big data, big deal!
DESCRIPTION
SAP FORUM İstanbul 2014 FUJITSU "Big Data nedir? Nasıl bir öneme sahiptir? Fujitsu Global Pazarlama Başkan Yardımcısı Dr. Juergen Brock; örnek bir vaka çalışması eşliğinde Big Data ile işletmenizin sahip olduğu değeri nasıl artırabileceğinizi anlatacak."TRANSCRIPT
0 INTERNAL USE ONLYINTERNAL USE ONLY Copyright 2014 FUJITSU
Big data? Big deal!
SAP Forum Istanbul 2014
Dr. Jürgen Brock
Vice President
Global Marketing
Fujitsu Technology Solutions GmbH
Mies-van-der-Rohe-Str.8, 80807 Munich, Germany.
1 FTS PUBLIC Copyright 2014 FUJITSU
Agenda
1. The big data context
2. A big data case…with a twist
3. Synthesis and conclusions
3 FTS PUBLIC Copyright 2014 FUJITSU
Agenda
1. The big data context
2. A big data case…with a twist
3. Synthesis and conclusions
4 FTS PUBLIC Copyright 2014 FUJITSU
Big data… rise of an old concept
5 FTS PUBLIC Copyright 2014 FUJITSU
Big data… rise of an old concept
6 FTS PUBLIC Copyright 2014 FUJITSU
The three “Vs” of big data
7 FTS PUBLIC Copyright 2014 FUJITSU
So where are we?
Source: Big data survey 2014, ETH Zurich and Fujitsu.
8 FTS PUBLIC Copyright 2014 FUJITSU
Agenda
1. The big data context
2. A big data case…with a twist
3. Synthesis and conclusions
9 FTS PUBLIC Copyright 2014 FUJITSU
Co-creation in the automotive industry
Stage 1
“Bayesian Virtual Adviser”
10 FTS PUBLIC Copyright 2014 FUJITSU
Co-creation in the automotive industry
Stage 2
“Opportunity trigger”
11 FTS PUBLIC Copyright 2014 FUJITSU
Co-creation in the automotive industry
Stage 3
“Virtual engineer” Hi, I am Tom your car design engineer. You have specified
requirements that our currently available cars cannot
meet.
For example, you said that you want a full size truck with 4
cylinders. Generally, our smaller trucks come with 4 cylinder engines. With some
further information from you, you can help us design a more
suitable truck.
12 FTS PUBLIC Copyright 2014 FUJITSU
Co-creation in the automotive industry
Stage 4
“Opportunity sizing”
Identified business opportunity:
1-2bn $!
The twist?
13 FTS PUBLIC Copyright 2014 FUJITSU
Agenda
1. The big data context
2. A big data case…with a twist
3. Synthesis and conclusions
14 FTS PUBLIC Copyright 2014 FUJITSU
Synthesis and conclusions
Big data? Big deal! people – information - infrastructure
People From researcher to
data scientist
Information From data to
information
Infrastructure From legacy to
digital transformation
15 FTS PUBLIC Copyright 2014 FUJITSU