Billionaire boys club is the best for casual wear

Billionaire boys club or BBC as it is more popularly known, is a casual wear clothing

line and falls in place with other luxury brands like Silent Damir Domma. It was

founded by Pharrell Williams and Nigo. Pharrell Williams is famous for Neptunes,

whereas Nigo was the fashion icon of Japan in 2005. The casual wear line of the

Billionaire boys club includes jeans, jackets, shorts, sweaters, sweatshirts and shirts.

Outerwear in materials like cotton, leather, down and some other metal like materials

is also available. They have a huge range of accessories that includes hats, socks,

underwear etc.

The clothesline of the Billionaire boys club takes inspiration from the hip hop culture

and most of their clothes are best described as slouchy, loose and comfortable.

Tailored looks are few and far between, as most of the clothes are baggy and loose.

One of the co-founders being Japanese, the clothes of the brand are also hugely

inspired by Japanese street style and hence there are a lot of bold colors and patterns

in the line. Graphic prints and good color schemes

dominate this section. The patterns and graphics

that are shown on these clothes are unique and

unlike any other. They are distinguished and

original.

A great achievement for this brand is that, it is

represented by the skateboarders in the USA for its

original, cutting-edge and casual fashion sense. All

the products of BBC are high-end luxury products

and are priced similarly. As the name suggests, the

brand is for the ‘billionaire boys’. The clothes are

all manufactured in limited edition along with the

highest quality possible, which is responsible for

the steep pricing. At the same time, owning a BBC

garment is like owning a collectible- precious and

limited. BBC is very particular about where it

retails from and as such is pretty much exclusive to

a handful of retailers from around the globe. It is

only in Japan that it has a large number of stores.

Earlier the manufacturing process would only take place in Japan, but of late it has

manufacturing units in Canada, China and Korea as well.

The brand caters mainly to males between the ages of 16-30 and is extremely popular

among college students, athletes and musicians. Corporate executives favor BBC

when it comes to lounge wear or when they are on a recreational trip from work.

Women have been known to wear the brand’s smaller sizes even though the clothes

are for men- such is the craze. However, the brand will soon launch a women’s line as

well. BBC is most famous for its printed sweatshirts and amazing jackets. The style is

very casual, carefree, bold and unique. The brand has undoubtedly earned its luxury

tag. In order to look like a true BBC member, pick up a pair of LGR sunglasses and

carry a Porter bag.