big aiesec online | week two
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BIG AIESEC ONLINE
Implementation Webinar Week THREE:
Educating your LCs
What did we do last
week?
Marketing with the OP
and ORS
PUTTING OP/ORS ON YOUR CONVERSION FUNNEL
MANAGED ON OP AND ORS
ON CAMPUS PROMO
SOCIAL MEDIA
EwA EVENTS
WORD OF MOUTH
WEBSITE
ALLIANCES AND PARTNERSHIPS
Your WEEK 2
ACTION STEPS
GCP of the NETWORK
!
AIESEC Finland “Unleashed” their Big AIESEC Online
training plan for their LCs!
WHAT ARE WE DOING
THIS WEEK?
Educating your LCs!
5 Tips and Tricks for Change
Management
1. Start Early (Now!) • Be Proactive, timely and consistent• Drive enthusiasm and engagement• Build it into the current strategic direction
and plan• Take feedback
2. Be Structured• Be aware of the phases of change
management• Don’t “reinvent the wheel” – what worked
last time?• Build credibility by doing proper research
3. Be Customised• Design an approach for each member, in
each role, in each LC • Know who you want to know what so they
can make what happen • Targeted and focused ;)
4. Use your influencers• Who has direct contact with the
membership – make sure they are on board! • Use MCP/LCP/Alumni to reinforce the change • Showcase GCPs, publically celebrate LCs
adapting faster, promote benefits of change
5. Remember the IndividualAlways think – what does the individual member need to make this change simple and easy?• Awareness “I know why we need to change”• Desire “I decide to actively support the change”• Knowledge “I know how to make the change and what
happens next”• Ability “I have the skills and behaviours to make the
change happen”• Reinforcement “I know the change will be sustained”
Put this plan into
everything you do ;)
Action steps for this week?
Create your LC Education Plan
Implementation timeline with clear action steps Clear accountability structure – adjust JDs to include OP/ORS
and Conversion mgmt Wiki? Google Drive? Webinars? Conferences? Chose your
delivery channel! Ensure your LCD/LC Coaches are clear on the
implementation timelineEnsure timeline aligns with exchange timeline!
What should the plan include?• Why
– Video from AI/MC/LCP – Use the infographics
• How – Videos just for your entity, in your language – Simple images – Webinars + support team?
• What– Implementation timeline – 2 to 4 weeks – Clear action steps and accountables – Tracking
Create and Launch the National Campaign
What does BIG AIESEC ONLINE look like in your MC?
Who needs to know about this?How can you drive excitement and awareness
(remember change management) Synergy point with Marketing and OGX
Put ORS and OP Online!OP on your LC websites, if any ORS form on your LC websites, if anyOP on your LC FB pages and social mediaOP on your LC materials!
Next Week, Same time:
Tracking and Ongoing Management