big cinema research work

8/14/2019 BIG CINEMA RESEARCH WORK

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ACKNOWLEDGMENT

THE SUCCESSFUL COMPLETION OF ANY PROJECT DEPENDS UPON THE CO-OPERATION OF MANYINDIVIDUALS. THROUGH THIS BRIEF NOTE WE WOULD LIKE TO ACKNOWLEDGE THE HELP OF THE

INDIVIDUALS WHO HAVE DIRECTLY OR INDIRECTLY CONTRIBUTED TOWARDS THE COMPLETION OFOUR RESEARCH WORK.HENCE WE TAKE THIS OPPORTUNITY TO ACKNOWLEDGE WITH THANKS AND SINCERE GRATITUDETOWARDS MR.DEVANG DESAI WHO KINDLY PERMIT US TO DO THIS PROJECT AND WITHOUT WHOMKIND GUIDANCE THE PROJECT HAD NOT BEEN COMPLETED SUCCESSFULLY,WE ALSO SHOW OUR GRATITUDE TO MANAGEMENT OF BIG CINEMA & CINE PARK, WITHOUT THERECOOPERATION WE WONT BE ABLE TO COMPLETE OUR PROJECT.WE WOULD ALSO LIKE TO THANK ALL OUR RESPONDENT THOSE GIVE THERE VALUABLE TIME FORGIVING RESPONSELAST BUT NOT LEAST WE ARE THANKFUL TO ALMIGHTY THAT HAS PROVIDED US INSPIRATION,COURAGE AND CONFIDENCE TO COMPLETE THE STUDY.

EXECUTIVE SUMMARY

ADLABS, RELIANCE GROUP COMPANY IS ONE OF THE LARGEST ENTERTAINMENT CONGLOMERATESIN INDIA.IT HAS RESENTALY OPEN IT S MULTIPLEX AT THE VAPI.BUT THE RESPONSE OF THE CUSTOMERSIS NOT SO GOOD.BESIDE OF HAVING SO WELL KNOWN BRAND NAME THE BIG CINEMA UPTIL NOW IS NOT ABLE TOEXTRACT THE MAJOR AUDIENCE TOWARDS ITSELF.THOUGH ITS MAJOR COMPETITOR CINE PART

DESPITE OF THE FACT THAT ITS A LOCAL BRAND IS PERFORMING FAIRLY WELL.IN THIS REPORT WE TRY TO FIND OUT THE REASON FOR THIS PERCEPTION OF THE PROPLE WHYTHEY ARE NOT GOING TO THE BIG CINEMAWE ALSO TRY TO FIND DIFFENT FACTORS THAT ARE INFLUENCING THEM WHAT THEY FIND ISBETTER IN BIG CINEMA OTHER THEN THE CINE PARK.WE COMPARE THE FACTORS LIKE PRICE, COMFORT, AMBIENCE, FOOD, PARKINGBETWEEN THE TWOCINEMA HALL.WE AT THE END TRY TO REACH AT THE CONCLUSION AND RECOMMENDATIONS THAT THE BIGCINEMA SHOULD ADOPT IN ORDER TO FULLFIL PEOPLE EXPECTATION.

CONTENTS TABLE

DESCRIPTION


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PAGE NOACKNOWLEDGMENT 2EXECUTIVE SUMMARY 3INTRODUCTION OF BIG CINEMA 5PROBLEM STATEMENT 8RESEARCH OBJECTIVE 9HYPOTHESIS 10RESERCH METHADOLOGY (DESIGN OF THE STUDY)11

BIG CINEMA: - (OUTCOME FROM THE INTERVIEW13CINE PARK: - (OUTCOME FROM THE INTERVIEW 15QUESTIONNAIRE 16EXPLORATORY RESERCH 18OUTCOME OF THE FOCUS GROUP INTERVIEW 20DATA REPRESENTATION 22ZEST OF DATA 28ANALYSIS OF CONSTANT SUM SCALING- 29MULTIPLE RATING SCALE 32CHI-SQUARE TEST 40CONFIDENT LEVEL 47t-TEST 48COORELATION 53

FINDING- 54SUGGESTIONS 55LIMITATION OF RESERCH 56

INTRODUCTION OF BIG CINEMA

ADLABS, RELIANCE ADA GROUP COMPANY IS ONE OF THE LARGEST ENTERTAINMENTCONGLOMERATES IN INDIA.WHAT STARTED AS A LABORATORY FOR PROCESSING AD FILMS OVER THREE DECADES AGO, HASTODAY BECOME A KEY PLAYER IN THE ENTERTAINMENT AND MEDIA INDUSTRY THROUGH ITSPRODUCTION, DISTRIBUTION, EXHIBITION AND POST PRODUCTION SERVICES.IT PIONEERED THE CONCEPT OF MULTIPLEXES ACROSS THE COUNTRY, GAVE A CORPORATE FACETO MOVIE MAKING, AND INTRODUCED THE IMAX AND 6D VIEWING EXPERIENCES TO INDIA.

ADLABS HAS ALWAYS BEEN AT THE FOREFRONT OF CHANGE AND OPPORTUNITY.

EARLY 2005, THE ADLABS BUSINESS CONSISTED OF A PROCESSING LABORATORY IN MUMBAI, 21CINEMA SCREENS AND SELECT FILM INVESTMENTS.IN JUNE 2005 RELIANCE ADA GROUP BECAME MAJORITY STAKE HOLDERS OF THE COMPANY,BRINGING IN THE REQUIRED FINANCIAL RESOURCES AND MANAGEMENT EXPERTISE, WHICH ACTEDAS A CATALYST IN SYNERGIZING VARIOUS INTERRELATED BUSINESSES.

ABOUT ADLABS FILMS LTD: (BSE: 532399, NSE: "ADLABSFILM")

ADLABS FILMS LIMITED (WWW.ADLABSFILMS.COM), A MEMBER OF THE RELIANCE ANILDHIRUBHAI AMBANI GROUP, IS INDIAS FASTEST GROWING FILM AND ENTERTAINMENT SERVICES

COMPANY.ADLABS HAS A DOMINANT AND COMPREHENSIVE PRESENCE IN FILM SERVICES: MOTION PICTUREPROCESSING AND DI, FILM RESTORATION, DIGITAL MASTERING, STUDIOS AND EQUIPMENTRENTALS.

ADLABS FILMS ALSO OPERATES INDIA'S LARGEST CINEMA CHAIN WITH ABOUT 400 SCREENSSPREAD ACROSS INDIA, US AND MALAYSIA.IT HAS A SIGNIFICANT PRESENCE IN THE FILM DISTRIBUTION SPACE WITH A NATIONWIDE \PRESENCE ACROSS INDIA AS WELL AS OFFICES IN LONDON, NEW YORK, LOS ANGELES ANDMALAYSIA. ADLABS' TELEVISION VENTURE, SYNERGY ADLABS, IS AMONG THE TOP PLAYERS IN


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THE TELEVISION PROGRAMMING INDUSTRY

BIG CINEMAS IS INDIAS LARGEST CHAIN WITH CLOSE TO 400 SCREENS SPREAD ACROSSINDIA, US, MALAYSIA AND MAURITIUS.

THE BIG CENAMA STORY:-

IN THE YEAR TO COME, MORE THAN 30 MILLION PEOPLE ARE EXPECTED TO WATCH A MOVIE ONA BIG CINEMAS SCREEN. HAVING BEEN THE FIRST CINEMA CHAIN TO CROSS 100 SCREENS ANDNOW APPROACHING 200 SCREENS IN INDIA, BIG CINEMAS IS BY FAR THE LARGEST CINEMACHAIN IN INDIA.IT ALSO HAS A FAST GROWING INTERNATIONAL PRESENCE WITH OVER 200 SCREENS ACROSSMALAYSIA AND EAST, MID WEST AND WEST COAST US.

