biggest media for expats & tourists of thailand · hotel television & video marketing...
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BIGGEST MEDIA FOR EXPATS& TOURISTS OF THAILAND
“EFFECTIVELY CONNECT YOUR BUSINESS . . .
All figures correct as of May 2019
REACH
AUTHORITY SITE
EXPAT & INTERNATIONal
EXPAT & REGIONAL
played in thousands of hotels and guest roomsthroughout bangkok, pattaya, hua hin, koh chang
+300,000EMAIL NEWSLETTER
SUBSCRIBERS
+1 MILLIONUNIQUE MONTHLY
WEBSITE VISITORS
#1 website forforeignersin thailand
+230,000followers
monthly impressions2.6 million
C.2,000subscribers
C.8,500followers
C.3,500followers
bangkok, pattaya & hua hin regions
+30,000EMAIL NEWSLETTER
SUBSCRIBERS+99,000
followers+1,000
followers2,600subscribers
+2,500followers
HOTEL TELEVISION & VIDEO MARKETING
TOURISTS
. . . WITH EXPATS & TOURISTS IN THAiland”
“Media brands trusted and seen at the biggest events and attractions”
c.10,000followers
c.1,100followers
c.2,000subscribers
c.20,000Unique monthly
website visitors
MICRO INFLUENCER • vlogs• blogs • podcasts
EXPAT & INTERNATIONal
EXPAT
QUALITY ENGLISH LANGUAGE MAGAZINE
COPIES PRODUCED BI-MONTHLY5,000Woman’s Groups • Foreign embassies & consulates
schools • hospitals • libraries • coffee shops
CIRCULATED TO
*thaivisa survey nov 2018 - 500 residents
www.thaivisa.com
advertising options
advertorials banner e-newsletter
social networks
Pinned in RelevantForum GroupsTarget by region orconsumer interest
Build HighlySearchable Online ContentThaivisa is a Google Authority site
78% of ForeignBusinesses in Thailand say that buildingsearchable content is very important*
Fixed Pricesfor specific forum locations
CPM Availablefor impressions
Multiple BannerDimensionsfrom small to big and suit all budgets
Target Regionally or by Interest
Your featured post inDaily EDMs
Banner Optionin daily EDMs
Great way for Instant and Large Consumer Response
Share your business message or post throughout Thaivisa’s Extensive SocialNetwork Platforms
* March 2019 ** April 2019 - Combined main and regional thaivisa facebook pages
#1 website on thailand for foreigners
GLobal consumer DEMOGRAPHICS SOCIALMEDIA
6 millionPAGE VIEWS
1.1 million uniqueMONTHLY VISITORS
2.5 millionMONTHLY SESSIONS
+300kemail newslettersubscribers
330kunique expatvisitors withinthailand
KEY REGIONSUK, AUSTRALIA, USA,
SINGAPORE, HONG KONG
64%
36%
monthly REACH*
+230Kfollowers
33.8%USERS
AGED BETWEEN25 - 34 YRS
c.8,500followers
c.2,000SUBSCRIBERS
2.6millionmonthlyimpressions
c.3,500followers
67%INTERNATIONAL
33%EXPAT
18-24yrs
25-34yrs
35-44yrs
45-54yrs
55-64yrs
65yrs +
12.55%13.5%14.3%19%
33.8%
6.7%
inspire operates in3 key regions of
thailand and targets expats
Target regional expats each weekon multiple platforms!
One Post for your business per week. Regional newsletters are sent out twice a week.
NEWSLETTERS
One post per week shared on all social networks this also includes micro video for improved consumer engagement.
social networks
Your events & offers included on What’s On TV Show. Plays multiple times per day across 26 regions.
New searchable content created each week for your business.Shared on multipledigital platforms formaximum reach.
DEDICATED REGIONALCONTENT MANAGERS
YOUR BUSINESSPRESENTED IN VIDEO
Video feature produced to use with all posts
Monthly Micro Video
Square format with subtitles produced for social media sharing.
what’s on thailand
One post uploaded from 1 to 3 regional websites per week.
regional websites
our support
lifestyle media for expats
* awarded by blog.feedspot.com ** April 2019. Inspire uses multiple Facebook pages per region
inspire analytics
17%55-64 yrs
45-54 yrs
35-44 yrs
25-34 yrs
65 yrs + 18%
14%
18.35%
27.6%18-24 yrs 5%
25,000 followers**
15,5006,000
newslettersubscribers
websitemonthly visitors
website monthlypage views14,500
69,000 followers**
10,15012,500
newslettersubscribers
websitemonthly visitors
website monthlypage views25,000
4,750 followers**
4,3505,500
newslettersubscribers
websitemonthly visitors
website monthlypage views10,000
Top 50thailand
No.2 thailand channeloverallsubscribers2,500
86%
13%
+2,500followers
+1,000followers
c.615followers
channel
1.2.3.4.5.6.7.8.9.
10.11.12.13.14.15.16.17.18.19.20.21.22.23.24.25.26.27.28.29.30.31.32.33.34.35.36.
