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Page 1: Big Rig Wraps Transport Truck Advertising (Big Rig Wraps ... · Like-minded companies take ads on these special focused trucks, lending their brand strength to worthwhile causes
Page 2: Big Rig Wraps Transport Truck Advertising (Big Rig Wraps ... · Like-minded companies take ads on these special focused trucks, lending their brand strength to worthwhile causes

Big Rig Wraps Transport Truck Advertising (Big Rig Wraps) is thepremier provider of large-scale outdoor advertising on trucks up to53 feet.

Our clients choose routes across Canada and the United States tosuit campaigns that are targeted locally, regionally, nationally orinternationally. And, they reach thousands of prospects daily withrepetitive and moving messaging.

Reach THOUSANDS DAILY

with

BIG RIG WRAPS

Page 3: Big Rig Wraps Transport Truck Advertising (Big Rig Wraps ... · Like-minded companies take ads on these special focused trucks, lending their brand strength to worthwhile causes

COMPETE with major companies and fleets, by sending your brand’s message across highways and city centers.

REACH potential customers when they are traveling and can't "switch off" your brand message.

COUNT the numbers: On a weekly basis, Out-Of-Home (OOH) advertising reaches 82% of Canadians (source OMAC).

Page 4: Big Rig Wraps Transport Truck Advertising (Big Rig Wraps ... · Like-minded companies take ads on these special focused trucks, lending their brand strength to worthwhile causes

READY TO INCREASE SALES AND AUDIENCE?

Regional 26 ft truck Provincial / National 53 ft truck

est. reach 1.9 million monthlyest. reach 1 million monthly

Ask For A Quote Customized To Your Requirements

CHOOSE the size of your truck (26 ft or 53 ft). SELECT the amount of space for your ad (side, back door or full truck).

ORGANIZE your social media and campaigns to leverage truck advertising.HARNESS the Big Rig Wraps team and access their global social media audience.

.

TRACK your numbers (kms, views of your truck ad etc). WATCH your inquiries, reach and leads increase.

CHOOSE your route for the audience you want to target. START with local, regional, national, or international, or CREATE your own route, CUSTOMIZE your audience prospecting, FIT your budget.

Page 5: Big Rig Wraps Transport Truck Advertising (Big Rig Wraps ... · Like-minded companies take ads on these special focused trucks, lending their brand strength to worthwhile causes

Build Your Own Big Rig WrapFrequently asked questions.

How do I choose the best route?

Let your marketing plan guide you. If you are distributinglocally and don’t plan on opening new markets, consider alocal route.

If you are distributing across Canada and are starting to servethe U.S., consider one of our multi-national routes. Better yet,tell us who your target market is, and we candesign a custom route for you.

Which truck area should I choose?Fully wrapped (both sides and back door) trucks have the greatest impact and command industry leadership.

We have many options available to suit most budgets - ask us fordetails.

What ad designs work best?Simple, bold, eye-catching and memorable. Our brand strategists willwork with you to plan campaign goals and determine your call toaction.

How much does it cost?

The cost of transport truck advertising has two parts:

1. The cost to design, print the vinyl and wrap the truck2. The monthly or annual cost for the ad space on the truck.

Our commitment to you: no hidden costs.

How do I leverage my truck ad campaign?

Ensure your truck ad design matches the look and feel of ALL your current marketing:online, print media and storefront. Use geo-tracking digital ad campaigns to coordinateyour truck’s route with your digital advertising. Run contests, display your truck at publicevents and team up with the Big Rig Wraps Social Media team to spread the word aboutyour truck and your company.

Now, do the math:

Cost of design, printing, installation (one-time fee):

Cost of route (monthly or annually):

ASK us how BIG RIG WRAPS inventedBIG SPACE advertisingfor FLEXIBLE BUDGETS

Page 6: Big Rig Wraps Transport Truck Advertising (Big Rig Wraps ... · Like-minded companies take ads on these special focused trucks, lending their brand strength to worthwhile causes

WANT TO DO MORE WITH YOUR COMMUNITY AND SUPPORT A CAUSE?Every year we select non-profit organizations and wrap a truck for them to generate support and increase awareness.

Like-minded companies take ads on these special focused trucks, lending their brand strength to worthwhile causes. The special truck adcampaigns are a big win for participating advertisers as they benefit by receiving discounted rates on truck advertising, extra mediaexposure and an elevated brand position for supporting for social causes.

IS THE ENVIRONMENT YOUR PASSION?w

We are a green advertising agency. We use space that already exists with minimal carbon footprint!

We are proud to be a sustainable company offering eco-friendly advertising solutions for our clients. We place advertising on space that al-ready exists, use green processes and materials, and abide by the highest standard of green business practices.

As a Platinum Member of the Green Business Bureau (GBB) and a two-time nominee for Sustainability Champion, we encourage andreward our clients for their own sustainability efforts. Our clients attain industry leadership knowing that their advertising investment isbeing used to help our fleet partners be more sustainable. Plus, our fleet partners use advertising revenues to make their fleets green withthe reduction of fuel consumption and carbon dioxide emissions.

