BITE Scheme ReportShuai Yuan

Department of Computer Science, UCLMediaGamma

www.yuan-shuai.info

Who am I

• Completing PhD student in Department of Computer Science, UCL• Developer/Data Scientist of MediaGamma• Joined the BITE Scheme 15th Sep 2014 – 15th Feb 2015

• Research focuses on computational advertising• Right, that’s about the annoying ads you see on every page in your browsers

MediaGamma

• Founded by Rael Cline (CEO) and Dr Jun Wang (CTO) in 2014• Aims • To build a revolutionary futures and options advertising exchange• For both Web and Mobile display ads

• How• Jun is also my supervisor

• Why• This start-up extends my research ideas

My day-to-day tasks

• Designing the system through discussions• Coding to implement the prototype• Documenting• Studying feasibility for many of our ideas• Meeting potential clients from the technical perspective

My benefits

• Online advertising works in a different way than I thought! (sometimes)

• Relations are important• People have a complicated feeling about ‘disruptive’ tech• Revolutionary things happen every day

• Have learned many financial concepts and applied formulas and algorithms• Started to use (essential for production)

• Agile• Test-driven

Benefits to MediaGamma

• Codes and algorithms, turning an idea to real• My background and experience tell what is possible and what is

difficult (there could be a few technical solutions to an idea)

Future plans

• Continue to work as a full-time employee• More leaning towards the data analytical tasks