AFTER PIONEERING THE IMAX EXPERIENCE IN INDIA AND CREATING FLAGSHIP PROPERTIESLIKE METRO BIG CINEMAS IN MUMBAI, THE CINEMA CHAIN IS COMMITTED TO PROVIDINGAUDIENCES ACROSS INDIA OVER ALL ECONOMIC STRATA, ACCESS TO BIG CINEMAS' WORLD-CLASS CINEMAS.THIS IS BEING ACHIEVED THROUGH A STRATEGY OF NOT ONLY SETTING UP STANDALONEPROPERTIES AND CINEMAS IN MALLS, BUT ALSO TAKING OVER CURRENT PROPERTIES,

RENOVATING AND OPERATING THEM, TAKING ADVANTAGE OF THEIR CONSIDERABLE EXISTINGINFRASTRUCTURE AND BRAND VALUE.

PIONEAR IN CASE OF USING TECHNOLOGY;-

TECHNOLOGY FOR CONSUMER BENEFIT IS THE OTHER CORNERSTONE OF THIS STRATEGY. THIS ISEMBODIED IN THE LAUNCH OF VARIOUS PRODUCTS LIKES MOBILE BOX OFFICE-A GPRS-BASEDAPPLICATION THAT ALLOWS CONSUMERS TO BOOK TICKETS ON THEIR MOBILE PHONES ANDEASYTICKET, THE NATION'S FIRST VIRTUAL PRE-PAID CARD IN THIS CATEGORY.IT IS THIS CUSTOMER ORIENTATION THAT HAS WON BIG CINEMAS SEVERAL AWARDS IN THE

RETAIL SPACE, NOT ONLY IN INDIA BUT IN ASIA AS WELL. IT WAS AWARDED "INTERNATIONALEXHIBITOR OF THE YEAR" AT THE PRESTIGIOUS CINEASIA 2008.IT WAS EARLIER NAMED "RETAILER OF THE YEAR" IN ENTERTAINMENT FOR THE SECOND YEARRUNNING AT THE INDIA RETAIL SUMMIT AND "MOST ADMIRED RETAILER IN ENTERTAINMENT"AWARD AT THE IMAGES RETAIL AWARDS 2007.

IN THE FILM & MEDIA SERVICES BUSINESS ADLABS TODAY HAS A DOMINANT ANDCOMPREHENSIVE PRESENCE IN THE AREAS OF PROCESSING & POST, STUDIO & RENTALS,RESTORATION & CONTENT MANAGEMENT AND DIGITAL CINEMA.

BIG SYNERGY, A TELEVISION CONTENT PRODUCTION VENTURE IS AMONG THE TOP PLAYERS INTHE INDUSTRY.

IN FILM CONTENT, ADLABS HAS PRODUCED IMMENSELY SUCCESSFUL FILMS LIKEGANGAJAAL,NAMASTEY LONDON, SINGH IS KINNG,SARKAR RAJ AND HAS DISTRIBUTED A NUMBEROF FILMS ACROSS THE WORLD. OUR CURRENT PROJECTS INCLUDE THE MUCH AWAITED SULTAN THE WARRIOR.

OUR QUALITY BENCHMARKS ENSURE THAT WE ARE TRUSTED BY CREATIVE PROFESSIONALS IN THEINDUSTRY AND HAVE ALSO WON US A NUMBER OF ACCOLADES.WE CONTINUE TO EXPAND OUR CINEMA BUSINESS ACROSS THE WORLD. IN THE MEDIA SERVICESBUSINESS WE ARE NOW READY TO MOVE FROM A BEING LOCAL TO A GLOBAL PLAYER


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PROBLEM STATEMENT-DESPITE OF HAVING A BIG BRAND NAME WITH THEMPEOPLE ARE NOT COMING TO BIG-CINEMA

SIGNIFICENCE OF THE PROBLEM-BIG CINEMA WHICH IS ONE OF THE LARGEST CINEMA CHAIN ACROSS THE COUNTRY FACE TOUGHCOMPETETION IN VAPI FRON LOCAL BRANDS. DESPITE OF INVESTING HEAVY AMOUNT THEY NOT

GETTING DESIRED RETURNS.MORE EVER THEY ARE LOOSING THE LOYALITY OF THERE CUSTOMERS AS THEY ARE NOT GETTINGTHEIR TRUE VALUE FOR THE MONEY;

RESEARCH OBJECTIVE

FIND OUT WHY PEOPLE ARE NOT GOING TO BIG CINEMA INSPITE OF HAVING BIG BRANDNAME WITH IT.

TO INCREASE THE NUMBER OF CUSTOMER AT BIG-CINEMA.

COMPARE THE FACILITY OF BOTH BIG-CINEMA & CINE PARK

HYPOTHESIS USED IN RESEARCH- HO AGE FACTOR DOES NOT INFLUENCE THE OVERALL SATISFACTION OF BIG CINEMA H0- PEOPLE DO NOT ENJOY THE MOVIE DUE TO THE SIZE OF THE SCREEN.

HO- DIFFERENT AGE GROUP DOES NOT HAVE ANY INFLUENCE ON THE OVERALL PRICINGSTRATEGIES OF BIG CINEMA

HO FOR DIFFERENT AGE GROUP OF CUSTOMERS AMBIENCE IS NOT SIGNIFICANT TOTHEM.

H0 THERE IS NO SIGNIFICANT DIFFERENCE BETWEEN THE PERCEPTIONS OF TWODIFFERENT GENDERS AMONG THE AGE GROUP 15-18 CONSIDERING OF ITS VARIOUS FACTORSWHILE SELECTING BIG CINEMA

H0 THERE IS NO SIGNIFICANT DIFFERENCE BETWEEN THE PERCEPTIONS OF TWO


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DIFFERENT GENDERS AMONG THE AGE GROUP 19-25 CONSIDERING OF ITS VARIOUS FACTORSWHILE SELECTING BIG CINEMA

H0 THERE IS NO SIGNIFICANT DIFFERENCE BETWEEN THE PERCEPTIONS OF TWODIFFERENT GENDERS AMONG THE AGE GROUP 25 & ABOVE CONSIDERING OF ITS VARIOUSFACTORS WHILE SELECTING BIG CINEMA

ASSUMPTIONS-WE ASSUME IN OUR RESERCH THAT THE YOUTH ARE THE PERSONS WHICH HAVE MAXIMUMFREQUENCY OF VISITING THE CINEMA HALL.SO OUR TARGET POPULATION FOR THE SAMPLE SERVEY IS LIMITED TO YOUTH THAT TOO WITHTHE AGE GROUP OF 15-30YEARS.WE ASSUME THE SAMPLE SIZE OF 100 AS OUR UNIVERSE AND WE TAKE THE SAMPLE ACCORDINGTO 10%REULE i.e. IN AN AVERANGE 1000 PEOPLE VISIT BIG CINEMA BASE ON THAT WESELECTED AUR SAMPLE SIZE.IT IS ASSUMED THAT SAMPLE REPRESENTS A RANDOM SAMPLE OF THE RELEVANT POPULATION

RESERCH METHADOLOGY (DESIGN OF THE STUDY)

EXPLORATORY RESEARCH:SOCAIL SITE-ORKUT, YAHOOSURVEY-QuestionerSAMPLING TECHNIQUE- NON PROBABILITY-CONVENIENCE SAMPLING

DESCRIPTIVE RESEARCH:

EXPERT VIEW:-MANAGER OF BIG-CINEMAMANAGER OF CINE-PARK.

