big data in business implement and use big data to your organization’s advantage
TRANSCRIPT
BIG DATA IN BUSINESSImplement and use Big Data to your organization’s advantage
3-Day International Executive ProgramJune 22-24, 2015, Monday-Wednesday
Madrid, Spain
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BIG DATA IN BUSINESSImplement and use Big Data to your organization’s advantage
Location:IEBusinessSchoolCampusinMadrid,SpainDuration:June22-24,2015,Monday-Wednesday
3days,9amto6pmInvestment:3.900 €
OverviewBigData–thegreatvolume,velocityandvarietyofavailabledatathatcanbeobtainedtoday–isthecurrentbuzzwordinbusiness,promisingthediscoveryofnewvalueandopportunitiesandtheoptimizationofprocesses.However,theproperimplementationofBigDataeffortsremainsahugechallenge:thehighdegreeofmanagementanddecision-makingskillsneededtosortthroughcomplexdataandthescarcityofBigDataandbusinessanalyticsprofessionalsareonlysomeofthehurdlesbusinessesfaceontheirwaytousingBigDatatotheirutmostadvantage.
Big Data in BusinessseekstohelpparticipantsdigthroughandextracttheessentialsofBigDataandmentortheminitseffectiveandoptimaluseasatooltofacilitategrowthintheirrespectiveorganizations.Whiletheprogramcontainsinteractivelectures,groupexercisesarealsotobeheldoneachdayofthecoursetoensurethatparticipantsalreadystarttheirBigDataimplementationplansandinadditionpresentandtesttheseplansbeforeapanelofexperts.
PrOgram ObjectivesThecourseaimsto:
1)AidcourseattendeesunderstandwhatBigDataisandhowitcanbenefittheirorga-nizations,jumpingintomanyexamplesderivedfromthemostactivemarketstoday
2)Provideenoughbusiness,regulatoryandtechnologicalbackgroundasto
a.FacilitatethelaunchingofBigDatainitiativeswithintheircurrentorganizationsorlaunchingnewBigDataoranalytics-basedventures.
b.Encouragethemtodeepeninspecificaspectsofthebusiness,technologyoritsapplicationstotheirindustry
c.Expandtheirmanagerialskilltoolboxwiththedevelopmentofanalyticalca-pabilities
ThisisnotatechnicalcoursebutabusinesscourseonBigDataandanalytics.Howe-ver,thecoursewillcoversometechnologyissues,astechnologyisakeydriverintheBigDataandanalyticsbusinessandasanunderstandingofthebasicconceptsandtrendsisneeded.Inthesamevein,thisapproachisconceivedandtaughtsothatanyinterestedperson,irrespectiveofhis/herformeracademictraining,couldeasilyfollowthesessionsandactivelyparticipate.
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PrOgram targetsTheprogramisdesignedfor:
•ToplevelexecutivesnotfamiliarwithBigDataoranalytics:TheprogramwillhelpthemunderstandthestrategicimportanceofdevelopinganalyticalandBigDatacapabilities.
•Mid-levelmanagersacrossallbusinesslineswhowanttoexpandtheirviews,developmanagerialanalyticalcapabilities,andlearntheoperationalimplicationsoflaunchingBigDataandanalyticalinitiatives.
•Technologysupplierswhowanttounderstandthetrendsinthebusinessandspotnewopportunities.
•OtherpartiesinterestedintheoptimalapplicationofBigDatatoboostorganizationaleffectiveness.
cOntentTheprogramadoptsanindustrywideperspective,i.e.triestoprovideanoverviewofBigDataandanalyticsinmanyindustriesacrossmultiplebusinesslines.ItwillnotonlyprovideadescriptionofBigDatainitiativesinacertainindustry,butalsohowcanitbeimplementedfromMarketingtoHumanResources.
TheprogramcombinesboththeoreticalinstructionwithcasestudiesandpracticalgroupexercisesaimedtofacilitatenetworkingandprovideattendeeswiththeopportunitytoworkontheirownBigDatainitiativesduringthecourse.
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Day 1: What is Big Data?
Session 1: Understanding Big Data. Introduction to a new information rich context •WhatisBigData?•ThreeV’sforBigData•DifferencesbetweenBigDataandtraditionaldata
manipulation•HowBigDataandanalyticsfitinanexistingorga-
nization
Session 2: How Big Data and analytics can transform your organization•Wherecanvaluebecreated?Whatarethebusiness
opportunities?
•ExampleofsuccessfulBigDatainitiatives•Sourcesofcompetitiveadvantagefromapplication
ofBigDataandanalytics
Sessions 3 & 4: Overview of a Big Data platform•Opensourcestack(ApacheHadoop,ApacheHBase,
mongoDB,Hiveetc…)•CommercialBigDataandanalyticstools
Session 5: Group Exercise•Groupswilldiscussamongthemselvesthelessons
taughtduringthedayandapplythelearningbyworkingonaBigDataidea
Day 2: Big Data Projects in practice. Do’s and Don’ts
Session 6: Group ExercisePresentationofideasdevelopedduringthepreviousdaygroupexercisetoapanelofexperts.ThepanelwillcommentontheideaspresentedandontheirownperspectiveregardingBigData
Session 7: Conceptual model for analytical thinking•Overviewofthesixstepstostructureanalytics-Problemrecognition-Reviewofpreviousfindings-Modeling-Datacollection
-Dataanalysis-Resultspresentationsandaction
Session 8: Introduction to Data Science and designing big data experiments•Avoidingsurvivorbias•Over-fittingproblems•Samplingrequirements
Session 9: Managing data privacy and governance
Session 10: Group Exercise•Groupswillreunitetodeveloptheimplementation
roadmapoftheirBigDataidea
Day 3: The Future of Big Data
Session 11: Group ExercisePresentationofimplementationstrategiesdevelopedduringthepreviousdaygroupexercisetoanewpanelofexperts.ThepanelwillenrichthediscussionwithitsownperspectiveonBigData
Session 12: Change Management in Big Data•Reorganizingyourcompany’sdecisionmaking•ChangemanagementstrategiesforBigData
Session 13: The Future of Big Data•Markettrends•TrueBigDataanalytics•Evenbiggerdata
Session 14: Wrap-up•PaintingthefullpictureofBigDataandanalytics
comingfrom the topics takenup throughoutthecourse
•Keytakeaways•Movingforwardwiththeactionplans•Recommendations-Whattoconsultforadeeperunderstandingofa
certaintechnologyorarea-Whattoread,whatassociationtojoin,etc.tobe
alwaysup-to-dateinthissector-EffectivefirststepsintoBigData
structure
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FacuLtY
guest sPeakersRepresentativesfromtopcompaniesthatexcelintheiruseofBigDatawillbeinvitedforthepresentations,paneldiscussionsandnetworking.
Ignacio Larrú MartínezIgnacioisanAdjunctProfessorofEntrepreneurshipandBigDataatIEBusinessSchool.HeisanAnalyticsConsultantandisalsocurrentlytheVicePresidentofCreditAgricoleCIB.HeismoreovertheFounderofLlVentures,andpreviouslyworkedatPricewaterhouseCoopersasITConsultant.HestudiedTelecommunicationsEngineeringatthePolytechnicUniversityofMadridandholdsanMBAdegreefromIESEBusinessSchool.
Jorge FerreiraJorgeFerreiraisaconsultantinTheBostonConsultingGroupwerehedesignsandimplementsstrategicalternativesforbusinessesregardingBigDataandotherrelatedtechnologiestoimprovetheirdecisionmakingprocedures.Jorgehasmorethan14yearsofexperienceintheanalyticssectorasanITconsultant.HegraduatedasanIndustrialEngineerandholdsanMBAfromChicagoBoothBusinessSchool.HealsomanagestheChicagoBooth:BigDataAnalyticsnetworkinggroupwithintheChicagoBoothcommunity.
