big data is not about the data! - harvard...
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![Page 1: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/1.jpg)
Big Data is Not About the Data!
Gary King1
Institute for Quantitative Social ScienceHarvard University
(Gov2001: Advanced Quantitative Research Methodology, 4/28/2013)
1GaryKing.org1 / 8
![Page 2: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/2.jpg)
The Data In Big Data (about people)
The Last 50 Years:
� Survey research
� Aggregate government statistics
� One off studies of individual places, people, or events
The Next 50 Years: Fast increases in new data sources, due to. . .
� Much more of the above — improved, expanded, and applied
� Shrinking computers & the growing Internet: data everywhere
� The replication movement: data sharing (e.g., Dataverse)
� Governments encouraging data collection & experimentation
� Advances in statistical methods, informatics, & software
� You are part of a tectonic movement: The march ofquantification through academia, professions, government, &commerce (SuperCrunchers, The Numerati, MoneyBall)
2 / 8
![Page 3: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/3.jpg)
The Data In Big Data (about people)
The Last 50 Years:
� Survey research
� Aggregate government statistics
� One off studies of individual places, people, or events
The Next 50 Years: Fast increases in new data sources, due to. . .
� Much more of the above — improved, expanded, and applied
� Shrinking computers & the growing Internet: data everywhere
� The replication movement: data sharing (e.g., Dataverse)
� Governments encouraging data collection & experimentation
� Advances in statistical methods, informatics, & software
� You are part of a tectonic movement: The march ofquantification through academia, professions, government, &commerce (SuperCrunchers, The Numerati, MoneyBall)
2 / 8
![Page 4: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/4.jpg)
The Data In Big Data (about people)
The Last 50 Years:
� Survey research
� Aggregate government statistics
� One off studies of individual places, people, or events
The Next 50 Years: Fast increases in new data sources, due to. . .
� Much more of the above — improved, expanded, and applied
� Shrinking computers & the growing Internet: data everywhere
� The replication movement: data sharing (e.g., Dataverse)
� Governments encouraging data collection & experimentation
� Advances in statistical methods, informatics, & software
� You are part of a tectonic movement: The march ofquantification through academia, professions, government, &commerce (SuperCrunchers, The Numerati, MoneyBall)
2 / 8
![Page 5: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/5.jpg)
The Data In Big Data (about people)
The Last 50 Years:
� Survey research
� Aggregate government statistics
� One off studies of individual places, people, or events
The Next 50 Years: Fast increases in new data sources, due to. . .
� Much more of the above — improved, expanded, and applied
� Shrinking computers & the growing Internet: data everywhere
� The replication movement: data sharing (e.g., Dataverse)
� Governments encouraging data collection & experimentation
� Advances in statistical methods, informatics, & software
� You are part of a tectonic movement: The march ofquantification through academia, professions, government, &commerce (SuperCrunchers, The Numerati, MoneyBall)
2 / 8
![Page 6: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/6.jpg)
The Data In Big Data (about people)
The Last 50 Years:
� Survey research
� Aggregate government statistics
� One off studies of individual places, people, or events
The Next 50 Years: Fast increases in new data sources, due to. . .
� Much more of the above — improved, expanded, and applied
� Shrinking computers & the growing Internet: data everywhere
� The replication movement: data sharing (e.g., Dataverse)
� Governments encouraging data collection & experimentation
� Advances in statistical methods, informatics, & software
� You are part of a tectonic movement: The march ofquantification through academia, professions, government, &commerce (SuperCrunchers, The Numerati, MoneyBall)
2 / 8
![Page 7: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/7.jpg)
The Data In Big Data (about people)
The Last 50 Years:
� Survey research
� Aggregate government statistics
� One off studies of individual places, people, or events
The Next 50 Years: Fast increases in new data sources, due to. . .
� Much more of the above — improved, expanded, and applied
� Shrinking computers & the growing Internet: data everywhere
� The replication movement: data sharing (e.g., Dataverse)
� Governments encouraging data collection & experimentation
� Advances in statistical methods, informatics, & software
� You are part of a tectonic movement: The march ofquantification through academia, professions, government, &commerce (SuperCrunchers, The Numerati, MoneyBall)
2 / 8
![Page 8: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/8.jpg)
The Data In Big Data (about people)
The Last 50 Years:
� Survey research
� Aggregate government statistics
� One off studies of individual places, people, or events
The Next 50 Years: Fast increases in new data sources, due to. . .
