big 6-social media optimization
DESCRIPTION
Things change in social, and they change fast. I’m also eagerly watching Periscope and Blab to see how they change the social marketing game. But for now, here’s an updated guide to marketing with the Big 6, including an update to which networks the Big 6 refers to!!\nFacebook,Twitter,Instagram,Pinterest, LinkedIn & Snapchat.\n - PowerPoint PPT PresentationTRANSCRIPT
Big 6 (Facebook Twitter Instagram Pinterest LinkedIn Snapchat)
Everyone likes to talk about ldquothe Big 6rdquo as if you could go into a job interview and say ldquoIrsquom proficient in the Big 6rdquo and walk away with the job But what does being proficient mean What exactly do you have to understand about the Big 6 And is the Big 6 a static entity
Wersquoll get to the other questions in a minute but as for that last one the answer is a big NO To think that the ldquoBig 6rdquo will stay the same 6 networks is to misunderstand the fluidity and agility of social media entirely Google+ is most frequently named as the sixth network in the Big 6 but here Irsquom going to replace it with Snapchat as moves from Google+ suggest that even they know the network is sliding to the back burner (if not completely off the oven entirely) Watching the way brands use Snapchat has been one of the most exciting developments in the industry this year and I think that soon having a Snap chat strategy might be as important as an having Instagram strategy which until the last year or so would have been laughed out of your C-Suite conference room
Things change in social and they change fast Irsquom also eagerly watching Periscope and Blab to see how they change the social marketing game But for now herersquos an updated guide to marketing with the Big 6 including an update to which networks the Big 6 refers to
Snapchat
Facebook The birthplace of social marketing remains a player in the game despite constant moaning about its pitfalls (I confess to doing some of that complaining
myself) The new bottom line with Facebook is that boosted posts and advertising are where itrsquos at Organic reach is barely a thing anymore though even if you donrsquot do any Facebook advertising yoursquoll still want a business page
in case people go looking for you there and for SEO reasons
Advertising Boosted posts do really well if you simply want your posts to appear more frequently in the news feed of your existing fans or their friends
Facebook advertising options are also good if yoursquod like to create your own graphic and spend a little money getting sponsored posts in the feeds of the demographic you choose The great thing about all of this is that Facebook
advertising can be as cheap as you want it to be and the in-platform support for making better ads amp spending more money is truly helpful for the
newbie In-platform ad tracking and analytics is also
pretty
top notch
Do use photos Good photos
Donrsquot ignore negative comments Respond to constructive criticism and make sure you do social care right on Facebook
Sometimes the best marketing on Twitter can just be a really good consistent account Thatrsquos the great thing about Twitter organic reach is still a thing The
other great thing about Twitter is that there are distinct communities based on your interest that once you find your way in are excellent networking resources And now that Google has decided to favor tweets in their search
results an active account is extra good for your SEO strategy
Advertising Promoted tweets works
similarly to boosted posts in Facebook where you can spend what you want choose who you want to reach and use in-platform analytics to measure your
progress Promoted accounts might be more useful for those starting out as your account will appear on the left side of the homepage as a suggested account to follow If yoursquore trying to get traction on a hashtag take a look at
the promoted trends option It can be pricey but your hashtag will appear on the trends list of the homepage which can do a lot for whatever yoursquore trying to feature
Do try Twitter for good-natured news-jacking Think about those silly holidays like yesterdayrsquos NationalDogDay and think about how you can incorporate it into your product or service in a cheeky way
Donrsquot get too automated People can sense canned language on Twitter and a
pre-scheduled tweet can look bad during a time of say and national crisis
Instagram is no longer a must just for fashion or food brands Itrsquos become a serious tool for brands of any kind especially in the age of visual amp video
marketing However there arenrsquot many options for non-major brands to pay to advertise on the platformyet Instagram is working on bringing availability to brands of all sizes but just how that will happen isnrsquot clear Whatrsquos clear now
is that a curate amp crafted Instagram account can do wonders for your brand
Marketing In lieu of paid advertising there are lots of best practices for a branded Instagram account Among them use hashtags think about a visual
theme partner with Instagram influencers offer discounts exclusively on Instagram use a call-to-action
Do use third-party photo editing apps Itrsquoll make your photos look professional-grade if they arenrsquot already and theyrsquoll pop in your followersrsquo
feeds
Donrsquot post too many pictures in one day One a day is a good benchmark More might annoy your followers
Some users might think you can just ignore Pinterest if yoursquore not a crafty brand but thatrsquos seriously not the case Pinterest use is on the rise winning
the slow and steady race and unlike Google+ it shows no sign of slowing down and hasnrsquot encountered major user backlash And with the advent of promoted pins Pinterest has proved itself to be a major player in the game
Advertising Again Pinterest advertising works similarly to Facebook in that you chose your demographic and pay on a cost-per-click scale This makes it super-accessible for newbies just staring out or brands with not a lot of money
to spare And again the in-platform analytics is pretty great showing you how your pins are performing and what your selected audience is liking outside of your brand Other than that you should be pinning anything from your
