Bibliography

Books

1. Aaker D.A. and Jacobson R.: The Financial Information Content of

Perceived Quality. Journal of Marketing Research, No. 3, May 1994, p. 191-

201.

2. Aaker D.A., Kumar V. and Day G.S.: Marketing Research. New York:

John Wiley& Sons, Inc., 1998, 328 p.

3. Aaker D.A.: Leveraging the Corporate Brand. California Management

Review, Vol. 46 (3), 2004, p. 6-18.

4. Aaker D.A.: Managing Brand Equity: Capitalization on the Value of Brand

Name. New York: The Free Press, 1991, 229 p.

5. Aaker D.A.: Measuring Brand Equity across Products and Markets.

California Management Review, Vol. 38 (3), 1996, p. 102-118.

6. Aaker David A. and Robert Jacobson (2001), "The Value Relevance of

Brand Attitude in High Technology Markets," Journal of Marketing

Research, 38(4), 485-493.

7. Aaker J.L.: Dimensions of Brand Personality. Journal of Marketing

Research, Vol. 34 Issue. 3, Aug 1997, p. 347-357.

8. Aaker, D and A. Biel, editors, Brand Equity and Advertising, LEA

Publishers, 1993.

9. Aaker, D and E. Joachimsthaler, Brand Leadership The Free Press, 2000.

10. Aaker, D. Managing Brand Equity, The Free Press, 1991.

11. Aaker, D., & Joachimsthaler, E., 'The Lure of Global Branding', Harvard

Business Review, November-December 1999, pp.137-144.

12. Aaker, D., 'Managing Brand Equity: Capitalising on the Value of a Brand

Name', (New York: Free Press), 1991.

13. Aaker, David, 'Building Strong Brands', (New York: Free Press), 1996.

14. Aaker, David. 1993. Brand Equity and Advertising. Hillsdale: Lawrence

Erlbaum Associates, Publishers.

15. Aaker, Jennifer L. (1997), "Dimensions of Brand Personality," Journal of

Marketing Research, 34(3), 347-356.

16. Aaker, Jennifer L., Susan Fournier and S. Adam Brasel (2004), "When

Good Brands Do Bad," Journal of Consumer Research, 31(1), 1-16.

17. Abratt, Russell and Bick, Geoffrey: Valuing Brands and Brand Equity:

Methods and Processes. Journal of Applied Management and

Entrepreneurship, Vol. 8, No. 1, 2003, p. 21-39.

18. Adite Chatterjee. "Marketing to New Indian Consumer of Generation - I"

Business Today, Nov 1995, PP. 72-86.

19. Alba, Joseph W. and Hutchinson, Wesley J. (1987), Dimensions of

Consumer Expertise. Journal of Consumer Research. 13 (March), 411-453.

20. Alex Chernev, “The Effect of Common Features on Brand Choice:

Moderating Role of attribute Importance”, Journal of Consumer Research,

Vol.23, (March 1997), pp.304-310.

21. Ambler, Tim and Styles, Chris. (1995), Brand Equity: Towards Measures

That Matter. Pan'Agra Working Paper. No. 95-902 (April), 1-35.

22. Arch G. Woodside and John F. Willenborg. "Husband and Wife

Interaction and Marketing Decision", Southern Journal of Business Vol.7,

May 1972, P.55.

23. Arvidsson, A. (2005), "Brands: A Critical Perspective," Journal of Consumer

Culture," 5(2), 235-258.

24. Assael, H. (1992) Consumer Behaviour and Marketing Action, 4th Edition,

USA: PWS-Kent

25. Assael, Henry and Day, George S. (1968), Attitudes and Awareness as

Predictors of Market Share . Journal of Advertising Research. 8 (4), 3-10.

26. Azoulay, Audrey and Kapferer, Jean-Noel (2003), "Do Brand Personality

Scales Really Measure Brand Personality?," Journal of Brand Management,

11(2), 143-155.

27. Baker, M. (2000) Marketing Management and Strategy, 3rd edition,

Macmillan Business.

28. Ball, A. Dwayne. and Tasaki, Lori H. (1992), The Role and Measurement

of Attachment in Consumer Behavior. Journal of Consumer Psychology.

1(2), 155-172.

29. Balmer, John M. T. (2001), "Corporate Identity, Corporate Branding and

Corporate Marketing," European Journal of Marketing, 35, 248-291.

30. Barnard, Neil R. and Ehrenberg, Andrew S. C. (1990), Robust Measures

of Consumer Brand Beliefs. Journal of Marketing Research. 27 (November),

477-484.

