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TRANSCRIPT
The road to Blue Orange:From future sketch via entrepreneural bootcampsJune 2012
Günter Huhle - VP EMEAHead of EMEA NBD and Mature Brands
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Agenda
• JnJ, a story of innovation and innovators
• The road to Blue Orange
• Blue Orange
• Recap
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250 Operating Companiesin 57 Countries ww
~120.000 employees
One of the leading Health Care Companies
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Founded 1886 in New Brunswick, New Jersey
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A story about innovation: www.kilmerhouse.com
BY PATIENTS FOR PATIENTS
• Originated from: Entrepreneurial Boot Camp
The road to Blue OrangeFrom future sketch via entrepreneural bootcamps
• Originated from: Entrepreneurial Boot Camp
The road to Blue OrangeFrom future sketch via entrepreneural bootcamps
• Originated from: Entrepreneurial Boot Camp
The road to Blue OrangeFrom future sketch via entrepreneural bootcamps
• Originated from: Entrepreneurial Boot Camp
The road to Blue OrangeFrom future sketch via entrepreneural bootcamps
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De-skill diabetic care– The Everyday Epidemic
• “Blue Orange: The Surprising Truth About What Motivates People”
Guenter
Huhle
Phoebe
Ng
Guy
de Lathouwer
Marijn
Kraakman
Sylvie
Donnasson
Blue orange / Brand Vision
1. Blue Orange is a trusted label that helps people to live withDiabets
2. Blue orange brings together companies that helps people tomanage their life.
3. Blue Orange guides people in normal Diabetic`s life.
4. Blue Orange is the respectful, honest, integer andcompetent leader for people with Diabetes
Integrated approach to engage patients & to prevent further deterioration. Solution : low cost, simple and high reach
Focusing on patient-to-patient interaction & advice sharing
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28-09-2011
• Originated from: Entrepreneurial Boot Camp
The road to Blue OrangeFrom future sketch via entrepreneural bootcamps
• Originated from: Entrepreneurial Boot Camp
The road to Blue OrangeFrom future sketch via entrepreneural bootcamps
ReCap & Thank You