company blog or photos of your brandrsquos products regularly and make sure you use your keywords wisely This is all going to help your SEO
recipe
Do think about your photos as inspiration What do you think your followers will be inspired by Pinterest is a place for aspiration visual content make sure
your account reflects that need
Donrsquot make a million boards amp then not update them all Its looks unprofessional and isnrsquot reasonable for anyone to follow
LinkedIn LinkedIn might be seen by some as the boring uncle of the social network dinner party but those who actually use LinkedIn know itrsquos super-useful For
personal networking purposes there is no better place to supplement your website than with a public CV showing your connections and desires For brand purposes the company page only serves to legitimize Clearly state your
brand mission and provide followers with major news about company updates and yoursquoll have your most professional social base covered
Advertising Paid advertising on LinkedIn isnrsquot as seamless and helpful as on
say Facebook or Twitter but itrsquos still an opportunity worth exploring If for example your company is hosting an event and needs to sell tickets a sponsored update from the company page would do really well to get it in front
of professional development-minded eyes Heres a recent post on LinkedIns new guide to maximizing sponsored updates The text ads
option are a little more wordy and look
like
Facebook sponsored posts They also tend to be more pricey
than Facebook ads but the targeting options are a little better and you can
start with a micro-campaign to see if itrsquos worth itDo think about headlines differently LinkedIn isnrsquot as clickbait-y as the rest of the social media world so
think about headlines that are really promising value to your professional audience
Donrsquot forget that LinkedIn is a place for interaction If you simply push content and forget to engage yoursquore doing LinkedIn wrong
Snapchat
Herersquos where things get revolutionary Irsquom doing away with Google+ and replacing it with Snapchat Why Because Google+ hasnrsquot been useful for
marketers recently and even Google has started to quietly recede the network And why Snapchat Because millennials And because the format allows for a unique brand expression and I like a good mix of media in my social network
stew
If social marketing is about storytelling then the Snapchat story feature has hacked it The Snapchat story allows brands to put together clips or pictures
that can give a behind-the-scenes perspective or feature a product or service in a way that is fresh and dynamic Once you get the hang of using Snapchat (a helpful guide here and here) think about what story yoursquod like to tell This is
the most human your brand will be holding a phone and making a mini-movie just like
your users The opportunity for authenticity on
Snapchat is huge and I believe this is the year brands are finally realizing that
Do be your most creative self Think the opposite of LinkedIn Look at your offices or employees or products and try to imagine new ways these could fit
into a Snapchat story
Anyway I could go on but therersquos a nice ring to ldquoBig 6rdquo that doesnrsquot sound the same when you say ldquoBig 7rdquo We didnrsquot even touch on YouTube And should you be live-streaming The point is things change and thatrsquos whatrsquos great and
annoying about social media Once you have it figured out therersquos something else to figure out What do you think I left out of this article Whatrsquos going to be
outdated really soon Let me know in the comments
Thank You
Developed and Managed by
SEOFIED IT SERVICES PVT LTD
Web wwwseofiedcom|
dineshseoinfotechsolutioncom
Everyone likes to talk about ldquothe Big 6rdquo as if you could go into a job interview and say ldquoIrsquom proficient in the Big 6rdquo and walk away with the job But what does being proficient mean What exactly do you have to understand about the Big 6 And is the Big 6 a static entity
Wersquoll get to the other questions in a minute but as for that last one the answer is a big NO To think that the ldquoBig 6rdquo will stay the same 6 networks is to misunderstand the fluidity and agility of social media entirely Google+ is most frequently named as the sixth network in the Big 6 but here Irsquom going to replace it with Snapchat as moves from Google+ suggest that even they know the network is sliding to the back burner (if not completely off the oven entirely) Watching the way brands use Snapchat has been one of the most exciting developments in the industry this year and I think that soon having a Snap chat strategy might be as important as an having Instagram strategy which until the last year or so would have been laughed out of your C-Suite conference room
Things change in social and they change fast Irsquom also eagerly watching Periscope and Blab to see how they change the social marketing game But for now herersquos an updated guide to marketing with the Big 6 including an update to which networks the Big 6 refers to
Snapchat
Facebook The birthplace of social marketing remains a player in the game despite constant moaning about its pitfalls (I confess to doing some of that complaining
myself) The new bottom line with Facebook is that boosted posts and advertising are where itrsquos at Organic reach is barely a thing anymore though even if you donrsquot do any Facebook advertising yoursquoll still want a business page
in case people go looking for you there and for SEO reasons
Advertising Boosted posts do really well if you simply want your posts to appear more frequently in the news feed of your existing fans or their friends
Facebook advertising options are also good if yoursquod like to create your own graphic and spend a little money getting sponsored posts in the feeds of the demographic you choose The great thing about all of this is that Facebook
advertising can be as cheap as you want it to be and the in-platform support for making better ads amp spending more money is truly helpful for the
newbie In-platform ad tracking and analytics is also
pretty
top notch
Do use photos Good photos
Donrsquot ignore negative comments Respond to constructive criticism and make sure you do social care right on Facebook
