big data transforms business - dell emc areas where companies are using big data how companies are...

1 © Copyright 2012 EMC Corporation. All rights reserved.

BIG DATA TRANSFORMS BUSINESS


Sources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.

IN 2000 THE WORLD GENERATED

TWO EXABYTES OF NEW INFORMATION


Sources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.

IN 2000 THE WORLD GENERATED

TWO EXABYTES OF NEW INFORMATION

EVERY DAY


What’s Driving The Data Deluge?

Oil Exploration Medical Imaging

Video Surveillance Mobile Sensors Video Rendering

Gene Sequencing Smart Grids

Social Media

FACEBOOK UPLOADS

250 MILLION PHOTOS EACH DAY

COST TO SEQUENCE

ONE GENOME

HAS FALLEN FROM

$100M IN 2001 TO $10K IN 2011

READING SMART METERS

EVERY 15 MINUTES IS

3000X MORE DATA INTENSIVE

OIL RIGS GENERATE

25000 DATA POINTS PER SECOND


Functional Areas Where Companies Are Using Big Data

How Companies Are Using Big Data

McKinsey Global Survey of 1,469 C-level executive respondents at a range of industries and company sizes, “Minding Your Digital Business,” 2012.

Customer Intimacy

Budgeting & Planning

Operations & Supply Chain

Customer Service

Performance Management

New Product Strategy

Pricing

0 10 20 30 40 50

49%

39%

37%

33%

30%

28%

21%


BIG DATA TRANSFORMS

BUSINESS


The Journey To Big Data

1 Petabytes Scale-Out All Data

CLOUD


Support Data Growth Of 1PB to 12PB.

Collaborate On Groundbreaking Research.

Gene Sequencing App Contains 1 Trillion Images.


Isilon: Scale-Out Storage for Big Data

Industry-leading throughput and IOPS

Unmatched Performance

Manage PBs just like you would TBs

Management Simplicity

Massive Scalability

15 PB in a single file system


Big Data Analytics Changes Things


Big Data and Customer Behavior

Customer Acquisition o Customer Targeting o Campaign Optimization o Social Media Analysis

Customer Growth o Identifying Upsell-

CrossSell Opportunities

Customer Retention o Identifying at risk

customers

Value

Customer Lifecycle

Time


How Big Data Analytics Adds Value

Value

By increasing profit/customer

By targeting more valuable customers

By retaining valuable customers

Time


Reduced Churn, Profitability Up 10% - 50%.

Staff Branches Based On “Who” Banks “Where.”

Cut Data Loading From 24 Hours to 30 Sec.


The Greenplum Unified Analytics Platform


Greenplum Database: Extreme Performance for Analytics

• Optimized for BI and analytics

• Simple and automatic

• Extremely scalable


Greenplum In-Database Analytics

SAS – HPA, Access, and Scoring Accelerator

MADLib – An open-source library of advanced analytics functions

Analytics extensions supported, including

– PostGIS - Geospatial support, PL/R - Statistical Computing, PL/Java, PL/Perl

MAD

lib

MAD

lib


Greenplum HD: Enterprise-Ready Hadoop

• Based on latest Apache Hadoop

Release

• 24x7 worldwide support from

EMC

• Certified at scale by EMC

• Isilon storage option


Pluggable Storage Layer (HDFS API)

MapReduce Layer

Hadoop Tools

Greenplum Chorus

Hadoop Solution with Greenplum and Isilon

Isilon

Greenplum

HDFS Protocol

lsilon OneFS

Gre

enplu

m

Com

mand C

ente

r


THE NEW TEAM DRIVING BIG DATA

DATA SCIENCE


Big Data Analytics Require Data Science

Data Science

• Predictive analysis

• What if…..?

Business Intelligence

• Standard reporting

• What happened?

High

Future Past TIME

BUSINESS VALUE

Business Intelligence

Data Science

Low



SOCIAL

1 Petabytes Scale-Out All Data 2

Self-Service Collaboration Data Science

CLOUD


Chorus: The Platform for Data Science

Project Workspaces

Data Analysis

Publish and

Iterate

Explore the

Data

Collaboration


Self-Service And Collaborative Analytics


D E M O N S T R A T I O N

Chorus: Self-Service and Collaboration


Software Solutions

Greenplum Database, Hadoop, & Chorus on your x86 hardware

Flexibility for any workload or environment

Perpetual or subscription licenses

Greenplum Delivers Choice & Flexibility

Data Computing Appliance

Choose Greenplum Database and/or Hadoop modules in ¼ rack increments

Scale up by adding your choice of additional modules

Minimal time to value


Seamless Infrastructure Integration

EMC Data Domain Efficient Backup & Restore

EMC VMAX or VNX SAN Mirror For Advanced Storage

Management

Isilon Scale Out Storage For Big Data Staging

EMC VMAX SRDF, Data Domain Replication

For Disaster Recovery


How Do We Deliver Insight to the Business?

Innovation Growth & Revenue

Hard, Expensive, Slow

Custom Apps

Automation Efficiency & Cost

Requires Defined Model

Packaged Apps



SOCIAL

1 Petabytes Scale-Out All Data 2

Self-Service Collaboration Data Science

AGILE

3 Rapid Development Optimize Processes Actionable Insight

CLOUD


Automate Content Intensive Processes

Documentum xCP: Enable Business Efficiency

Better, Faster Decisions

Deliver The Latest Data

Enable Contextual Decisions

Easy To Build

A Tool For Non-Programmers!

Drag & Drop Process Modeling


Agile, Rapid Application Development

• Agile development partner to deliver big data applications

• Proven methodology to remove risk and accelerate results

• Build Better Software

• Deploy in Production Faster

• Spend Less Money in the End


Big Data And EMC

4 New Applications

Unified Analytics Platform 2 Petabyte Scale Storage

Infrastructure 1

Data Science 3


HOW TO GET STARTED


How to Leverage Big Data Analytics for Competitive Advantage

EMC Analytics Vision Workshop

Envisioning exercises with Line of Business and IT stakeholders

Focus on an organization’s key business initiative

Brainstorming to identify and group key big data analytics opportunities


Greenplum Analytics Labs

Packaged solutions that produce business value and actionable results

Accelerate analytics capabilities on your data with your analysts

Leverage the expertise of Greenplum’s Data Scientists

Establish a strategic vision for analytics development


EMC Data Science Training & Certification

Enabling Today’s Talent

COURSE OVERVIEW

1. “Open” curriculum

2. Practitioner’s approach

3. Enables immediate participation on analytics projects

4. Prepares for EMC Proven Professional Data Science Associate (EMCDSA) Certification

DETAILS

http://education.emc.com/guest/campaign/data_science.aspx


Summary

The approach to Big Data is different

EMC can help you start your journey to Big Data

Big Data is transforming business

Community

Industry


THANK YOU

big data transforms business - dell emc areas where companies are using big data how companies are...

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