FOCUS GROUP INTERVIEW. UNSTRUCTURED, FREE FLOWING INTERVIEW WITH A SMALL GROUP OF PEOPLE MODERATOR AND 6 TO 10 PARTICIPANTS RELATIVELY HOMOGENEOUS GROUP WITH SIMILAR LIFESTYLES AND EXPERIENCES PARTICIPANTS MEET AT A CENTRAL LOCATION AT A DESIGNATED TIME START WITH BROAD TOPIC AND FOCUS IN ON SPECIFIC ISSUES ALLOWS PEOPLE TO DISCUSS THEIR TRUE FEELINGS, ANXIETIES, AND FRUSTRATIONS,AND TO EXPRESS THE DEPTH OF THEIR CONVICTIONS IN THEIR OWN WORDS. MAINTAINS LOSE CONTROL AND FOCUSES DISCUSSION

STIMULATES SPONTANEOUS RESPONSES DEVELOP A RAPPORT - HELPS PEOPLE RELAX PROMOTE INTERACTION AMONG ITS MEMBERS LISTENS TO WHAT PEOPLE HAVE TO SAYMAKE SURE THAT EVERYONE GETS A CHANCE TO SPEAK

SAMPLE SIZE-WE TAKE SAMPLE SIZE AS 100 AS THE AVERAGE NUMBER OF PERSONS COMING AT THE BIGCINEMA IS 1000 SO APPLYING THE 10% LAW WE TAKE 100 AS OUR SAMPLE SIZE.FOR SOCAIL NETWORK-100WE TAKE THE SAMPLE AS THE 100 FOR THE SURVEY FOR THE EXPLORATORY THAT WE HAVE DONE


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THOROUGH THE EXPLORATORY RESEARCH.FOR SURVEY-100FOR FOCUS GROUP INTERVIEW-8

BIG CINEMA: - (OUTCOME FROM THE INTERVIEW)

HIGH USE OF TECHNOLOGY:- ONLINE SEAT SERVE COMPLAIN FACILITY BOOKING BIGCINEMA.COM GROUP BOOKING

FOOD STUFFS:-SUPERIOR & HYGENIC FOOD

TICKET RATE:-30, 50, 90 SILVER, GOLD, PLATINUM

CUSTOMER/WEEK:-1000

FUTURE EXPENSION: DLF M/C TECHNIQUE WHICH COST THEM 30 LAKH & 50 LAKH

WAY OF PUBLICITY STREET PUBLICITY- A TRUCK HAVING THAT HOARDING MEDIA MESSAGE OR PAMPHLETS IN SANDESH AND DIVA BHASKAR

MAIN STRENGTH-THE BRANDNAME, AMBIENCE AND SERVICE

CLEANESS

STRONG DATA BASE

GOOD INTER PERSONAL RELATON WITH CUSTOMER

TRAINED & QUALIFIED STAFF

LOCALITY:-GUNJAN THAT ONE OF PRIME LOCATION AT VAPI.

CUTTING EDGES:-GROUP SALE:-FORSENIORS GROUPS, CORPORATE, SOCIAL CLUBS AND YOUTH GROUPS, OUREXPERIENCE IS GUARANTEED TO MAKE THE RIGHT IMPRESSION. TICKETS ARE EXCLUSIVELYPRICED FOR GROUPS AND PACKED WITH COMBO OFFERS FROM OUR CAFETERIA.

SOCIAL CLUB ACTIVITIES, CORPORATE EVENTS, TRAINING, STAFF INCENTIVES & REWARDS,WHATEVER IS THE OCCASION, BIG CINEMAS HAS GOT SOMETHING ATTRACTIVE FOR YOU ANDYOUR TEAM.

ONLINE BOOKING:-www.bigcinema.comSMS BOOKINGUSE OF SMS FOR THERE ADVERTISEMENT


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CINE PARK: - (OUTCOME FROM THE INTERVIEW)WE HAVE ESTABLISH AS ONE OF THE BEST CINEMA HALL IN VAPI.WE ARE PIONEAR INSTARTING THIS BUSINESS SO WE DONT NEED ANY BIG EFFERTS FOR MARKETING OUR SELF.WE ARE ALREADY KNOWN AS FAVIORET BRAND.PEOPLE KNOW US FROM THE WE PROVIDE SERVICE.WE HAVE BETTER AMBIENCE & LEG SPACE & PROVIDE MUCH MORE COMFORT THAN ANY OTHER

CINEMA HALL AT VAPI

TICKET PRISE-30, 50, 80CUSTOMER/WEEK-2000+

CUTTING EDGESWELL KNOWN LOCAL BRANDVERY GOOD PARKING FACILITYCENTRALLY ACAMBIENCE & LEG SPACESOUND QUALITY ONE OF BIGGEST SCREEN IN VAPISOMETHING FOR EVERY SECTOR

OUR CUSTOMER KNOWS ABOUT US BY OUR SERVICE AND SERVICE SPEECH IN ITSELF. WE TAKECARE FOR EACH SEGMENT & CINEMA ARE FOR ENTERTAINMENT & WE PROVIDE IT AT ANAFFORDABLE PRICE THATS WHY PEOPLE LIKE US & WE ARE NUMBER ONE AT VAPI.

QUESTIONNAIRE

1. NAME-_______________________________________2. AGE-___________3. GENDER- MALEFEMALE

4. WHAT IS YOUR GENERAL PERCEPTION ABOUT BIG CINEMA____________________________________________________________________________________________________5. SCALING:-PLEASE DO SCALE THE FOLLOWING FACTORS ACCORDING TOINSTRUCTION GIVEN BELOWWE WILL BE THANKFUL TO YOU FOR YOUR HELP.

MULTIPLE RATING SCALE: -RATE VARIOUS ASPECTS OF BIG CINEMA ON THE SCALE OF 1-5

CATEGORIES VERY HAPPY HAPPY NEUTRAL UNHAPPY EXTREMELY UNHAPPYPRICE 5 4 3 2 1

AMBIENCE 5 4 3 2 1FOOD 5 4 3 2 1SCREEN 5 4 3 2 1PARKING 5 4 3 2 1

EXTREMELY UNHAPPY-1VERY HAPPY- 5

CONSTANT SUM SCALEDIVIDE 100 POINT BETWEEN FACILITIES OF CINE PARK V/S BIG CINEMACollege BIG CINEMA CINE PARK


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PRICECOMFORTAMBIENCEFOODSOUND QUALITYTotal

GRAPHICAL RATING SCALE

LOVE TO GO IT DOES NOT MATTER I DONT LIKE THE PLACE AT ALLPLEASE TICK YOUR OPTION ACCORDING TO YOUR CHOICE BELOW

THANK YOU FOR GIVING YOUR VALUABLE TIME

ANALYSIS OF THE DATA

EXPLORATORY STUDY

THE INTERPRETATION THAT WE GOT FROM THE SOCAIL NETWORK -THIS IS THE INTERPRITATION OF THE INFORMATION THAT WE HAVE GOT BY ANALYSIS OF THERESPONSES FROM THE SOCAIL SITES (POPULATION SIZE 50)WE GOT THE RESPONSE FROM THE SOCIAL SITE LIKE ORKUT & FACE BOOK AND THEN WETABULATED THE RESPONSE OF THE RESPONDENT.WE HAD ASKED THEM AN OPEN ENDED QUESTIONWHAT IS YOUR GENERAL PERCEPTION ABOUT THE BIG CINEMA?

THE FOLLOWING IS THE FREQUENCY TABLE

S.NO PARTICULARS FREQUENCYLIKE

DISLIKE1 LOCALITY 7 02 DISTANCE 9 03 PARKING FACILITY 0 204 SEAT COMFORT 1 255 COST 5 146 FOOD 11 07 SOUND QUALITY 0 158 AC 0 119 LEG SPACE 0 1210 SCREEN 0 2211 SECURATY 4 012 AMBEANCE 2 1

BY THIS RESEARH METHEDOLOGY WE CAME ACROSS VARIOUS FACTORS THAT INFLUENCE THERESPONDENT THE MOST.WHILE WE GET TO KNOW THAT THE FACTORS LIKE PROXIMITY TO THE PLACE AND THE FOODFACINATE THEM TO GO TO BIG CINEMAON THE OTHER HAND THE FACTORS LIKE PARKING FACILITY, SEATS & SCREEN ARE THEMAJOR CONCERN AREAS.BY DOING THIS EXPLORATORY RESEARCH WE GOT TO KNOW WHAT IS THE ROOT CAUSE OF THEPROBLEM & WHY DESPITE HAVING SO BIG NAME BIG CINEMA IS NOT PERFORMING BIG INREALITY!!!!!!!!!!!


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SO THESE AREAS WERE THE MAIN FOCUS OF OUR RESEARCH.BY CONDUTING THIS WE ARE VERY CLEAR ABOUT THE MAIN PROBLEM ON WHICH WE HAVE TOFOCUS OUR REASEARCH.

