Bids for Designer Agency for Design of India pavilion at International Trade Fairs

scheduled during February/March-2016

Date: 5/11/2015

1 Introduction Agricultural and Processed Food Products Export

Development Authority (APEDA), under Ministry of

Commerce & Industry, Govt. of India is mandated with

the responsibility of export promotion and development

of the following scheduled products:

Fruits, Vegetables and their Products.

Meat and Meat Products.

Poultry and Poultry Products.

Dairy Products.

Confectionery, Biscuits and Bakery Products.

Honey, Jaggery and Sugar Products.

Cocoa and its products, chocolates of all kinds.

Alcoholic and Non-Alcoholic Beverages.

Cereal and Cereal Products.

Groundnuts, Peanuts and Walnuts.

Pickles, Papads and Chutneys.

Guar Gum.

Floriculture and Floriculture Products

Herbal and Medicinal Plants

2 Activities

To achieve its objectives, APEDA undertakes various

export promotion activities which includes participation in

various International trade events by

setting up of Indian pavilion (theme pavilion as well as

stands for exporters) to display and to facilitate

development and promotion of Agricultural and

Processed Food Products of various exporters.

APEDA proposes to invite agencies to submit their

designs for the following Trade Fairs which are scheduled

to be held during the current financial year (2015-16).

1. Fruit Logistica-2015 from 3-5 February-2016 in

Berlin, Germany. (200 Sqm.)

2. Biofach-2015 from 10-13 February-2016 in

6/11/2015

Germany (400 Sqm.)

3. Gulfood-2015 from 21-25 February-2016 in

Dubai, UAE (504 Sqm.)

4. Foodex Japan from 8-11 March-2016 (100

sqm) (To be provided later on)

5. Aahar, Delhi from 14-18 March-2016

(2053qm)

6. Natural Expo West, Anaheim, LA (USA) (150

Sqm)

Lay out Plan of each Fair is enclosed.

3 Scope of Work

The scope of work for the above mentioned events

shall include the following:

1. Conceptualization of overall theme for

Exhibition & Theme Pavilion.

2. Designing and Creativeness of APEDA Pavilion

including built up stands of the

exporters/participants of international quality

standard for the above six events.

3. Creating a suitable Indian brand for the focus

products (Indian organic produce and fresh

fruits and vegetables) for the events proposed

above.

4. Preparation of floor plan with optimum utility

of space allotted for each fair

5. Preparation of Detailed BOQ (Bill of Quantity)

for finalization of Construction /Fabrication

Agency

6. The selected vendor whose design is

approved will also Prepare and develop a

Tender Document for Construction

/Fabrication with approved designs, layouts

etc. and it will also include developing

creative designing and preparation of POP

materials for the proposed events such as

panel, banner, brochure, leaflet, dangler,

flyers, invitation cards, etc.

7. Selected vendor may also Advice on publicity

in India and aboard for promoting the

respective events.

8. Custom Modular exhibit as required.

4 Eligibility for submission of

Application for empanelment

Agencies having following minimum qualifications are

hereby invited to apply for above mentioned activities.

The Agency should be able to provide a qualified

creative team for undertaking the project for APEDA

and should demonstrate experience in handling

large scale projects at international level of

comparable stature. Agencies need to have a strong

design and aesthetic sense with comprehensive

ability to conceive and execute design ideas.

- Must be a registered business entity/service

provider. Registration no. of TAN/Direct

tax/Income tax/Trade Tax/VAT/GST, etc. as

applicable may be quoted in the technical bids

format and copy of the certificate/proof must be

attached. These documents should be in the

name of applicant organization only and not that

of group/sister organizations. In other words,

name of applicant organization should be same

in all the documents submitted.

- A minimum of 5 years experience in

conceptualizing, designing and executing the

projects on turnkey basis for setting up of

pavilion(s) preferably in International events

abroad. Attach Support Documents.

- A turnover of minimum Rs.2,00,00,000/-

(Rupees Two Crores only) during the last

four financial years. Total of four year with

break-up year-wise. Attach CA Certificate

- Submission of EMD in the form of DD for the

amount of Rs. 10,000/- (Rupees Ten

Thousand only) in favour of “APEDA” payable

at New Delhi is essential for the bid without

which the bid offer will be rejected.

- A self certified undertaking has to be

submitted mentioning that they have never

been black listed by any government

organization and it so, the same is not

applicable as on date.