Who are our fleet partners?

We partner with over fifty carefully selected trucking companies, connecting our clients with the perfect route to reach their target marketsanywhere in Canada and the United States. Contingencies are in place to deal with the unforeseen, and your installed truck graphics areinsured to protect your investment.

Page 7: Big Rig Wraps Transport Truck Advertising (Big Rig Wraps ... · Like-minded companies take ads on these special focused trucks, lending their brand strength to worthwhile causes

CASE STUDY #1 - Jensen Trailers, client since 2013

“With 6 Big Rigs promoting our brand across Ontario and Quebec, our brand is being seen and recognized in the two provinces where wedo business.. and it generates significant sales for us” Brian Jensen, Jensen Trailers

Jensen Trailers Story

In 2013, we suggested transport truck advertising to JensenTrailers. They were the first Big Rig Wraps client. Beingforward-thinking industry leaders, Jensen Trailers jumped at theopportunity.

In the highly competitive trailer sales industry, it is tough tomaintain industry leadership. There are many smaller trailercompanies that pay for Google ads so they appear in a top positionwhen a prospective customer does a search. But they are in noway a competitor to Jensen Trailers, as they simply cannot offerthe same warranty, expertise and quality of service that Jensencan.

Jensen Trailers needed a way to reach the masses and positionthemselves as the industry leader they truly are.

The Solution We Provided

After 2 years with Big Rig Wraps, it became clear to JensenTrailers that transport truck advertising was more than justworthwhile - it was worthy of a further investment into more trucks.

The Jensen team decided to choose specific routes and territoriesin Ontario and Quebec to open up new markets they weren’tcurrently serving.

By 2016, Jensen Trailers had 6 fully-wrapped eye-catching 53 ftBig Rigs showcasing their brand across Ontario and Quebec.

The result has been a notable increase in web site traffic,increased sales and sales originating from cities they had notpreviously seen sales in.

“We advertise in various places such as radio, newspaper, magazines, highway billboards, online services and we track all inquiries and trailer sales tosee how they found us. The transport truck ad has proven to be the best investment we have made in advertising. We are so pleased with the resultswe decided to scale back on another advertising and book 4 more trailers - giving us a total of 6 trucks using transport truck advertising! We are very happy clients and highly recommend Big Rig Wraps.” Brian Jensen, Jensen Trailers

Page 8: Big Rig Wraps Transport Truck Advertising (Big Rig Wraps ... · Like-minded companies take ads on these special focused trucks, lending their brand strength to worthwhile causes

CASE STUDY #2 - The Kidney Foundation, client since 2016

“We are pleased with the results transport truck advertising has provided. All inbound callers are asked how they found us and manyhave mentioned seeing our trucks. We have tracked an increase in donations specifically within the routes our trucks travel in.”The Kidney Foundation of Ontario

The Kidney Foundation’s Story

The Kidney Foundation operates two recycling programs (KidneyCar and Kidney Clothes) and their goal is to be seen as the leadingchoice for donations of this kind.

The public has many options for these types of donations so theKidney Foundation needed a strong and effective way to remindpeople of their programs.

In the past, The Kidney Foundation has used both billboard andtransit advertising. They immediately understood the benefit oftransport truck advertising and liked the idea of a giant, movingcanvas to promote their organization and generate greaterawareness of their programs..

The Solution We Provided

In 2016, Big Rig Wraps consulted with The Kidney Foundation todetermine the routes that would best reach prospective car andclothing donors. As a result, the first 53 ft transport truck waslaunched to promote Kidney Car on a route covering GreaterToronto, southwestern and eastern Ontario and Quebec.

A second 53 ft transport truck was launched in 2017, promoting Kidney Clothes on a route covering Peterborough, Toronto,Kitchener and London.

In 2018, The Kidney Foundation decided they needed exposure ina smaller geographical area where they were opening a newbranch. So they launched a 26 ft city delivery truck with a dailyroute in Durham Region exclusively.

Page 9: Big Rig Wraps Transport Truck Advertising (Big Rig Wraps ... · Like-minded companies take ads on these special focused trucks, lending their brand strength to worthwhile causes

Reach thousands daily in your target markets with Canada’s leading transport truck advertising company. Big Rig Wraps offers the bestin OOH (out-of-home) and mobile advertising combined. Cash in on today’s fastest growing and most effective advertising space.

INCREASE SALES

BROADEN YOUR TARGET MARKET

ATTAIN AND RETAIN A TOP INDUSTRY POSITION

CONTACT US TODAY

_____________________________________________________________________________________________

Phone: 1 855 972 7463 ext 203Web Site: www.bigrigwraps.ca / Email: [email protected]

Ontario: 2275 Upper Middle Road East, Ste 101, Oakville, ON L6H 0C3New York: 50 Fountain Plaza, Ste 1400, Buffalo, NY 14202