bier & wein import company and the brazilian beer market & wein import company and the...

Site: www.buw.com.br • E-mail: [email protected] • Tel.: +55 (11) 5641-6669 ou 5643-8584

Bier & Wein Import Company and the Brazilian Beer Market

mailto:[email protected]



COMPANY PROFILE

History

Family company – Founded 1986 – 23 years

Biggest premium beer import company in Brazil

Pioneers importing and marketing premium beers – 15 years

Our Mission

Market premium beers and wines from different countries; promote cultural and commercial interchange between Brazil and the World.

Bier & Wein Import Co. - History & Mission




Bier & Wein Import Co. - Partners

CEOGerhard Stein, German, 1934Business Administration HamburgIn Brazil since 1961: Director Hoechst AG (later Aventis), CEO ICI-Farma (both chemical Industries), 1986 founder of Emcomex. Sales & MKT DirectorMarcelo Stein, Brazilian, 1964Electrical Engineer University São Paulo 1987: Arthur Andersen Consultant, Independent Consultant, Last Job with Cerpa, 1994 joined Emcomex. Administrative DirectorMarcus Stein, Brazilian, 1968Humboldt Schule / Porto Seguro São PauloCo-founder of Emcomex.

CEOGerhard Stein

Sales & MKT DirectorMarcelo Stein

Administrative DirectorMarcus Stein




Bier

& W

ein

Impo

rter

São

Paul

o

Commercial Credit Billing Fiscal Financial Import Logistics Marketing Administrative TI

On TradePubs & Restaurants

Small ShopsDelis, Mini-Markets, Emporium

Off Trade - RegionalSupermarkets Chains

Off Trade - NationalSupermarkets Chains

BUW DistributorSão Paulo

BUW DistributorRio de Janeiro

BUW DistributorMinas Gerais

BUW DistributorParaná

BUW DistributorRio Grd. Do Sul (future)

BUW DistributorSanta Catarina (future)

BUW DistributorOther (future)

Distributor PartnersOther states of Brazil

Bier & Wein Import Co. - Company Structure




Bier & Wein Import Co. - Portfolio

Bier & Wein Portfolio

BUW Exclusive Import Beer Portfolio: Erdinger, Warsteiner, Isenbeck, Hofbräu München, 1795 Czech Lager, 8.6, La Trappe, Urthel, Tilburg, Hollandia, Eggenberg, Unibroue, Palm, Steenbrugge and Boon.

Distribution of 2 Brazilian Premium Beers Brands: Dado Bier and Conti Premium Beer.

Launch November 2009: BUW will launch its own beer brand.




Brazilian Beer Market




Brazilian Beer Market – 2007 Statistics (Source: SINDICERV)

Population: 184,6 Millions 125,1 Millions over 18 years

Annual Beer Production: 103 Million Hectoliters

Per Capta Consumption : 56 Liters

Total Invoicing R$ / US$ R$ 36,6 Billions = US$ 20,22 Billions 1% Market = ± US$ 200 Millions per year




Brazilian Beer Market – World Market

USA: Nr. of Breweries = ± 1.400 Annual Production = 236 Million of Hectoliters Per capta Consumption = 82 Liters

BRAZIL: Nr. of Breweries = ± 65 + 100 Micro Breweries Annual Production = 103 Million of Hectoliters Per capta Consumption = 56 Liters

0

100

200

300

400 350

236

107 103 100

World Biggest Beer Markets (Million Hectoliter)

ChinaUSAGermanyBrazilRussia




Brazilian Beer Market – Hl and Per Capta Consumption - Source: BNDES and SINDICERV)

80

88

95

103

110

90

97

103

2005 2006 2007

Brazilian Beer Market (Millions Hl)

48,0

50,0

52,0

54,0

56,0

49,0

51,9

56,0

2005 2006 2007

Brazilian Per Capta Consumption (Liters)




Brazilian Beer Market – % Sales Channel

50%

35%

15%

Pubs & Restaurants Supermarkets Small Shops




Brazilian Beer Market – Segmentation

94%

6%

Standard Beer Premium & Super Premium Beer




Brazilian Beer Market – Brazil Beer Import

BEER IMPORT 2005 2006 2007 2008

Total - US$ FOB 2.036.704 3.413.899 7.277.379 13.420.424

Total - Hectoliters 37.422 63.170 116.647 199.580

US$ / Hectoliter 54 54 62 67

0

3750000

7500000

11250000

15000000

Total - US$ FOB

2005 2006 2007 2008

0

50.000

100.000

150.000

200.000

Hectoliter

2005 2006 2007 2008

0

18

35

53

70

US$/Hectoliter

2005 2006 2007 2008




Brazilian Beer Market – Beer Imports (Main Countries)

Beer Imports to Brazil (hl) 2005 2006 2007 2008

Uruguay 17.085 31.518 61.007 98.324Argentina 5.540 12.487 26.269 49.377Germany 9.472 13.351 16.015 21.378Holland 605 1.049 4.850 16.669Belgium 414 327 1.404 4.320Ireland 1.460 1.890 2.761 3.661Mexico 906 449 1.176 2.904England 767 831 762 1.159Tchec Rep. 0 0 0 485USA 128 210 316 390Canada 210 228 425 385Austria 0 0 4 211Portugal 0 110 24 130France 72 141 151 123

Total 36.658 62.592 115.162 199.517




Brazilian Beer Market – Price structure

Shelf Life

The ideal shelf life for beer being exported to Brazil is at least 8 month, . 2 month – freight and clearance . 6 months for distribution and sales.

Ps.: not an legislated mandate.

Price structurePrice structureEx work price: 100%Nationalized beer (without taxes): 150%Price offered to retailer (including taxes): 500%Consumer price off trade: 700%Consumer price on trade: 1000%




Brazilian Beer Market – American Craft Beers

Brazilian premium beer market is more mature than ever and is expected to double its size in 2 years.

Several countries are already exporting to Brazil.

Brazil has approximately 100 microbreweries + 500 home-brewers.

USA has the biggest craft beer production in the world and has not yet started exporting to Brazil.

Conclusion: bright future for American premium beers in Brazil!

Brazilian consumers are looking for new and different kinds of beer styles and brands.

Let’s please them!

American Craft Beers in Brazil



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