� Much more of the above — improved, expanded, and applied
� Shrinking computers & the growing Internet: data everywhere
� The replication movement: data sharing (e.g., Dataverse)
� Governments encouraging data collection & experimentation
� Advances in statistical methods, informatics, & software
� You are part of a tectonic movement: The march ofquantification through academia, professions, government, &commerce (SuperCrunchers, The Numerati, MoneyBall)
2 / 8
![Page 9: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/9.jpg)
The Data In Big Data (about people)
The Last 50 Years:
� Survey research
� Aggregate government statistics
� One off studies of individual places, people, or events
The Next 50 Years: Fast increases in new data sources, due to. . .
� Much more of the above — improved, expanded, and applied
� Shrinking computers & the growing Internet: data everywhere
� The replication movement: data sharing (e.g., Dataverse)
� Governments encouraging data collection & experimentation
� Advances in statistical methods, informatics, & software
� You are part of a tectonic movement: The march ofquantification through academia, professions, government, &commerce (SuperCrunchers, The Numerati, MoneyBall)
2 / 8
![Page 10: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/10.jpg)
The Data In Big Data (about people)
The Last 50 Years:
� Survey research
� Aggregate government statistics
� One off studies of individual places, people, or events
The Next 50 Years: Fast increases in new data sources, due to. . .
� Much more of the above — improved, expanded, and applied
� Shrinking computers & the growing Internet: data everywhere
� The replication movement: data sharing (e.g., Dataverse)
� Governments encouraging data collection & experimentation
� Advances in statistical methods, informatics, & software
� You are part of a tectonic movement: The march ofquantification through academia, professions, government, &commerce (SuperCrunchers, The Numerati, MoneyBall)
2 / 8
![Page 11: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/11.jpg)
The Data In Big Data (about people)
The Last 50 Years:
� Survey research
� Aggregate government statistics
� One off studies of individual places, people, or events
The Next 50 Years: Fast increases in new data sources, due to. . .
� Much more of the above — improved, expanded, and applied
� Shrinking computers & the growing Internet: data everywhere
� The replication movement: data sharing (e.g., Dataverse)
� Governments encouraging data collection & experimentation
� Advances in statistical methods, informatics, & software
� You are part of a tectonic movement: The march ofquantification through academia, professions, government, &commerce (SuperCrunchers, The Numerati, MoneyBall)
2 / 8
![Page 12: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/12.jpg)
The Data In Big Data (about people)
The Last 50 Years:
� Survey research
� Aggregate government statistics
� One off studies of individual places, people, or events
The Next 50 Years: Fast increases in new data sources, due to. . .
� Much more of the above — improved, expanded, and applied
� Shrinking computers & the growing Internet: data everywhere
� The replication movement: data sharing (e.g., Dataverse)
� Governments encouraging data collection & experimentation
� Advances in statistical methods, informatics, & software
� You are part of a tectonic movement: The march ofquantification through academia, professions, government, &commerce (SuperCrunchers, The Numerati, MoneyBall)
2 / 8
![Page 13: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/13.jpg)
The Data In Big Data (about people)
The Last 50 Years:
� Survey research
� Aggregate government statistics
� One off studies of individual places, people, or events
The Next 50 Years: Fast increases in new data sources, due to. . .
� Much more of the above — improved, expanded, and applied
� Shrinking computers & the growing Internet: data everywhere
� The replication movement: data sharing (e.g., Dataverse)
� Governments encouraging data collection & experimentation
� Advances in statistical methods, informatics, & software
� You are part of a tectonic movement: The march ofquantification through academia, professions, government, &commerce (SuperCrunchers, The Numerati, MoneyBall)
2 / 8
![Page 14: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/14.jpg)
The Data in Big Data: Examples
1. Unstructured text: emails, speeches, reports, social mediaupdates, web pages, newspapers, scholarly literature, productreviews
2. Commerce: credit cards, sales, real estate transactions, RFIDs
3. Geographic location: cell phones, Fastlane, garage cameras
4. Health information: digital medical records, hospitaladmittances, accelerometers & other devices in cell phones
5. Biological sciences: genomics, proteomics, metabolomics,imaging producing numerous person-level variables
6. Satellite imagery: increasing in scope & resolution
7. Electoral activity: ballot images, precinct-level results,individual-level registration, primary participation, campaigncontributions
8. Web surfing artifacts: clicks, searches, and advertisingclickthroughs, multiplayer games, virtual worlds
9. > 90% of all data ever created was created last year
3 / 8
![Page 15: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/15.jpg)
The Data in Big Data: Examples1. Unstructured text: emails, speeches, reports, social media
updates, web pages, newspapers, scholarly literature, productreviews
2. Commerce: credit cards, sales, real estate transactions, RFIDs
3. Geographic location: cell phones, Fastlane, garage cameras
