BILL STONEExecutive Creative Director20 Country Oaks Drive, Barrington Hills, Illinois 60010www.billstonecd.com 415-858-5906 info@billstonestudio.com

Salesforce, 2012-presentSenior Director, Creative

Built the Salesforce CXD, Customer Experience Design group, an in-house digital design agency.

Led our team to its biggest year ever in 2015. Met or beat all growth, financial and utilization targets. CSAT score of 9.3 out of 10. Grew staff 25% while maintaining low attrition. New business wins and highlights include Delta, Home Depot, Pono, SAB Miller,

Amazon, Pearson, John Deere, Playstation. Delivered innovative, bleeding-edge solutions while pushing the Salesforce

platform to its limits. Managed a dynamic team of 30 professionals with a full range of disciplines

including UI, UX, Experience Strategy, Engagement Management, Video Production/Editing and Front-End Development.

Initiated global expansion with a team in London. Started an Experience Strategy group focusing on human-centered design. Introduced Envision program that employs design thinking as a strategic method

for problem solving. Started in-house video production and editing team.

Client List Highlights: Abbott, Blue Shield of California, Boston Scientific, Burberry, Caterpillar, Chrysler, Coca-Cola, Comcast, Coors, Covergirl, Deere, Dell, Delta, Diageo, Dr. Pepper, Exclusive Resorts, GE, General Motors, Girl Scouts USA, Hershey, Home Depot, HP, Kraft, Levi’s, Merrill Lynch, McGraw Hill, Mutual of Omaha, P&G, Pearson, Pono, State Farm, Toyota, Unilever, UPS, USAA, World Economic Forum.

Model Metrics, 2011-2012Creative Director

Started in-house design group creating transformational cloud solutions. Used cutting edge social and mobile technologies to create world-class design.

Stone Advertising Agency, 2009-2011Creative Director - Freelance

Leo Burnett USA, 2001-2008

Senior Vice President / Executive Creative Director

Executive Creative Director on Nintendo of America. 2008 Grand Effie winner. Managed introductions of Nintendo Wii (Product of the Year 2007), Nintendo DS,

Gameboy Advance SP and Nintendo GameCube. Supervised 35-40 national TV spots per year plus online, print, outdoor and

radio. Developed campaigns for Nintendo, Disney, Allstate, McDonald’s, US Army and

new business.

Leo Burnett Prague, 1999-2001Senior Vice President / Agency Creative Director

1999 and 2000 Agency of the Year in Prague. 1999 and 2000 Most Creative Agency in Eastern Europe. Supervised creative production internationally. New business wins: Pilsner Urquell Beer, World Online, Hodspadarske Noviny

Newspaper and CV Online. Managed creative department of 30+. Successfully introduced Miami Ad School internship program. Won numerous national and international awards including London International

Advertising Awards, The Golden Drum Festival and Tellys.

Client list: GE Capital Bank, Eurotel, Pilsner Urquell Beer, Radegast Beer, Vitana Soup, Telecom, Kooperativa, Krupetto Chips, Netcentrum, Nadace Bone Marrow Transplant.

Leo Burnett USA, 1984-1999Creative Director / Vice President

Created national campaigns for McDonald’s, Miller Lite, Kellogg’s, Tropicana, Green Giant, Pillsbury and Nintendo.

New business wins: Ameritech, McDonald’s, Reebok and Nintendo. Awards: Cannes Gold Lion, Cannes Silver Lion, London International Advertising

Awards, Gold and Silver Effies, Bronze Clio. Film Director for many clients including McDonald’s, Nintendo, Vitana. Directed short film “ Black and White” winner of the Paul Robeson Award.

Client list: Nintendo, McDonald’s, Miller Lite, Reebok, Kellogg’s, P&G, Heinz, Pillsbury, Green Giant, 7-UP, Tropicana, Kraft, Ameritech, Samsonite, Oldsmobile, Morgan Stanley, Allstate, Philip Morris, Coca-Cola.

Vesper George School of Art Boston, MassachusettsCommercial Art and Design Degree