biska mid-test teknik penulisan proposal

Go Department of Communication-FISIP UI!

Proposal of

INTERNATIONAL CLASS DUAL DEGREE PROGRAM IN COMMUNICATION

Date to be published : 01 April 2010

Abstract : This proposal represents a community offering bilingual as my lover as its chairman in Social Politics [FISIP] UI, like the realization ICDDPI which has been going about two years ago by the academic community FISIP, co-initiators, funders, local, and international public relations staff. Form our brainstorming, an idea which seems to be realized by the academic to be evident functions at national and international sphere, the position of the University of Indonesia in the eyes of the people of Indonesia are always positive and would be better if the projection after this, can achieve a more integrated existence and competent as an outsider country can learn in the domestic sphere-the state of Indonesia, then FISIP UI students are also expected to learn in the land of the so-called exchange students. Confirm the advantages that we have at home to someone else, do not dare at home to achieve the ideals for which effective. Indirectly, the gain on the other.

Fresh graduate & minister of Advertising FISIP UI


Situation of analysis

Background

Now, changes in the indsutrial world have highlighted the needs of professionals with global perspectives. FISIP UI-Department of Commnunication Studies referring to beat the band has launched a program together. That combines local insight with an international learning experiences. Of course we also see the department of Communication studies at other universities how they promote the essence of its department, what could be a pioneer in the country concerned. Internally, the faculty of social and political science, science communication requires strategic communication to be able to compete in getting the student. Communication strategies are activities that are informational or persuasive to build understanding and support for an idea or ideas, product, and services that are planned by an organization whether profit or nonprofit oriented, have goals, plans, and various alternatives based on research and evaluation. Genealogy little about Department of communication studies Faculty of Social and Political Sciences, University of Indonesia standing on December 12, 1959. Originally called the Department of Publication which is under the auspices of the Faculty of Law and Social sciences. Along with the development of estalishment of the Faculty of social Sciences which is a fraction of the faculty of Law and Social Sciences, the Department of Publication was switched to the faculty of social sciences and the name was changed to Department of Mass Communication. The human resources department is the backbone of the teaching staff who have adequate educational qualifications communication. These are the doctoral, master’s, and bachelor gradutes of leading universities both 14 doctoral degrees, 17 master’s, and 5 bachelor. In addition, the department also assisted by the practioners in the field of an advanced communications lecturer is not fixed. The graduates are widely scattered work in various fields of work of both national and international. They generally work in the industry mass media such as newspapers, magazines, radio stations, advertising agencies, public relations agency, research consultant, government, community self-help institutions, and other committees.

Based on the growth of new media, digital technology development, and advances in communication are revolutionizing the work of communication


proffesionals. The main projection, we bent on really need expert into oral communication, visual, or verbal and non verbalin the worldwide.

Currently the situation of analysis, FISIP UI has approximately 5000 students from various departments in the Faculty of Social. He has facilities, adequate facilities, and qualified, which is air-conditined room equipped with OHP and CIA, computer labs, a broadcast centre, sports facilities, library MBRC, parking, canteen, garden plaza, Islamic prayer room, seminar rooms and Korea restaurant.

Analysis of the macro environment:

PESTLE;

Political department of communication being world class of program in communication

changes perspectives yang tadinya berbasis lokal bisa ditimpa dan sejajar dengan internasional

Economic central or local government funding decisions may affect department of communication UI or establishment finances

Closure of a local indsutry may affect fund raising plans

Ability of parents to raise funds for optional activities

Ability to invest savings or surpluses

Costs of providing resources: staff-teaching & support, basics-books or papers, technology solutions laptops

Interest rates

Shortages of materials on national although international markets

The risk of highly valued, key staff moving on to more up and coming FISIP UI or academies

Social local population changes increasing or decreasing numbers


demographic changes may affect likely university student rolls or the nature of university student needs e.g. they with English as important as Indonesia language

closure of local firms providing employment

changes to qualifications expected

integration with local community and overseas

staff were not given enough training or access to effectively change their habits and how they expected information to be made available