6 Brief Requirement:

Common area (Excluding the exhibitor stalls) in an

approx. area of 35-40 Sq. mtr. with adequate space

for wet sampling will include:

1. Common area to accommodate wet

sampling.

2. Meeting room with sofa sitting and open

sitting with round table and chairs as the

case may be.

3. Top mounted hanging.

4. Custom built wet sampling area with

adequate storage area, display counters,

shelves, microwave oven, chiller, freezer etc.

5. The overall look of India pavilion should be

contemporary and reflect the colour and

vibrancy of modern India. A suitable

branding has to be done and shall be

followed all over with optimal utilization of all

dimensions (specifically top section).

The Pavilion should:

A. Represent a dynamic and vibrant showcase of

India;

B. Include creative design structures

C. Accommodate distinct spaces for projection

and product display

D. Optimum utilization of space.

E. Pavilion shall be well it and there shall be no

dark corners.

F. Primarily be executed using new media and

technologies

G. The lounge will be serviced with beverages

and light snacks. Adequate space

arrangements should be planned for the

same in the layout;

H. Adequate arrangements for storage should

be planned;

I. Bulk structures and backlit forms are highly

avoidable;

7 Terms and Conditions Application Form for the selection of the designing

agency can be downloaded from APEDA’s website

www.apeda.gov.in

7.1 Relevant rules of GFR-2015 will be applicable.

7.3 The application proforma wil l not be returned

unless withdrawn before expiry of the last

date.

7.4 The applicants are advised in their own interest to

ensure that all the points brought out in the

checklist are complied in their application, failing

which the offer is liable to be rejected. Incomplete

applications will be summarily rejected.

7.5 The applicant shall be deemed to have accepted

all the terms and conditions as laid down in the

bidding document.

7.6 Any interlineations, erasures or overwriting shall be

deemed to have accepted be valid only if they are

initialed/signed by the person or persons signing

the application.

7.7 Selection of Vendors will be finalized by

Selection committee comprising of APEDA

officers, trade bodies and other Govt.

Organizations constituted for the purpose.

7.8 Selected Vendor may participate in Construction and

fabrication of pavilion and booths etc.

8 APEDA reserves the right to: 8.1 Copy right of design/Art work of products Brochures

etc. where payment has been made by APEDA.

8.2 Make changes in the Design plan, Art work

and products, Brochures .

8.3 Extend the deadline for the submission of

applications at its discretion.

8.4 Accept or reject any proposal at any time prior to

selection, award of contract/order, without assigning

any reasons and without any liability on APEDA.

8.5 Modify terms and conditions of the selection

procedure.

8.6 APEDA has right to ask any relevant information/

documents from the applicants for deciding

empanelment.

8.7 The decision of the APEDA shall be final and

binding in this regard.

8.8 For interpretation of any clause of this document, the

decision of Chairman APEDA would be final and

binding on both the parties i.e., bidder and APEDA.

9 Pre-Bid Meeting Pre bid meeting will be held after 7 days of release of

advertisement.

10 Three level selection

1.Priliminary short listing

2.Selection by the Selection Committee on the basis

of presentation

3.Selected agencies are eligible for participation in

financial bids.

12 Selection Procedure 12.1 A Committee in APEDA will carry out a preliminary

screening of the applicants and will shortlist the vendors

fulfilling the prescribed requirements. The short listed

applicants will be required to make presentation of their

designs before the selection committee.

12.2 The agency whose design will be shortlisted during

technical presentation, will be required to submit

necessary details including BOQ pertaining to the

shortlisted design. In case the agency whose design is

shortlisted un- selected in financial bid will be

compensated by payment @ 1% of the total cost of

select financial Bid on L-1 base.

12.3 The copyright of the design selected will be with

APEADA

S. No. Areas Score/Weightage

1. Overall concept creative and design 70

2 Turnover of the Company: Breakup of marks is given below:

2-5 crore 6 marks

More than 05-10 crore 8 marks

More than 10 crores 10 marks

10

3 Previous works of similar nature at National/ international

level of the Government or reputed Private bodies. Breakup

of marks is given below:

5 years 6 marks

More than 5-10 years 8 marks

Above 10 years 10 marks

10

4 Award winner design during the International and National

events.

5 -10 6 marks

More than 10-15 8 marks

Above 15 years 10 marks

10

12.4 The marking would be done for all the presentations by the

selection committee on the above parameters. The vendor

who scores minimum 60% marks (60 out of 100 marks)

in technical presentations, will be shortlisted.