4. Health information: digital medical records, hospitaladmittances, accelerometers & other devices in cell phones
5. Biological sciences: genomics, proteomics, metabolomics,imaging producing numerous person-level variables
6. Satellite imagery: increasing in scope & resolution
7. Electoral activity: ballot images, precinct-level results,individual-level registration, primary participation, campaigncontributions
8. Web surfing artifacts: clicks, searches, and advertisingclickthroughs, multiplayer games, virtual worlds
9. > 90% of all data ever created was created last year
3 / 8
![Page 16: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/16.jpg)
The Data in Big Data: Examples1. Unstructured text: emails, speeches, reports, social media
updates, web pages, newspapers, scholarly literature, productreviews
2. Commerce: credit cards, sales, real estate transactions, RFIDs
3. Geographic location: cell phones, Fastlane, garage cameras
4. Health information: digital medical records, hospitaladmittances, accelerometers & other devices in cell phones
5. Biological sciences: genomics, proteomics, metabolomics,imaging producing numerous person-level variables
6. Satellite imagery: increasing in scope & resolution
7. Electoral activity: ballot images, precinct-level results,individual-level registration, primary participation, campaigncontributions
8. Web surfing artifacts: clicks, searches, and advertisingclickthroughs, multiplayer games, virtual worlds
9. > 90% of all data ever created was created last year
3 / 8
![Page 17: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/17.jpg)
The Data in Big Data: Examples1. Unstructured text: emails, speeches, reports, social media
updates, web pages, newspapers, scholarly literature, productreviews
2. Commerce: credit cards, sales, real estate transactions, RFIDs
3. Geographic location: cell phones, Fastlane, garage cameras
4. Health information: digital medical records, hospitaladmittances, accelerometers & other devices in cell phones
5. Biological sciences: genomics, proteomics, metabolomics,imaging producing numerous person-level variables
6. Satellite imagery: increasing in scope & resolution
7. Electoral activity: ballot images, precinct-level results,individual-level registration, primary participation, campaigncontributions
8. Web surfing artifacts: clicks, searches, and advertisingclickthroughs, multiplayer games, virtual worlds
9. > 90% of all data ever created was created last year
3 / 8
![Page 18: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/18.jpg)
The Data in Big Data: Examples1. Unstructured text: emails, speeches, reports, social media
updates, web pages, newspapers, scholarly literature, productreviews
2. Commerce: credit cards, sales, real estate transactions, RFIDs
3. Geographic location: cell phones, Fastlane, garage cameras
4. Health information: digital medical records, hospitaladmittances, accelerometers & other devices in cell phones
5. Biological sciences: genomics, proteomics, metabolomics,imaging producing numerous person-level variables
6. Satellite imagery: increasing in scope & resolution
7. Electoral activity: ballot images, precinct-level results,individual-level registration, primary participation, campaigncontributions
8. Web surfing artifacts: clicks, searches, and advertisingclickthroughs, multiplayer games, virtual worlds
9. > 90% of all data ever created was created last year
3 / 8
![Page 19: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/19.jpg)
The Data in Big Data: Examples1. Unstructured text: emails, speeches, reports, social media
updates, web pages, newspapers, scholarly literature, productreviews
2. Commerce: credit cards, sales, real estate transactions, RFIDs
3. Geographic location: cell phones, Fastlane, garage cameras
4. Health information: digital medical records, hospitaladmittances, accelerometers & other devices in cell phones
5. Biological sciences: genomics, proteomics, metabolomics,imaging producing numerous person-level variables
6. Satellite imagery: increasing in scope & resolution
7. Electoral activity: ballot images, precinct-level results,individual-level registration, primary participation, campaigncontributions
8. Web surfing artifacts: clicks, searches, and advertisingclickthroughs, multiplayer games, virtual worlds
9. > 90% of all data ever created was created last year
3 / 8
![Page 20: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/20.jpg)
The Data in Big Data: Examples1. Unstructured text: emails, speeches, reports, social media
updates, web pages, newspapers, scholarly literature, productreviews
2. Commerce: credit cards, sales, real estate transactions, RFIDs
3. Geographic location: cell phones, Fastlane, garage cameras
4. Health information: digital medical records, hospitaladmittances, accelerometers & other devices in cell phones
5. Biological sciences: genomics, proteomics, metabolomics,imaging producing numerous person-level variables
6. Satellite imagery: increasing in scope & resolution
7. Electoral activity: ballot images, precinct-level results,individual-level registration, primary participation, campaigncontributions
8. Web surfing artifacts: clicks, searches, and advertisingclickthroughs, multiplayer games, virtual worlds
9. > 90% of all data ever created was created last year
3 / 8
![Page 21: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/21.jpg)
The Data in Big Data: Examples1. Unstructured text: emails, speeches, reports, social media
updates, web pages, newspapers, scholarly literature, productreviews