31. Barwise, P., Higson, C., Likierman, A., and Marsh, P. Accounting for

Brands, The London Business School and The Institute of Chartered

Accountants in England and Wales, London, 1989, 93 p.

32. Bedbury, Scott (2002), A New Brand World. New York: Viking.

33. Berry, L. & Parasuraman, A., 'Marketing Services: Competing Through

Quality', (New York: Free Press), 1991.

34. Berthon, P., Hulbert, J., & Pitt, L., 'Brand Management Prognostications',

Sloan Management Review, Winter 1999, pp. 53-65.

35. Berthon, Pierre, Morris B. Holbrook and James M. Hubert (2003),

"Understanding and Managing the Brand Space," Sloan Management

Review, Winter, 49-54.

36. Bhat S. and Reddy S.K.: Symbolic and Functional Positioning of Brands.

Journal of Consumer Marketing, Vol. 15, No. 1, 1998, p. 32-43.

37. Biehal, Gabriel J. and Daniel A. Sheinin (1998), "Managing the Brand in a

Corporate Advertising Environment: A Decision Making Framework for

Brand Managers,"

38. Biel, A L (1990), ‘Marketing Accountability: Strong brand, high spend’,

ADMAP, November, pp. 35-40.

39. Bird, M.; Channon, C., and Ehrenberg, A. S. C. (1970), Brand Image and

Brand Usage. Journal of Marketing Research. 7 (August), 307-314.

40. Blackett, T. and Boad, B. (1997) 'Co-Branding: The Science of Alliance'.

41. Blythe, J. (2001) Essentials of Marketing, 2nd edition, Prentice Hall.

42. Booms, B.H. and Bitner, M.J. (1981), Marketing strategies and organisation

structures for service firms, in Marketing of Services, J. Donnelly and W.R.

George (eds), American Marketing Association.

43. Boonghee Y. and Naveen D.: Developing and Validating Multidimensional

Consumer-Based Brand Equity Scale. Journal of Business Research, Vol. 52

Issue. 1, 2001, p. 1-14.

44. Brain Wansik & Michael L. Ray, ``Advertising Strategic to Increase….

Frequency,’’ Journal of Marketing, Vol. 60, (January 2996), pp. 31-46.

45. Brand Warfare, David D'alessandro, McGraw Hill, New York, 2001.

46. Brassington, F and Pettitt, S, (2000), Principles of Marketing, Second

Edition, Prentice Hall, Harlow

47. Bridson, K., and Evans, J., 2004, ‘The secret to a fashion advantage is

brand orientation’, International Journal of Retail and Distribution

Management, 32(8): 403-11.

48. Browne, M.W and Cudeek, R. (1993). ‘Alternative ways of assessing model

fit, In Bollen K.A. and Long J.S (ed), Testing Structural Equation Models,

Sage, Newbury Park, C.A.

49. Burke, Raymond R. and Thomas K. Srull, ``Competitive Interference and

Consumer Memory for Advertising’’, Journal of Consumer Research, 15

(June), pp. 55-68.

50. Carmines, E.C. and Mclver, J.P. (1981). ‘Analyzing models with

unobserved variable’, In Bohrnstedt G,W. and Borgatta, E.F (ed). Social

Measurement: Sage, Beverly Hills.

51. Chandon, Pierre: Note on Measuring Brand Awareness, Brand Image,

Brand Equity and Brand Value. Insead Working Paper Series, 2003, p. 1-10.

52. Charmasson, Henri. (1988), The Name is the Game. Homewood, IL: Dow

Jones-Irwin.

53. Chisnall, P.M. (1997) Marketing Research, Fifth Edition, London: McGraw-

Hill

54. Christodoulides G., Chernatony L., Shiu E., Furrer O. and Abimbola T.:

E-tail Brand Equity: Scale Development and Validation. School Working

Paper Series, 2004, p. 1-14.

55. Clifton, R. & Maughan, E., 'The Future of Brands', (London: Macmillan

Press Ltd.), 2000.

56. Clyde Kluckhohn. "The Study of Culture," In Daniel Lewer and Harold D.

Lasswell (eds), The Policy Science, Standford University Press, Standford,

CA, 1951, PP. 12-24.

57. Cobb-Walgren, C., Ruble, C. and Donthu, N.: Brand equity, brand

preference, and purchaseintent. Journal of Advertising, No 24, 1995, p. 25-

42.

58. Cordell, Victor V. (1997), Consumer Knowledge Measures as Predictors in

Product Evaluation. Psychology and Marketing. 14 (3), 241-260.

59. Court, D. C., Leiter M. G. and Loch M. A.: Brand leverage. The McKinsey

Quarterly, No. 2, 1999, p. 100–110.

