MAKING THE WORLD

A BURGER PLACE®

Bite Me® has a charismatic brand personality with a contemporary food philosophy and an entertaining approach to the customer journey.

OVERVIEWWHAT MAKES US SPECIAL

THE BITE ME®

CUSTOMERBite Me® is the most daring and exciting

choice for conscientious burger lovers.

The Bite Me® customer is playful and

hedonistic, they seek experiences which

are warm and loving.

· Burger lovers, their friends and families.

They are passionate about burgers.

They enjoy a burger outing and are loyal

and committed.

· Out of home eaters.

They seek a convenient yet wholesome food

that is healthy and doesn’t compromise

on taste and ingredients.

· Grazers and snackers.

They love food and enjoy the experience

and convenience of the brand.

QUIRKY · CHEEKY · PASSIONATE · SERIOUS ABOUT BURGERS

QUALITY STYLE MASTER · LARGER-THAN-LIFE

WELCOMING · WARM · HAPPY · CONFIDENT

AWE-INSPIRING · BOUNDARY BREAKING

THE BRAND PERSONALITY

EATERTAINMENT®

CULTUREAt Bite Me®, the customer journey is a real trip. From the menu

offerings to the presentation of the food and the instore experience.

WELCOME The doors open as you enter the store.

ACKNOWLEDGE We greet you and introduce ourselves.

IMMERSE We seat you and settle you in.

DEMONSTRATE We entreat you to the virtues of our

menu - faves, raves and special treats.

CONVERT We give you special service and quality

food that makes you love our brand.

SUPPORT We create loyalty through a totally unique

burger experience.

PROMOTIONSA calendar of crazy capers instore makes Bite Me® a favourite destination particularly amongst the locals - a place to catch a cocktail with friends, take the children, host a party, play some bingo, watch a big game and eat the best burgers in the world.

Go mad on MINIs … all mini burgers are ! price every Monday at our Bondi Beach restaurant. Eat in Only.

Are you a Bondi Beach or Paddington local? Prove it and we’ll give you a local’s discount of 20% off your bill, including drinks. Eat in Only.

Bite Me® goes mental for three hours on Wednesday between 5pm and 8pm. Bring the kids for the Kid Me menu experience

Bring on the bingo, hosted by our seriously glamorous host. There are prizes to win, cocktails to be savoured and the full Bite Me® experience to be enjoyed. (Starts 21st February)

Happy Hour 4 – 7pmLive DJ and half price on selected beer, wine and spirits.

Bite Me® menu and Absolut inspired cocktails to kick-start the perfect Saturday. (Cocktails from midday)

Come in for a hair of the dog between 10am and 3pm. Hangover drink cures including Bloody Mary, Bellini, Mimosa and cleansing ales served with our signature alcohol infused burgers.(Cocktails from midday)

BITE ME® SUMMER MADNESSFeeling hot and hungry? Check out the summer madness at Bite Me® and get your butt in on the action. Starts Tuesday 29th January, Bite Me® Bondi Beach.*

OBJECTS TO EATERTAIN YOU

It’s the little things that make the meal that much

more interesting at Bite Me.® Quirky and chatty,

Bite Me® Eatertainment® devices engage the

customers, creating a unique dining experience.

DELIVER ME The Bite Me® Smart car delivery service operates nightly in a 3km radius from each store. The Smart car livery showcases the brand promoting brand awareness and keeping the product top of mind in the local area.

ONCE UPON A TIME...There was a burger addict named David. He came from England, a real chap! One day he found himself in sunny Sydney, desperate for a burger experience that really blew his mind. He searched the sites of Sydney, from Woolloomooloo to Woollahra,

Pyrmont to Parramatta, but he was unable to get his fix. You see, David is not a regular burger kind of guy. He doesn’t like the cheap quickies. You know, the regular fast-food type of burger, slapped together in a greasy, old-style joint. He is passionate about quality burgers. His ideal burger doesn’t take itself too seriously, to be eaten with a poker face. No, it’s a good time burger - something healthy, something hot, something saucy, even reckless. So David cooked up Bite Me - a burger experience that you can still respect in the morning. Why is that? Well, because Bite Me burgers are made from real food - premium Australian beef & cheeses, the freshest vegetables, artisan breads & free range & chemical-free chicken & eggs.Time has passed since David realised his burger dream and now there are Bite Me joints popping up around town. There’s a good chance you might see our David at Bite Me devouring

a Bloody Mary - his favourite burger. If he has a little snigger on his face, it’s probably because he is satisfied that Bite Me really is...making the world a burger place®

CATERING + BOOKINGS For catering & private function inquiries, ask one of our friendly staff.MERCHANDISELike your waiter's Bite Me top? We have an ever evolving range of Bite Me merchandise for sale. Ask a member of our team in store.SURCHARGE

10% surcharge on Sunday & public holidays. VISIT MEHarbour Walk Star City Casino, Pyrmont, NSW 2009 Ph: 02 9518 6477108 Campbell Parade, Bondi Beach NSW 2026 Ph: 02 9300 6566

MAKING THE WORLD A BURGER PLACE®

www.bitemeburgerco.com

DESSERT ME

5Indulgent, gourmet ice cream sandwiches using all-natural, premium ingredients:

Peppermint Choc-chipVanilla LaceDouble ChocolateCaramel PecanEspresso LaceStrawberry Choc-chip

FLOURLESS CHOCOLATE CAKE 9!

