birmingham networking event for marketers
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Presentation from Birmingham Link-up, networking event for marketing professionalsTRANSCRIPT
The Birmingham Link-up
event partners
Social networking event for members of the
Only Marketing Jobs Community
30th June 2010
A social network:
An interactive structure made of
individuals (or organizations) called
‘nodes’, which are connected by one or
more specific types of interdependency.
…it pays to know peopleThe Birmingham Link-up
Wikipedia
Social events allow you to:
Connect with people
Exchange business ideas
Develop your personal brand
Enhance your career
…it pays to know people
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The Birmingham Link-up
16,000 The number of members in the
UK Marketing Lounge, making it
by far the largest UK marketing
hub on LinkedIN.
…it pays to know peopleThe Birmingham Link-up
LinkedIn is now the
undisputed world champion
of professional social media.Those not engaged are
conspicuous by their absence.
…it pays to know peopleThe Birmingham Link-up
2 out of 3people find a job through networking.
…it pays to know peopleThe Birmingham Link-up
It is thought that 70% of job
vacancies are never advertised.
So you need to make sure that
you can be found.
…it pays to know peopleThe Birmingham Link-up
…it pays to know people
3The number of seconds it takes
to form an opinion of someone.
The Birmingham Link-up
How you perceive yourself is
important. But what really matters is
how you are perceived by others.
What is ‘brand you’ telling the world?
…it pays to know peopleThe Birmingham Link-up
Technology is shifting the power away
from the editors, the publishers, the
establishment and the media elite.
Now it’s the people who
are in control.
Rupert Murdoch, Global Media Entrepreneur
…it pays to know peopleThe Birmingham Link-up
For companies, resistance to
social media is futile.
Your competitors
are already there.
Your customers
have been there for a long time.
…it pays to know people
Business Week
The Birmingham Link-up
Stop thinking
‘campaigns’
…it pays to know people
Start thinking
‘conversations’
The Birmingham Link-up
…it pays to know people
10The number of new contacts you
should have before you leave tonight.
That’s a conversation with someone
different every 30 minutes.
The Birmingham Link-up
Some people want it to happen,
some wish it would happen,
others make it happen.
…it pays to know peopleThe Birmingham Link-up
The successful networkers I know,
the ones receiving tons of referrals
and feeling truly happy about
themselves, continually put the other
person's needs ahead of their own.
Bob Burg, Author and Networking Expert
…it pays to know peopleThe Birmingham Link-up
You are like an ant.They can’t survive on their own,
either. Ants help other workers in
their colonies. It is the very
definition of altruism.
…it pays to know peopleThe Birmingham Link-up
More business decisions occur
over lunch and dinner than at
any other time, yet no MBA
courses are given on the subject.
…it pays to know peopleThe Birmingham Link-up
The way of the world is meeting
people through other people.
There’s nothing new about it.
…it pays to know peopleThe Birmingham Link-up
All things being equal, people
will do business with and refer
business to those people they
know, like and trust.
Bob Burg, Author and Networking Expert
…it pays to know peopleThe Birmingham Link-up
The current economic climate
lays a responsibility on us all to
find ways to increase the
awareness of our expertise.
…it pays to know peopleThe Birmingham Link-up
Openly and actively engage
with others by offering support,
advice and friendship.
Do this without expectation of
reward and it will soon some back
to you by the truckload.
…it pays to know peopleThe Birmingham Link-up