60. Cox, Jennifer Lyn: Can Differential Prices Be Fair? Journal of Product and

Brand Management, Vol. 10, No. 5, 2001, p. 264 – 275.

61. Cravens K.S. and Guilding C.: Strategic Brand Valuation: A Cross-

Functional Perspective. Business Horizons, 1999, p. 53-62.

62. Davies, M. (1998) Understanding Marketing, 1st edition. Prentice Hall.

63. De Chernatony, L and Dall’Olmo Riley, F (1996) principles of services

branding.

64. De Chernatony, L. From Brand Vision to Brand Evaluation, Butterworth

Heinemann, 2001

65. Delgado-Ballester E., Munuera-Aleman J. L. and Yagoe-Guillin M. J.:

Development and Validation of a Brand Trust Scale. International Journal of

Market Research, Vol. 45, No. 1, 2003, p. 335-353.

66. Dibb, S, Simkin, L, Pride, W and Ferrell, O (1997), Marketing concepts

and strategies, Boston: Houghton Mifflin Company.

67. Dick, Alan S. and Kunal Basu (1994), "Customer Loyalty: Toward an

Integrated Conceptual Framework," Journal of the Academy of Marketing

Science, 22 (2), 99-113.

68. Dolich, Ira J.: Congruence Relationship Between Self Images and Product

Brands. Journal of Marketing Research, Vol. 6, Feb. 1969, p. 80-84.

69. Doyle P.: Marketing Management and Strategy. Hemmel Hempsted: Prentice

Hall, 2001, 480 p.

70. Durairaj Mahaswaran. "Country of Origin as a Stereotype; Effects of

Consumer Expertise and Attribute Strength on Product Evaluations", Journal

of Consumer Research Vol. 21, September 1994, PP.354-65.

71. Dyson, P., Farr, A. and Hollis, N.: “Understanding measuring and using

brand equity”, Journal of Advertising Research, Vol.36, No.6, 1996, p. 9-21.

72. Elizabeth C. Hirschman. "Primitive Aspects of Consumption in Modern

American Society" Journal of Consumer Research, Vol.12, September J985,

P. 145.

73. Ellwood, I. (2002) The Essential Brand book, Kogan Page Limited.

74. Farquhar P.H.: Managing Brand Equity. Marketing Research, Vol. 1 Issue 3,

Sept. 1989, p. 24-33.

75. Fill, C (2002) Marketing Communications, Contexts, strategies and

applications, Prentice Hall.

76. Fills R.E and A.G Woodside. "Personal Values Influences on Consumer

Product Class and Brand Preferences, "Journal of Social Psychology, Vol.

119, 1983, PP.37-57.

77. Foley, M., 'Essentials of Word of Mouth Marketing', The Small Business

Journal (www.tsbj.com).

78. Fournier, Susan (1998), "Consumers and Their Brands: Developing

Relationship Theory in Consumer Research," Journal of Consumer Research,

24(March), 343-373.

79. Gabriel, Y & Lang, T, (1995), The Unmanageable Consumer, Sage,

London.

80. Gagliardi, Mario. Alchemy of Cultures: From Adaptation to

Transcendence in Design and Branding. Design Management Journal, Vol.

12, No 4. 2002, p. 32-39.

81. George Homans. "Social Behavior: Its Elementary Forms," Harcourt, Brace

& World, New York, 1961, and Michael J. Ryan and E.H. Bonfield, "The

Fishbein Extended Model and Consumer Behavior", Journal of Consumer

Research, Vol.2, 1975, PP.118-136.

82. George P Moschis and Roy L Moore. "Racial and Socio-Economic

Influences on the Development of Consumer Behavior", in Elizabeth C.

Hirschman and Morris B. Holbrook (eds), Advances in Consumer Research

Volume 12, Association for Consumer Research Prove UT, 1985, PP 525-

531.

83. George P Moschis. "Social Comparison and Informal Group Influence",

Journal of Marketing Research, Vol.13, August 1976, PP.237-244.

84. Gerald J. Tellis, ``Advertising exposure, Loyalty and Brand Purchase: A

Two-Stage Model of Choice’’, Journal of Marketing Research, Vol. XXV, 9,

May 1988), pp. 134-144.

85. Gobe, Marc( 2001), Emotional Branding: The New Paradigm for Connecting

Brands to People. New York: Allworth Press.

86. Golder, P. N., & Tellis, G., 'Pioneer Advantage: Marketing Logic or

Marketing Legend?', Journal of Marketing Research, May 1993, pp. 158-170.