Sometimes the best marketing on Twitter can just be a really good consistent account Thatrsquos the great thing about Twitter organic reach is still a thing The
other great thing about Twitter is that there are distinct communities based on your interest that once you find your way in are excellent networking resources And now that Google has decided to favor tweets in their search
results an active account is extra good for your SEO strategy
Advertising Promoted tweets works
similarly to boosted posts in Facebook where you can spend what you want choose who you want to reach and use in-platform analytics to measure your
progress Promoted accounts might be more useful for those starting out as your account will appear on the left side of the homepage as a suggested account to follow If yoursquore trying to get traction on a hashtag take a look at
the promoted trends option It can be pricey but your hashtag will appear on the trends list of the homepage which can do a lot for whatever yoursquore trying to feature
Do try Twitter for good-natured news-jacking Think about those silly holidays like yesterdayrsquos NationalDogDay and think about how you can incorporate it into your product or service in a cheeky way
Donrsquot get too automated People can sense canned language on Twitter and a
pre-scheduled tweet can look bad during a time of say and national crisis
Instagram is no longer a must just for fashion or food brands Itrsquos become a serious tool for brands of any kind especially in the age of visual amp video
marketing However there arenrsquot many options for non-major brands to pay to advertise on the platformyet Instagram is working on bringing availability to brands of all sizes but just how that will happen isnrsquot clear Whatrsquos clear now
is that a curate amp crafted Instagram account can do wonders for your brand
Marketing In lieu of paid advertising there are lots of best practices for a branded Instagram account Among them use hashtags think about a visual
theme partner with Instagram influencers offer discounts exclusively on Instagram use a call-to-action
Do use third-party photo editing apps Itrsquoll make your photos look professional-grade if they arenrsquot already and theyrsquoll pop in your followersrsquo
feeds
Donrsquot post too many pictures in one day One a day is a good benchmark More might annoy your followers
Some users might think you can just ignore Pinterest if yoursquore not a crafty brand but thatrsquos seriously not the case Pinterest use is on the rise winning
the slow and steady race and unlike Google+ it shows no sign of slowing down and hasnrsquot encountered major user backlash And with the advent of promoted pins Pinterest has proved itself to be a major player in the game
Advertising Again Pinterest advertising works similarly to Facebook in that you chose your demographic and pay on a cost-per-click scale This makes it super-accessible for newbies just staring out or brands with not a lot of money
to spare And again the in-platform analytics is pretty great showing you how your pins are performing and what your selected audience is liking outside of your brand Other than that you should be pinning anything from your
company blog or photos of your brandrsquos products regularly and make sure you use your keywords wisely This is all going to help your SEO
recipe
Do think about your photos as inspiration What do you think your followers will be inspired by Pinterest is a place for aspiration visual content make sure
your account reflects that need
Donrsquot make a million boards amp then not update them all Its looks unprofessional and isnrsquot reasonable for anyone to follow
LinkedIn LinkedIn might be seen by some as the boring uncle of the social network dinner party but those who actually use LinkedIn know itrsquos super-useful For
personal networking purposes there is no better place to supplement your website than with a public CV showing your connections and desires For brand purposes the company page only serves to legitimize Clearly state your
brand mission and provide followers with major news about company updates and yoursquoll have your most professional social base covered
Advertising Paid advertising on LinkedIn isnrsquot as seamless and helpful as on
say Facebook or Twitter but itrsquos still an opportunity worth exploring If for example your company is hosting an event and needs to sell tickets a sponsored update from the company page would do really well to get it in front
of professional development-minded eyes Heres a recent post on LinkedIns new guide to maximizing sponsored updates The text ads
option are a little more wordy and look
like
Facebook sponsored posts They also tend to be more pricey
than Facebook ads but the targeting options are a little better and you can
start with a micro-campaign to see if itrsquos worth itDo think about headlines differently LinkedIn isnrsquot as clickbait-y as the rest of the social media world so
think about headlines that are really promising value to your professional audience
Donrsquot forget that LinkedIn is a place for interaction If you simply push content and forget to engage yoursquore doing LinkedIn wrong
Snapchat
Herersquos where things get revolutionary Irsquom doing away with Google+ and replacing it with Snapchat Why Because Google+ hasnrsquot been useful for
marketers recently and even Google has started to quietly recede the network And why Snapchat Because millennials And because the format allows for a unique brand expression and I like a good mix of media in my social network
stew
If social marketing is about storytelling then the Snapchat story feature has hacked it The Snapchat story allows brands to put together clips or pictures
that can give a behind-the-scenes perspective or feature a product or service in a way that is fresh and dynamic Once you get the hang of using Snapchat (a helpful guide here and here) think about what story yoursquod like to tell This is
the most human your brand will be holding a phone and making a mini-movie just like
your users The opportunity for authenticity on
Snapchat is huge and I believe this is the year brands are finally realizing that
Do be your most creative self Think the opposite of LinkedIn Look at your offices or employees or products and try to imagine new ways these could fit
