big idea: design thinking & your organization
TRANSCRIPT
MIKE PENGOCT 2015
DESIGN THINKING
YOUR ORGANIZATION +
*ARTWORK FROM GENERAL ASSEMBLY, INC.
I’M MIKE.
*ARTWORK FROM GENERAL ASSEMBLY, INC.
A FEW THINGS TO
KNOW ABOUT
IDEO
*ARTWORK FROM GENERAL ASSEMBLY, INC.
5 THINGS TO
KNOW ABOUT
IDEO
IDEO STARTED AS A PRODUCT DESIGN FIRM IN SILICON VALLEY.
WE REALIZED THE SAME METHODS A DESIGNER USES TO DESIGN A “THING” CAN BE USED TO SOLVE SOME OF THE WORLD’S BIGGEST CHALLENGES.
THIS WAS THE BEGINNING OF WHAT WE CALL “DESIGN THINKING”.
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
—Tim Brown, CEO of IDEO
OUR MISSION: CREATE POSITIVE IMPACT IN THE WORLD THROUGH DESIGN.
3 TOOLS KEY DESIGN THINKING
*ARTWORK FROM GENERAL ASSEMBLY, INC.
1OBSERVING
OBSERVING PUTTING PEOPLE FIRST. HOW CAN WE BETTER UNDERSTAND WHAT PEOPLE NEED AND WANT?
2PROTOTYPING
PROTOTYPING FAIL EARLY TO SUCCEED SOONER. HOW CAN WE CREATE EXPERIMENTS TO LEARN AS MUCH AS POSSIBLE?
3STORYTELLING
STORYTELLING GIVING PEOPLE A REASON TO BELIEVE. HOW CAN I BRING PEOPLE ALONG ON THE JOURNEY?
YOUR ORGANIZATION DESIGN
THINKING &
*ARTWORK FROM GENERAL ASSEMBLY, INC.
1OBSERVING
OBSERVING. HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE INSPIRED BY OUR OWN PEOPLE?
Neuroscientist
Product Manager
Industrial Designer
Material Scientist
Magazine Editor
Interaction Designer
Product Designer
ArchitectIndustrial Designer
Business Designer
Communication Designer
Strategy Consultant
Mechanical Engineer
OBSERVING TO LEARN. HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE INSPIRED BY OUR OWN PEOPLE?
OBSERVING TO GROW. HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE INSPIRED BY OUR OWN PEOPLE?
Intro101 A LU M N I V I D E O
BreakfastW/ D AV I D K E L L E Y
LearnFrom FailurePA N E L D I S C U S S I O N
2:15 - 3:30 PM
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8:00 PM ONWARDS
Design Challenge Part II:I N S I G H T S & P R OTOT Y P I N G
Ins & OutsW/ S Y LV I A V E R G A N I
Design ChallengeP R E S E N TAT I O N S
Design ChallengePart I:R E S E A R C H & S Y N T H E S I S
Our DesignProcessW/ C L A R K S C H E F F Y
What To Tell YourGrandmotherW/ W H I T N E Y M O R T I M E R
Take It HomeW/ PA U L B E N N E T T
IcebreakerA R O U N D T H E W O R L D
WelcomeW/ D AV I D K E L L E Y
Journeys, Values & The BBOI
Moment of Reflection
Moment of Reflection
Moment ofReflection
Our FutureState of IDEOW/ T I M B R O W N
Our FinancialHappy PlaceW/ D AV E S T R O N G
LunchW/ D I S C I P L I N E G R O U P S
Workmapping
Getting to Know Each OtherW/ C O E L E TA S TA F F O R D
LegalShmegalR O C H A E L S O P E R A N R A N LY
Design ChallengePart III:P R O D U C T I O N
Location VideosP I Z Z A PA R T Y
A Happy90 Minutes
Happy HourW/ S A N F R A N C I S C O
DinnerBy The BayI N LO O KO U T
After PartyI D E O PAY S F I R S T R O U N D
Lunch
DesigningOurselvesW/ I LYA P R O KO P O F F
Lunch
15 MINUTE BREAK
15 MINUTE BREAK
2PROTOTYPING
PROTOTYPING. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
PROTOTYPING NEW SPACES. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
PROTOTYPING NEW TALENT. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
PROTOTYPING NEW TOOLS. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
3STORYTELLING
STORYTELLING. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?
STORYTELLING WHAT WE DO. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?
STORYTELLING HOW WE THINK. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?
STORYTELLING WHO WE ARE. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?
*ARTWORK FROM GENERAL ASSEMBLY, INC.