big data executive overview

15
An Integrated Big Data & Analytics Infrastructure June 14, 2012 Robert Stackowiak, VP Oracle ESG Data Systems Architecture

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Page 1: Big Data Executive Overview

An Integrated Big Data & Analytics Infrastructure

June 14, 2012 Robert Stackowiak, VP Oracle ESG Data Systems Architecture

Page 2: Big Data Executive Overview

Big Data & Analytics as a Service Components

Acquire Analyze & Decide Organize

Unstructured Data /

Sparse Data of Value

Structured Data /

Highly dense data

Page 3: Big Data Executive Overview

Incremental Value by including Big Data?

• Collect unsolicited opinions on

services

• Determine public / group mood

• Analyze data from sensors & other

automated devices

Page 4: Big Data Executive Overview

Technical Challenges &

Strategies

CHALLENGES STRATEGY

• Fragmented Solutions • Specialized but integrated data stores and tools

• Difficulty of Self-Service BI • Flexible, guided, automated, easy-to-use tools, data discovery

• Data Not Current • Solutions for Just-in-Time well-understood data

• Time to ROI / Development Time • Horizontal and industry pre-built solutions, appliance-like

solutions & Cloud solutions where feasible

• Rapidly Growing Diverse Data &

User Communities

• Enterprise class solutions serving 1000s of users optimized for

diverse workloads and providing 100s TB of data (and more)

• Deployment Manageability, Security

& Expense

• Pre-integrated solutions that are centrally managed with

advanced security / governance

Page 5: Big Data Executive Overview

Oracle’s Software Components…

Acquire Organize

Oracle Transactional Database & Applications

Oracle NoSQL DB

Analyze & Decide O

racl

e D

ata

Inte

grat

or

/ C

on

nec

tors

Structured Data /

Highly dense data

Oracle Data Warehouse

& Embedded Analytics

Unstructured Data /

Sparse Data of Value Endeca Information

Discovery

Cloudera Hadoop

Oracle BI Foundation

Suite

Page 6: Big Data Executive Overview

… and Engineered Systems

Acquire Organize

Oracle Transactional Database & Applications

Oracle NoSQL DB

Analyze & Decide O

racl

e D

ata

Inte

grat

or

/ C

on

nec

tors

Structured Data /

Highly dense data

Oracle Data Warehouse

& Embedded Analytics

Unstructured Data /

Sparse Data of Value Endeca Information

Discovery

Cloudera Hadoop

Oracle BI Foundation

Suite

Big Data Appliance

Exal

ytic

s In

-Me

mo

ry

Mac

hin

e

Exadata Platforms

Page 7: Big Data Executive Overview

Matured vs. New Data Analysis Processes

ANALYZE

DECIDE ACQUIRE

ORGANIZE ORGANIZE

DECIDE ACQUIRE

ANALYZE

Matured New

Page 8: Big Data Executive Overview

Data Discovery – Value in Sources of Data? Typical Website Analytics Solution Build-out

Website Logs & Data Oracle NoSQL DB

Surfing Site

Oracle Database

DW

Sensors

Page 9: Big Data Executive Overview

Determine Value of Data of All Types Typical Website Analytics Solution Build-out

Endeca Information

Discovery

Cloudera HDFS

Oracle Database

DW

Unstructured / Semi-Structured

Data

Structured Data

Website Logs & Data Oracle NoSQL DB

Surfing Site

Sensors

Page 10: Big Data Executive Overview

Valuable Data Found – Now Store it Securely Typical Website Analytics Solution Build-out

Endeca Information

Discovery

Cloudera HDFS

Oracle Database

DW Discoveries

Persistent Data Store

for All Data of Value

MapReduce code separates valued data,

then sent to Oracle Loader for Hadoop

Load Mappings produced via Oracle Data Integrator

Website Logs & Data Oracle NoSQL DB

Surfing Site

Sensors

Page 11: Big Data Executive Overview

Deploy Widely Available Reports & Analytics Typical Website Analytics Solution Build-out

Endeca Information

Discovery

Cloudera HDFS

Oracle Database

DW

Oracle BI Foundation

Suite

Persistent Data Store

for All Data of Value, In-DB Analytics

Enterprise-class BI tools & dashboards

for reporting & analysis

MapReduce code separates valued data,

then sent to Oracle Loader for Hadoop

Load Mappings produced via Oracle Data Integrator

Website Logs & Data Oracle NoSQL DB

Surfing Site

Sensors

Page 12: Big Data Executive Overview

Feed the Recommendation Engine Typical Website Analytics Solution Build-out

Endeca Information

Discovery

Cloudera HDFS

Oracle Database

DW

Oracle BI Foundation

Suite

Persistent Data Store

for All Data of Value, In-DB Analytics

MapReduce code separates valued data,

then sent to Oracle Loader for Hadoop

Load Mappings produced via Oracle Data Integrator

Oracle Real-Time

Decisions

Website Logs & Data

Update Website Recommendations

Oracle NoSQL DB

Surfing Site

Sensors

Page 13: Big Data Executive Overview

Make Well-Tuned Real-Time Recommendations Typical Website Analytics Solution Build-out

Endeca Information

Discovery

Cloudera HDFS

Oracle Database

DW

Oracle BI Foundation

Suite

Persistent Data Store

for All Data of Value, In-DB Analytics

MapReduce code separates valued data,

then sent to Oracle Loader for Hadoop

Load Mappings produced via Oracle Data Integrator

Oracle Real-Time

Decisions

Website Logs & Data

Recommend

Oracle NoSQL DB

Surfing Site

Location &

User Profile

Sensors

Page 14: Big Data Executive Overview

• From measurement to analysis, forecasting & optimization

• Insights across time, functions and roles

•Persistent version of the truth for ALL DATA

Better Insights, Decisions, Actions

• From discovery to dashboards to analytics to data management

• Standards based & blending of Open Source components

• Systems & software integration & optimization

Complete, Open, Integrated

•Best of Breed capabilities at each layer of the stack

•Complete analysis of ALL DATA

•Enterprise Architecture: scalable, reliable, manageable & secure

World Class Analytics Infrastructure

© 2012 Oracle Corporation

Summary: Our Customers’ Goals

Page 15: Big Data Executive Overview

© 2012 Oracle Corporation