2. Commerce: credit cards, sales, real estate transactions, RFIDs
3. Geographic location: cell phones, Fastlane, garage cameras
4. Health information: digital medical records, hospitaladmittances, accelerometers & other devices in cell phones
5. Biological sciences: genomics, proteomics, metabolomics,imaging producing numerous person-level variables
6. Satellite imagery: increasing in scope & resolution
7. Electoral activity: ballot images, precinct-level results,individual-level registration, primary participation, campaigncontributions
8. Web surfing artifacts: clicks, searches, and advertisingclickthroughs, multiplayer games, virtual worlds
9. > 90% of all data ever created was created last year
3 / 8
![Page 22: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/22.jpg)
The Data in Big Data: Examples1. Unstructured text: emails, speeches, reports, social media
updates, web pages, newspapers, scholarly literature, productreviews
2. Commerce: credit cards, sales, real estate transactions, RFIDs
3. Geographic location: cell phones, Fastlane, garage cameras
4. Health information: digital medical records, hospitaladmittances, accelerometers & other devices in cell phones
5. Biological sciences: genomics, proteomics, metabolomics,imaging producing numerous person-level variables
6. Satellite imagery: increasing in scope & resolution
7. Electoral activity: ballot images, precinct-level results,individual-level registration, primary participation, campaigncontributions
8. Web surfing artifacts: clicks, searches, and advertisingclickthroughs, multiplayer games, virtual worlds
9. > 90% of all data ever created was created last year
3 / 8
![Page 23: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/23.jpg)
The Data in Big Data: Examples1. Unstructured text: emails, speeches, reports, social media
updates, web pages, newspapers, scholarly literature, productreviews
2. Commerce: credit cards, sales, real estate transactions, RFIDs
3. Geographic location: cell phones, Fastlane, garage cameras
4. Health information: digital medical records, hospitaladmittances, accelerometers & other devices in cell phones
5. Biological sciences: genomics, proteomics, metabolomics,imaging producing numerous person-level variables
6. Satellite imagery: increasing in scope & resolution
7. Electoral activity: ballot images, precinct-level results,individual-level registration, primary participation, campaigncontributions
8. Web surfing artifacts: clicks, searches, and advertisingclickthroughs, multiplayer games, virtual worlds
9. > 90% of all data ever created was created last year3 / 8
![Page 24: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/24.jpg)
The Value in Big Data: the Analytics
� Data:
� easy to come by; often a free byproduct of IT improvements� becoming commoditized� Ignore it & every institution will still have more every year� With a bit of effort: huge data production increases
� Where the Value is: the Analytics
� Output can be highly customized� Moore’s law (doubling speed/power every 18 months) v. 1000x
increase with one algorithm� $2M computer v. 2 hours of algorithm design� Low cost; little infrastructure; mostly human capital needed� Innovative analytics: enormously better than off-the-shelf
approaches
4 / 8
![Page 25: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/25.jpg)
The Value in Big Data: the Analytics
� Data:
� easy to come by; often a free byproduct of IT improvements� becoming commoditized� Ignore it & every institution will still have more every year� With a bit of effort: huge data production increases
� Where the Value is: the Analytics
� Output can be highly customized� Moore’s law (doubling speed/power every 18 months) v. 1000x
increase with one algorithm� $2M computer v. 2 hours of algorithm design� Low cost; little infrastructure; mostly human capital needed� Innovative analytics: enormously better than off-the-shelf
approaches
4 / 8
![Page 26: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/26.jpg)
The Value in Big Data: the Analytics
� Data:� easy to come by; often a free byproduct of IT improvements
� becoming commoditized� Ignore it & every institution will still have more every year� With a bit of effort: huge data production increases
� Where the Value is: the Analytics
� Output can be highly customized� Moore’s law (doubling speed/power every 18 months) v. 1000x
increase with one algorithm� $2M computer v. 2 hours of algorithm design� Low cost; little infrastructure; mostly human capital needed� Innovative analytics: enormously better than off-the-shelf
approaches
4 / 8
![Page 27: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/27.jpg)
The Value in Big Data: the Analytics
� Data:� easy to come by; often a free byproduct of IT improvements� becoming commoditized
� Ignore it & every institution will still have more every year� With a bit of effort: huge data production increases
� Where the Value is: the Analytics
� Output can be highly customized� Moore’s law (doubling speed/power every 18 months) v. 1000x
increase with one algorithm� $2M computer v. 2 hours of algorithm design� Low cost; little infrastructure; mostly human capital needed� Innovative analytics: enormously better than off-the-shelf
approaches
4 / 8
![Page 28: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/28.jpg)
The Value in Big Data: the Analytics
� Data:� easy to come by; often a free byproduct of IT improvements� becoming commoditized� Ignore it & every institution will still have more every year
� With a bit of effort: huge data production increases
� Where the Value is: the Analytics
