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BIBLIOTECA

SPOTLIGHT ON MAN AND MACHINE58TECHNOLOGYBeyond Automation

"Augmentation" is the newfrontier, where knowledgeworkers collaborate withmachines to do thingsthat neither could dowell on their own.Thomas H. Davenportand Julia Kirby

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66ECONOMICS 8 SOCIETYThe Great DecouplingDigital technologies aretransforming economiesat an amazing pace. Butwhile output is on the rise,workers aren't sharing inthe bounty. An interviewwith the authors of TheSecond Machine Age

76STRATEGYThe Self-TuningEnterpriseHow Atibaba usesalgorithmic principies toconstantly reinvent itselfMartin Reeves, Ming Zeng,and Amin Venjara

84TECHNOLOGYWhen Your BossWears Metal PantsAs thinking machinesevolve from toois toteammates, helpinghumans to trust themwill be essential.Walter Frick

ABOVEGordon BennettNick ti Nora2009, wood,metal, Bakelite,glass, plastic,rubber, paint

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Features lune 2015

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8THE BIG IDEAYou Need anInnovation StrategyA business strategy atarle won'tensure that a firm successfuttypursues the optimat types ofinnovation efforts over time.Gary P. Pisano

MARKETINGA Better Way toMap Brand StrategyFinalty, a tool that allows managersto measure and manage brandpositioning strategy against marketperformance Niraj Dawar andCharan K. Bagga

MANAGING PEOPLELuxury's Talent FactoriesWhat gives the diversified groupsLVMH, Kering, and Richemont theiredge? The way they groom designersand managers. Andrew Shipilovand Frédéric Godart

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8 Harvard Business Review June 2015

Departments Junc zoo

Rememberingsimple thingscan be hard.page 32

"I feel a greaobligationto he helptoas( •

iicheceived

so m ►ch."

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118 SYNTHESISTransparency, Trust, and BitcoinA review of three new books aboutdigital currencies Tim Sullivan

124 LIFE'S WORKGeorge MitchellThe politician and peace negotiatoron starting a dialogue, getting peopleto listen, and the importante ofpublic service

Does workplaceinsensitivityalways need to bereported? page 114

IN II,

12 From the Editor18 Interaction34 Vision Statement36 Strategic Humor121 Executive

Summaries

AUDIOHear the interviewwith George Mitchellat HBR.org .

IDEA WATCH26 R&DTo Innovate Better, FindDivergent ThinkersExperts from "analogous fields"can help you find breakthrough ideas.PLUS Why companies should thinktwice before going global, better salesforecasts in creative fields, and more

32 DEFEND YOUR RESEARCHWe Can't Recall LogosWe See Every DayCan you draw the iconic symbolof Apple from memory? Ninety-ninepercent of people cannot.

39 HOW I DID ITTwitter's Cofounder onCreating OpportunitiesThe birth of Twitter and other storiesBiz Stone

EXPERIENCE110 MANAGING YOURSELFConquering Digital DistractionAdvice for those overwhelmed by onlinecommunications Larry Rosen andAlexandra Samuel

114 CASE STUDYHumor or Harassment?What Sema sees as offensivepersonal comments may just beJack's way of building camaraderie.Dianne Bevelander, Jacqueline Nolan,and Michael Page

lo Harvard Business Review June 2015