OUTCOME OF THE FOCUS GROUP INTERVIEW

FACTORS BIG CINEMA CINE PARK THING THAT BIG CINEMA SHOUDDO

LOCALITY VERY NICE BAD CROWDED WITH SLUMGAME PARLOR

DISTANCE NEARVERY FAR AWAY SPECIAL SHOW

PARKING FACILITY VERY BADEXCELLENT DISCOUNT

SEAT COMFORT BAD AVERAGE TRAINED YOUNG LADY STAFFCOST AVERAGE

HIGH BOX SYSTEMFOOD HYGENIC BUTCOSTLY

REASONABLE BETTER PARKINGSOUND QUALITY BAD

AVERAGEAMBIENCE

AC NO CENTRALIZE A/CCENTRALIZE A/C

LEG SPACE BADGOOD

SCREEN VERY SMALL

VERY SMALL TOILET AVERAGE

INTERPRETATION OF THIS DATAWE CAME TO KNOW THAT LOCALITY OF BIG CINEMA IS VERY GOOD AS IT IS CENTRALLY

LOCATED IN GUNJAN AREA AND DISTANCE OF THE MARKET AS WELL AS RESIDENTIAL AREA

IS ALMOST NEGLIGIBLE, SO IT VERY CONVINIENT TO VISIT THERE.THE TOTAL COST THAT THE CUSTOMER HAS TO BEAR WHILE GOING TO BIG CINEMA IS VERYLESS AS COMPARED GOING TO CINE PARK. THE TOTAL AVERAGE COST OF WATCHING A MOVIE INBIG CINEMA IS LESS THAN CINE PARK.BUT THE PEOPLE ARE EXTREMELY UNHAPPY FOR THE FACTORS LIKE PARKING FACILITY, SEATCOMFORT, LEG SPACE AND SCREEN.WE HAVE COME ACROSS SOME VERY INTRESTING FEEDBACK THAT BIGCINEMA SHOUL

SPECIAL SHOW


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DISCOUNT TRAINED YOUNG LADY STAFF BOX SYSTEM BETTER PARKING GAME PARLOR

AGE SEX GENERAL ERCEPTION MULTIPLE RATING SCALECONSTANT SUM SCALE GRAPHICAL RATING SCALE

BIG CINEMA CINE PARKSCHOOL STUDENT15 M GOOD SEAT 4 5 3 4 2 20 10 25 20 25

25 10 20 25 20 LOVE TO GO16 M 2ND SCREEN IS BAD 4 5 3 4 3 20 20 30 20

10 25 25 10 20 20 DOES NOT MATTER16 M 2ND SCREEN IS BAD 4 4 3 4 3 10 35 20 15

20 20 30 20 15 15 DOES NOT MATTER16 M INTERNET BOOKING BEST BUT 2ND SMALL SCREEN 5 4 5 3

3 15 10 20 25 30 20 25 10 20 25 DOES NOTMATTER16 M 2ND SCREEN IS BADBUT OVERALL GOOD 4 4 5 4 4 20 20 20 30 10 25

15 20 25 15 LOVE TO GO16 M COOL HAG OUT PLACE 3 4 4 4 4 25 15 20

15 20 20 25 20 25 10 DOES NOT MATTER17 M LOOT RAHE HAI BAD 2ND SCREEN 1 3 2 3 3 5 25

15 15 40 20 20 20 20 20 DOES NOT MATTER17 M EXERBITING PRICES2ND SCREEN 1 2 2 3 3 0 20 20 20 40 30 30

20 20 10 DOES NOT MATTER16 M BRAND NAME TO MAKE US FOOL 1 2 1 2 3 10 20

20 10 40 20 10 20 10 30 DOES NOT MATTER17 M SMALL COGUSTED SCREEN 4 4 3 3 3 20 25 20

15 20 30 20 10 10 30 DOES NOT MATTER18 M HAVENT VISITED YET 3 4 2 2 4 20 30 20

10 30 30 20 10 20 30 DOES NOT MATTER17 M SMALL SCREEN LY FOODCOST 1 3 1 4 1 0 60 10 30 60 20 0 10

10 60 DOES NOT MATTER16 M GOOD 3 3 4 2 1 15 20 20 20 25 15

25 25 20 15 LOVE TO GO16 M 2ND SCREEN BAD GOOD HOSPALITY 2 5 4 2 2 5 35

15 20 25 25 15 15 35 10 DOES NOT MATTER16 M EXCEPTIONALY BAD 2 3 1 2 4 10 30 10 25

20 20 25 25 15 15 DOES NOT MATTER

18 F GOOD 2 3 3 2 1 10 0 40 20 30 2010 10 20 40 DOES NOT MATTER

16 F VERY HIGH PRICE 2 4 4 4 2 5 20 20 3025 15 15 10 20 20 DOES NOT MATTER

16 F TIME PASS PLACE 4 3 5 2 4 25 10 10 2530 20 10 10 15 45 DOES NOT MATTER

17 F GOOD BUT COSTALY 2 4 5 4 5 5 25 25 2520 20 20 20 20 20 LOVE TO GO


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18 F GOOD FOOD BUT HIGH PRICE 4 5 5 5 4 15 2020 20 25 20 10 20 30 20 LOVE TO GO

18 F BAD EMAGE DUE PAST C GRADE CINEMA HALL 4 3 2 1 240 15 15 10 20 30 20 15 15 20 DONT LIKE

16 F WASTAGE OF TIME & MONEY 2 3 1 2 4 10 3010 25 20 20 25 25 15 15 DOES NOT MATTER

17 F ITS SO IRRITATING 1 1 1 1 1 0 0 0 00 20 20 20 20 20 HATE TO GO

18 M ITS OK BUT SEAR SHOUD BE IMPROVE 2 4 3 2 2 2020 30 10 20 20 20 20 20 20 DOES NOT MATTER

16 F TIME PASS PLACE 4 3 5 2 4 25 10 10 2530 20 10 10 15 45 DOES NOT MATTER

16 M 2ND SCREEN IS BADBUT OVERALL GOOD 4 4 5 4 4 20 20 20 30 10 25

15 20 25 15 LOVE TO GO

COLLEGE STUDENT21 F NOT GOOD 3 3 3 2 1 20 20 20 20 20

10 20 30 30 10 DOES NOT MATTER21 F BETTER THEN MULTIPLEX 4 5 3 5 3 30 30 15

5 20 20 20 20 20 20 LOVE TO GO

22 F I LIKE MUSIC 4 5 4 4 4 30 20 20 1515 20 30 10 10 30 DOES NOT MATTER

19 F GOOD TRAINSD STAFF 4 5 4 5 5 20 20 1525 20 20 20 25 20 15 LOVE TO GO

22 F I LIKE MUSIC 4 4 3 5 5 20 25 15 2020 25 15 10 25 25 LOVE TO GO

23 F GOOD SITTING ARRANGEMENTFOOD AMBIENCE 3 4 3 4 3 25 20 15 20 20 30

20 20 15 15 DOES NOT MATTER22 F GOOD SOUND 3 4 4 3 4 20 10 15 15 40

15 30 10 20 25 LOVE TO GO22 F ONLY FOR ENTERTANMENT 2 3 3 4 4 40 10 10

10 30 30 10 10 30 20 LOVE TO GO

23 F GOOD AMBIANCE OK FOOD 3 4 3 3 3 20 25 2015 20 25 20 15 15 25 DOES NOT MATTER

22 F FOOD BETTTER THN OTHERS 4 4 5 2 3 25 20 2515 15 20 15 15 15 35 DOES NOT MATTER

22 F FOOD IS NICE 3 4 4 3 4 20 20 25 2510 30 20 25 20 5 LOVE TO GO

20 F OK 3 3 2 4 3 10 20 10 10 50 2040 10 10 10 DOES NOT MATTER

25 F VERY HAPPY & SATISFIED EVER TO THE EXTENT THAT SHE BECOME BRAND LOYAL5 6 4 4 1 25 10 25 15 25 10 40 2010 20 LOVE TO GO