� Output can be highly customized� Moore’s law (doubling speed/power every 18 months) v. 1000x
increase with one algorithm� $2M computer v. 2 hours of algorithm design� Low cost; little infrastructure; mostly human capital needed� Innovative analytics: enormously better than off-the-shelf
approaches
4 / 8
![Page 29: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/29.jpg)
The Value in Big Data: the Analytics
� Data:� easy to come by; often a free byproduct of IT improvements� becoming commoditized� Ignore it & every institution will still have more every year� With a bit of effort: huge data production increases
� Where the Value is: the Analytics
� Output can be highly customized� Moore’s law (doubling speed/power every 18 months) v. 1000x
increase with one algorithm� $2M computer v. 2 hours of algorithm design� Low cost; little infrastructure; mostly human capital needed� Innovative analytics: enormously better than off-the-shelf
approaches
4 / 8
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The Value in Big Data: the Analytics
� Data:� easy to come by; often a free byproduct of IT improvements� becoming commoditized� Ignore it & every institution will still have more every year� With a bit of effort: huge data production increases
� Where the Value is: the Analytics
� Output can be highly customized� Moore’s law (doubling speed/power every 18 months) v. 1000x
increase with one algorithm� $2M computer v. 2 hours of algorithm design� Low cost; little infrastructure; mostly human capital needed� Innovative analytics: enormously better than off-the-shelf
approaches
4 / 8
![Page 31: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/31.jpg)
The Value in Big Data: the Analytics
� Data:� easy to come by; often a free byproduct of IT improvements� becoming commoditized� Ignore it & every institution will still have more every year� With a bit of effort: huge data production increases
� Where the Value is: the Analytics� Output can be highly customized
� Moore’s law (doubling speed/power every 18 months) v. 1000xincrease with one algorithm
� $2M computer v. 2 hours of algorithm design� Low cost; little infrastructure; mostly human capital needed� Innovative analytics: enormously better than off-the-shelf
approaches
4 / 8
![Page 32: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/32.jpg)
The Value in Big Data: the Analytics
� Data:� easy to come by; often a free byproduct of IT improvements� becoming commoditized� Ignore it & every institution will still have more every year� With a bit of effort: huge data production increases
� Where the Value is: the Analytics� Output can be highly customized� Moore’s law (doubling speed/power every 18 months) v. 1000x
increase with one algorithm
� $2M computer v. 2 hours of algorithm design� Low cost; little infrastructure; mostly human capital needed� Innovative analytics: enormously better than off-the-shelf
approaches
4 / 8
![Page 33: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/33.jpg)
The Value in Big Data: the Analytics
� Data:� easy to come by; often a free byproduct of IT improvements� becoming commoditized� Ignore it & every institution will still have more every year� With a bit of effort: huge data production increases
� Where the Value is: the Analytics� Output can be highly customized� Moore’s law (doubling speed/power every 18 months) v. 1000x
increase with one algorithm� $2M computer v. 2 hours of algorithm design
� Low cost; little infrastructure; mostly human capital needed� Innovative analytics: enormously better than off-the-shelf
approaches
4 / 8
![Page 34: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/34.jpg)
The Value in Big Data: the Analytics
� Data:� easy to come by; often a free byproduct of IT improvements� becoming commoditized� Ignore it & every institution will still have more every year� With a bit of effort: huge data production increases
� Where the Value is: the Analytics� Output can be highly customized� Moore’s law (doubling speed/power every 18 months) v. 1000x
increase with one algorithm� $2M computer v. 2 hours of algorithm design� Low cost; little infrastructure; mostly human capital needed
� Innovative analytics: enormously better than off-the-shelfapproaches
4 / 8
![Page 35: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/35.jpg)
The Value in Big Data: the Analytics
� Data:� easy to come by; often a free byproduct of IT improvements� becoming commoditized� Ignore it & every institution will still have more every year� With a bit of effort: huge data production increases
� Where the Value is: the Analytics� Output can be highly customized� Moore’s law (doubling speed/power every 18 months) v. 1000x
increase with one algorithm� $2M computer v. 2 hours of algorithm design� Low cost; little infrastructure; mostly human capital needed� Innovative analytics: enormously better than off-the-shelf
approaches
4 / 8
![Page 36: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/36.jpg)
Examples of what’s now possible
� Opinions of activists:
A few thousand interviews billions ofpolitical opinions in social media posts (1B every 2 Days)
� Exercise:
A survey: “How many times did you exercise lastweek? 500K people carrying cell phones withaccelerometers
� Social contacts:
A survey: “Please tell me your 5 bestfriends” continuous record of phone calls, emails, textmessages, bluetooth, social media connections, address books
� Economic development in developing countries:
Dubious ornonexistent governmental statistics satellite images ofhuman-generated light at night, road networks, otherinfrastructure
� Many, many, more. . .