A Simmone Logue classic, served with ice cream scoop & chocolate sauce

DRINK ME Still water

3Sparkling water 3!

Soft drink

3!Juices

3!

SHAKE MEVanilla

5Chocolate

5Strawberry

5Caramel

5Add Malt

!

CAFFEINATE MEEspresso

2!Long black, flat white, cappuccino, 3macchiato, cafe latte

Hot chocolate, affogato 4Iced chocolate, iced coffee 5Tea selection available 3

Bite Me and Making the World a Burger Place are registered trademarks licensed to Bite Me Burger Co Pty Ltd

PICK UP ONLY

PICK UP ONLY

DELIVERY & TAKE-AWAYFREE delivery for orders over $30($20 minimum order with $3.50 delivery fee)

STAR CITY - Harbour Walk Star City Casino 02 9518 6477BONDI BEACH – 108 Campbell Parade 02 9300 6566Delivery 6pm til late

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BITE ME® BRAND

BITE ME®

BRANDMARK

The brand mark is a registered design for Bite Me Burger Co.® It is variously applied to neon lit signage, vinyl car skins, merchandising, as well as decals for retail windows and stickers for packaging.

PRODUCTBRANDMARKS

Individual registered or trade marked product brand marks exist for several of the unique menu offerings.

BRANDIMAGERY

BRAND AMBASSADORS

Bite Me® attracts celebrity personalities

who both love the product and reflect the

Bite Me® lifestyle and values. The Bite Me®

ambassadors draw customers into the store

to participate in the celebrity Eatertainment®

and stimulate media activity, which is all

part of the Bite Me® lifestyle.

BITE ME®

ONLINE

MENU DESIGN

PACKAGINGIt flat packs, looks good and carries the brand into people’s home for individuals and parties. The cardboard takeaway packaging, in organic colours, meets the brand’s authentic approach to premium food. Brand logo stickers, applied to each box, complete the design and identify the contents.

WEAR ME OUTMERCHANDISE

A range of 100% cotton, designer t-shirts, singlets, board

shorts and baseball caps with the Bite Me® brand mark and

message are available for purchase in-store and via the

Bite Me® website. A catalogue containing the product with

design specifications, pricing and order details is available.

The merchandise is aptly packaged in takeaway boxes and

is displayed alongside the poster campaign in-store.

BITE ME® NEWS

Bite Me® news offers latest info and stories about the Bite Me® culture. Circulated throughout local neighbourhoods and available instore, Bite Me® News puts our customers in the social pages and contains articles about celebrity association and new store openings, as well as entertainment programmes, special deals and events in-store.

STORE DNA

BITE ME®

SMALL SIZE

BITE ME ® MEDIUM SIZE

BITE ME®

LARGE SIZE

BITE ME®

SIGNAGEBite Me® brand identity has

been effectively applied across

signage in-store creating a strong street presence

Name: Neon brandmark Location: Front window/facia.

Notes: Locate at entry where possible.

The option is for the neon sign to be

used inside the store.

Name: Light Box brandmark

Location: Suspended from

exterior awning. Notes: Positioning will depend on building and regulatory constraints. The option is for the light box

to be used inside the store.

Name: Vinyl brandmark Location: Awning Facia Notes: Adhered to red painted background. Positioning will depend on building and regulatory constraints.

Name: Sidewalk Barriers Location: Exterior seating areas.

Notes: Minor co-branding is

permitted where appropriate.

Name: Car Image Vinyl Decals

Location: Glass windows and doors

Notes: Can be used as safety decals.

BRANDDETAILS

The store environments are alive with the brand visual language. Larger-than-life application of the brand imagery and other visual language shows the passion, humour and vibrancy of the brand.

Name: Linear Decal Location: Front windows Notes: Can be used as safety decals. Positioning will depend on store design.

Name: Door Decals Location: Front door and bathroom doors. Notes: Vinyl Decals.

Name: Brand Wallpaper & Screen/Room Dividers Location: Feature Walls Notes: Positioning and sizes will be determined by the constraints of each store.

Name: Brand Posters Location: Feature Walls Notes: Frameless mounting. Positioning and sizes will be determined by the constraints of each store.

Name: Wall Menu Location: Visibility from exterior of store. Notes: Positioning will depend on building and regulatory constraints.