bisleri
TRANSCRIPT
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P.R ACTIVITIES OF
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DHAIRYAR.NO-20
MEHUL
R.NO-24
R.NO-1
SWETA
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Headquarters Mumbai, India
Key people Mr. Ramesh .J. Chauhan (Chairman )
Products Mountain water, Himalayan water, Mineral water
Parent Parle Agro
Website http://www.bisleri.com
Introduction
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Growth INDIA is third among world countries contributes
to the bottled water industry. Bottled water industry In India is growing at the
rate of 40 % every year. 1969: Buys Bisleri bottled water from an Italian
company, Felice Bisleri. Early-1980s: Shifts to PVC bottles. Mid-1980s: Switches to PET bottles, which meant
more transparency and life for water. 1995: Bisleri launches a 500 ml bottle and sales
shoot up by 400 per cent. 1998: Introduces a tamper-proof and tamper-
evident seal.
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Sales
Bisleri launches a 500 ml bottle in 1995 and sales shoot up by 400 per cent.
Growth of 36 per cent and high customer loyalty in the last fiscal March 2008-April 2009.
It has 40% of market share.It is the one of the best seller among all
mineral water industry.
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PR ACTIVITIES
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Children’s Day Celebrations
Bisleri celebrates event of children’s dayCalled ‘ Every Child is Special’ in
association with Concern India Foundation - November 14, 2008
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PET recycling industry
• In India, Bisleri has given birth to PET recycling industry
• All bottles after crushing and re-processing have good economic value and are used as raw material in various industries other than food.
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"Pure and Safe" to "Play Safe"The entire campaign of "Pure and Safe"
was built around the tamper proof seals.
The campaign focused on the safety provided by the "breakaway" seal, by illustrating the ease with which conventionally sealed bottles could be refilled and recycled.
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Bisleri for India Safe drinking water shortage around the
world particularly the third world countries contributes to the fact that the bottled water industry in India is growing at the rate of 40 % every year.
It accounts for only 5 % of the total beverage market in India.
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Rain water harvesting in several states
The Bisleri trust called the Jayanti Lal Chauhan Trust (JCERT) works extensively in the areas of ground water augmentation and rain water harvesting in several states of India
They have completed 35 projects of check dam construction, mostly in the state of Gujarat, and has succeeded in conserving 10 thousand million litres of rain water through these check dams and talavs.
JCERT intends to help the villagers further by placing a customized water filter fitment there.
This proposed water purifier system will be low on cost & maintenance and will not require a constant supply of electricity.
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Bisleri Cares!
WATER IS ESSENTIAL ELEMENT FOR LIVING.
BISLERI’S MINERAL WATER CONTAIN ALL MINERAL ESSENTIAL FOR BODY.
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World Environment DayBisleri Celebrates World Environment Day
on June 5, 2009On the occasion of World Environment
Day Bisleri made a small contribution towards making our world a greener place.
The objective of the campaign is to plant at least ONE BILLION trees worldwide each year.
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PACKGING OF BOTTLESBisleri started used PET bottles to ensure
better transperancy. Bisleri can now show its consumers sparkling water.
Before World War II In INDIA water available was of average quality. Bisleri got an opportunity to prove its quality. To its customers.
The introduction of a comfortable-to-carry 500-ml bottle was for just Rs 5 in year 1995 .
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"Pure And Safe."
Objective with the campaign was to highlight the tamper-proof seal and clear doubt in the consumer's mind regarding the purity of the brand.
Bisleri is the only one that guarantees purity.
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Bisleri launches direct home delivery
Bisleri has introduced the first of its kind home delivery facility
20 litre pack (Rs. 70 MRP) which will be delivered by a specially designed fleet.
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OUR SUGGESSIONSCONDUCT GLOBAL WARMING
ALERTNESS AND AWARENESS.
CONDUCT AWARENESS AMONG PEOPLE FOR WATER CONSERVATION.
BISLERI MUST GO FOR ‘ANTI TOBACO’ CAMPAIGN.THEIR CAMPAIGN MUST BE “ DRINK BISLERI NO ALCHOL.
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Conclusion
By these P.R activity Bisleri today has 40% of market share.
In financial year March 2008-April 2009. growth of Bisleri increased by 36-38%.
Bisleri have gained confidence of its customers by its purity and its P.R activities
This is the reason for growth of bisleri.