Bike EuropeThink Global, Act Local!

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Trade Journal for the Bicycle, E-Bike & Scooter Marketwww.bike-eu.com

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TAIPEI, Taiwan – The big factor that’s expected to boost road bike sales – the use of disc brakes in professional road racing – is close to introduction through UCI approval. This was an-nounced at the 2015 Taipei Cycle Show. Here it was said, “Very soon we can expect a decision by the UCI on when disc brakes can be used in UCI races. Next to the introduction timing details will also be announced on standards with which the disc brakes will need to comply.”

UCI Approved Disc Brakes ‘Close to Introduction’

Volume 19, nr. 4 April 2015

PARIS, France – As in other leading EU markets, bike sales in France surged in volume and turnover last year. E-bike sales increased sharply by 37% to 77,500 units. Growth in overall bicy-cle sales of 7% to 2,977,600 units is re-ported for 2014 to a total value of €918.8 million. The average retail price rose by 8.5% to €307. P&A sales were up 6% to €697.3 million compared to 2013. A complete Market Report France will be in Bike Europe’s May edition.

French E-Bike Market Fol-lows Upward Trend as 2014 Sales Shows Sharp Increase

Accell Sets Standard for Euro Zone Price IncreaseGazelle (part of the Pon Bicycle Business Group) reports that, as a result of the rising costs of com-ponents, the company has to change the recom-mended retail price of bicycles and components in its current range as of April 10, 2015. Only the price of e-bike batteries will remain the same.The price adjustments did not come as a sur-prise as it was a much-discussed topic at the Taipei Cycle Show. The question was not if, but how much prices for model year 2015 bikes and bike products would increase. In late March Accell Group was the first to raise its prices. It is expected that like Accell and Gazelle, more European brands and distributors will follow soon or have already increased their prices.

AMSTERDAM, the Netherlands – Accell Netherland’s announcement late March to increase the price of bicycles by 5% was soon followed by the next big player on the Dutch market – Gazelle.

“The component’s purchase prices have increased substantially, due to the strong depreciation of the euro against the US dollar,” said Gazelle in a statement last April on the rising recommend-ed retail prices. The increases will differ per model, but on average it results in a 5% rise.

China To Undergo Quality Transformation

Emerging high-end industry and e-bike market in China

announced in the current 5-year plan, the gov-ernment does not only want to upgrade the vehicle quality. It is also CBA’s task to remove the millions of lead-acid battery equipped scooter style electric two wheelers from the streets in China and replace them by bicycle style vehicles utilising lithium batteries.As a result of this decision the market share of lithium batteries is expected to reach one third of the total sales, or 10 million units by 2019. Today some 3,000 companies offer lithium battery packs for two-wheelers, which are often of low quality, as only the price counts. The

TIANJIN, China - The electric two-wheeler market in China is changing rapidly following the government’s an-nouncement to grow the export value of e-bikes to US$1,000 in the next � ve years. It must bring also a product revolution in the domestic market.

participate in this transformation process. The CBA is a powerful organisation in China with a triple function: on the one hand the as-sociation represents the bicycle industry’s in-terests and on the other hand it is part of the government to control and direct the industry according to government policies. At the same time the CBA is the national organization for standardisation.According to the CBA the participation of the global bicycle industry will play an important part in the conversion of China’s domestic low-end e-bike market into a quality market. As

SunRace-SA CEO Alan Su on delivery troubles of internal gear hubs

INTERVIEW

P. 7

CHINA: NEW E-BIKE MARKET? P.17

MARKET REPORT GERMANY P. 6

2015 TAIPEI CYCLE SIGNALS POSITIVE MARKET MOMENTUM P. 8

Drastically Changing Bike Industry Landscape

Chinese government wants to concentrate the production of higher quality, reliable, and safe batteries at five main manufacturers only, with-in four years.In order to protect the domestic market from safety issues, which have already harmed the electric two-wheelers’ image, the CBA joined the Battery Safety organization (www.BATSO.org) in October 2014 and is now using the BATSO Test manual and certification process governed by TÜV Rheinland.