22 F GOOD 1 3 3 2 2 10 0 30 20 40 2010 40 10 20 DOES NOT MATTER

22 F GOOD AMBIENCE COMFORT SEAT 4 4 3 4 4 20 2020 20 20 15 15 15 15 40 LOVE TO GO

22 F GOOD AMBIENCE & SOUND SYSTEM 5 4 3 4 4 30 4020 10 10 20 40 40 10 10 DOES NOT MATTER

23 F SEAT ARANGEMENT BAD 4 3 2 3 2 30 10 1020 30 30 15 15 15 25 DONT LIKE

20 F GOOD EXPERIENCE 4 3 2 2 4 60 10 20 55 40 30 20 5 5 DOES NOT MATTER TO GO

20 F COOLPLACE FOR HANG OUT 5 4 5 5 4 20 20 2020 20 20 15 15 25 25 LOVE TO GO

22 F GOOD EXCEPT 2ND SCREEN 4 3 3 4 4 0 0 60


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40 0 20 20 20 20 20 DOES NOT MATTER21 M VARY BAD 3 2 2 3 2 20 20 20 20 20

20 20 20 20 20 I DONT LIKE22 M BAD EMAGE OF PAST 2 2 3 3 1 30 40 0 10

20 50 20 30 0 0 HATE TO GO22 M GOOD SOUNDBAD PARKING 4 3 4 4 1 15 25 25 15 20 25 15

15 20 25 DOES NOT MATTER

24 M NOT KEEP EXPECTATIONS 5 2 2 1 1 20 25 1010 35 20 20 20 20 20 DOES NOT MATTER

22 M BRAND CONSIOUS 4 2 2 1 2 20 25 10 1035 30 20 20 20 10 DOES NOT MATTER

21 M CLEARN ENVM.BUT OVAL ALL BAD EXPERIENCE 3 2 1 1 160 10 10 10 10 40 10 20 10 20 DOES NOT MATTER

22 M OVERALL GOOD BUT SMALL SCREEN 4 2 2 3 4 30 3010 10 20 20 30 20 10 20 DOES NOT MATTER

22 M GOOD BUT COMFORT SHOUD INCREASE 5 1 1 3 3 4530 30 40 45 0 0 0 0 0 DOES NOT MATTER

21 M GOOD THEATRE BUT BAD CUSTOMER RELATIONSHIP 5 3 2 43 20 20 10 35 50 0 0 0 0 0 DOES NOT

MATTER

22 M NOT FULLFILL EXPECTATION 4 2 2 1 1 30 2010 10 30 0 0 0 0 0 DONT LIKE

23 M ITS OK BUT NO VALUE FOR MONEY 3 2 2 1 2 20 2020 20 20 30 20 10 10 30 DOES NOT MATTER

21 M COMFORTABLE &PROVIDE GOOD FACILITY 4 4 5 5 5 2025 15 20 20 25 15 20 20 20 LOVE TO GO

22 M BADA NAAM BAKAR KAAM 1 1 5 1 1 10 15 1540 20 20 20 20 20 20 DONT LIKE

22 M OK BUT BAD SEAT 4 4 3 4 4 25 5 20 2030 30 20 20 5 25 LOVE TO GO

21 M GOOD PLACE 3 3 4 2 3 30 10 30 10 2020 35 15 0 30 DOES NOT MATTER

23 M NEVER VISITED 1 1 1 1 1 0 0 0 0

0 20 20 20 20 20 DONT LIKE22 M GOOD 5 3 1 3 3 20 10 10 20 40 20

10 10 40 30 DOES NOT MATTER22 M NOT UPTO THE STANDARD 3 1 3 3 3 20 10 10

10 50 20 20 20 10 30 HATE THAT PLACE21 M GOOD SERVICE 4 2 3 2 1 30 10 30 10

20 20 30 5 5 40 DOES NOT MATTER22 M NOT GOOD 4 3 3 3 4 40 30 10 15 5

60 20 10 5 5 DONT LIKE PLACE21 M VERY GOOD ENJOYABLE PLACE 3 5 1 5 3 20 20

20 20 20 15 15 30 20 20 LOVE TO GO22 M VERY GOOD 3 4 1 5 5 20 20 20 20 20

20 20 20 20 20 LOVE TO GO

23 M BAD EMAGE DUE TO PAST CINEMA HALL 1 1 2 1 1 00 0 0 0 20 20 20 20 20 I HATE THAT PLACE

23 M NO VALUE FOR MONEY 3 3 2 1 3 20 15 2515 25 25 20 25 20 10 I HATE THAT PLACE

24 M DONT LIKE 2 2 1 2 2 0 0 0 0 020 40 10 10 20 I HAT E THAT PLACE

22 M GOOD 3 2 3 1 1 60 15 15 0 10 4010 15 5 20 DOES NOT MATTER

WORKING


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24 F BRAND LOYAL TO CINE PARK 2 3 2 1 3 10 2030 20 20 20 20 20 20 20 DOES NOT MATTER