into a Snapchat story
Anyway I could go on but therersquos a nice ring to ldquoBig 6rdquo that doesnrsquot sound the same when you say ldquoBig 7rdquo We didnrsquot even touch on YouTube And should you be live-streaming The point is things change and thatrsquos whatrsquos great and
annoying about social media Once you have it figured out therersquos something else to figure out What do you think I left out of this article Whatrsquos going to be
outdated really soon Let me know in the comments
Thank You
Developed and Managed by
SEOFIED IT SERVICES PVT LTD
Web wwwseofiedcom|
dineshseoinfotechsolutioncom
Facebook The birthplace of social marketing remains a player in the game despite constant moaning about its pitfalls (I confess to doing some of that complaining
myself) The new bottom line with Facebook is that boosted posts and advertising are where itrsquos at Organic reach is barely a thing anymore though even if you donrsquot do any Facebook advertising yoursquoll still want a business page
in case people go looking for you there and for SEO reasons
Advertising Boosted posts do really well if you simply want your posts to appear more frequently in the news feed of your existing fans or their friends
Facebook advertising options are also good if yoursquod like to create your own graphic and spend a little money getting sponsored posts in the feeds of the demographic you choose The great thing about all of this is that Facebook
advertising can be as cheap as you want it to be and the in-platform support for making better ads amp spending more money is truly helpful for the
newbie In-platform ad tracking and analytics is also
pretty
top notch
Do use photos Good photos
Donrsquot ignore negative comments Respond to constructive criticism and make sure you do social care right on Facebook
Sometimes the best marketing on Twitter can just be a really good consistent account Thatrsquos the great thing about Twitter organic reach is still a thing The
other great thing about Twitter is that there are distinct communities based on your interest that once you find your way in are excellent networking resources And now that Google has decided to favor tweets in their search
results an active account is extra good for your SEO strategy
Advertising Promoted tweets works
similarly to boosted posts in Facebook where you can spend what you want choose who you want to reach and use in-platform analytics to measure your
progress Promoted accounts might be more useful for those starting out as your account will appear on the left side of the homepage as a suggested account to follow If yoursquore trying to get traction on a hashtag take a look at
the promoted trends option It can be pricey but your hashtag will appear on the trends list of the homepage which can do a lot for whatever yoursquore trying to feature
Do try Twitter for good-natured news-jacking Think about those silly holidays like yesterdayrsquos NationalDogDay and think about how you can incorporate it into your product or service in a cheeky way
Donrsquot get too automated People can sense canned language on Twitter and a
pre-scheduled tweet can look bad during a time of say and national crisis
Instagram is no longer a must just for fashion or food brands Itrsquos become a serious tool for brands of any kind especially in the age of visual amp video
marketing However there arenrsquot many options for non-major brands to pay to advertise on the platformyet Instagram is working on bringing availability to brands of all sizes but just how that will happen isnrsquot clear Whatrsquos clear now
is that a curate amp crafted Instagram account can do wonders for your brand
Marketing In lieu of paid advertising there are lots of best practices for a branded Instagram account Among them use hashtags think about a visual
theme partner with Instagram influencers offer discounts exclusively on Instagram use a call-to-action
Do use third-party photo editing apps Itrsquoll make your photos look professional-grade if they arenrsquot already and theyrsquoll pop in your followersrsquo
feeds
Donrsquot post too many pictures in one day One a day is a good benchmark More might annoy your followers
Some users might think you can just ignore Pinterest if yoursquore not a crafty brand but thatrsquos seriously not the case Pinterest use is on the rise winning
the slow and steady race and unlike Google+ it shows no sign of slowing down and hasnrsquot encountered major user backlash And with the advent of promoted pins Pinterest has proved itself to be a major player in the game
Advertising Again Pinterest advertising works similarly to Facebook in that you chose your demographic and pay on a cost-per-click scale This makes it super-accessible for newbies just staring out or brands with not a lot of money
to spare And again the in-platform analytics is pretty great showing you how your pins are performing and what your selected audience is liking outside of your brand Other than that you should be pinning anything from your
company blog or photos of your brandrsquos products regularly and make sure you use your keywords wisely This is all going to help your SEO
recipe
Do think about your photos as inspiration What do you think your followers will be inspired by Pinterest is a place for aspiration visual content make sure
your account reflects that need
Donrsquot make a million boards amp then not update them all Its looks unprofessional and isnrsquot reasonable for anyone to follow
LinkedIn LinkedIn might be seen by some as the boring uncle of the social network dinner party but those who actually use LinkedIn know itrsquos super-useful For
personal networking purposes there is no better place to supplement your website than with a public CV showing your connections and desires For brand purposes the company page only serves to legitimize Clearly state your
brand mission and provide followers with major news about company updates and yoursquoll have your most professional social base covered
Advertising Paid advertising on LinkedIn isnrsquot as seamless and helpful as on
say Facebook or Twitter but itrsquos still an opportunity worth exploring If for example your company is hosting an event and needs to sell tickets a sponsored update from the company page would do really well to get it in front