More on page 17.

Both developments hold serious implica-tions for the country’s e-bike industry. The China Bicycle Association (CBA) calls upon the international bicycle industry to

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Think Global, Act Local. That is what Bike Europe is all about. The difference between success and failure is understanding that each market is different. Bike Europe brings various markets in and outside Europe into perspective, splitting them up by segment.

Our global network of correspondents provides unique insights in the different two-wheeler markets. With our detailed analysis of the markets, we are the meeting place for professionals.

No matter what market you are interested in and if bikes are your business; Bike Europe is the number one source of information!

Brand Formula

Portfolio Bike Europe

10 times a

year

Print

24/7

WebsiteEnglish

NewsletterChinese

Newsletter

2 times a

week

once a week

Job function within these groups

Owner/presidents/CEOResearch & development managers

General managers/directorsExport managers

Marketing managers/directorsBrand managers

Consultant

Sales managers/directors

Purchasingmanagers/directors

Retail managers

Dealers

Editorial calendar magazineBike Europe 2017

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No. Publishing date

Advertising closing date Editorial Highlights / Special Focus Market Reports

1/2 24 February 3 February Preview Taipei International Cycle Show Asia: Taiwan, Japan, China, India

3 24 March 3 March

Wheels & Wheelcomponents, tyres, rims and spokes / Review Taipei International Cycle Show / Preview China Intenational Bicycle & Motor Fair

NetherlandsBelgium

4 24 April 5 April

Frames, forks, painting and decalls / Suspension forks, suspension seatposts / Review Taipei International Cycle Show

GermanyAustriaSwitzerland

5 26 May 4 MaySupply Chain Flexibility, Speed to Market / Review China Intenational Bicycle & Motor Fair

France

6/7 27 June 6 June E-Mobility EU E-Bike market

8 11 August 21 JulyEurobike, Germany Bike wear: clothing, eye wear and shoes / Preview Eurobike, Interbike, Expobici, Asiabike

Italy

9 29 September 8 SeptemberE-Bike components, drivetrains, batteries and chargers / Preview Taichung Bike Week / Review Eurobike

EU all 28 member states

10 27 October 6 October Locks & lights / Review Eurobike, Interbike, Expobici, Asiabike

PolandCzech Republicand other Eastern European Countries

11 24 November 3 NovemberCity & trekking bike components; mudguards, chainguards and carriers / Review Taichung Bike Week

Nordic countries

12 22 December 1 DecemberDrive train components, cranksets, derailleurs, chains, pedals and hubs / Review Taichung Bike Week

SpainPortugal

Print advertising propositionsBike Europe 2017

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Frequency: 10 times a year

Circulation: 8,400

Page size 300 x 420

(bleed + 3mm)Trim size

265 x 384 mm

430 x 285 mm 187 x 257 mm

91 x 257 mm

187 x 126 mm

2/1 page 1/1 page

1/4 page

IM-er coverpage

1/4 page

IM-er coverpage

1/8 page

Floor ad 1/2 or 1/4 page spread

1/8 page

Side Ad

1/2 page 1/2 page

187 x 61 mm

126 x 91 mm 187 x 29 mm

Classified Pagebig/small

91 x 61 mm

Exclusive propositions magazine

Special propositions magazineExamples of Special propositions Bike Europe offers:

• Sticker• Banderol• Extra cover• Extra cover as a part of the ad• Coverflap

• Splitcover• Insert• Pop-up• Sponsored media

62 x 90 mm

1/2 page:554 x 190 mm

62 x 40 mm

62 x 43 mm

129 x 43 mm

62 x 91 mm

1/4 page:554 x 90 mm

130 x 384 mm

62 x 384 mm

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Statistics Website & NewslettersBike Europe 2017

www.bike-eu.com

English & Chinese newsletter

Website Bike-eu.comAverage per month: (January-November 2016)

