big data management system

Big Data Management SystemCreating Value with Data

David TeszlerDirector, Big Data AnalyticsProduct Business GroupSeptember , 2014

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Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential | #BeyondBigData 3

CREATEVALUE

SILOS OF INNOVATION SYSTEMS OF RECORD


Creating Value with DataCombining the New Silos with the Enterprise Sources

De Persgroep

Sell More Media

Better Customer Insight

Dunnhumby USA

Service Customer Fasters

Accelerate Customer Analytics

Stub Hub

Reduce Fraud

Create a Safe Market

http://medianetwork.oracle.com/video/player/3740414390001





Barriers to Creating Value with Data

Complex Data Relationships

Weeks Preparing Data

Governing New Sources

Skills

Integration

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 6

STRATEGYFIND YOUR BIG DATA KILLER APP

ARCHITECTUREMAKE BIG DATA BUSINESS AS USUAL

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential | #BeyondBigData 7

Oracle Big Data Management SystemEnabling you to Create Value from Data


BIG DATAMANAGEMENT

BIG DATAANALYTICS

BIG DATAAPPLICATIONS

BIG DATAINTEGRATION

CREATE VALUEFROM DATA

Streaming +Batch

Data Reservoir +Data Warehouse

Discovery +Business Analytics

Mobile +Web + On-device


Discover and predict, fast

Simplify access to all data

Secure andgovern all data

MAKING BIG DATA BUSINESS AS USUAL with Oracle Big Data Enabling your Organization


Enterprise Analytics and the Data WarehouseGather, Wait , Analyze, Repeat

POS Data

Merchandising

Loyalty Card Demographics

Warehouse PlatformMillions of Customer

Sale

s

Fin

ance

Sup

ply

Ch

ain

HR

Mar

keti

ng

Analytics Platform 100s of Customers

Repeat in every LOB

6 Weeks


Enterprise Analytics and the Unified ReservoirGather Once, Don’t Wait, Analyze Many Times

Sale

s

Fin

ance

Sup

ply

Ch

ain

HR

Mar

keti

ng


Predictive, Descriptive and Prescriptive Analytics

On All Data

Accelerate Impact of Analytics on Business Outcomes

Stop Moving the Data, Start Analyzing It Breakthrough: Unified Data Reservoir and Oracle Advanced Analytics


StubHubDiscover and Predict, Fast

Trust is ParamountTime is Critical In Days Not Weeks

TYPICAL DATA PREPARATION

Feed all customer attributes possible

Filter important ones

Train the models with selected

attributes

Externalize and APPLY the models

Run Multiple Models On All Customer Data


StubhubIndustrial-strength R means winning the fraud arms race

90% Fraud Cut


Top Companies Win with Data and Analytics

• More data and more data diversity

– Do you have the best model for providing access for all of your tools ?

– Do you have the best platform to move data into Exadata

– Are storage economics a barrier ?

– Do you have the skills ?

• Do you really need to start over ?

How can your team help ?

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Data Warehouses

Surveys &Reviews

Social Media

3rd party data

Machine Data

Big Data

Enterprise Applications

Websites

Spreadsheets

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | #BeyondBigData

Big Data Management System

RelationalHadoop NoSQL


Build On Your FoundationHow can your team help ?

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Data Warehouses

Surveys &Reviews

Social Media

3rd party data

Machine Data

Big Data


Websites

Spreadsheets

Skills

Process

Infrastructure

Tools


Data Lives in Many Places

#BeyondBigData

RelationalHadoop NoSQL

SQL


Breakthrough: Oracle Big Data SQL

One fast query, on all your data.

Oracle SQL on Hadoop, NoSQL and beyond, with a Smart Scan service inspired by Exadata and the security and certainty of Oracle Database

Use Existing Skills, Process and Tools to Deliver Big Data Apps and Analytics


Oracle Big Data SQLOne Query Spanning Oracle Database, Hadoop & NoSQL

Query Data in RDBMS,Hadoop & NoSQL

Oracle SQL

OracleNoSQL DB

HDFSData Node

OracleNoSQL DB

HDFSData Node

Oracle DatabaseStorage Server

Oracle DatabaseStorage Server

FastMassive Parallelism

Storage Indexes

Filtered Locally

Minimized Data Movement

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal 23

Big Data Maintaining Confidence and Trust

• Can you find me in Big Data?

• Can someone steal my Big Data?

• What if a Disk Drive is stolen ?

• How can I collaborate on Big Data?

• Do I know who acted on Big Data?

• Can I protect my customer, partner and supplier?

• Can I prove it? Surveys &Reviews

Social Media

3rd party data

Machine Data

Big Data


Websites

Spreadsheets


Governance and Security

• Authorization and Authentication

• Provisioning and Compliance

• Role-Based Access

• Data Redaction

• Data Encryption

How can your team help ?

24

Data Warehouses

Surveys &Reviews

Social Media

3rd party data

Machine Data

Big Data


Websites

Spreadsheets

• Authorization and Authentication

• Provisioning and Compliance

• Role-Based Access

• Data Redaction

• Data Encryption


Govern & Secure All your DataHadoop, NoSQL & Relational

• Existing Capability– Authentication through Kerberos

– Authorization through Apache Sentry

– Auditing through Oracle Audit Vault

– Encryption for Data-at-Rest

– Network Encryption

• Big Data SQL adds– Advanced Security on Hadoop & NoSQL• Subsetting and Redaction

– Virtual Private Database• Fine-grain Access Control

Oracle Confidential – Internal 25


Collecting Data

dunnhumbyGovern and Secure All Data

POS Data

Merchandising

Loyalty Card Demographics

Securing Data





MAKING BIG DATA BUSINESS AS USUAL with Oracle Big Data Helping you create value from Data


Oracle Big Data Management System

SOU

RC

ESDATA RESERVOIR DATA WAREHOUSE

Oracle Database

Oracle IndustryModels

Oracle Advanced Analytics

Oracle Spatial & Graph

Big Data Appliance

Apache Flume

OracleGoldenGate

Oracle Event Processing

Cloudera Hadoop

Oracle NoSQL

Oracle R Advanced Analytics for Hadoop

Oracle R Distribution

Oracle Database

In-Memory, Multi-tenant

Oracle Industry Models

Oracle Advanced Analytics

Oracle Spatial & Graph

Exadata

OracleGoldenGate

Oracle EventProcessing

Oracle DataIntegrator

Oracle Big DataConnectors

Oracle DataIntegrator

ORACLE BIG DATA SQL


Getting Started with Big Data

Transform

Key Business Initiatives

Build Foundation

ETL OffloadISV Platform Integration

Enrich

Enhance Existing Data Warehouse and BI


Creating Value with DataIndustry Applications

Banking and Finance

Public SectorCommunications Retail and CPG Manufacturing

Customer Insight & Real Time Offers

HealthcareLife Science

Big Data Insight & Monetization

Intelligence Hub & Cyber Security

Customer Insight & Real Time Offers

Remote Service Delivery Platform

Real World Data

Risk and FraudDemand

ManagementTest Cycle

AccelerationRisk and Fraud Genomics

Connected Healthcare

big data management system

Business

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