12.5 Selection of Vendor as per the guideline of GFR-2008 on

the basis of L-1

The advertisement has been released on 06/11/2015 and the last date for receipt of

Technical bid within 21 days from the date of Advertisement i.e. 26/11/2015 by 5 PM

positively. The complete applications should be addressed to:

General Manager (Trade Fairs)

A P E D A

3rd

Floor, NCUI Building, 3, Siri Institutional Area,

Opp. Asiad Village, August Kranti Marg,

New Delhi – 110 016 (Tel: 26514564 Fax: 26519259 Email: navneeshsharma@apeda.gov.in

Annexure 1

APPLICATION FORM FOR EMPANELMENT OF AGENCY FOR VARIOUS ACTIVITIES OF

APEDA

1 Name of Organization

2 Correspondence Address

3 Contract Person

4 Contract Details

Telephone No.

Cell No.

Email:

5 Profile of the agency including the staff strength

on payroll

Staff strength ______

6 Details of work/ services being offered

7 Experience (No. of Years)

Number of Years ______

8 Track Record – previous experience of handling

similar nature of work (Please mention here).

The company must have 5 years work

experience (list with copy of Work order

attached)

9 A CA certificate certifying the turnover of the

applicant bidder for the last 5 financial years

including 2014-15. The turnover should be in

the name of applicant organisation only and

not that of group/ sister organisations. (Copy

enclosed)

10 Self attested photocopies of latest Income Tax

Returns for the last 5 years. These documents

should be in the name of applicant

organisation only and not that of group/sister

organisations. In other words, name of

applicant organisation should be same in all

the documents submitted.

11 Permanent Account No. PAN (Self certified copy)

12 Services Tax/VAT No. (Self certified copy)

13 Tin No. (Self certified copy)

14 Tan No. (Self certified copy)

15 List of Clients

16 A self certified undertaking has to be submitted

mentioning that they have not been blacklisted

by any government organization and the same is

not applicable as on date. (Copy enclosed)

18 Other relevant details

19 List of Enclosures

I/We hereby certify that the information given above is true and nothing has been concealed

therein. It is further certified that neither the organization nor any of the officials of the

organization have resorted to unethical practices and no investigation/vigilance enquiry is

pending by any agencies/courts.

______________

Authorised Signatory

__________________

Name

___________________

Designation With Company Seal

Date --/--/----

Place

The proposed APEDA pavilion will be designed in the complete wooden material

including the common area, sampling and participant’s area. The scope of work for the

Event shall include the following:

H1

OrganH10

40'

H100

uniqu

H1002

Nothin

H1003

Colum

H1004

Bare

H1005

Sensi

H1006

Select

H1007

Cultur

H1008

Limati

H1009

simpl

H101

Little

H1010

Barrie

H1011

Foodi

H1012

BoodH1014

Warho

H1015

20'

H1016

OWN

H102

Healt

H1020

Certifi

H1021

Nouri

H1022

Milkad

H1023

Bakeo

H1024

Slant

H1025

Intelli

H1026

BoothH1028

Herba

H1029

Evam

H103

RXBA

H1030

Jacqu

H1031

Paul's

H1032

Mexic

H1033

Paul's

H1034

Xochit

H1035

LAICA

H1038

APEDA

H104

Jelly

H1040

APEDA

H105

Bubba

H106

20'

H107

ChoctH109

ColinaH111

Bloo

H112

Yangs

H113

20'

H114

Figo!

H117

Zellee

H118

SaltiSH120

CHIA

H121

Rawhi

H122

Barns

H123

OleaH125

XtradiH127

Glute

H128

Empa

H129

Gluten

H130

Heart

H131

powb

H132

Greenl

H133

The

H134

Mothe

H135

Cal

H138

20'

SONRAYSALES

H139

RedGold

H14

BixbeH15

20'H17

20'H19

BoothH2

OrganH20

Blue

H200

Booth

H201

20'

BuddhaTeas

H202

You

H203

Booth

H204

One

H205

Virgin

H206

Your

H207

MopT

H208

Red

H209

Focus

H21

Love

H210

Vana

H211

Cons

H212

20'

H213

CocoH215

iidea

H216

Funde

H217

Sister

H22

Tu Me

H220

20'

H221

XingH223

Brazi

H224

20'

H225

PickleH227

Murp

H228

Humb

H229

Paleo

H23

Desig

H230

Shore

H231

Mavu

H232

Miss

H233

20'