Pageviews 108.141

Visits 54.037

Visitors 31.924

Average pageviews per visit 2,35

English Newsletter

Frequency 2 times a week

Appearance Tuesday and Thursday

Circulation 11.719

Chinese Newsletter

Frequency Once a week

Appearance Thursday

Circulation 6.048

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Full banner/AdvertorialSpecifications full banner468 x 60 pixels

Specifications advertorial200 characters + logo (100x50 or 70x70 pixels)

Corner AdSpecifications• Use specific template

(adrime)• Ask your Key Account

Manager

AdvertorialSpecifications200 characters + logo (100x50 or 70x70 pixels)

LayerSpecifications• Use specific template

(adrime)• Ask your Key Account

Manager

WallpapersSpecificationsOnly in combination to other options

LeaderboardSpecifications728 x 90 pixels, 1 position, max. 49Kb

Propositions Bike-eu.comBike Europe 2017

Floor AdSpecifications• Use specific

template (adrime)• Ask your Key

Account Manager

RoadblockSpecificationsSee specifications leaderboard and rectangle

RectangleSpecifications336 x 280 pixels, 1 position, max. 49Kb

Leaderboard XLSpecifications• 970 x 150 pixels• After mouse-over

expand 970 x 300 pixels

HeaderlinkSpecifications• Max.20 characters,

incl. spaces• No company name

Leaderboard PlusSpecifications970 x 150 pixels, 1 position, max. 49KB

Propositions Bike-eu.comBike Europe 2017

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Half Page AdSpecifications full banner336 x 600 pixels

LogolinkSpecifications2x 40 characters plus logo (60 x 30 pixels), max.49Kb

BlockbusterSpecifications550 x 150 pixels, maximaal 79Kb

Portrait AdSpecifications336 x 1020 pixels

Propositions Bike-eu.comBike Europe 2017

Sponsored contentFor more information and specs, please contact your account manager

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AdvertorialSpecifications• Head, body, pay off

max. 400 characters incl. spaces

• Sizelogo 70x70 or 100x50 pixels, max. 49Kb

Full BannerSpecifications468x60 pixels, max. 49Kb

BlockbusterSpecifications550 x 150 pixels, max. 79K

Propositions English newsletterBike Europe 2017

Frequency: Tuesday and Thursday

Circulation: 11.719

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AdvertorialSpecifications• Head, body, pay off

max. 400 characters incl. spaces

• Sizelogo 70x70 or 100x50 pixels, max. 49Kb

Full BannerSpecifications468x60 pixels, max. 49Kb

BlockbusterSpecifications550 x 150 pixels, max. 79K

Propositions Chinese newsletterBike Europe 2017

Frequency: Thursday

Circulation: 6.048

What is it?

Target groups

Optional

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Asia Editions 2016Establishing valued contacts in China!

Bike Europe’s Asia editions are all about supporting Western companies that are to set foot in the biggest consumer market in the world, Asia. The Asia editions aim at developing China’s high-end bike market. In particular through Western companies and brands that want to be part of this promising future market.

After a very successful pilot at the Eurobike 2015 Show, Bike Europe will publish its Asian editions around the four biggest shows that will take place in Asia in 2016; Taipei Cycle, China Cycle, Asia Bike and Taichung Bike week. They will feature Bike Europe’s valued articles with need-to-know news and reports from around the globe, translated in Chinese.

• China’s &Asian (electric) bicycle industry• China distributors• China’s retail sector• China’s importers/exporters/traders• Asian (Chinese speaking) bicycle industry

We can help to translate your advertisement in Chinese, surcharge applicable.

