big data, landwirtschaft 4.0 & precision farming
TRANSCRIPT
Big Data, Landwirtschaft 4.0 &
Precision Farming
– Wo geht die Reise hin?
27. Oktober 2015
Vortrag
SAP und F4F – Wirklich etwas Neues?
Gisbert Böcker Principal Business Consultant SAP
Martin Bernhard
Key Account Management & Country Manager Germany F4F
Big Data, Landwirtschaft 4.0 & Precision Farming –Wo geht die Reise hin ? Wirklich was Neues ?
Gisbert Böcker, SAP & Martin Bernhard, F4F
27.Oktober, 2015
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2Customer
Farming is local – Agribusiness is global
Monsanto
DuPont-Pioneer
Syngenta
KWS
Bayer CropScience
….
Syngenta
Bayer CropScience
BASF
Monsanto
DuPont, DOW
Evonik
…
ALLIANZ / LVM / …
Munich-re
ADM / State Farm
RBS / Voba’s / …
BayWa / AGRAVIS / …
Genossenschaften
ADM / Bunte / Cargill / …
Nestlé / Hipp / Oetker / …
NZ/SZ/P&L/…
Weather Stations &
Laboratories
Climate & Crop & Soil
& Product Data
Risk
Management
Improved SCM
Sensor Tech. & mobile
data exchange
Tailored Fertilizer/Crop
Protection (chem.+ bio)
Best local and
demand fitting variety
Farm & Field Data exchange
Tech. & Solution Provider
Nat./Multinational Authorities
Seed Producer
Chemical
Companies
Machine ManufacturerTrader & Industry
Banking &
InsuranceFARMER
John Deere
NHC
AGCO
CLAAS
SDF
Amazone
Krone
DWD
Iteris
FIS Seed lab
….
Farmworks, Muddyboots, 365 , Helm, Landdata,…
LTZ, Kammern, …
DKE, ….
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 3Customer
Lösungs-Partner für die Landwirtschaft
SAP + F4F sind unabhängig von einander
SAP + F4F keine Marktbeteiligte – besitzen aber Agrarmarkt-
relevantes know how
SAP + F4F keine Datensammler – aber Experten in Vernetzung und
“real time” Verarbeitung von Big data im Agrarbereich
SAP + F4F keine Farm-Management-Anbieter –
aber Partner der Marktbeteiligten
Wir bieten Technologie + Services + notwendige
Infrastruktur für die Marktbeteiligten
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 4Customer
Schlüsselelemente der gemeinsamen Agri-Initiative I
Unabhängigkeit + Unternehmertums des Landwirts
Industrie investiert intensiv in eigene Lösungen wir
liefern Technologie + Infrastruktur !
Nur gemeinschaftliches Herangehen wird erfolgreich
sein !
Farm-Management-Systeme (FMS) sind der Schlüssel,
aber der Markt ist extrem heterogen und volatile
Sch
lüsse
l-E
lem
en
te
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 5Customer
Schlüsselelemente der gemeinsamen Agri-Initiative II
Offene + unabhängige Netzwerke / Plattformen
Zusammenarbeit innerhalb der Netzwerke
Wettbewerb in den Anwendungen
Big data in real time erfordert optimierte Technologie
Agri-Business = branchen-übergreifender AnsatzSch
lüsse
l-E
lem
en
te
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 6Customer
SAP’s strategische Themen:Business Netzwerks, IoT, Big Data = Basis für Erfolg im Agri-Business
Netzwerk
T&T
FMS
Saatgut /Pflanzen-schutz
Land-maschinen
IoT
Vehicle
insights
NetzwerkFMS
Netzwerk
FMSNetzwerk
Nach-
haltigkeit
Verarbeitung
Konsum-Güter-Industrie
Originator/ AgrarHandels-Unternehmen
Farmer/Grower
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 8Customer
Vision – no ! The reality starts alreadyOverview: Proof of Concept (created between mid Dec. 2014 and end of Jan. 2015)
Door to the FARM Management Systems
Cloud Integration
platform
On SAP HANA
Analytics Dashboard
and Database
SAP HANA
Farm Management
Information Systems
Weather
Business Partner e.g. AGRI-HUB FARMERS and Solution &
Services Provider
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 9Customer
Precision Farming Analytics Platform
Initiative: Vereinfachung des Saatgut-Anerkennungs-Prozesses
Seed certification is under
Authority of German states =>
X-different systems + content
.
German breeder association
whose members [> 120] issue
year by year n-varieties in x-
diff. crops
.
Member of the German multiplier
association organizes the seed
multiplication. They are connected
with farmers, breeder and seed
authorities
.
Farmer grow on their fields the seed in
accordance to the multiplication roles. Their
fields and crops need to be inspected by the
seed authorities and they deliver their
harvest result to or on behalf of the VO
Field inspection + growing progress by breeders + seed authorities
Farm
Management
System
Exchange of certification relevant data
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 10Customer
Nachhaltigkeit – Supply Chain TransparenzBeispiel: mehrstufige Supply Chain aufsteigende Nachvollziehbarkeit mit FoodlogiQ
Fresh Produce Grower
identifies bulk Oranges
with a GS1-128 PTI
Formatted Case Label
(1) Packer captures Critical
Tracking Events on a
mobile device and stores
them in FoodLogiQ cloud
(2)Packer shares
Critical Tracking
Events to the
Processor’s GBT
repository
(3)
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 11Customer
existing pilot countries
SAP Rural Sourcing Management – Early Adoption
Shea
Cocoa
Coffee
Cashew
Cashew
Cotton
Macadamia
Ground Nuts
Rice Soy
upcoming pilot countries
Early Adoption
17 supplier organizations
8 countries (GH, BF, UG, BE, CIV, MOZ, SL, MEX)
10+ language versions (including local languages)
6 crops (cashew, shea, coffee, cocoa, rice, sesame)
90.000 + small scale producers
130.000+ transactions (27.300 mt produce)
Farmers
0
50000
100000
2011 2012 2013 2014 2015
Estimated
Participating