26 F AWFUL 1 1 5 1 1 10 10 10 60 10 2020 20 20 20 I HATE THAT PLACE

25 F KHANA BAJANA MAST BAKE TIME WASTE 3 2 5 3 3 2010 10 30 30 20 20 20 20 20 DOES NOT MATTER

26 M JUST CLOSE IT 1 1 1 1 1 0 0 0 00 30 20 10 30 10 I HATE THAT PLACE

27 M JUST OKEY 3 4 2 3 1 25 15 20 5 3520 20 20 20 20 DOES NOT MATTER

22 M JUST CLOSE DOWN 1 1 1 1 1 0 0 0 00 30 20 15 15 20 I HATE THAT PLACE

26 M BIG NAME BUT NOT IN FAME 1 1 4 1 1 0 0100 0 25 15 20 20 10 30 I HATE THAT PLACE

26 M NOT GOOD WITH BAD FACILITIES 4 2 3 4 4 30 1520 15 20 35 10 15 10 30 I HATE THAT PLACE

22 M OK BUT NEED IMPROVEMENT 3 3 4 2 3 15 20 2510 30 20 20 15 15 30 DOES NOT MATTER

23 M BAD MANAGEMENT 4 4 3 3 2 30 20 10 2020 20 20 10 20 30 DOES NOT MATTER

26 F AVERAGE 4 3 3 2 2 0 0 0 0 040 20 10 15 15 I HATE THAT PLACE

30 M GOOD 4 3 4 4 5 20 20 10 40 10 3020 30 10 10 LOVE TO GO

25 F COMFORTABLE SEATS.NEAR BY 3 3 4 2 2 10 2010 20 40 30 20 10 20 20 LOVE TO GO

29 F VERY BAD SCREEN & SEATING ARRANGEMENT 4 3 2 1 430 20 10 10 30 20 20 20 20 20 DONT LIKE

26 F AVERAGE 4 3 3 2 2 0 0 0 0 040 20 10 15 15 I HATE THAT PLACE

2623 M

M VERY BAD SCREEN & SEAT NO LEG SPACEBAD MANAGEMENT & BAD PERSONS 44 34 23 13 42 3030 2020 1010 1020 3020 2020 20

20 2010 2020 2030 DONT LIKEDOES NOT MATTER23 M BAD MANAGEMENT & BAD PERSONS 4 4 3 3 2 30 20

10 20 20 20 20 10 20 30 DOES NOT MATTER24 M GOOD 5 4 5 5 4 20 20 15 20 25 20

30 15 15 20 LOVE TO GO24 F GOOD BUT CAN BE IMPROVE 5 4 5 5 5 20 30 15

15 20 20 20 20 25 15 LOVE TO GO


14/28

24 F GOOD 5 4 5 5 4 20 20 15 20 25 2030 15 15 20 LOVE TO GO

26 F OKEY PER CAN BE IMPROVE 2 3 3 4 5 20 20 2020 20 15 15 30 20 20 DOES NOT MATTER

26 M ITS A MULTIPLIX??? 1 1 1 1 1 0 0 00 0 20 20 20 20 20 I HATE THAT PLACE

27 M GOOD IN DREAMS 1 2 3 3 2 20 20 30 1020 20 20 20 20 20 DOES NOT MATTER

29 M BAD 3 1 2 3 1 0 0 0 0 0 3020 10 20 20 I DONT LIKE

28 M WASTAGE OF TIME 3 2 3 2 3 20 20 20 2020 30 15 5 15 35 DONT LIKE

26 M LIKE THE PLACE FOR SPENDING 3HRS 4 5 3 2 1 3010 10 20 30 20 20 20 20 20 LOVE TO GO

26 M NICE PLACE 5 3 4 4 3 20 20 20 20 2015 20 15 15 35 LOVE TO GO

ZEST OF DATAAGE GROUPMULTIPLE RAITING SCALE

BIG CINEMACINE PARK

PRICE AMBIENCE FOODSCREENNN PARKING PRICE COMFORT AMBIENCE FOOD SOUND PRICE COMFPRT AMBIENCE FOOD SOUND

FOOD SOUNDSCHOOL 73 92 82 75 76 370 545 485 510 645 575 470

435 505 605 505 605MAXIMUM 130 (5*26) 2600 (100*26) 2600 2000 2000


15/28

% 56% 71% 63% 58% 58% 14% 21% 19% 20% 25% 22% 18% 17%19% 23% 21.25 30.25

COLLEGE 158 140 127 136 128 1100 800 785 735 1015 1050 915800 670 875 730 940

MAXIMUM 230 (5*46) 4800 (100*48) 4800 4800 4800% 69% 61% 55% 59% 56% 23% 17% 16% 15% 21% 22% 19% 17%

14% 18% 15.2 19.58

WORKING 88 77 86 70 71 480 380 430 425 510 660 560465 505 605 485 585

MAXIMUM 140 (5*28) 2800 (28*100) 2800 2400 2400% 63% 55% 61% 54% 51% 17% 13% 15% 15% 18% 23% 20% 17%

18% 22% 20.2 24.37

CONSTANT SUM SCALING-

ANALYSIS OF CONSTANT SUM SCALING.

BIG CINEMA

BIG CINEMAFACTORS 15-18 19 -25 25 & ABOVEPRICE 14 23 17

COMFORT 21 17 13AMBIENCE 19 16 15FOOD 20 15 15SOUND 25 21 18

AGE GROUP 15-18 19-25 25 & ABOVE

PRICE WAS THE MAJOR AREA OF THERE CONCERNFOOD & AMBIENCE WERE THE MAJER AREA OF THERE CONCERNCOMFORT WAS THE MAJER AREA OF THERE CONCERNTHEY WERE SATISFIED WITH SOUND & COMFORT MOST THEY WERE FULLY SATISFIED WITH THE

PRICE & SOUND SOUND & PRICE ARE THE AREA OF CONCERN

CINE PARK

CINE PARKFACTORS 15-18 19-25 25 &ABOVEPRICE 23 22 23COMFORT 18 19 20AMBIENCE 17 17 17FOOD 19 14 18


16/28

SOUND 23 18 22

15-18 19-25 25-ABOVEIN CINEPARK THE PEOPLE ARE MOSTLY SATISFIED WITH THE PRICE AND THE SOUND QUALITY.

HERE THEY FEEL THAT THE PRICE, COMFORT AND SOUND ARE THE BEST FACTORS. INTHIS THE SOUND QUALITY AND THE PRICE ARE MOST SATISFIED

OVERALL ANALYSIS OF CONSTANT SUM SCALING

FROM THIS WE CAN CONCLUDE THAT DIFFERENT AGE GROUP HAS DIFFERENT AREA OF CONCERN

WHILE SELECTING BIG CINEMA.

AT THE AGE OF 15-18 THEIR AREA OF CONCERN IS THE PRICE AS DURING THIS AGES THESCHOOL GOING CHILDREN DO NOT EARN AND THEY HAVE TO ASK MONEY FROM THEIR PARENTS.THEY FEEL THAT THE PRICE OF BIG CINEMA IS VERY HIGH SPECAILYON WEEKENDS.

AT THE AGE OF 19-25 THEIR AREA OF CONCERN OF IS FOOD&AMBIENCE AS THEY ARE MOSTLYATTRACTED TOWARDS VARIETY OF FOODS IN ANY THEARTRE AND ALSO ITS AMBIENCE. ALTHOUGHIN BIG CINEMA THEY PROVIDE VERY HYGENICIC FOOD BUT THE COST OF FOOD IS VERY HIGHAS COMPARED TO THE LOCAL VENDORS OUTSIDE THE CINEMAHALL.

DURING THE AGE GROUP OF 25-30 THE PEOPLE PERCEPTION CHANGES AND THEY ARE NOTAFFECED BY PRICE AS THEY START WORKING BUT THEY ALWAYS PERFER COMFORT MORE SO AS

THE LEG SPACE IS MAJOR CONCER SO PEOPLE OF THIS AGE DEPITE HAVING THE HIG BUYINGPOWER THEY DONT PREFER TO GO TO THE BIG CINEMA.

WHILE IN THE CASE OF CINE PARK THE PEOPLE IN ALL THE AGE GROUP ARE HAPPY WITH THEPRICE AMBIENCE AND COMFORT SO THEY PREFER TO GO TO CINE PARK NOT TO BIG CINEMA.


17/28

MULTIPLE RATING SCALEBY THE ANALYSIS OF THIS PIE CHART WE CAN SAY THAT THE CHILDREN OF TODAY ARE MORECONCERNED ABOUT AMBIENCE AND HYGENIC VARIETY FOOD .WE CAN SEE THAT THERE IS 44%

GOT THE MAJORITY SCORE MAKERS.WE ALL KNOW THAT 2 WELLER IS A NESSERY EVEL FOR NOW DAYS.AS THE PARKING OF BIGCINEMA IS TOO SMALL TO ACCOMIDATE FULL HOUSE SO STUDENTS FIND IT EXTREEMDIFFICULT TO PARK THERE VECHILE SPECAILY WHEN THERE IS NEW RELEASE AND THERE ISLOTS OF RUSH.THE AREA OF PIE ALSO INDICATE THAT THE PRICING STRATEGIES AND SCREEN ARE THEMAJOR CONCERNING AREAS FOR THEM AS THEY DONT EARN IN THIS AGE AND THEY CANNOTAFFORD TO SPEND THAT MUCH AMOUNT.THE SCREEN IS ALSO A MAJOR AREA OF CONCERN SPECAILY THE 2ND SCREEN AS ITS TOOSMALL

PARKING

15-18EX HAPPY 4HAPPY 35NEUTRAL 27NOT SATISFIED 19EX UNSATISFIED 15

PARKING19-25

EX HAPPY 9HAPPY 26NEUTRAL 26NOT SATISFIED 13EX UNSATISFIED 26

PARKING ABOVE 25EX HAPPY 11HAPPY 18NEUTRAL 18NOT SATISFIED 21

EX UNSATISFIED 32

PRICING 15-18


18/28


PRICING 19-25


PRICING ABOVE 25EX HAPPY 11HAPPY 18NEUTRAL 18NOT SATISFIED 21EX UNSATISFIED 32

FOOD 15-18


FOOD 19-25EX HAPPY 9HAPPY 15NEUTRAL 35NOT SATISFIED 26EX UNSATISFIED 15


19/28

FOOD ABOVE 25EX HAPPY 18HAPPY 18NEUTRAL 32

NOT SATISFIED 18EX UNSATISFIED 14

AMBIENCE 15-18

15-18EX HAPPY 15HAPPY 38NEUTRAL 35NOT SATISFIED 8

EX UNSATISFIED 4

AMBIENCE 19-25EX HAPPY 9HAPPY 28NEUTRAL 28NOT SATISFIED 24

EX UNSATISFIED 11

AMBIENCE ABOVE 25EX HAPPY 4HAPPY 25NEUTRAL 36NOT SATISFIED 14EX UNSATISFIED 21

SCREEN 15-18

15-18EX HAPPY 4HAPPY 35NEUTRAL 15NOT SATISFIED 38EX UNSATISFIED 8


20/28

SCREEN 19-25

EX HAPPY 15HAPPY 24

NEUTRAL 24NOT SATISFIED 15EX UNSATISFIED 22

SCREEN ABOVE 25

EX HAPPY 11HAPPY 15NEUTRAL 21NOT SATISFIED 21

EX UNSATISFIED 32

CHI-SQUARE TESTING

FORMULA FOR CALCULATING CHI-SQUARE ( 2) IS:2= (O-E)2/E

HO AGE FACTOR DOES NOT INFLUENCE THE OVERALL SATISFACTION OF BIG CINEMAAGE LIKELY TO GO HATE TO GO TOTAL15-18

24 2 26

19-2535 11 46

25-3016 12 28

TOTAL75 25 100/100

CHI-SQUARE CALCULATED VALUE = 8.92DEGREES OF FREEDOM = 2PROBABILITY TABLE VALUE = 5.99SO FROM THIS VALUE WE CAN CONCLUDE THAT AGE FACTOR DOES INFLUENCE THE OVERALLSATISFACTION OF BIG CINEMA