4071482161801554022151015820072185273303613679684290201371166622609073232326621378457826
Swissotel Le ConcordeAkyra ThonglorNovotel Bangkok Fenix SilomMercure Bangkok MakkasanGrand China HotelChaophya Park HotelBangkok Cha-Da HotelArcadia Residence PloenchitBangkok Midtown HotelMido HotelVela Be Bangkok RatchathewiNovotel Bangkok Sukhumvit 4Hyatt Regency Bangkok SukhumvitLost Inn BKKKeplar Residence BangkokCitrus Sukhumvit 11Citrus Sukhumvit 13Tara PlaceBaan ChartRoyal Ivory Sukhumvit NanaRed Planet SurawongCitichic by iCheck InnForum Park HotelHotel Amaze BangkokIR-ON HotelVeronica ResidenceSyama Sukhumvit 20Arcadia Suites Ploenchit SukhumvitAspira D’Andora Sukhumvit 16iCheck Inn Residences Sukhumvit 20Ibis Bangkok RiversideIbis Bangkok SathornThe Embassy SathornS1 HostelEmbassy HotelSmore Hotel Sala Deng
1 in 4 tourists turn on hotel TV for local information.*
Just 1 hotel nearby can drive significant daily customers to your business.
HOTELS NO. OF ROOMS
* source thaiwebsites.com ** thaivisa survey nov 2018, 1,435 respondents
HOTEL TELEVISION & VIDEO MARKETING“CONNECT WITH TOURISTS IN BANGKOK, pattaya, hua hin and koh chang”
36 HOTELS WITH 24HR BANGKOK CHANNELAND CATCHMENT ZONES FOR LOCAL BUSINESS
video commercial
Played daily on Bangkok Channel TVin hotels.Posted on Bangkok Channel & Inspire Bangkok Facebook page once per month (+30k Followers).
TOURIST EXPENDITURE IN BANGKOK
TRANSPORT ENTERTAINMENT FOOD & DRINK OTHER SIGHTSEEING
30%25%
10%
10%
10%10%5%
HOTELLODGING
SHOPPING
$175us
daily touristspend in
bangkok
per day5,600 Baht
Target tourists staying in over 3,000 hotel & guest rooms playing channel.*
1 hour show, 2 times a day4pm and 8pm on movie channel.
1 hour show, 3 times a day4pm, 7pm and 10pm on G Cable Channel 33.
Target tourists and expats.
40.57% of Expats watch Hua Hin Channel TV.**
80% of Expats in Hua Hin have adisposable income of more than 40,000 Baht per month.**
24hr television.
Played in majority of hotels and guest rooms on the island.
Includes specific Koh Changfeatures.
Targets 2 Million annual tourists to the island.***
Tourists like to watch TV to rest after a day at the beach.
hua hin channelpattaya channel koh chang channel
SOPHON CABLE COVERAGE
get your business seen by tourists
30 second and 15 second adverts played everydaynumber of plays per day based on your budget
* PLAYED ON SOPHON CABLE TV ** SURVEY BY HUA HIN BUSINESS NETWORKING GROUP - 182 RESPONDENTS *** 2018, 2 Million annual tourists - tat
naklua
eastnaklua
eastpattaya
pratumnak
southpattaya
jomtien
centralpattaya north
pattaya
PATTAYABAY
micro influencerwww.danaboutthailand.com
a platform that delivers both reach & influence.People trust other people and DAN ABOUT THAILAND IS A REAL PERSON.
Various site sponsoropportunities(e.g. logo/details placed on all vlogs and blog content).
Large 250 x 300 banners on website.
standalone Vlog Review of your business posted onFacebook, Youtube and Website.
OPTIONS FOR BUSINESS
HUGE ENGAGEMENT LIKES AND SHAREs that your business post can leverage
300NEWSLETTERSUBSCRIBERS
+60KPAGE VIEWS
A MONTH
c.10,000+200k
+70k
followers
reachpeopleper month
likes/sharesper monthengagement
c.2,000subscribers
87% 13% 78% 21%
18-24yrs
25-34yrs
35-44yrs
45-54yrs
55-64yrs
65yrs +
29%23.5%
18.75%14.5%12.7%
1.6%
18-24yrs
25-34yrs
35-44yrs
45-54yrs
55-64yrs
65yrs +
6%9%
21%
28%28%
6%
website age demographics facebook age demographics
magazine publicationwww.expatlifeinthailand.com
EXPAT LIFE IN THAILAND inspire app development
Quality English language lifestyle magazine for expats. Has over 80 volunteer editorial contributors in every issue that write on all issues affecting life in the Land of Smiles. They write with passion,experience and conviction to‘engage and connect’.
5,000 copies produced Bi-Monthly
Controlled distribution delivered by courier and post to:
107 InternationalWoman’s/Community Groups97 Foreign Embassies & Consulates175 International Schools23 International Hospitals30 Libraries300 Coffee Shops
• Advertorial• Double Page• Full Page• Half Page• Quarter Page
advertising options
Mobile apps are great way to reach out to potential customers. You can enhance the experience of your customers by providing an app.
Sophisticated technology means you can use this app to drive more repeat business and higher average spends.
Inspire App development can build you an app with a range of features:
Food ordering for restaurants
Native Apps for Android & iOS
Push notification functionality
List your menus, promotions and forthcoming events
Smart deals/Coupon features enabled
Consumer Loyalty points and reward programmes
CRM system – developindividual consumer insight
Fully branded as your own app
Full control of app with your own custom built dashboard
Supportive hardwareavailable to handle apporders in your kitchen
We can build an app as a set price fee orwith a monthly on-going fee that includes full service support
build an app for your own business
Tel: +66 (0) 38 250 031Mobile: +66 (0) 861 552 500Email: [email protected]
Head Office PattayaChoice Group Asia Co,. Ltd. 89/203 Moo 12, Pratumnak Soi 4,Nongprue.
Regional Office Hua HinChoice (Thailand) Co., LTD. 34/197 2nd Floor, Soi Western Railway,T. Hua Hin, A. Hua Hin, Prachuap Khiri Khan 77110.