Alvaro MendezProfessorMéndezisanexpertinDataMiningandPredictiveAnalytics.HecurrentlycombineshisresponsibilitiesasBAEngagementManageratIBMSpain,wherehemanagesBusinessAnalyticsservicessales,witharoleasEconometricsLectureratUniversidadAutónomadeMadridandStatisticsCoachatGeorgiaTechInstitute.HeholdsaCertificateinAdvancedStudiesinEconometrics,withresearchesinNeuralNetworksappliedtoFinancialMarketsandaMicrosoftCertifiedSolutionDeveloperCertificate.
Aurelie PolsAuréliepioneeredDigitalanalyticsinEurope.Thisallowedhertoco-foundOX2inBelgium,andMindYourGroupinSpain.Shenowworksasanindependentconsultant,definingdataflowsandsupportingcompaniesintheirriskexercisestodeterminepotentialdataliabilities.ShespeaksateventssuchaseMetrics,O’Reilly’sStrata,WebitandtheInternationalAssociationofPrivacyProfessionals.AurélieteachesDigitalAnalyticsandEthics&PrivacyatIEBusinessSchool.
Carlos del CachoCarlosdelCachoworksasdatascientistinJobandTalent,oneofSpain’sleadingstartupcompaniestryingtodeveloppredictivealgorithmstomatchjobseekersandjoboffers.Carloshasmorethan10yearsofexperienceindevelopingmachinelearninganddatasciencebasedprojectsforSpain’slargestcompanieslikeIndra.HeholdsaComputerSciencedegreeandhasamasterinArtificialIntelligence
Alberto GonzalezAlbertoGonzalezPajeworksasaDataScientistinBestiario,oneofSpain’sleadingBigDataandanalyticsconsultingcompanies.HehasworkedforthepasttenyearsasadataanalystforcompanieslikeMonsantoandCoca-ColaanalyzingdescriptiveanalyticsandimplementingBusinessIntelligenceprojects.AlbertoholdsaBusinessAdministrationdegreeandaMasterinTaxandLaw.
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DetaiLsYou may register online by going to our website: www.ie.edu/internationalprograms, proceeding to the program’s webpage,andclickingonthe“Registernow”buttonontheright-handside.Onceyourregistrationisreceived,youwillbecontactedbyIEstafftoconfirmyourenrollment.
Theprograminvestmentis3.900€,whichcoverstuition,coursematerials,andallcoffeebreaksandlunchesforallthreedaysoftheprogram.
ConcessionsareavailableforIEalumni,groupsofexecutivesattendingfromthesameorganization,participantsregisteringformorethanoneprogram,early-birdinscriptions,andothercases.
Krysta MartínezInternationalExecutiveProgramsManagerkrysta.martinez@ie.eduTel.:+34915689570
REGISTRATION
FEES
SpEcIAlcONcESSIONS
cONTAcT
Big Data In Business
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whY ie business schOOLRanked No. 1 in Europe, IE Business School is dedicated to educating business leadersthroughprogramsbasedonitscorevaluesof:
•Entrepreneurial spirit: Founded in 1973 by entrepreneurs for entrepreneurs, IE places theentrepreneurialandinnovativemindsetattheheartofitsprograms,andishometomanystartupinitiativessuchastheVentureLab,theSpainStartup&InvestorSummit,andWayra.
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•Humanities and social responsibility:AsSecretariatoftheUnitedNationsGlobalCompactinSpain,IEplacespositivesocialimpactattheforefrontwithitsCorporateSocialResponsibilityprogramsandexpertfacultyinareasofsocialentrepreneurshipandmicrofinance,amongothers.ItisalsotheproudbirthplaceoforganizationssuchasNetImpactandEmzingoGroup.
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