� In each: without new analytics, the data are useless
5 / 8
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Examples of what’s now possible
� Opinions of activists:
A few thousand interviews billions ofpolitical opinions in social media posts (1B every 2 Days)
� Exercise:
A survey: “How many times did you exercise lastweek? 500K people carrying cell phones withaccelerometers
� Social contacts:
A survey: “Please tell me your 5 bestfriends” continuous record of phone calls, emails, textmessages, bluetooth, social media connections, address books
� Economic development in developing countries:
Dubious ornonexistent governmental statistics satellite images ofhuman-generated light at night, road networks, otherinfrastructure
� Many, many, more. . .
� In each: without new analytics, the data are useless
5 / 8
![Page 38: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/38.jpg)
Examples of what’s now possible
� Opinions of activists: A few thousand interviews
billions ofpolitical opinions in social media posts (1B every 2 Days)
� Exercise:
A survey: “How many times did you exercise lastweek? 500K people carrying cell phones withaccelerometers
� Social contacts:
A survey: “Please tell me your 5 bestfriends” continuous record of phone calls, emails, textmessages, bluetooth, social media connections, address books
� Economic development in developing countries:
Dubious ornonexistent governmental statistics satellite images ofhuman-generated light at night, road networks, otherinfrastructure
� Many, many, more. . .
� In each: without new analytics, the data are useless
5 / 8
![Page 39: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/39.jpg)
Examples of what’s now possible
� Opinions of activists: A few thousand interviews billions ofpolitical opinions in social media posts (1B every 2 Days)
� Exercise:
A survey: “How many times did you exercise lastweek? 500K people carrying cell phones withaccelerometers
� Social contacts:
A survey: “Please tell me your 5 bestfriends” continuous record of phone calls, emails, textmessages, bluetooth, social media connections, address books
� Economic development in developing countries:
Dubious ornonexistent governmental statistics satellite images ofhuman-generated light at night, road networks, otherinfrastructure
� Many, many, more. . .
� In each: without new analytics, the data are useless
5 / 8
![Page 40: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/40.jpg)
Examples of what’s now possible
� Opinions of activists: A few thousand interviews billions ofpolitical opinions in social media posts (1B every 2 Days)
� Exercise:
A survey: “How many times did you exercise lastweek? 500K people carrying cell phones withaccelerometers
� Social contacts:
A survey: “Please tell me your 5 bestfriends” continuous record of phone calls, emails, textmessages, bluetooth, social media connections, address books
� Economic development in developing countries:
Dubious ornonexistent governmental statistics satellite images ofhuman-generated light at night, road networks, otherinfrastructure
� Many, many, more. . .
� In each: without new analytics, the data are useless
5 / 8
![Page 41: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/41.jpg)
Examples of what’s now possible
� Opinions of activists: A few thousand interviews billions ofpolitical opinions in social media posts (1B every 2 Days)
� Exercise: A survey: “How many times did you exercise lastweek?
500K people carrying cell phones withaccelerometers
� Social contacts:
A survey: “Please tell me your 5 bestfriends” continuous record of phone calls, emails, textmessages, bluetooth, social media connections, address books
� Economic development in developing countries:
Dubious ornonexistent governmental statistics satellite images ofhuman-generated light at night, road networks, otherinfrastructure
� Many, many, more. . .
� In each: without new analytics, the data are useless
5 / 8
![Page 42: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/42.jpg)
Examples of what’s now possible
� Opinions of activists: A few thousand interviews billions ofpolitical opinions in social media posts (1B every 2 Days)
� Exercise: A survey: “How many times did you exercise lastweek? 500K people carrying cell phones withaccelerometers
� Social contacts:
A survey: “Please tell me your 5 bestfriends” continuous record of phone calls, emails, textmessages, bluetooth, social media connections, address books
� Economic development in developing countries:
Dubious ornonexistent governmental statistics satellite images ofhuman-generated light at night, road networks, otherinfrastructure
� Many, many, more. . .
