Tablet, Jewelry
Brands :
Strange : Bill Gates
Walmart: Bestbuy, fires, savemoney, Target, handgun
Target: Bestbuy, books, Walmart, pjs, Kindle, Galaxynoteii
Ebay: Apple, clearance, streetwear, mobile, shirt
Amazon: giftcards, giftideas, Cybermonday, DVD, Bluray
Billgates: spread, givingtuesday, Blackfriday, sale, sell
Most Associated Terms
Bill Gates, Black Friday, Cyber Monday, Deals.
Strange Association
Sentiment Analysis Sentiment analysis or opinion mining.
Sentiment Score is calculated.
The opinion lexicon made by Hu and Liu .
Score = no. of positive words – no. of negative words.
Sentiment Analysis on Retailers
900 600
450
Sentiment Analysis on Retailers
-100
300
Sentiment Analysis on Brands
600800
650150
Retailer with most positive response this Thanksgiving sale:
Brand with most positive response this Thanksgiving sale:
Conclusion
900
800
Thank You