21/28

HENCE H0 IS REJECTED

SS

H0- PEOPLE DO NOT ENJOY THE MOVIE DUE TO THE SIZE OF THE SCREEN.INTERRELATION BETWEEN AGE & SCREEN OF BIG CINEMAAGE VERY HAPPY HAPPY NEUTRA UNHAPPY VERY UNHAPPY TOTAL2615-18 (SCHOOL) 1 9 4 10 2 2619-25 (COLLEGE) 7 11 11 7 10 4625-30 (WORKING) 3 4 6 9 9 28TOTAL 11 24 21 23 21

CHI-SQUARE CALCULATED VALUE = 7.671

DEGREES OF FREEDOM = 8PROBABILITY TABLE VALUE = 15.5SO FROM THIS VALUE WE CAN CONCLUDE THAT PEOPLE DO NOT ENJOY THE MOVIE DUE TO THESIZE OF THE SCREENHENCE H0 IS ACCEPTED

HO- DIFFERENT AGE GROUP DOES NOT HAVE ANY INFLUENCE ON THE OVERALL PRICINGSTRATEGIES OF BIG CINEMA

INTERRELATION BETWEEN AGE & PRICING STARTEGIESAGE VERY HAPPY HAPPY NEUTRA UNHAPPY VERY UNHAPPY TOTAL2615-18 (SCHOOL) 1 10 3 7 5 2619-25 (COLLEGE) 7 17 15 3 4 4625-30 (WORKING) 4 10 6 2 6 28TOTAL 12 37 24 12 15

CHI-SQUARE TABLE VALUE = 13.28DEGREES OF FREEDOM = 8PROBABILITY TABLE VALUE = 15.5SO FROM THIS VALUE WE CAN CONCLUDE THAT DIFFERENT AGE GROUP DOES NOT INFLUENCE THEPRICING STRATEGIES OF BIG CINEMAHENCE H0 IS ACCEPTED


22/28

HO FOR DIFFERENT AGE GROUP OF CUSTOMERS AMBIENCE IS NOT SIGNIFICANT TO THEM.INTERRELATION BETWEEN AGE & AMBIENCEAGE VERY HAPPY HAPPY NEUTRA UNHAPPY VERY UNHAPPY TOTAL2615-18 (SCHOOL) 4 10 9 2 1 26

19-25 (COLLEGE) 4 13 13 11 5 4625-30 (WORKING) 1 7 10 4 6 28TOTAL

CHI-SQUARE TABLE VALUE = 9.334DEGREES OF FREEDOM = 8PROBABILITY TABLE VALUE = 15.5SO FROM THIS VALUE WE CAN CONCLUDE THAT FOR DIFFERENT AGE GROUP OF CUSTOMERSAMBIENCE IS NOT SIGNIFICANT TO THEMHENCE H0 IS ACCEPTED

HO- DESPITE OF DIFFERENCE IN AGE GROUP PARKING IS NOT THE FACILITATING FACTOR TOTHEM.

INTERRELATION BETWEEN AGE &OVERALL SATISFACTIONAGE VERY HAPPY HAPPY NEUTRA UNHAPPY VERY UNHAPPY TOTAL26

15-18 (SCHOOL) 1 9 7 5 4 2619-25 (COLLEGE) 4 12 12 6 12 4625-30 (WORKING) 3 15 5 6 9 28TOTAL 8 26 24 17 25

CHI-SQUARE STATISTIC = 6.155DEGREES OF FREEDOM = 4PROBABILITY TABLE VALUE = 15.5SO FROM THIS VALUE WE CAN CONCLUDE THAT DESPITE OF DIFFRENCE IN AGE GROUP, PARKINGIS NOT THE FACILITATING FACTOR TO THEM TO GO TO BIG CINEMA.HENCE H0 IS ACCEPTED

HO- FOOD IS NOT SIGNIFANT TO DIFFERENT AGE GROUP OF CUSTOMERS WHILE SELECTING BIGCINEMA.


23/28

INTERRELATION BETWEEN AGE &OVERALL SATISFACTIONAGE VERY HAPPY HAPPY NEUTRA UNHAPPY VERY UNHAPPY TOTAL2615-18 (SCHOOL) 7 4 6 4 5 2619-25 (COLLEGE) 4 7 16 12 7 4625-30 (WORKING) 5 5 9 5 4 28TOTAL 16 16 31 21 16

CHI-SQUARE STATISTIC = 9.89DEGREES OF FREEDOM = 8PROBABILITY TABLE VALUE = 15.5SO FROM THIS VALUE WE CAN CONCLUDE THAT FOOD IS NOT SIGNIFICANT TO DIFFERENT AGEGROUP OF CUSTOMERS WHILE SELECTING BIG CINEMA.HENCE H0 IS ACCEPTED

CONFIDENT LEVEL:-

SELECTED CONFIDENT LEVEL-95%SAMPLE SIZE:-100PEOPLE HATE BIG CINEMA-37%CONFIDENT LEVEL:-12.44%

EXPLANITION OF THE OBTAINED RESULT:-WHEN WE ARE INTERVIEWING A SAMPLE OF RESPONDENTS DRAWN FROM A POPULATION, THEPERCENTAGE VALUE (PROPORTION) WE OBTAIN AT A CERTAIN QUESTION MAY BE DIFFERENTFROM THE PERCENTAGE VALUE WE WOULD OBTAIN IF ALL MEMBERS OF THE POPULATION WHERE

INTERVIEWED (TRUE POPULATION PROPORTION).THERE IS SOME LIKELIHOOD, CALLED THE CONFIDENCE LEVEL THAT THE TRUE POPULATIONPERCENTAGE FALLS WITHIN A PARTICULAR RANGE, CALLED THE CONFIDENCE INTERVAL, AROUNDTHE PROPORTION VALUE WE OBTAINED FROM OUR SAMPLE.IT TELLS US HOW OFTEN THE TRUE PERCENTAGE OF THE POPULATION WOULD FALL WITHIN THECONFIDENCE INTERVAL OF RESULTS OBTAINED IN OUR SURVEYSO FROM THIS TEST WE CAN CONCLUDE THAT THE 12.44% PEOPLE FELLS THAT THEY DONTLIKE BIG CINEMA AT ALL.

t-TEST-UNPAIRED T TEST RESULTS:-BETWEEN SCHOOL & COLLEGE STUDENT AMONG VARIOUS FACTORSINFLUENCING THERE LIKENING ABOUT BIG CINEMATHIS CALCULATION IS USED TO COMPARE THE MEANS OF TWO INDEPENDENT GROUPS TODETERMINE IF THEY ARE SIGNIFICANTLY DIFFERENT FROM ONE ANOTHER.


24/28

SCHOOLS T

TABLE VALUE

HYPOTHESIS ACCEPTED/ REJECTED

PRICE 9.76 0.10252.064ACCEPTED

AMBIENCE 11.31 -2.14482.064ACCEPTED

FOOD 7.9739 -0.912652.064ACCEPTED

SCREEN 7.7594 0.3126

2.064ACCEPTED

PARKING 13.337 -0.727542.064ACCEPTED

NUMBER OF RESPONDENTS:FEMALE (N1):- 9MALE (N2):- 17Df N1 + N2 -2 = 24H0 THERE IS NO SIGNIFICANT DIFFERENCE BETWEEN THE PERCEPTIONS OF TWO DIFFERENT

GENDERS AMONG THE AGE GROUP 15-18 CONSIDERING OF ITS VARIOUS FACTORS WHILESELECTING BIG CINEMA.FROM THIS ENTIRE TABLE WE CAN CONCLUDE THAT THE DIFFERENT GENDERS OF AGE GROUP 15-18 RESPONDS SIMILARLY WHILE SELECTING BIG CINEMA.