H234

UNREH238

FeelNatu

H239

Internati

H24

BlooH25

PolynH26

ColorH27

RealH28

FATFH29

20'H3

Organ

H301

U.S.Jacl

H302

Booth

H303

King'

H304

HiQ

H305

Portla

H306

Super

H307

20'

H308

20'

H31

Authe

H311

Goodi

H312

Intern

H313

Pure7

H314

Scrat

H315

Green

H316

Lillie's

H317

Sioux

H32

Krato

H320

Natura

H321

Booth

H322

Wilde

H323

Adva

H324

Red

H325

Bunge

H326

nutpo

H327

Moder

H328

San

H329

Genui

H330

Rib

H331

Chef

H332

Jones

H333

20'

H334

Upspr H338

Cosmop

H339

Makana

H4

Organ

H400

Somebo

H402

Nassa

H403

Wildw

H404

Tree

H405

Quick

H406

Molon

H407

Tootsi

H408

Soul

H409

Mode

H410

FernC

H411

Schmi

H412

Barsot

H413

Leona

H414

Ginse

H415

Smoo

H416

SSI

H417

Bona

H420

Apple

H421

Plant

H422

Pacar

H423

Moon

H424

Woolz

H425

Froze

H426

20'

H427

OxoH429

Coco5

H430

Daily

H431

Metro

H432

Sucke

H433

Green

H434

Bede

H435

Grainf

H438

Modern

H439

SEOBran

H5

Organ

H502

Purpl

H503

Windy

H504

Food

H505

CO

H506

Hawai

H507

Choic

H508

Kite

H509

Vita-V

H510

30'

H511

ComH515

Relian

H516

Imura

H517

Pure

H520

Seely

H521

Seme

H522

HIKA

H523

Mothe

H524

20'

H525

Bigho

H528

B & N

H529

20'

H530

CaaOH532

20'

H533

PerfeH535

Siete

H538

Icebox

H539

Shea

H541

NewHop

H6

Organ

H600

Hemp

H601

Rockin'

H602

Yorba

H603

Wilco

H604

David

H605

30'

H606

MyaH608

Fire

H611

Nutra

H612

Atrant

H613

Form

H614

Ion

H615

OkabaH617

Alpha

H618

GeorgH620

20'

H621

HappH623

20'H627

20'

H628

EmiliaH630

Booth

H631

Egg

H632

APED

H633

Noya

H634

APED

H635

Murch

H636

APEDA

H638

APEDA

H639

APEDA

H7

Divine

H700

EDEN

H701

Mattson

H702

Black

H703

20'

H704

LizH706

Bliss

H707

20'

H708

20'

H711

20'

H712

GlobaH714

Soleil

H715

World

H716

Coco

H717

North

H720

Booth

H721

Oogol

H722

Yee-

H723

BlueN

H724

Hemp

H725

Cann

H726

Linds

H727

Organ

H728

30'

H729

MoreH731

LaH733

20'

H734

NationH738

APEDA

H739

APEDA

H8

Tropi

H800

INVIGOR

H802

India

H803

The

H804

yum

H805

O-AT-

H806

Outla

H807

Leade

H808

Wild

H809

Fifty/F

H810

Rivier

H811

Aroma

H812

Repur

H813

Prima

H814

Maple

H815

20'

H816

PraisH820

Crack

H821

Colu

H822

Sierra

H823

HAMO

H824

Sun

H825

Luxor

H826

MiiR

H827

Hands

H828

Sundi

H829

20'

H830

YesH832

The

H833

Green

H834

Know

H835

Lion

H838

APEDA

H839

APEDA

H9

Pearl

H900

Burrito

H901

Bubbies

H902

Footm

H903

SIMPL

H904

Zenne

H905

Micha

H906

Coyuc

H907

Pomi

H908

20'

H909

GluteH911

MS

H912

HOTLI

H913

20'

H914

20'

H917

Boula

H920

Natur

H921

Beau

H922

Sabin

H923

Custo

H924

20'

H925

ECMOH927

ECMO

H928

Agua

H929

20'

H930

BoothH932

Feelg

H933

Mt.

H934

Prana

H935

Brew

H938

APEDA

H939

APEDA

H941

APEDA

EXIT EXIT EXIT

EXIT EXIT EXIT

LAST IN/FIRST OUTLAST IN/FIRST OUTLAST IN/FIRST OUT LAST IN/FIRST OUT

EXIT EXIT

EXITEXITEXIT

EXIT

MEN WOMEN WOMEN

EXITEXIT

EXIT

MEN

EXIT

LIFTS

ROLL-UP DOORSSTAGING AREA

REMOVEABLE WALL REMOVEABLE WALL

FREIGHT

ELEV.