Tecnological changes to standards or equipment required

risk of selecting the wrong technology at times of change

move from paper based books to e-book readers

computer software & hardware being out of date

mencatat bahan kuliah tidak lagi di kertas melainkan new media seperti; iPad, ipod touch, yang berbau screen age

Legal change to campus opening hours

Health & safety legislation

Raise the age of campus leaving age

Environment waste disposal

Reduction of green space available for activities

A new highway layout nearby FISIP UI may create new dangers for students FISIP UI

Using a significant amounts of paper and photocopier toner to produce printed information

Analysis of the micro environment:

Market segmentation;


Demographic

:.: age 17 & 17+

:.: gender female and male

:.: educationcompleted high senior school graduates

Social class

:.: social economic status A

:.: prestigious in active speak English

:.: Minimum score of Institutional TOEFL 500 (paper based) or IELTS 5.5 (should be aatached on the online registration account http://penerimaan.ui.ac.id)

Geographic all provinces in Indonesia

Communication objectives

Goal: to produce graduates of high-quality international-minded, who will be acting as a proffesional and moral ethics in the science and practice of communication in national and global arena

Vision: become institutional-quality research-based educational excellence in science communication with international standards for didication to the advancement of the nation

Missions:

http://penerimaan.ui.ac.id/


Through research-based education to produce graduates with high academic ability, have professionalism, and morality, so that they can compete in the international sphere

Encourage enhanced performance of academic staff are active, creative, and proffesional to the achievement and maintenance of superior quality in teaching, research, and community service

Produce creative works of axcellence in science research and practice communication, in order to always be the leading reference and to benefit the interests of the development of science and human life

Provide service to the public through donations of thought, knowledge, services, and high-quality work, thus providing added value for benefit and welfare of human beings in the national scope and internationally

Carry a sense of caring for each other individual and society, both in the immediate neighborhood and broader community as well as international although national

Positioning department of Communication also joined in the association of Communication in regional and international levels, that is a member of ICA (International Communication Association) and AMIC (Asian Media Information and Communication Centre). Starting the academic year 2010/2011, the Department of Communication Studies FISIP UI opened the special class International (KKI) with specialization public Relations and Advertising. KKI aims to produce graduates with a double degree from the university of Indonesia and partner of University in Australia. Lecturer use the language of instruction in English. The study period of two years at the UI and 1.5 – 2 years in the university of partner. Communication Studies has been ranked one can prove in FISIP and is the top three best at the UI.

Competitor state university is also a Big 10 best in Indonesia which have yet Communication Studies program, the UI campus trying to initiate as pioneers in Indonesia, which as its name has represented the state of Indonesia. In private circles, indeed they seem vigorous in the


promotion of international class to graduate high school but no one has penetrated Communication Studies program and based although class are held in English-oriented.

Objectives;

Awareness effect to increase knowledge of the target market opening international class S1 program of Communication, Public Relations & Advertising is about 95% of students come from Indonesia

Acceptance effect to grow and increase interest in 50% of the target market to become a student of international class S1 Communication Studies program

Action effect customer services received 2000 phones-toll free phone numbers and 1699 visits from different public within 7 months to seek information or confirmation regarding international class S1 Communication Studies program

Action effect to get minimum 50 students in 2011/2012 academic year and hope do really hold 400 new students registration application of international class S1 Commnunication Studies program

Proactive strategies:

Action strategies convince the public that the organization has the best quality for consumers, namely by proving that the Communication Studies program UI as quality program and as demanded by the development of information and communication tecnology globally

Audience participation provide the opportunity for the audience to give feedback on messages has been delivered in order to do outside in, for example by the holding of a survey to find out opinions of students or graduates high senior school on the university that


they think deserve to be the choice, of course, will believe the UI department of public communication, international-class advertising and public relations potential in exploring the ideas. A dialog or provide information and answer of questions from the public on the website at www.ui.ac.id or commdept.fisip.ui.ac.id

Aliances and coalitions alliances with high senior schools in the number of the capital and provinces that are potential in a state of the economy, to penetrate the presentation and co-existence with the popular radio in areas potentially

Partners;

University of Queensland (School of Communication and Journalism, Faculty of Social and Behavioral Sciences) for Public Relations

Curtin University of Technology (School of Media, Culture and Creative Arts) for Advertising

Deakin University (School of Communication and Creative Arts, Faculty of Arts and Education) for Advertising

Communication strategy using a model of informative and persuasive to find a mutually beneficial understanding. Which acts as a spokes person, spokes person of the department of Communication sciences and ambassadors program advertising of 2006 graduate of the armed ASIA UI Communication studies. Which between them deliver a consistent message on behalf of the department of communication sciences UI. They are people who have credibility, charisma, and empower to attract attention and influence the target market.