87. Haavelmo, T. (1943) "The statistical implications of a system of

simultaneous equations, " Econometrica 11:1–2. Reprinted in D.F. Hendry

and M.S. Morgan (Eds.), The Foundations of Econometric Analysis,

Cambridge University Press, 477—490, 1995.

88. Haigh, David. Brand Due Dilligence.: Brand Finance, 2002, p. 1-4.

89. Haigh, David. FRS 10, Brands on the Balance Sheet. Brand Finance Report,

1998, p. 1-21.

90. Han, C. Min. "Country Image- Halo or Summary Construct." Journal of

Marketing Research. Volume 26, May 1989. p. 222-229.

91. Hart, S. & Murphy J., 'Brands - The New Wealth Creators', (London:

Macmillan Press), 1998.

92. Hartman, Harvey. Reflections on a Cultural Brand: Connecting with

Lifestyles. The Hartman Group, 2003.

93. Hastak, M. and Sung-Tai Hong, 1991. ‘’Country-of-Origin Effects on

Product Quality Judgments: An Informational Integration. Psychology and

Marketing 8:129-143.

94. Hoeffler, Steve and Kevin Lane Keller (2003), "The Marketing Advantage

of Strong Brands," Journal of Brand Management, 10(6), 421-445.

95. Holt, Douglas B. (2002), "Why Do Brands Cause Trouble? A Dialectical

Theory of Consumer Culture and Branding," Journal of Consumer Research,

29 (June), 70-90.

96. Holt, Douglas B. (2003), "Brands and Branding," HBS Note.

97. Holt, Douglas B. (2004), How Brands Become Icons: The Principles of

Cultural Branding. Boston: Harvard University Press.

98. Hong, Sung-Tai and Robert S. Wyer Jr. "Effects of Country-of-Origin and

Product Attribute Evaluation: An Information Processing Perspective."

Journal of Consumer Research. Vol. 16. Sept. 1989, p. 175-188.

99. Hoyer, W.D. and MacInnis, D.J. (2001) Consumer Behaviour, 2nd Edition,

USA: Houghton Mifflin Company.

100. Hulland, John S "The effects of country-of-brand and brand name on

product evaluation and consideration: A cross-country comparison." Journal

of International Consumer Marketing. 11(1): 23-40. 1999.

101. Isabella C.M. Cunningham and Robert T. Green. ``Purchasing role in the

US Family Journal of Marketing, Vol.38, October 1974 ,P.64

102. Jacoby, Jacob.; Olsen, Jerry C., and Haddock, Rafael A. (1971), Price,

Brand Name and Product Composition Characteristics as Determinants of

Perceived Quality. Journal of Applied Psychology. 55 (6), 570-579.

103. James E. Fisher. "Social Class and Consumer Behavior: The Relevance of

Class and Status" in MeJanie Wallendrof and Paul Anderson (eds) Advances

in Consumer Research, Volume 14, Association for Consumer Research

Provo, UT, 1987, PP. 492-496.

104. James Gregory "Best of Branding" (2003).

105. James S Duesenberry. "Income Saving and Theory of Consumer Behavior",

Harvard University Press, Cambridge MA, 1949.

106. James. H Myers and Jonathan Gutman. "Life-styles: The Essence of

Social Class," in William D Wells (ed.) Lifestyle and Psychographics,

American Marketing Association Chicago, 1974, P. 252.

107. Jean –Noel Kapferer, “Strategic Brand Management”, Second Edition

(2001), The Free Press, A Division of Macmillan, Inc., New York.

108. Jeanne L. Hafstrom and Marilyn, M. Dunsing, "Socio-Economic and

Socio-Psychological Influences on Reason Wives Work," Journal of

Consumer Research, Vol.5, December 1978, PP.169-175.

109. John H. Murphy and William H Cunningham. "Correlates of the Extent of

Informal Friendship Group Influence on Consumer Behavior", in Subhash C.

Jain Research Frontiers in Marketing Association, Chicago, 1978.PP.130-

133, and Jefery D Ford and Elwood A Ellis, "A Examination of Group

Influence on Member Brand Preferences", Journal of Marketing Research,

Vol.17, Feb. 1980.PP.125-132.

110. John Philip Jones , “What’s in a Brand?”, (1998), Tata McGraw –Hill

Publishing Co Ltd., New Delhi.

111. Jones, J. P., 'What's in a Name? Advertising and the Concept of Brands',

(Lexington, MA: Lexington Books), 1986.

112. Joreskog, K.G. and Sorbon, D. (1984). LISREL-IV Users’ Guide. Chicago:

Scientific Software.

113. Joseph W. Newman and Richard A. Werbal, “Multivariate Analysis of

Brand Loyalty for Major Household appliances”, Journal of Marketing

Research, Vol. X (Nov. 1973) pp.404-9.