of professional development-minded eyes Heres a recent post on LinkedIns new guide to maximizing sponsored updates The text ads
option are a little more wordy and look
like
Facebook sponsored posts They also tend to be more pricey
than Facebook ads but the targeting options are a little better and you can
start with a micro-campaign to see if itrsquos worth itDo think about headlines differently LinkedIn isnrsquot as clickbait-y as the rest of the social media world so
think about headlines that are really promising value to your professional audience
Donrsquot forget that LinkedIn is a place for interaction If you simply push content and forget to engage yoursquore doing LinkedIn wrong
Snapchat
Herersquos where things get revolutionary Irsquom doing away with Google+ and replacing it with Snapchat Why Because Google+ hasnrsquot been useful for
marketers recently and even Google has started to quietly recede the network And why Snapchat Because millennials And because the format allows for a unique brand expression and I like a good mix of media in my social network
stew
If social marketing is about storytelling then the Snapchat story feature has hacked it The Snapchat story allows brands to put together clips or pictures
that can give a behind-the-scenes perspective or feature a product or service in a way that is fresh and dynamic Once you get the hang of using Snapchat (a helpful guide here and here) think about what story yoursquod like to tell This is
the most human your brand will be holding a phone and making a mini-movie just like
your users The opportunity for authenticity on
Snapchat is huge and I believe this is the year brands are finally realizing that
Do be your most creative self Think the opposite of LinkedIn Look at your offices or employees or products and try to imagine new ways these could fit
into a Snapchat story
Anyway I could go on but therersquos a nice ring to ldquoBig 6rdquo that doesnrsquot sound the same when you say ldquoBig 7rdquo We didnrsquot even touch on YouTube And should you be live-streaming The point is things change and thatrsquos whatrsquos great and
annoying about social media Once you have it figured out therersquos something else to figure out What do you think I left out of this article Whatrsquos going to be
outdated really soon Let me know in the comments
Thank You
Developed and Managed by
SEOFIED IT SERVICES PVT LTD
Web wwwseofiedcom|
dineshseoinfotechsolutioncom
Sometimes the best marketing on Twitter can just be a really good consistent account Thatrsquos the great thing about Twitter organic reach is still a thing The
other great thing about Twitter is that there are distinct communities based on your interest that once you find your way in are excellent networking resources And now that Google has decided to favor tweets in their search
results an active account is extra good for your SEO strategy
Advertising Promoted tweets works
similarly to boosted posts in Facebook where you can spend what you want choose who you want to reach and use in-platform analytics to measure your
progress Promoted accounts might be more useful for those starting out as your account will appear on the left side of the homepage as a suggested account to follow If yoursquore trying to get traction on a hashtag take a look at
the promoted trends option It can be pricey but your hashtag will appear on the trends list of the homepage which can do a lot for whatever yoursquore trying to feature
Do try Twitter for good-natured news-jacking Think about those silly holidays like yesterdayrsquos NationalDogDay and think about how you can incorporate it into your product or service in a cheeky way
Donrsquot get too automated People can sense canned language on Twitter and a
pre-scheduled tweet can look bad during a time of say and national crisis
Instagram is no longer a must just for fashion or food brands Itrsquos become a serious tool for brands of any kind especially in the age of visual amp video
marketing However there arenrsquot many options for non-major brands to pay to advertise on the platformyet Instagram is working on bringing availability to brands of all sizes but just how that will happen isnrsquot clear Whatrsquos clear now
is that a curate amp crafted Instagram account can do wonders for your brand
Marketing In lieu of paid advertising there are lots of best practices for a branded Instagram account Among them use hashtags think about a visual
theme partner with Instagram influencers offer discounts exclusively on Instagram use a call-to-action
Do use third-party photo editing apps Itrsquoll make your photos look professional-grade if they arenrsquot already and theyrsquoll pop in your followersrsquo
feeds
Donrsquot post too many pictures in one day One a day is a good benchmark More might annoy your followers
Some users might think you can just ignore Pinterest if yoursquore not a crafty brand but thatrsquos seriously not the case Pinterest use is on the rise winning
the slow and steady race and unlike Google+ it shows no sign of slowing down and hasnrsquot encountered major user backlash And with the advent of promoted pins Pinterest has proved itself to be a major player in the game
Advertising Again Pinterest advertising works similarly to Facebook in that you chose your demographic and pay on a cost-per-click scale This makes it super-accessible for newbies just staring out or brands with not a lot of money
to spare And again the in-platform analytics is pretty great showing you how your pins are performing and what your selected audience is liking outside of your brand Other than that you should be pinning anything from your
company blog or photos of your brandrsquos products regularly and make sure you use your keywords wisely This is all going to help your SEO
recipe
Do think about your photos as inspiration What do you think your followers will be inspired by Pinterest is a place for aspiration visual content make sure
your account reflects that need
Donrsquot make a million boards amp then not update them all Its looks unprofessional and isnrsquot reasonable for anyone to follow
LinkedIn LinkedIn might be seen by some as the boring uncle of the social network dinner party but those who actually use LinkedIn know itrsquos super-useful For