� In each: without new analytics, the data are useless
5 / 8
![Page 43: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/43.jpg)
Examples of what’s now possible
� Opinions of activists: A few thousand interviews billions ofpolitical opinions in social media posts (1B every 2 Days)
� Exercise: A survey: “How many times did you exercise lastweek? 500K people carrying cell phones withaccelerometers
� Social contacts:
A survey: “Please tell me your 5 bestfriends” continuous record of phone calls, emails, textmessages, bluetooth, social media connections, address books
� Economic development in developing countries:
Dubious ornonexistent governmental statistics satellite images ofhuman-generated light at night, road networks, otherinfrastructure
� Many, many, more. . .
� In each: without new analytics, the data are useless
5 / 8
![Page 44: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/44.jpg)
Examples of what’s now possible
� Opinions of activists: A few thousand interviews billions ofpolitical opinions in social media posts (1B every 2 Days)
� Exercise: A survey: “How many times did you exercise lastweek? 500K people carrying cell phones withaccelerometers
� Social contacts: A survey: “Please tell me your 5 bestfriends”
continuous record of phone calls, emails, textmessages, bluetooth, social media connections, address books
� Economic development in developing countries:
Dubious ornonexistent governmental statistics satellite images ofhuman-generated light at night, road networks, otherinfrastructure
� Many, many, more. . .
� In each: without new analytics, the data are useless
5 / 8
![Page 45: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/45.jpg)
Examples of what’s now possible
� Opinions of activists: A few thousand interviews billions ofpolitical opinions in social media posts (1B every 2 Days)
� Exercise: A survey: “How many times did you exercise lastweek? 500K people carrying cell phones withaccelerometers
� Social contacts: A survey: “Please tell me your 5 bestfriends” continuous record of phone calls, emails, textmessages, bluetooth, social media connections, address books
� Economic development in developing countries:
Dubious ornonexistent governmental statistics satellite images ofhuman-generated light at night, road networks, otherinfrastructure
� Many, many, more. . .
� In each: without new analytics, the data are useless
5 / 8
![Page 46: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/46.jpg)
Examples of what’s now possible
� Opinions of activists: A few thousand interviews billions ofpolitical opinions in social media posts (1B every 2 Days)
� Exercise: A survey: “How many times did you exercise lastweek? 500K people carrying cell phones withaccelerometers
� Social contacts: A survey: “Please tell me your 5 bestfriends” continuous record of phone calls, emails, textmessages, bluetooth, social media connections, address books
� Economic development in developing countries:
Dubious ornonexistent governmental statistics satellite images ofhuman-generated light at night, road networks, otherinfrastructure
� Many, many, more. . .
� In each: without new analytics, the data are useless
5 / 8
![Page 47: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/47.jpg)
Examples of what’s now possible
� Opinions of activists: A few thousand interviews billions ofpolitical opinions in social media posts (1B every 2 Days)
� Exercise: A survey: “How many times did you exercise lastweek? 500K people carrying cell phones withaccelerometers
� Social contacts: A survey: “Please tell me your 5 bestfriends” continuous record of phone calls, emails, textmessages, bluetooth, social media connections, address books
� Economic development in developing countries: Dubious ornonexistent governmental statistics
satellite images ofhuman-generated light at night, road networks, otherinfrastructure
� Many, many, more. . .
� In each: without new analytics, the data are useless
5 / 8
![Page 48: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/48.jpg)
Examples of what’s now possible
� Opinions of activists: A few thousand interviews billions ofpolitical opinions in social media posts (1B every 2 Days)
� Exercise: A survey: “How many times did you exercise lastweek? 500K people carrying cell phones withaccelerometers
� Social contacts: A survey: “Please tell me your 5 bestfriends” continuous record of phone calls, emails, textmessages, bluetooth, social media connections, address books
� Economic development in developing countries: Dubious ornonexistent governmental statistics satellite images ofhuman-generated light at night, road networks, otherinfrastructure
� Many, many, more. . .
� In each: without new analytics, the data are useless
5 / 8
![Page 49: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/49.jpg)
Examples of what’s now possible
� Opinions of activists: A few thousand interviews billions ofpolitical opinions in social media posts (1B every 2 Days)
� Exercise: A survey: “How many times did you exercise lastweek? 500K people carrying cell phones withaccelerometers
� Social contacts: A survey: “Please tell me your 5 bestfriends” continuous record of phone calls, emails, textmessages, bluetooth, social media connections, address books
� Economic development in developing countries: Dubious ornonexistent governmental statistics satellite images ofhuman-generated light at night, road networks, otherinfrastructure
� Many, many, more. . .
