BIG HERO 6Presented by Lucy &

Phoebe

What is Big Hero 6?Big Hero 6 is an animated superhero-comedy film, centred around an extremely intelligent, young teenage boy, Hiro Hamada, and a robot named Baymax, which was made by his older brother Tadashi. The film follows Hiro, Baymax and his friends, as they fight an anonymous supervillain in their fictional city of San Fransokyo.

Facts• It was released in the UK on the 30th of January, 2015.• The production budget for Big Hero 6 was $165 million• It made $657.8 million in the Box Office (about four times it’s budget)• Produced by Walt Disney Animation Studios• Released by Walt Disney Pictures• Directed by Don Hall, Chris Williams• Main cast: T.J.MillerRyan PotterJamie ChungScott Adsit

Awards• Big Hero 6 won:• An Acadamy Award for Best Animated Feature• An Annie Award for Animated Effects in an Animated Production• A Kid’s Choice Award for Favourite Animated MovieAnd many more, including five awards for the visual effects from the Visual Effects Society Awards.

Teaser trailers & final trailerhttps://www.youtube.com/watch?v=OvgyXKDXdZY uploaded May 22nd, 2014 – 13,367,197 viewshttps://www.youtube.com/watch?v=z3biFxZIJOQ uploaded July 15th, 2014 – 18,697,998 viewshttps://www.youtube.com/watch?v=8IdMPpKMdcc uploaded September 25th, 2014 – 15,965,522 views

Posters

Interviewshttps://www.youtube.com/watch?v=8UquJ8SkfD8&spfreload=5 https://www.youtube.com/watch?v=NHOhplr_JO0 – Interview with the directors and main cast membershttps://www.youtube.com/watch?v=NHOhplr_JO0&t=5s- Interview with Ryan Potter (Hiro) and Daniel Henney (Tadashi)

Pre-production Director Don Hall found Big Hero 6 in a Marvel database. It was originally a comic strip created by Marvel. It was pitched to John Lasster as a possible production of Walt Disney Animation Studios, and in 2012, Disney confirmed that the Marvel comic would be adapted into a Disney movie.In the early stages of development, the design team took a research trip to Carnegie Mellon University’s Robotics Institute. They researched into soft robotics using inflatable vinyl which inspired Baymax’s inflatable design.

ProductionAbout ninety animators worked on the film at one point, and some worked on the film for over 2 years. The setting of the film is San Fransokyo, which is a futuristic mash up of San Francisco and Tokyo. To create a detailed version of San Francisco Disney purchased the assessor data for the entire city and county of San Francisco. A software program called Denizen was use to create over 700 distinctive characters in the film. A rendering system called Hyperion provided illumination possibilities, for example light shining through a translucent object.

MarketingYO! Sushi teamed up with Disney in early January 2015 to create six limited edition bento boxes inspired by Big Hero 6. As part of their wider campaign, customers could have also won Big Hero 6 merchandise and a holiday to Japan.Subway (In Canada), who Disney had worked with before when marketing Guardians of the Galaxy, created a twitter contest giving families the chance to win tickets to Big Hero 6 by using the hashtag #SUBWAYandmovie. They also created a limited edition lunch pack for kids inspired by Big Hero 6.

MarketingDisney offered two small cameo roles of Technician 1 and Technician 2 to two UK YouTubers, Dan Howell and Phil Lester – at this time they had a collective following of over four million people, many of whom would have wanted to see the film to see the YouTuber’s scene.The two posted about this on their own social media and had some of their recording session filmed and posted to Disney’s official YouTube channel.This specifically targeted a teen audience as YouTube is extremely popular with teenagers and young adults.

MarketingDisney also asked US band Fall Out Boy to write a song specifically for the film’s soundtrack, and advertised this via social media, again targeting a teen audience. A music video for the song, titled Immortals, was also filmed, which currently has 114,020,462 views on YouTube, while the movie itself uses it in a main scene.

https://www.youtube.com/watch?v=oBGGEZSAfyY

Merchandise• A Nintendo DS and 3DS game titled “Big Hero 6: Battle In The Bay” was released

on October the 28th 2014.• A mobile phone game was also released, but was discontinued later on in order

to release new games.• Funko, the vinyl toy company, released POP Vinyl figurines of the main characters

(Hiro Hamada, Wasabi, GoGo Tomago, Honey Lemon, Fred, and Baymax).• Disney sells Baymax plush toys in their stores.