personal networking purposes there is no better place to supplement your website than with a public CV showing your connections and desires For brand purposes the company page only serves to legitimize Clearly state your
brand mission and provide followers with major news about company updates and yoursquoll have your most professional social base covered
Advertising Paid advertising on LinkedIn isnrsquot as seamless and helpful as on
say Facebook or Twitter but itrsquos still an opportunity worth exploring If for example your company is hosting an event and needs to sell tickets a sponsored update from the company page would do really well to get it in front
of professional development-minded eyes Heres a recent post on LinkedIns new guide to maximizing sponsored updates The text ads
option are a little more wordy and look
like
Facebook sponsored posts They also tend to be more pricey
than Facebook ads but the targeting options are a little better and you can
start with a micro-campaign to see if itrsquos worth itDo think about headlines differently LinkedIn isnrsquot as clickbait-y as the rest of the social media world so
think about headlines that are really promising value to your professional audience
Donrsquot forget that LinkedIn is a place for interaction If you simply push content and forget to engage yoursquore doing LinkedIn wrong
Snapchat
Herersquos where things get revolutionary Irsquom doing away with Google+ and replacing it with Snapchat Why Because Google+ hasnrsquot been useful for
marketers recently and even Google has started to quietly recede the network And why Snapchat Because millennials And because the format allows for a unique brand expression and I like a good mix of media in my social network
stew
If social marketing is about storytelling then the Snapchat story feature has hacked it The Snapchat story allows brands to put together clips or pictures
that can give a behind-the-scenes perspective or feature a product or service in a way that is fresh and dynamic Once you get the hang of using Snapchat (a helpful guide here and here) think about what story yoursquod like to tell This is
the most human your brand will be holding a phone and making a mini-movie just like
your users The opportunity for authenticity on
Snapchat is huge and I believe this is the year brands are finally realizing that
Do be your most creative self Think the opposite of LinkedIn Look at your offices or employees or products and try to imagine new ways these could fit
into a Snapchat story
Anyway I could go on but therersquos a nice ring to ldquoBig 6rdquo that doesnrsquot sound the same when you say ldquoBig 7rdquo We didnrsquot even touch on YouTube And should you be live-streaming The point is things change and thatrsquos whatrsquos great and
annoying about social media Once you have it figured out therersquos something else to figure out What do you think I left out of this article Whatrsquos going to be
outdated really soon Let me know in the comments
Thank You
Developed and Managed by
SEOFIED IT SERVICES PVT LTD
Web wwwseofiedcom|
dineshseoinfotechsolutioncom
Instagram is no longer a must just for fashion or food brands Itrsquos become a serious tool for brands of any kind especially in the age of visual amp video
marketing However there arenrsquot many options for non-major brands to pay to advertise on the platformyet Instagram is working on bringing availability to brands of all sizes but just how that will happen isnrsquot clear Whatrsquos clear now
is that a curate amp crafted Instagram account can do wonders for your brand
Marketing In lieu of paid advertising there are lots of best practices for a branded Instagram account Among them use hashtags think about a visual
theme partner with Instagram influencers offer discounts exclusively on Instagram use a call-to-action
Do use third-party photo editing apps Itrsquoll make your photos look professional-grade if they arenrsquot already and theyrsquoll pop in your followersrsquo
feeds
Donrsquot post too many pictures in one day One a day is a good benchmark More might annoy your followers
Some users might think you can just ignore Pinterest if yoursquore not a crafty brand but thatrsquos seriously not the case Pinterest use is on the rise winning
the slow and steady race and unlike Google+ it shows no sign of slowing down and hasnrsquot encountered major user backlash And with the advent of promoted pins Pinterest has proved itself to be a major player in the game
Advertising Again Pinterest advertising works similarly to Facebook in that you chose your demographic and pay on a cost-per-click scale This makes it super-accessible for newbies just staring out or brands with not a lot of money
to spare And again the in-platform analytics is pretty great showing you how your pins are performing and what your selected audience is liking outside of your brand Other than that you should be pinning anything from your
company blog or photos of your brandrsquos products regularly and make sure you use your keywords wisely This is all going to help your SEO
recipe
Do think about your photos as inspiration What do you think your followers will be inspired by Pinterest is a place for aspiration visual content make sure
your account reflects that need
Donrsquot make a million boards amp then not update them all Its looks unprofessional and isnrsquot reasonable for anyone to follow
LinkedIn LinkedIn might be seen by some as the boring uncle of the social network dinner party but those who actually use LinkedIn know itrsquos super-useful For
personal networking purposes there is no better place to supplement your website than with a public CV showing your connections and desires For brand purposes the company page only serves to legitimize Clearly state your
brand mission and provide followers with major news about company updates and yoursquoll have your most professional social base covered
Advertising Paid advertising on LinkedIn isnrsquot as seamless and helpful as on
say Facebook or Twitter but itrsquos still an opportunity worth exploring If for example your company is hosting an event and needs to sell tickets a sponsored update from the company page would do really well to get it in front