COLLEGE

FACTORS S T

TABLE VALUE HYPOTHESIS ACCEPTED/ REJECTED

PRICE 13.33 0.25211.960ACCEPTED

AMBIENCE 9.55 0.35191.960ACCEPTED


25/28

FOOD 4.7 -0.7151.960ACCEPTED

SCREEN 9.0139 0.371.960ACCEPTED

PARKING 9.060.4211.960ACCEPTED

NUMBER OF RESPONDENTS:FEMALE (N1):- 20MALE (N2):- 26DF N1 + N2 -2 = 44H0 THERE IS NO SIGNIFICANT DIFFERENCE BETWEEN THE PERCEPTIONS OF TWO DIFFERENTGENDERS AMONG THE AGE GROUP 19-25 CONSIDERING OF ITS VARIOUS FACTORS WHILESELECTING BIG CINEMA.

FROM THIS ENTIRE TABLE WE CAN CONCLUDE THAT THE DIFFERENT GENDERS OF AGE GROUP 19-25 RESPONDS SIMILARLY WHILE SELECTING BIG CINEMA.

WORKING

FACTORS S T

TABLE VALUE

HYPOTHESIS ACCEPTED/ REJECTED

PRICE 11.64 -1.082.056ACCEPTED

AMBIENCE 9.11 -1.112.056ACCEPTED

FOOD 18.93 -0.662.056ACCEPTED

SCREEN 12.35 1.322.056ACCEPTED

PARKING 12.07 0.42022.056ACCEPTED


26/28

NUMBER OF RESPONDENTS:FEMALE (N1):- 10MALE (N2):- 18Df N1 + N2 -2 = 26H0 THERE IS NO SIGNIFICANT DIFFERENCE BETWEEN THE PERCEPTION OF TWO DIFFERENTGENDERS AMONG THE AGE GROUP 25 &ABOVE CONSIDERING OF ITS VARIOUS FACTORS WHILESELECTING BIG CINEMA.

FROM THIS ENTIRE TABLE WE CAN CONCLUDE THAT THE DIFFERENT GENDERS OF AGE GROUP 25&ABOVE RESPONDS SIMILARLY WHILE SELECTING BIG CINEMA.

LIMITATION OF t-test-FALSELY REJECTING A TRUE HO IS CALLED A TYPE I ERROR (FINDING AN INNOCENT PERSONGUILTY). THE PROBABILITY OF COMMITTING A TYPE I ERROR IS ALWAYS EQUAL TO A.FAILURE TO REJECT A FALSE HO IS CALLED A TYPE II ERROR (FINDING A GUILTY PERSONINNOCENT). THE PROBABILITY OF COMMITTING A TYPE II ERROR DEPENDS ON THEPROBABILITY OF RETAINING A FALSE H0.

THE "POWER" OF A STATISTICAL TEST REFERS TO THE PROBABILITY OF CLAIMING THAT THEREIS A SIGNIFICANT DIFFERENCE WHEN THIS IS TRUE.AS SCIENTISTS ARE CAUTIOUS, IT IS CONSIDERED "WORSE" TO MAKE A TYPE I ERROR THAN ATYPE II ERROR - WE THUS REDUCE THE POSSIBILITY OF MAKING A TYPE I ERROR BY HAVINGA STRINGENT REJECTION LIMIT, I.E. 5%. HOWEVER, AS WE REDUCE THE POSSIBILITY OFMAKING ONE TYPE OF ERROR, WE INCREASE THE POSSIBILITY OF MAKING THE OTHER TYPE.

CORRELATIONS:-WE CALCULATE THE CORRELATIONS AMOUNG THE THREE GROUPS TO FIND OUT THAT IS THEREANY RELATION AMOUNG THEM BETWEEN TWO SELECTION & GIVING THE PREFERENCES IN THESETWO CINEMA HALL

REAULT OF COORELATION:-

S.NO FACTORS CORRELATION DEGREE OF COORELATION

1 PRICE 0.99 HIGHLY COORELATED2 COMFORT 3.266 NO COORELATION3 AMBIENCE 0.98 HIGHLY COORELATED4 FOOD 0.097 COORELATED5 SOUND UALITY 0.97 HIGHLY COORELATED

CONCLUSION OF CORRELATIONSO FROM THE ABOVE FINDING FOR ALL THE THREE GROUP EXCEPT THE CRITERIA COMFORTTHERE IS A HIGH DEGREE OF COORELATIONS.SO THERE IS THE AREA WHERE THE PERCEPTION LEVEL OF THE TARGET AUIDENCE IS


27/28

SIMILILER AND DESPITE OF THE FACT IN WHICH CINEMA HALL THEY GO THEY GIVE THESEFACTOR IMPORTENCE.

FINDINGS

FROM OUR RESEARCH WE CAME TO KNOW THAT THE THERE ARE CERTAIN ISSUES REGARDINGBIG CINEMA.PEOPLE ARE NOT SURELY FULLY SATISFIED AS PER THE STANDARD AND BRAND OFTHE BIG CINEMA.SCREEN PARKING AND COMFORT ARE THE MOST CONCERN FOR PEOPLES.THE MAJAR CONERN FACTER IS:- FOOD PARKING COMFORT

PEOPLE ALSO HAVE A LARGE AMOUNT OF CONCERN REGARDING THE IMAGE OF BIG CINEMA DUETO THE OLDER IMAGE OF THE EARLIER CINEAM HALL.

SUGGESTIONS FOR BIG CINEMA

THERE SHOUD BE STEP WISE IMPROVEMENT MADE IN THE BIG CINEMA IN ORDER TO SUSTAINDESIRABLE NUMBER OF CUSTOMERS,1.SOME THING MUST BE DONE TO SCREEN NO.2 AS PEOPLE ARE REALY UNHAPPY WITH IT,THEYARE NOT GEETING WHAT THEY PERCIVE A TYPICAL MULTIPLUX GIVE.2.SEATS COMFORT SHOUD BE ALSO INCREASE ATLEAST FOR THAT HAVING TICKET 90RS THERE

MUST BE PROPER PUSH BACK SEAT IMMIDEATLY.3.THEN THERE SHOULD BE RENNOVATION OF PARKING.GROUNG FLOWR THAT IS NOT FULLY UTILIZE CAN BE USE FOR PARKING 4WELLER,4.SOME ADDITIONAL FACTORS LIKE GAME PARLAR MUST BE INTROGUCE TO GAIN COMPETATIVEADVANTAGES.5.REDUCE THE NO.OF PERSON REQUIRED FOR GROUP BOOKING.6.DISCOUNT CARDS TO LOYAL & RAGULAR CUSTOMERS7. THE EMPLOYEES SHOULD BE HIGHLY TRAINED TO MAINTAIN THEIR GOODWILL IN THE MARKET& THE PERCEPTION OF MULIPLEX THAT PEOPLE CARRY ALL OVER THE COUNTRY.8. COME UP WITH BOX SYSTEM SEATS FOR THE COUPLES VISING BIG CINEMA.9. IT SHOULD BE CENTRALLY A/C


28/28

LIMITATION OF OUR RESERCH-

WE CONSIDER YOUTH AS UNIVERSE FOR OUR STUDY AS WE HAD CONSTRAIN OF BOTH TIMEAND MONEY.AND THEY ARE THE MAJOR AUIDENCE WE CONSIDER THEM ONLY AS OUR SAMPLE.

THE MANAGEMENT OF THE BOTH CINEMA HALL WERE NOT READY TO GIVE US THE EXACTSALES DATA SO WE WERE UNABLE TO COMPARE THEM.

AS WE HAVE TARGETED ONLY ONE TYPE OF SAMPLE THERE COULD BE PERCEPTIONALERRER AS THERE CAN BE AGE-GAP FACTOR.

THERE CAN BE TYPE-1 ERROR IN CASE OF THE t-TEST,

WE USE CONVINENT SAMPLING MATHERD DUE TO LACK OF BOTH TIME AND THE SUITABLERESPONDENT SO THE SAMPLE MAY NOT BE TRUE REPRESENTAITIVE OF POPULATION AS THEWHOLE.

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