Department of communication science to declare advantages of;

two bachelor degrees: from university of Indonesia and the second from our university partner in Australia (social scholar and Bachelor of

http://www.ui.ac.id/


Communication) within the same lenght of study period for the regular bachelor at University of Indonesia

international experiences from living and studying abroad

the opportunity of internship in large number of companies in Australia (part of curriculum from our university partners)

Message reinforced by verbal evidence is to do comparison with other universities in Indonesia, following the slogan of the department of communication studies: “FIND THE PERFECT COMBINATION FOR YOUR SUCCESS”

Curriculum:

Graduate competence;

1. international special class level graduates of Bachelor of science degree in communication will produce graduates (or equivalent Bachelor’s) who have the competence:

a) able to planning and public relations strategies and tactics of public relations can be run professionally

b) able to manage fields of activity within the scope of promotion and advertising of creative fields, the media, the field of community development efforts, as well as the regulator of the flow of activities between the area above the traffic.

Structure of curriculum:

International special class level curriculum Bachelor of Communication Studies organized a lecture for only 2 (two) years at the university of Indonesia. For that number of semester credit units to be taken by students is 72 (seventy two) credit. Composition of the curriculum of 72 credits are designed based on the curriculum of Undergraduate FISIP UI department of communication sciences (Rector’s Decree Numb. 753/SK/R/UI/2009). The curriculum is developed tailored to the needs, the


duration of the study period the students, the results of discussions and agreements with partner universities abroad (Australia).

Area of expertise from department of communication studies are:

do not forget to help prospective international students who wish to join the class with the department of Communication Studies, this additional information;

Registration for SIMAK phase-I: starting January 2011

Registration for SIMAK phase-II: June – July 2011

Registration Test SIMAK phase-III: 3 April 2011

Entrance Test SIMAK phase-I: 3 April 2011

Entrance Test SIMAK phase-II: Beginning of August 2011

Period of international class dual degree program in communication: November 2010 – June 2011

Advertising

This program has ben designed to meet the present and future industry needs for high competence proffesionals in advertising industry. It provides students with both intellectual and practical skills to embrace many opportunities in advertising, marketing communication, or sales and promotion areas

Public Relations

The program developes advanced level capabilities in analyzing complex communication problems, designing and implementing PR campaigns, writing for public relations needs, dealing with the media, government and competition, as well as critically evaluating current public relations knowledge


Medium of advertising and promotional media

Radio;

:.: Nangroe Aceh Darussalam Jati Fm

:.: Medan Bonsita radio

:.: Padang Padang Fm

:.: Palembang El John Fm

:.: PekanBaru smart mandiri Fm

:.: Tanjung Pinang swara pesona bintan

:.: Pangkal Pinang El John Fm

:.: Bengkulu mitra Fm

:.: Bandar Lampung Andalas Fm

:.: DKI Jakarta global radio & smart radio

:.: Bandung global radio

:.: Jawa Tengah I.B.C

:.: Yogyakarta radio anak Jogja

:.: Denpasar Global Fm

:.: Mataram radio riper Fm

:.: Kupang DMWS

:.: Pontianak sonora

:.: Samarinda Borneo

:.: Banjarmasin J radio

:.: Palangkaraya canisa Fm

:.: Manado smart Fm

:.: Kota Mamuju 107,8 MHz GHODZILLA

:.: Palu setia nada

:.: Kendari raudhah fm


:.: Makassar Teras Fm

:.: Gorontalo Gelora Remaja Sibolga

:.: Ambon Cikal Anugrah Fiesta

:.: Ternate Radio Siaran Generasi Muda Creatif

:.: Manokwari GSM radio

:.: Jayapura radio HMS FAKFAK

National newspaper {KOMPAS}: presence 7x/ 4 months May - July of 1st weeks and 3rd weeks. August only 1st weeks.