of professional development-minded eyes Heres a recent post on LinkedIns new guide to maximizing sponsored updates The text ads
option are a little more wordy and look
like
Facebook sponsored posts They also tend to be more pricey
than Facebook ads but the targeting options are a little better and you can
start with a micro-campaign to see if itrsquos worth itDo think about headlines differently LinkedIn isnrsquot as clickbait-y as the rest of the social media world so
think about headlines that are really promising value to your professional audience
Donrsquot forget that LinkedIn is a place for interaction If you simply push content and forget to engage yoursquore doing LinkedIn wrong
Snapchat
Herersquos where things get revolutionary Irsquom doing away with Google+ and replacing it with Snapchat Why Because Google+ hasnrsquot been useful for
marketers recently and even Google has started to quietly recede the network And why Snapchat Because millennials And because the format allows for a unique brand expression and I like a good mix of media in my social network
stew
If social marketing is about storytelling then the Snapchat story feature has hacked it The Snapchat story allows brands to put together clips or pictures
that can give a behind-the-scenes perspective or feature a product or service in a way that is fresh and dynamic Once you get the hang of using Snapchat (a helpful guide here and here) think about what story yoursquod like to tell This is
the most human your brand will be holding a phone and making a mini-movie just like
your users The opportunity for authenticity on
Snapchat is huge and I believe this is the year brands are finally realizing that
Do be your most creative self Think the opposite of LinkedIn Look at your offices or employees or products and try to imagine new ways these could fit
into a Snapchat story
Anyway I could go on but therersquos a nice ring to ldquoBig 6rdquo that doesnrsquot sound the same when you say ldquoBig 7rdquo We didnrsquot even touch on YouTube And should you be live-streaming The point is things change and thatrsquos whatrsquos great and
annoying about social media Once you have it figured out therersquos something else to figure out What do you think I left out of this article Whatrsquos going to be
outdated really soon Let me know in the comments
Thank You
Developed and Managed by
SEOFIED IT SERVICES PVT LTD
Web wwwseofiedcom|
dineshseoinfotechsolutioncom
Some users might think you can just ignore Pinterest if yoursquore not a crafty brand but thatrsquos seriously not the case Pinterest use is on the rise winning
the slow and steady race and unlike Google+ it shows no sign of slowing down and hasnrsquot encountered major user backlash And with the advent of promoted pins Pinterest has proved itself to be a major player in the game
Advertising Again Pinterest advertising works similarly to Facebook in that you chose your demographic and pay on a cost-per-click scale This makes it super-accessible for newbies just staring out or brands with not a lot of money
to spare And again the in-platform analytics is pretty great showing you how your pins are performing and what your selected audience is liking outside of your brand Other than that you should be pinning anything from your
company blog or photos of your brandrsquos products regularly and make sure you use your keywords wisely This is all going to help your SEO
recipe
Do think about your photos as inspiration What do you think your followers will be inspired by Pinterest is a place for aspiration visual content make sure
your account reflects that need
Donrsquot make a million boards amp then not update them all Its looks unprofessional and isnrsquot reasonable for anyone to follow
LinkedIn LinkedIn might be seen by some as the boring uncle of the social network dinner party but those who actually use LinkedIn know itrsquos super-useful For
personal networking purposes there is no better place to supplement your website than with a public CV showing your connections and desires For brand purposes the company page only serves to legitimize Clearly state your
brand mission and provide followers with major news about company updates and yoursquoll have your most professional social base covered
Advertising Paid advertising on LinkedIn isnrsquot as seamless and helpful as on
say Facebook or Twitter but itrsquos still an opportunity worth exploring If for example your company is hosting an event and needs to sell tickets a sponsored update from the company page would do really well to get it in front
of professional development-minded eyes Heres a recent post on LinkedIns new guide to maximizing sponsored updates The text ads
option are a little more wordy and look
like
Facebook sponsored posts They also tend to be more pricey
than Facebook ads but the targeting options are a little better and you can
start with a micro-campaign to see if itrsquos worth itDo think about headlines differently LinkedIn isnrsquot as clickbait-y as the rest of the social media world so
think about headlines that are really promising value to your professional audience
Donrsquot forget that LinkedIn is a place for interaction If you simply push content and forget to engage yoursquore doing LinkedIn wrong
Snapchat
Herersquos where things get revolutionary Irsquom doing away with Google+ and replacing it with Snapchat Why Because Google+ hasnrsquot been useful for
marketers recently and even Google has started to quietly recede the network And why Snapchat Because millennials And because the format allows for a unique brand expression and I like a good mix of media in my social network
stew
If social marketing is about storytelling then the Snapchat story feature has hacked it The Snapchat story allows brands to put together clips or pictures
that can give a behind-the-scenes perspective or feature a product or service in a way that is fresh and dynamic Once you get the hang of using Snapchat (a helpful guide here and here) think about what story yoursquod like to tell This is
the most human your brand will be holding a phone and making a mini-movie just like
your users The opportunity for authenticity on
Snapchat is huge and I believe this is the year brands are finally realizing that
Do be your most creative self Think the opposite of LinkedIn Look at your offices or employees or products and try to imagine new ways these could fit