114. Journal of Advertising, 27(2), 99-110.

115. Judith Waldrop. 'Teens Take Control", American Demographics, March

1990, P. 12.

116. Kamakura, W.A and Rusell, G. J.: Measuring brand value with scanner

data. Journal of Research in Marketing, Vol. 10, 1993, p. 9-22.

117. Kamakura, Wagner A. and Russell, Gary J. (1993), Measuring brand

value with scanner data. International Journal of Research in Marketing. 10 ,

9-22.

118. Kapferer J.: Strategic Brand Management: New Approaches to Creating and

Evaluating Brand Equity. London: Kogan Page, 1992, 230 p.

119. Karjalainen, T.M.: Strategic Design Language: Transforming Brand

Identity into Product Design Elements. Proceedings of the 10th International

Product Development Management Conference, Brussels, 2003, p. 1-16.

120. Katherine Fraccastoro. Scot Burton and Abhijit Biswas, "Effective Use of

Advertisements Promoting Sales Prices", Journal of Consumer Marketing,

Vol.10 (1), 1993, PP.61-79.

121. Keller K.L. (1993): Conceptualizing, Measuring, and Managing Customer

Based Brand Equity. Journal of Marketing, Vol. 57 Issue 1, 1993, p. 1-22.

122. Keller K.L.: Building Customer-Based Brand Equity. Marketing

Management, Vol. 10 Issue 2, 2001, p. 14-19.

123. Keller K.L.: Strategic Brand Management – Building, Managing and

Measuring Brand Equity. New Jersey: Prentice Hall, 1998, 788 p.

124. Keller, Kevin Lane and David A. Aaker (1998), "Corporate-Level

Marketing: The Impact of Credibility on a Company's Brand Extensions,"

Corporate Reputation Review, 1(4), 356-378.

125. Keller, Kevin Lane and Sanjay Sood (2004), "Brand Equity Dilution,"

Sloan Management Review, 45(1), 12-15.

126. Keller, Kevin Lane, Brian Sternthal and Alice Tybout (2002), "Three

Questions You Need to Ask about Your Brand," Harvard Business Review,

80(9), 80-86.

127. Keller, Kevin Lane. (1993), Conceptualizing, Measuring, and Managing

Customer-Based Brand Equity. Journal of Marketing. 57 (1), 1-22.

128. Kelly, J (1998), ‘Paying for that old brand magic: Marketing branding

professional services’, Financial Times, 1998 August 12.

129. Kent J.R. and Allen T.C.: Competitive Interference Effects in Consumer

Memory for Advertising: The Role of Brand Familiarity. Journal of

Marketing, Vol. 58, No. 3, 1994, p. 97-105.

130. Kim, Hong-bumm, Kim W.G. and Jeong A.: The effect of Consumer-

Based Brand Equity on Firms’ Financial Performance. Journal of Consumer

Marketing, Vol. 20, No. 4, 2003, p. 335 – 351.

131. Kim, Peter. (1992), Commentary: A Perspective on Brands. Journal of

Product and Brand Management. 1 (4), 35-39.

132. King, S (1991), ‘Brand building in the 1990’s’, Journal of Managing

Marketing Management, Vol. 7, pp. 3-13.

133. Klein, Naomi (2002), No Logo. New York: Picador.

134. Koehn, Nancy F. (2001), Brand New: How Entrepreneurs Earned

Consumers' Trust from Wedgwood to Dell. Boston: Harvard Business School

Press.

135. Kotler, P, Armstrong, G, Saunders, J and Wong, V, (2001), Principles of

Marketing: Third European Edition, Prentice Hall, Harlow

136. Kotler, P. and Armstrong, G. (1997) Marketing An Introduction. Fourth

Edition. New Jersey. Prentince Hall International.

137. Kotler, P., 'Marketing Management - Analysis, Planning, Implementation, &

Control', (Europe: Prentice Hall) 1996, 8th Ed.

138. Kotler, Philip and Pfoertsch, Waldemar (2006) B2B Brand Management.

139. Kotler, Philip and Pfoertsch, Waldemar (2006).

140. Krishnan, H. S. (1996), Characteristics of memory associations: A consumer

based brand equity perspective. International Journal of Research in

Marketing. 13 (4), 389-405.

141. Lassar W., Mittal B., and Sharma A.: Measuring Customer-Based Brand

Equity. Journal of Consumer Marketing, Vol. 12, No 4, 1995, p. 11-19.

142. Lassar, Walfried.; Mittal, Banwari., and Sharma, Arun. (1995),

Measuring customer-based brand equity. Journal of Consumer Marketing. 12

(4), 11-19.

