Big Data e IA –

¿Bendición o maldición?Richard Benjamins

Chief AI & Data Strategist

Telefónica

@vrbenjamins

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Bendición

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Maldición

• Digital security – cyber attacks to critical infrastructure

• Physical security – autonomous vehicles

• Political security – e.g. fake news, mass government surveillance

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La IA trae enormes oportunidades de negocio

Why is AI so successful today?

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Impacto de IA por sectorPotential scores range from 1-5, with 5 indicating the highest potential impact due to AI, and 1 being the lowest.

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Does your organisation use any of these artificial intelligence (AI) based applications? 2019: n = 2,791; 2018: n = 2,672. Multiple responses allowed. Source: Gartner, 2019 CIO Survey: CIOs Have Awoken to the Importance of AI, figure 1, 3 January 2019.

Casos de uso de IA y adopción por sector

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Existe un ecosistema vibrante de IA startups en Europa

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Artificial IntelligenceCognitive Power

- AI2017 2018 2019

AURA

4th Platform

Internal Use Cases

Social Good Ethics

Privacy Trust

Usar la IA de una manera escalable no es inmediato

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Factores claves para aplicar Data and AI con éxito

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El uso interno en Telefónica de Big Data e IA

Customer Life Cycle & Value Management

Smart Marketing Optimization

• Credit Scoring• Smart Pricing• Churn

• Device Recommender• VAS value• Analytics automation• B2B Market Landscape• P/S Recommender • NBA

• Point of Sale footprint• Network deployment

planning• Privacy platform

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Innovando en la relación con el cliente

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Aplicaciones de negocio de Big Data

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IA y Big Data para el bien socical - bendición

Cell phone mobility patterns measure the impact of

Government measures to reduce spread of Swine flu (MX)

Using antenna activity to understand flood impact in

Mexico

Natural disasters in Colombia

Air quality in large cities

Bring Internet where there is no 3G, 4G coverage

@vrbenjamins

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Consecuencias no deseadas de la IA - ¿Maldición?

Google Translate

Explainability

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¿Cómo evitar que la IA sea una maldición? Principios éticos

Microsoft AI principlesWe’re excited about the opportunities that AI brings to people and its ability to help us achieve more. But it’s also important to us that we build upon an ethical foundation. We believe that AI technology should embody the following four principles: FATE

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Los Principios de IA de Telefónica

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Directrices éticas para una IA fiable

21Fuente: Harvardhttps://ai-hr.cyber.harvard.edu/images/primp-viz.pdf @vrbenjamins

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¿Y qué hacemos con la moralidad? ¿Pueden las máquinas tomar decisiones morales? ¿Y nosotros?

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