bigbazaar group v1
TRANSCRIPT
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-Dhruv Jain (120)
- Herry Dhawan (122)
- Maitreyee Pandya (127)
-Manjri Lakshmanan (128)
- Sukriti Aggarwal (150)- Udit Narula (156)
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Evolution of retail in India
Corporate profile
Segmentation and target market
Product
Price
Promotion
Place
Supply chain management & logistics
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3
WeeklyMarketsVillage FairsMelas
ConvenienceStoresMom andPop/Kiranas
PDS Outlets ,KhadiStoresCooperatives
Exclusive Brand OutletsHyper/Super MarketsDepartment StoresShopping Malls
Traditional/Pervasive Reach
GovernmentSupported
Historic/RuralReach
Modern Formats/International
Evolutionof
Indian
retail
Source ofEntertainmen
t
NeighborhoodStores/Convenie
nce
Availability/Low Costs /Distribution
ShoppingExperience/Efficie
ncy
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Subsidiary of the Future group
Founded in 2001
More than 100 stores in operation
Plan to open stores in cities likeAurangabad, Indore etc
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Ms Aaina Mahajan, age 25 , HR Professional ,New Delhi
Mr. Mukul Sachdev, age 42, Businessman ,Darjeeling
Mrs. Jyoti Bakshi, age 32 , housewife, Belgaum
Ram Gopal, age 35, Domestic Help, Indore
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Big Bazaar is present in 54 cities all over India,Including tier 1, 2 and 3 cities
Currently runs 150 big bazaars and 180 foodbazaars present in tier 1 and Tier 2 cities
20 of these stores will be set up in tier 2 cities,in the hypermarket format chain.
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Jo Bazaar mein milta hai, woh sab Yahaan milta hai
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The Product mix contd
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TimePricing
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ValuePricing
Value = perceived benefits received
perceived price paid
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Bundling
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Psychological Pricing
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Ample TV, Print & Radio
coverage Huge Billboards at prime
locations
Guerilla Marketing
Keep west a side, make asmart choice!
Shoppers! Stop, make asmart choice!
Change your lifestyle, makea smart choice!
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Big means bada, Bazaar
means mandi No frills, India specific,
entrepreneurship andsimplicity
No predator pricing honest
and trustworthy just like thecommon man
A brand that has grown withthe society rather than as aseparate entity
Marketing executivecompares the brand toAmitabh Bachan
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Promotions
Below the line promotions, cross & up selling
Saal ka sabse sasta din & Hafte ka sabse
sasta din Purana do naya lo Exchange and junk
swap offer
Future card and Shakti card
M S Dhoni brand ambassador of apparel line
Holistic creating brand awareness
Particular store or focused
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Increasing the footfallsIncreasing the footfalls
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SAP for Inventory Control and DemandForecasting
Backward Integration for better control
on Inventory Just In Time approach for cutting costs
and avoiding excess Inventory
Constant Improvement in logistics andTransportation.
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Thank
you !