143. Laurent, Gilles.; Kapferer, Jean-Noel., and Roussel, Francoise. (1987),

Thresholds in Brand Awareness. in Proceedings of the ESOMAR

Congress.,Montreux. 677-699.

144. Laurette Dubé, Amitava Chattopadhyay, and Anick Letarte (November

1996) ''Should advertising appeals match the basis of consumers attitudes?"

Journal of Advertising Research. Pg. 82.

145. Laurie Flynn. "A Heaaud start for Children in Computing" The New York

Times, September 1995, P.5.

146. LeClerc, France, Bernd H. Schmitt, and Laurette Dubé. "Brand name a la

française? Oui, but for the right product." Advances in Consumer Research.

Volume 16, 1989. p. 253-257.

147. LeClerc, France, Bernd H. Schmitt, and Laurette Dubé. "Foreign

Branding and Its Effect on Product Perceptions and Attitudes." Journal of

Marketing Research. Volume 31, May 1994, p. 263- 270.

148. Leon G. Schiffman and Lesile Lazar Kanuk. "Consumer Behavior" 6th

ed.,

Prentice Hall, New Jersey, 1997.

149. Leon G. Schiffman. "Social Interaction Patterns of the Elderly Consumer",

in Boris w" Becker and Helmut Becker, Combined Proceedings of the

American Marketing Association, American Marketing Association, Chicago,

1972.

150. Leuthesser L, Chiranjeev Kohli and Rajneesh Suri (2003) '2+2=5? a

framework for using co-branding to leverage a brand' brand management vol.

11, no. 1, 35–47.

151. Levine, J. "Brands With Feeling." Forbes. Dec. 16, 1996. p. 292-294.

152. Levitt, T., 'Marketing success through differentiation - of anything' - Harvard

Business Review, January-February 1980.

153. Levy, S. Brands, Consumers, Symbols & Research, compiled by D. Rook,

Sage 1999.

154. Li, Zhan G. Dant, Rajiv P. "Dimensions of product quality and country- of-

origin effects research." Journal of International Consumer Marketing.

10(1,2): 93-114. 1997.

155. Loken B. and John D.: Dilution brand beliefs: when do brand extensions

have a negative impact? Journal of Marketing, Vol. 57 Issue 3, July 1993, p.

71-84.

156. Loudon, D.L. and Della Bitta, A.J. (1993) Consumer Behaviour, 4th

Edition, USA: McGraw Hill

157. Low G.S. and Lamb C.W. Jr.: The Measurement and Dimensionality of

Brand Associations. Journal of Product and Brand Management, Vol. 9, No.

6, 2000, p. 350-368.

158. Lury, Celia.( 2005), Brands: The Logos of the Global Economy. London:

Routledge.

159. Lury, G.(1998) Brand Watching; lifting the lid on the phenomena of

branding, Blackhall.

160. M. Joseph Sirgy "Self-concept in Consumer Behavior: A Critical Review",

Journal of Consumer Research, Vol.9, December 1982, PP.287-300.

161. Machleit, Karen A., Allen, Chris T. and Madden T.J.: The Mature Brand

and Brand Interest: An Alternative Consequence of Ad-Evoked Affect.

Journal of Marketing, Vol. 57, No. 4, 1993, p. 72.

162. MacInnis,Deborah J., Christine Moorman and Bernard J. Jaworski

(1991), "Enhancing and Measuring Consumers' Motivation, Opportunity and

Ability to Process Brand Information from Ads," Journal of Marketing, 55(4),

32-53.

163. Mackay M.M.: Application of Brand Equity Measures in Service Markets.

Journal of Services Marketing, Vol. 15, No.3, 2001, p. 210 – 221.

164. Malhotra N.T. and Birks D.F.: Marketing Research: An Applied Approach,

FT Prentice Hall Inc. London, 1999, 770 p.

165. Marsden, Paul: Brand Positioning: Meme’s the Word. Marketing

Intelligence & Planning, 20/5, 2002, p. 307-312

166. Maruca, R. F., 'Mapping the World of Customer Satisfaction', Harvard

Business Review - Vol. 78 (3), May - June 2000, p.30.

167. McAlexander, James H., John W. Schouten and Harold F. Koenig

(2002), "Building Brand Community," Journal of Marketing, 66(1), 38-54.

168. McCarthy, J. (1975), Basic Marketing: a managerial approach, Homewood,

IL

169. McDowell Mudambi, S, Doyle, P and Wong, V (1997), ‘An exploration of

branding in industrial markets’, Industrial Marketing Management, No. 26,

pp 433-446.

