bing.com and seo
DESCRIPTION
An overview of the new features of Bing.com and how they will impact web publishers.TRANSCRIPT
Optimizing for a Decision Engine
Our Goals
Better understanding of the users intent
Make searchers more successful making decisions and completing tasks
Your Benefit (Webmaster & Publishers)
More highly qualified traffic from search
Niche content has more access to head queries
Categorized ResultsCover about 20% of queries
Started with most common 20% of queries
Categories update periodically based on analysis of query intents
Category results are simply augmented queries
Categories are unique per query, but similar for similar entities (e.g. cities, or basketball players)
Quick tabs correspond to categories & some answers
CTRs of categorized results higher than those of normal algo results 6-10
Caption Enhancements
21% of empty captions are caused by Flash
Best Match – kinda sure
Best Match – pretty sure
Super Best Match – certain
Best Match
A website can appear as each type of “best match” or a normal result depending on the query
We choose which sites become Best Match results based on query volume and how confident we are customers are looking for your site. We will continue to expand the number of sites included.
Search feature uses your site search. Websites that require session id’s, cookies or weird search parameters generally aren’t supported.
You can request an update to the information within your best match card at support.bing.com
Document Preview
Content automatically generated during indexing
Try to intelligently extract information from the page, like telephone number and address
Document Preview – Opting Out
Page Meta Tag (<head>)<META NAME = “MSNBOT”, CONTENT = “NOPREVIEW”><META NAME = “ROBOTS”, CONTENT = “NOPREVIEW”>
HTTP HeaderX-ROBOTS-TAG: NOPREVIEW
Crawling
Significant improvements in freshness, quality and depth.
Sitemaps index file size increase from 10k URLs to 50k URLs while keeping the 50MB size limit.
We’re not changing the crawler name. msnbot lives!
Future questions, concerns or issues?
Web: www.bing.com/webmastersupport.bing.com
Twitter: @bing, @nathanbuggia
Blog: www.bing.com/community
Q&A