Design ad for KOMPAS newspaper:


Timeliness of Implementing The Strategic Plan

The Campaign Plan

Program name Target public

Implementation team

Implementation date

Desire and persuasive survey

students of High senior school

Department of communication science team

April 2010

Toll free phone service numbers and website

General Customer services

April - May 2010

Department of communication science fair

General Directorat promotion, cooperation, public relations, and registration

May 2010

Promotion via KOMPAS

General Editorial ad May – August 2010

Announcement with radios

General Radio announcer from the concerned

May – Oktober 2010

Presentation to senior high school that became the target marget

*only in DKI Jakarta

Students of senior high school

ambassadors program advertising UI of 2006 graduate ASIA

June 2010


*The table above is a timeline that is certain

Promotions be concerned with partners

Parents of applicants – students of senior high school

Department of communication science team

july 2010

alliance Radios & senior high schools that the target market are

Department of communication science team and Directorat promotion

August – Oktober 2010


Budget design of ICDDPIC

Budget 100 million

NO URAIAN JUMLAH HARGA TOTAL

1 phones & internet 1 paket 2000000 2000000

2 doubling proposals 4 proposal 22000 88000

3 ink of printer 4 buah 22000 88000

4 A4 papers 10 lusin 5000 50000

5

ambassador advertising

ASIA 2006 1 orang 4800000 4800000

6 radio:

global 8x broadcast per month 35000 280000

smart 8x broadcast per month 30000 240000

jati 8x broadcast per month 28000 224000

bonsita 8x broadcast per month 28000 224000

El John Palembang 8x broadcast per month 28000 224000

smart mandiri 8x broadcast per month 28000 224000

swara pesona bintan 8x broadcast per month 28000 224000

El John Pangkal pinang 8x broadcast per month 28000 224000

Mitra 8x broadcast per month 28000 224000

Andalas 8x broadcast per month 28000 224000

Global Bandung 8x broadcast per month 35000 280000

I.B.C 8x broadcast per month 28000 224000

radio anak Jogja 8x broadcast per month 20000 160000

Global Denpasar 8x broadcast per month 35000 280000

radio riper 8x broadcast per month 22000 176000

DMWS 8x broadcast per month 20000 160000

Sonora 8x broadcast per month 24000 192000

Borneo 8x broadcast per month 24000 192000

J Radio 8x broadcast per month 26000 208000

Canisa 8x broadcast per month 24000 192000

Smart fm Manado 8x broadcast per month 21000 168000

107,8 MHz GHODZILLA 8x broadcast per month 18000 144000

raudhah fm 8x broadcast per month 26000 208000

Teras 8x broadcast per month 26000 208000

Gelora Remaja Sibolga 8x broadcast per month 22000 176000

Cikal Anugrah Fiesta 8x broadcast per month 22000 176000

GMC radio 8x broadcast per month 27000 216000

GSM radio 8x broadcast per month 24000 192000

HMS FAKFAK 8x broadcast per month 39000 312000

7 display ad BW KOMPAS 7x/4months 3 coloumns 10617500 74322500

8 Bensin 600 liter 4500 2700000

9 unexpected costs 5% 100000000 5000000

10 total of spendings 95224500


Summary confidence to get a target candidate ICDDPI for November 2010 – June 2011 has the potential, especially communications and integrated marketing communication strategy neatly arranged. Providded expertise – advertising and public relations people awaiting the arrival of selected from various provincies in Indonesia. We can create a harmonious relationship with the public so that the goodwill and support of their highly successful program helped the department of communication science. Emphasized again, the human resources department is the backbone of the teaching staff who have adequate educational qualifications communication. These are the doctoral, master’s, and bachelor gradutes of leading universities both 14 doctoral degrees, 17 master’s, and 5 bachelor. In addition, the department also assisted by the practioners in the field of an advanced communications lecturer is not fixed. The graduates are widely scattered work in various fields of work of both national and international. Gain a valuable opportunity for the glorious future of graduate students ICDDPI.

biska mid-test teknik penulisan proposal

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