bipin amin - extraordinary networks - interop mumbai 2009
DESCRIPTION
For a time, computers crunched their data, network switches handled their traffic and tape drives stored their data in a world where every entity worked separately. Over time, the emergence of storage area networks (SANs) enabled by the high-speed fiber channel technology meant that storage devices could be networked on a fast link. Now, as virtualization becomes a norm for many organizations, there is even greater demand for compute cycles not to be wasted. Against the backdrop to all this are pressures to squeeze more blade servers into a data center rack, keep operations green and make sure everything is still under control under a single pane of glass while performance is just as fast – or even faster. This session will present a new concept, called Extraordinary Networks, where Amin will explain how a new class of networks can offer the highest quality and reliability, while simultaneously excelling on energy and space efficiency parameters.TRANSCRIPT
Ian Whiting, Senior Vice President, WW Sales
Oct. XX, 2009
Legal Disclaimer
All or some of the products detailed in this presentation may still be under development and certain specifications, including but not limited to, release dates, prices, and product features, may change. The products may not function as intended and a production version of the products may never be released. Even if a production version is released, it may be materially different from the pre-release version discussed in this presentation. NOTHING IN THIS PRESENTATION SHALL BE DEEMED TO CREATE A WARRANTY OF ANYKIND, EITHER EXPRESS OR IMPLIED, STATUTORY OR OTHERWISE, INCLUDING BUT NOT LIMITED TO, ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NONINFRINGEMENT OF THIRD PARTY RIGHTS WITH RESPECT TO ANY PRODUCTS AND SERVICES REFERENCED HEREIN. Brocade, the B-wing symbol, BigIron, DCX, Fabric OS, FastIron, IronPoint, IronShield, IronView, IronWare, JetCore, NetIron, SecureIron, ServerIron, StorageX, and TurboIron are registered trademarks, and DCFM, Extraordinary Networks, and SAN Health are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. All other brands, products, or service names are or may be trademarks or service marks of, and are used to identify, products or services of their respective owners.
Agenda
• Market Trends Impacting Networking Today
• Brocade’s Solution: Extraordinary Networks
– Characteristics of an Extraordinary Network
– Requirements for Extraordinary Partnerships
– Leading with Extraordinary Innovation
• The Brocade Advantage
© 2009 Brocade Communications Systems, Inc. All rights reserved. Company Proprietary
Market Trends Impacting Networking Today
The network is experiencing massive growth in data and traffic and will need to evolve
Data And Traffic GrowthImpacting the network infrastructure
Volume
Persistence
Applications
Criticality
Relevance
Rich Media
People
Devices
Mobility
Computation
An unprecedented ability to consume and source information from anywhere
Exploding demand to store, manage, manipulate, and distribute data
End Points Data CenterThe Network
???
The Connected World15 billion devices by 2015
� Smarter everything…
� Higher data rates
� Cameras, medical devices, communications
� All connected, all generating data
– Need to move, store, and accessSource: IDC
• Phones• Streetlights• Power meters• Home appliances• Games
• Security• Bots• Sensors• Kiosks
Explosive Growth of the Digital Universe
Sources: 1WSJ August 2009; IDC, Brocade
� The world adds a Library of Congress every 15 minutes1
� Data doubles every year1
� We estimate a 62% CAGR through 2011
Market Trends Drive StrategyUser growth and rising social media participation rates
Extraordinary Challenges
IT has to do more with less
GDP
GlobalGrowth
CostReduction
ShrinkingBudgets
© 2009 Brocade Communications Systems, Inc. All rights reserved. Company Proprietary
Brocade’s Solution: Extraordinary Networks
© 2009 Brocade Communications Systems, Inc. All rights reserved. Company Proprietary
Brocade’s Extraordinary Networks
High Performance
Intelligently Innovative
OptimizedLifecycle
Costs
Data CenterClass Reliability
OperationalSimplicity
Energy-Efficient
Ecosystem-Centric
New class of communications
infrastructure that delivers:
� Highest quality and reliability
� Leading price / performance
� Energy and space efficiency
� Evolutionary adoption philosophy
� Choice of leading delivery and
integration partners
© 2009 Brocade Communications Systems, Inc. All rights reserved. Company Proprietary
� Partnerships are in Brocade’s DNA
� $1B+ invested in cooperative development & testing with
partners
� Brocade is committed to open standards and solutions
� Brocade has diverse set of go-to-market partners worldwide
Extraordinary Partnerships
� 1st 10 Million SAN Switch Ports Installed
� 1st 15,000+ IP Networking Customers worldwide
Fibre Channel Networking Ethernet Networking
Extraordinary Innovations
� 1st SAN Routing
� 1st NPIV for Virtual Servers
� 1st 8 Gigabit Fibre Channel Switch & Director
� 1st Blade Server Fibre Channel Switch
� 1st Gigabit Ethernet Switch
� 1st 10 Gigabit Ethernet Switch
� 1st Multi-Terabit MPLS and Internet Core Router
� 1st Two Billion Packet-per-Second Switch and Router Families
© 2009 Brocade Communications Systems, Inc. All rights reserved. Company Proprietary
Service Providers
Solutions Optimized for Three Segments
Campus Networks
Key requirements and buying criteria vary by segment
Data Center
© 2009 Brocade Communications Systems, Inc. All rights reserved. Company Proprietary
The Brocade Advantage
End-to-End Portfolio Allows us to participate in key growth areas
relevant to the upgrade cycle
Common Architectural Vision Articulate and drive to a common set of product
characteristics across segments
Leveraged Engineering Technology reuse across segments allows us to
drive innovation and development efficiency
Optimized Solutions Understand the unique requirements for each
segment and optimize product developments
Meeting Customer Requirements Enables rapid market share growth in new
segments
World-class Partner Ecosystem An open approach to networking enables
customer choice and seamless integration with
solution components
© 2009 Brocade Communications Systems, Inc. All Rights Reserved.
17
Thank You
© 2009 Brocade Communications Systems, Inc. All Rights Reserved.
18
Appendix
© 2009 Brocade Communications Systems, Inc. All Rights Reserved.
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3,900 Employees Worldwide
26 Years of Networking Experience
Recognized Industry Thought Leader
Financially Strong
Brocade Today
Networking Technology Innovators
Unparalleled Partnership Model
© 2009 Brocade Communications Systems, Inc. All Rights Reserved.
20
Global Presence
ManufacturingEngineering
FacilitiesSupportServices
Logistics Sales
© 2009 Brocade Communications Systems, Inc. All Rights Reserved.
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BankingElectronics
The Global 1000 Relies on Brocade
Automotive
Chemical
Healthcare &
Pharmaceuticals
Industrial
& Farming
Service Providers
& Telecom
Energy
Brocade is used in over 90% of Global 1000 Data Centers