into a Snapchat story
Anyway I could go on but therersquos a nice ring to ldquoBig 6rdquo that doesnrsquot sound the same when you say ldquoBig 7rdquo We didnrsquot even touch on YouTube And should you be live-streaming The point is things change and thatrsquos whatrsquos great and
annoying about social media Once you have it figured out therersquos something else to figure out What do you think I left out of this article Whatrsquos going to be
outdated really soon Let me know in the comments
Thank You
Developed and Managed by
SEOFIED IT SERVICES PVT LTD
Web wwwseofiedcom|
dineshseoinfotechsolutioncom
LinkedIn LinkedIn might be seen by some as the boring uncle of the social network dinner party but those who actually use LinkedIn know itrsquos super-useful For
personal networking purposes there is no better place to supplement your website than with a public CV showing your connections and desires For brand purposes the company page only serves to legitimize Clearly state your
brand mission and provide followers with major news about company updates and yoursquoll have your most professional social base covered
Advertising Paid advertising on LinkedIn isnrsquot as seamless and helpful as on
say Facebook or Twitter but itrsquos still an opportunity worth exploring If for example your company is hosting an event and needs to sell tickets a sponsored update from the company page would do really well to get it in front
of professional development-minded eyes Heres a recent post on LinkedIns new guide to maximizing sponsored updates The text ads
option are a little more wordy and look
like
Facebook sponsored posts They also tend to be more pricey
than Facebook ads but the targeting options are a little better and you can
start with a micro-campaign to see if itrsquos worth itDo think about headlines differently LinkedIn isnrsquot as clickbait-y as the rest of the social media world so
think about headlines that are really promising value to your professional audience
Donrsquot forget that LinkedIn is a place for interaction If you simply push content and forget to engage yoursquore doing LinkedIn wrong
Snapchat
Herersquos where things get revolutionary Irsquom doing away with Google+ and replacing it with Snapchat Why Because Google+ hasnrsquot been useful for
marketers recently and even Google has started to quietly recede the network And why Snapchat Because millennials And because the format allows for a unique brand expression and I like a good mix of media in my social network
stew
If social marketing is about storytelling then the Snapchat story feature has hacked it The Snapchat story allows brands to put together clips or pictures
that can give a behind-the-scenes perspective or feature a product or service in a way that is fresh and dynamic Once you get the hang of using Snapchat (a helpful guide here and here) think about what story yoursquod like to tell This is
the most human your brand will be holding a phone and making a mini-movie just like
your users The opportunity for authenticity on
Snapchat is huge and I believe this is the year brands are finally realizing that
Do be your most creative self Think the opposite of LinkedIn Look at your offices or employees or products and try to imagine new ways these could fit
into a Snapchat story
Anyway I could go on but therersquos a nice ring to ldquoBig 6rdquo that doesnrsquot sound the same when you say ldquoBig 7rdquo We didnrsquot even touch on YouTube And should you be live-streaming The point is things change and thatrsquos whatrsquos great and
annoying about social media Once you have it figured out therersquos something else to figure out What do you think I left out of this article Whatrsquos going to be
outdated really soon Let me know in the comments
Thank You
Developed and Managed by
SEOFIED IT SERVICES PVT LTD
Web wwwseofiedcom|
dineshseoinfotechsolutioncom
Snapchat
Herersquos where things get revolutionary Irsquom doing away with Google+ and replacing it with Snapchat Why Because Google+ hasnrsquot been useful for
marketers recently and even Google has started to quietly recede the network And why Snapchat Because millennials And because the format allows for a unique brand expression and I like a good mix of media in my social network
stew
If social marketing is about storytelling then the Snapchat story feature has hacked it The Snapchat story allows brands to put together clips or pictures
that can give a behind-the-scenes perspective or feature a product or service in a way that is fresh and dynamic Once you get the hang of using Snapchat (a helpful guide here and here) think about what story yoursquod like to tell This is
the most human your brand will be holding a phone and making a mini-movie just like
your users The opportunity for authenticity on
Snapchat is huge and I believe this is the year brands are finally realizing that
Do be your most creative self Think the opposite of LinkedIn Look at your offices or employees or products and try to imagine new ways these could fit
into a Snapchat story
Anyway I could go on but therersquos a nice ring to ldquoBig 6rdquo that doesnrsquot sound the same when you say ldquoBig 7rdquo We didnrsquot even touch on YouTube And should you be live-streaming The point is things change and thatrsquos whatrsquos great and
annoying about social media Once you have it figured out therersquos something else to figure out What do you think I left out of this article Whatrsquos going to be
outdated really soon Let me know in the comments
Thank You
Developed and Managed by
SEOFIED IT SERVICES PVT LTD
Web wwwseofiedcom|
dineshseoinfotechsolutioncom
Anyway I could go on but therersquos a nice ring to ldquoBig 6rdquo that doesnrsquot sound the same when you say ldquoBig 7rdquo We didnrsquot even touch on YouTube And should you be live-streaming The point is things change and thatrsquos whatrsquos great and
annoying about social media Once you have it figured out therersquos something else to figure out What do you think I left out of this article Whatrsquos going to be
outdated really soon Let me know in the comments
Thank You
Developed and Managed by
SEOFIED IT SERVICES PVT LTD
Web wwwseofiedcom|
dineshseoinfotechsolutioncom