� In each: without new analytics, the data are useless
5 / 8
![Page 50: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/50.jpg)
Examples of what’s now possible
� Opinions of activists: A few thousand interviews billions ofpolitical opinions in social media posts (1B every 2 Days)
� Exercise: A survey: “How many times did you exercise lastweek? 500K people carrying cell phones withaccelerometers
� Social contacts: A survey: “Please tell me your 5 bestfriends” continuous record of phone calls, emails, textmessages, bluetooth, social media connections, address books
� Economic development in developing countries: Dubious ornonexistent governmental statistics satellite images ofhuman-generated light at night, road networks, otherinfrastructure
� Many, many, more. . .
� In each: without new analytics, the data are useless
5 / 8
![Page 51: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/51.jpg)
The End of The Quantitative-Qualitative Divide
� Qualitative researchers: overwhelmed by information; needhelp
� Quantitative researchers: recognize the huge amounts ofinformation in qualitative analyses, starting to analyzeunstructured text, video, audio as data
� Expert-vs-analytics contests: Whenever enough information isquantified, a right answer exists, and good analytics areapplied: analytics wins
6 / 8
![Page 52: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/52.jpg)
The End of The Quantitative-Qualitative Divide
�� Qualitative researchers: overwhelmed by information; needhelp
� Quantitative researchers: recognize the huge amounts ofinformation in qualitative analyses, starting to analyzeunstructured text, video, audio as data
� Expert-vs-analytics contests: Whenever enough information isquantified, a right answer exists, and good analytics areapplied: analytics wins
6 / 8
![Page 53: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/53.jpg)
The End of The Quantitative-Qualitative Divide
�� Qualitative researchers: overwhelmed by information; needhelp
� Quantitative researchers: recognize the huge amounts ofinformation in qualitative analyses, starting to analyzeunstructured text, video, audio as data
� Expert-vs-analytics contests: Whenever enough information isquantified, a right answer exists, and good analytics areapplied: analytics wins
6 / 8
![Page 54: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/54.jpg)
The End of The Quantitative-Qualitative Divide
�� Qualitative researchers: overwhelmed by information; needhelp
� Quantitative researchers: recognize the huge amounts ofinformation in qualitative analyses, starting to analyzeunstructured text, video, audio as data
� Expert-vs-analytics contests: Whenever enough information isquantified, a right answer exists, and good analytics areapplied: analytics wins
6 / 8
![Page 55: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/55.jpg)
The End of The Quantitative-Qualitative Divide
�� Qualitative researchers: overwhelmed by information; needhelp
� Quantitative researchers: recognize the huge amounts ofinformation in qualitative analyses, starting to analyzeunstructured text, video, audio as data
� Expert-vs-analytics contests: Whenever enough information isquantified, a right answer exists, and good analytics areapplied: analytics wins
6 / 8
![Page 56: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/56.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
�� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 57: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/57.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 58: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/58.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 59: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/59.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 60: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/60.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
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The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?
...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
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The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 63: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/63.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 64: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/64.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science
(aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 65: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/65.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”):
transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 66: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/66.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms
;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 67: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/67.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries
; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 68: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/68.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks
;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 69: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/69.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media)
; changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 70: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/70.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns
; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 71: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/71.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health
; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 72: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/72.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis
; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 73: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/73.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing
; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 74: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/74.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics
;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 75: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/75.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports
; set standards for evaluating public policy;etc.; etc., etc.
7 / 8
![Page 76: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/76.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy
;etc.; etc., etc.
7 / 8
![Page 77: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/77.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.
; etc., etc.
7 / 8
![Page 78: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/78.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc.
, etc.
7 / 8
![Page 79: Big Data is Not About the Data! - Harvard Universityprojects.iq.harvard.edu/files/gov2001/files/evbase-gov2001.pdf · The Data In Big Data (about people) The Last 50 Years: Survey](https://reader033.vdocuments.site/reader033/viewer/2022050208/5f5b25a480e3196e971ba62b/html5/thumbnails/79.jpg)
The Spectacular Success of Quantitative Social Science
What university research has had the biggest impact on you?
� The genetics revolution?
� The Higgs-like particle?
� Exoplanets? The Mars rovers?
� Doubling the human life span in the last century?...
� Quantitative social science (aka “big data,” “data analytics,”“data science”): transformed most Fortune 500 firms;established new industries; altered friendship networks;increased human expressive capacity (social media); changedpolitical campaigns; transformed public health; changed legalanalysis; impacted crime and policing; reinvented economics;transformed sports; set standards for evaluating public policy;etc.; etc., etc.
7 / 8