170. McWilliam, G., 'Building Strong Brands through Online Communities',

Sloan Management Review, Spring 2000, pp. 43-54.

171. Melewar T.C. and Walker C.: Global Corporate Brand Building:

Guidelines and Case Studies. Journal of Brand Management, Vol. 11, No. 2,

2003, p. 157- 170.

172. Michael J Me Carthy. "Forget the Ads Cola Is Cola: Magazine Finds", The

Wall Street, Journal, February 24,1991.

173. Miller & Muir (2004) The Business of Brands.

174. Moore, Elizabeth S., William L. Wilkie and Richard J. Lutz (2002),

"Passing the Torch: Intergenerational Influences as a Source of Brand

Equity"Journal of Marketing, 66(2), 17-37

175. Morgan, A., 'Eating the Big Fish: How Challenger Brands can Compete

Against Brand Leaders', (New York: John Wiley & Sons, Inc.), 1999

176. Motameni, Reza and Shahrokhi, Manuchehr: Brand Equity Valuation: A

Global Perspective. Journal of Product and Brand Management, Vol. 7, No.

4, 1998, p. 275-290.

177. Muñiz, Albert M. J. and O'Guinn, Thomas C. (2001), "Brand

Community," Journal of Consumer Research, 27(March), 412-432.

178. Murphy, J (1990), Brand Strategy, Cambridge: Fitzwilliam Publishing

Limited

179. Myra H Strober and Charles B Weinberg. "Working Wives and Major

Family Expenditures", Journal of Consumer Research, Vol.4, December

1977, PP. 141-147.

180. Netemeyer, Richard G., Krishnan B., Pullig C., Wang G., Yagci M.,

Dean D., Ricks J. and Wirth F.: “Developing and Validating Measures of

Facets of Customer-Based Brand Equity”. Journal of Business Research, Vol.

57 Issue 2, 2004, p. 209-224.

181. Neumeier, Marty (2005), The Brand Gap: How to Bridge the Distance

Between Business Strategy and Design. Berkeley: New Riders.

182. Newell, F., 'Loyalty.com', (New York: McGraw Hill), 2000.

183. Newman.Joseph W. and Richard A. Werbel (1973) , “Multivariate

Analysis of Brand Loyalty for Major Household Appliances,” Journal of

Marketing Research, 10 (November ) ,pp.404-409.

184. Olins, W (2003) On Brand, London: Thames and Hudson.

185. Ourusoff, Alexandre: What’s in A Name? Financial World, Vol. 161, 1993,

p. 81-85.

186. Ouwersloot H. And Tudorica A.: Brand Personality Creation through

advertizing. Maxx Paper Series, 2001, p. 1- 25.

187. P. Kotler, 'Marketing Management ' (Prentice-Hall, 7th edn, 1991)

188. Pahud de Mortanges, Charles and Allard C.R. van Riel: Brand Equity and

Shareholder Value. European Management Journal, Vol. 21, No. 4, 2003, p.

521–527.

189. Park, C. W., Jun, S. Y. and Shocker, A. D. (1996) 'Composite branding

alliances: An investigation of extension and feedback effects', Journal of

Marketing Research, Vol.33, November, pp. 453–466.

190. Park, Chan S. and Srinivasan V.: A Survey Based Method for Measuring

and Understanding Brand Equity and its Extendibility. Journal of Marketing

Research, Vol. 31, No. 2, 1994, p. 271-288.

191. Paul F. Nunes, Stephen F. Dull and Patrick D. Lynch 'When two Brands

are better than one', Outlook 2003.

192. Paul Hugstad, James W Taylor and Grady D. Bruce. "The Effects of

Social Class and Perceived Risk on Consumer Information Search" The

Journal of Consumer Marketing, Vol.4, spring 1987, PP 41-46.

193. Pearl, J. (2000). Causality: Models, Reasoning, and Inference. Cambridge:

Cambridge University Press. ISBN 0 521 773628.

194. Peppers, D. & Rogers, M., 'Enterprise One-to-One', (London: Piatkus),

1997.

195. Peter, J.P. and Olson, J.J. (1996) Consumer Behaviour and Marketing

Strategy, USA: Irwin.

196. Peters, T. & Waterman, R., 'In Search of Excellence', (Harper & Row),

1982.

197. Philip Kotler and Waldemar Pfoertsch, B2B Brand Management, Springer,

2006.

198. Philip Kotler, “Marketing Management”, Pearson Education, Singapore Pvt.,

Ltd., Second Edition 2003, p.418-419.

199. Philip Kotler, Keller, Koshy, Jha – Marketing management – Prentice Hall

– 2009 – P.144.