Edition Publishing dates Advertising closing dates

1st edition 2,000 copies to be circulated in May 2016 at China Cycle in Shanghai. 22nd of March 2016

2nd edition 2,000 copies to be circulated at in September 2016 at Asia Bike and in October 2016 at Taichung Bike Week. 16th of August 2016

Propositions

1/1 Page + 4 Chinese newsletters € 4.250,-

1/2 Page + 2 Chinese newsletters € 3.000,-

1/4 Page + 1 Chinese newsletter € 1.750,-

Circulation2.000 copies

CirculationChinese

newsletter6.480

Sales

For new media propositions please contact your accountmanager!

Contact information

EditorialContact your account manager:Marlies TrommelenP: + 31 (0) 885 84 06 30E: marliestrommelen@vakmedianet.nl

Lucas van ‘t HofP: +31 (0)6 537 096 87E: lucasvanthof@vakmedianet.nl

International representation DACH countriesInMotionMar.comMr. Uwe WeissflogP: + 49 711 35 16 40 91F: + 49 711 35 16 40 99E : uweissflog@inmotionmar.com

International representation China/TaiwanInfotrade Media Co., Ltd.Mr. Peter ChuP: + 886 4 231321989F: + 886 4 23133239E: service@trade-eye.com

International representation IndiaKapshanSolutionsMr. KapilSuriP: + 91 11 2 614 4712F: + 91 11 2 467 9912E: kapshan@hotmail.com

Chief editorJack OortwijnP: +31 (0)88-5840 601E: jackoortwijn@vakmedianet.nl

Deputy chief editorJan-Willem van SchaikP: +31 (0)88 5840 619E: janwillenvanschaik@vakmedianet.nl

EditorsHedwig Berendsen-HoomanP: +31 (0)88 5840 661E: hedwigberendsen@vakmedianet.nl

Annemarie VisserP: +31 (0)88 5840 676E: annemarievisser@vakmedianet.nl

ARTWORKtraffic.transport@vakmedianet.nl

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New mediaBike Europe 2017

Contentmarketing

Social media boost

Lead generation

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StatisticsBike Europe

Circulation magazine: Geographical breakdown

Circulation magazine: Geographical breakdown

Region %

Africa 0,4%

Asia 29,9%

Asia Pacific 1,9%

Europe Eastern 5,7%

Europe Western 46,9%

Middle East 0,6%

North America 12,3%

Latin America 2,2%

Region %

Africa 32%

Asia 19%

Asia Pacific 19%

Europe Eastern 11%

Europe Western 3%

Middle East 3%

North America 13%

AfricaAsiaAsia PacificEurope Eastern

Europe WesternMiddle EastNorth AmericaLatin America

StatisticsBike Europe

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Bike Europe: Job description

Bike Europe: Decisionmakers

Job Title %

CEO/Director 37%

Sales Manager 12%

Dealer 8%

Export Manager 7%

Marketing/Communication Manager 7%

Purchasing Manager/ Buyer 5%

Logistics/QualityManager 4%

Brand Manager 3%

Account Manager 3%

Other 14%

Decision Making Units %

Authorized to make decisions 37%

Direct influence on decisionmaking 12%

Indirect influence on decision making 8%

Not authorizedto make decisions 7%

18%

82%

Authorised (in)direct influenceNot authorised

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StatisticsBike-eu.com 2016

Website

Country of visitors

* Pageviews 120,158

* Visits 49,352

* Visitors 34,128

Average pageviews per visit 2.5

Average visits per visitor 1.5

Average visit duration (in minutes) 4:45

Country % (visitors) Country % (visitors)

1. United States 12.0% 8. Switzerland 2.6%

2. Taiwan 10.4% 9. Japan 2.5%

3. United Kingdom 10.2% 10. Belgium 2.5%

4. Netherlands 7.9% 11. China 2.5%

5. Germany 7.8% 12. Canada 2.4%

6. Italy 3.9% 13. Spain 2.2%

7. France 3.8% 14. Australia 2.0%

* Expected average per month 2016

105,971.2 - 132,46479,478.4 - 105,971.252,985.6 - 79,478.426,492.8 - 52,985.60 - 26,492.8