PowerPoint-Prsentation

Big DataLEADING edge for consumer acquisition and competitive advantageRobert SkinnerCountry Manager, Australia / New ZealandeGentic Asia Pacific Pte Ltd / www.egentic.com/en

Email: rob.skinner@egentic.com1

Leading Edge: Consumer Acquisition & AdvantageAcquiring relevant consumer data and producing actionable insights

Structuring workflows to optimise the use of data

Understanding the opportunities posed by targeted data to your organisation

3Online Lead Generation: Free Online Contests Free onlinecontestGenerate user interestFree contests Heavy online advertising

User dataCollection of basic dataName, agePhone, email, postal addressLegal opt-inCollection of users opt-inPermission to use data for direct marketingProfilingLifestyle QuestionnaireDemographicPsychographicLeadGenerationClients offersCheck users interest in specific products or services offered by our clients including social media In 10 years from start-up to No.12001Founded by Albrecht von Harnier (PhD)Start: DE, AT, CH2002200320042005200620072008Top-advertiser in the online world Start: IT, FR, GB, ES, NL, PL, IE, BE

4In 10 years from start-up to No.12009Start: SE, PT, DKFounding of eGentic Asia Pacific Pte. Ltd. located in Singapore. Additional regions: AU, SG, MY, TW2010201120122010: Founding of eGENTIC North America Corp. in Miami, USA Additional starts: NO, BR, AR, KR2011Start: NZ, HU, GR, FI, CZ, SK, TR2012Planned starts: JP, HK, CA

5

Selected Clients6

Acquiring Relevant Data / Producing Insights

Acquisition

Data via Online Lead GenerationEvery DayBased on Targeted CriteriaPerformance BasedFlexible / CapsQuality control

Now What? Test, test, test think vs know Target - everyone? (eg; charity relevancy)Tailor

25 vs 27, Fred Hollows, conversion / page placement7You now have claws and fangs

Structuring Workflows to Optimise Use of Data

What is success? sale, sign-up, download, like? Need vs want (future-proof)How do you BEST generate success? Manage resources / create and refine tools across channelsFunnel Effectively eg; landing pagesUnderstand lifecycle and test new approaches? Bad Leads?

NZBCF 3 months later.FN Arena (no sales vs Insurance Line / WS calling).Call to Action! Landing Pages!9

Optimising Workflow = No More Drunk Dialing

Opportunities via Targeted Data

Tailoring Offers / Engagement - dynamicBrand Relationship -> genuineFeedback Challenge Theories (remember to walk the floor)Improve Product / ServiceImprove Share / Average Spend (Life Stage)ROIReward Performance Use targeted data to GROW!

12

Leading Edge: Consumer Acquisition & AdvantageAcquiring relevant consumer data and producing actionable insights

-> CLAWS AND FANGS

Structuring workflows to optimise the use of data

-> DONT DRUNK DIAL

Understanding the opportunities posed by targeted data to your organisation

-> FORGET THE PAST, FOCUS ON NOW / FUTURE