LOBBY

EXIT

LOBBY ELEVATORS

EXIT

REMOVEABLE WALL

EXIT

REMOVEABLE WALL

FOYER

PROMENADE

REGISTRATION DESK

PROMENADE

EXIT

Hot Products Hot Products

* * * * * * * **

ENTRANCEENTRANCE

BR

IJ

L

AL

DY

.G

EN

..M

AN

AG

ER

(A

RC

H.)

DY

.M

AN

AG

ER

(A

RC

HIT

EC

TU

RE

)

SA

UR

AB

H S

HA

RM

A

A

I

I

C

A

B

D

AB

BF

G

H

B

C

F

H

E

D

B

E

TO TOILET

EMER. EXIT

SERVICE DOOR

TO TOILET

EMER. EXIT

FROM GATE 8

ENTRY/EXIT

C

IC

G

H

A

CD

EMER. EXIT

G

A

B A

BA

B A

A

BUSINESS

REGISTRATION

J

B

A

TOUCH

SCREEN

A E

B

C

D

E

F

G

A

B

C F

G

H

E

E F D

D

C

B

H

G

15m²

20m²

15m²

19m²

D

22m²

H

24m²

48m²

A

23m²

15m²

S. N

O.

REV

ISIO

ND

ATE

PRAG

ATI M

AIDA

N, N.

DELH

I.

AR

CH

ITEC

TUR

E D

EPA

RTM

ENT

NO

RTH

:D

RAW

ING

NO

:

AA

H-2

01

6, H

-1

8(L

)

SCAL

E: FIT

TO P

APER

DAT

E:

30.09.2015

PRO

JEC

T TI

TLE

& K

EY P

LAN

:

AA

HA

R - 2016

LA

YO

UT

P

LA

N - H

AL

L - 1

8 (L

OW

ER

L

EV

EL

)

PR

AG

AT

I M

AID

AN

, N

EW

D

EL

HI.

INDI

A TR

ADE

PROM

OTIO

N OR

GANI

SATI

ON

NOTE : ALL STALLS ARE OF 12 SQ.M.,

EXCEPT OTHERWISE MENTIONED.

22m²

22m²

20m²

21m²

21m²

GD

18L-08

18L-09 18L-10

18L-17

18L-18

18L-24

18L-21

22.5m²

23m²

27m²

24m²

24m²

15m²

HALL NO. -18 (LOWER)

AAHAR - 2016

MARCH 15 - 19, 2016

CBA

24m²

B

A

C

B

A

18L

-02

18L

-03

18L-23 18L-22 18L-20

24m² 24m²

A

18L-1218L-11

18L-13

18L-06

18L

-07

18L-05

D

C

B

I

A

15m²

8m²

C

16m² 16m² 16m²16m²16m²

16m²

22m²

16m² 16m²

EMER. EXIT

AB

DC

EMER. EXIT

22.5m²

12.5m²

D

E

16m²

16m²

16m²

16m²

16m²

LEGEND :

EMERGENCY LIGHT

EMERGENCY EXIT

MANUAL CALL POINT

HOSE REEL

TOUCH SCREEN

16m² 16m²

A

H

G

F

E

D

C

B

18L

-04

14m²

EMER. EXIT

EMER. EXIT

EMER. EXIT

EMER. EXIT

EMER. EXIT

COLUMN-0.2m x 1.6m

COLUMN-2.1m x 2.1m

NOTE : GRID SIZE IS 1m x 1m.

FOOD, FOOD INGREDIENTS AND ADDITIVES

APEDA (2053 m²)

E

F

G

15m²

PA

RM

IN

DE

R K

AU

R

MA

NA

GE

R (A

RC

H.)

60m²

ENTRY/EXIT

A

C

F G

B

C

D

E

F

G

E

B

D

A

18F-02

18F-01

18m²

18m²

18F-03

H

B ACD

B AC

18F-04

Water dispenser

32

6

34

I.T.P.O. ARCHII TOTAL

AREA DETAIL

APEDA

16m²

16m²

16m²

16m²

E F

MANDATORY CROSS PASSAGES

SUBJECT TO APPROVAL OF LAYOUT

18L-1518L-16

ABCD A B C

18L-14

18L-19