200. Philip Kotler, Keller, Koshy, Jha – Marketing management – Prentice Hall

– 2009 – P.144.

201. Philop Kotler, Keller, Koshy, Jha: Marketing Management – Prentice Hall

– 2009. P.155.

202. Philop Kotler, Keller, Koshy, Jha: Marketing management – Prentice Hall.

2009- P.144.

203. Pierre Filiatrault and J. R. Brent Ritchie. "Joint Purchasing Decisions A

Comparison of Influence Structure in Family and Couple Decision Making

Units/' Journal of Consumer Research, Vol.7, September 1980, PP. 131-140.

204. Pitta, Dennis A. and Katsanis L. P.: Understanding Brand Equity for

Successful Brand Extension. Journal of Consumer Marketing, Vol.12, No. 4,

1995, p. 51-64.

205. Raju M.S., Consumer Behaviour – Concepts, Applications and Cases – 2005.

206. Ramachandran & Eganathan – Indian journal of Marketing – Feb.2012,

P.28.

207. Ramachandran & Eganathan – Indian Journal of marketing – Feb.2012,

P.27.

208. Ramesh Kumar S. “Marketing Indian Brands, Marketing Concepts and

Strategies”, Second Edition (2002), Vikas Publishing House Pvt. Ltd., New

Delhi

209. Randall, G. (2001) Principles of Marketing, 2nd edition, Thomson Learning.

210. Ranganathan M and Shanthi R, “Brand Image among Refrigerators,

“Indian Journal of Marketing, Vol. XXIV No.2, Feb (Mar.1995), pp.7-10.

211. Rao and Natarajan. "The new Market Place" Business Today, February

1996, PP. 83-93.

212. Richard P. Coleman and Lee Rainwater. "Social Standing in America:

New Dimensions of Class", Basic Books, Inc., New York, 1978, P. 29.

213. Ries, A. and L.Ries, The 22 Immutable Laws of Branding, Harper Collins

Business, 2000.

214. Ries, Al & Laura Ries (2004), The Origin of Brands: How Product

Evolution Creates Endless Possibilities for New Brands. New York: Collins.

215. Robert E. Witt. "Informal Social Group Influence on Consumer Behavior",

Journal of Marketing Research, Vol.6, November 1969, PP.473-476.

216. Rogers, E., 'Diffusion of Innovations', (New York: Free Press), 1962.

217. Russell, G. and Kamakura, K.: Understanding Brand Competition Using

Micro and Macro Scanner Data. Journal of Marketing Research, 1994, May,

p. 289-303.

218. Sapra solanki – Indian Journal of Marketing – March – 2011 – P.52.

219. Sarwade W. K- Babasheb Arabedkar. "Emerging Dimensions of Buyers

Behavior in Rural Area", Indian Journal of Marketing, October 2000, PP. 12-

20.

220. Sathish K.Batra, S.H.H.Kazmi, `Consumer Behaviour Text and Cases’, New Delhi,

2004.

221. Saunders, R., 'Business the Amazon.com Way', (Oxford:Capstone

Publishing), 1999.

222. Schmidt, Klaus; Ludlow,Chris (2002) "Inclusive Branding: The why and

how of a holistic approach to brands", Basingstoke: Palgrave Macmillan.

223. Schmitt, Bernd and Alex Simonson (1997), Marketing Aesthetics: The

Strategic Management of Brands, Identity, and Image. New York: The Free

Press, 1997.

224. Schroeder, Jonathan E. (2005), "The Artist and the Brand," European

Journal of Marketing, 39(11/12), 1291-1305.

225. Shocker A.D., Srivastava R.K. and Ruekert R.W. Challenges and

Opportunities Facing Brand Management: An Introduction to the Special

Issue. Journal of Marketing Research, Vol. 31 Issue 2, 1994, p. 149-159.

226. Siburian S. J.: Company Brand vs. Individual Brand: Which Way to Go?

2004.

227. Simon C.J., and Sullivan M.J.: The Measurement and Determinants of

Brand Equity: A Financial Approach. Marketing Science, Vol. 12, No 1,

1993, p. 28-52.

228. Singh, Surendran Michel L. Roths Child, and Gilbert A. Churchill, Jr.

(1988), ``Recognition versus Recall as Measures of Television Commercial

Forgetting’’, Journal of Marketing Research, 22, Feb. pp. 72-80.

229. Srivastava, R. K. and Shocker, A. D.: Brand Equity: a perspective on its

meaning and measurement. Marketing Science Institute, 1991, p. 1-31.

230. Stafford, James .E (1966), “ Effects of Groups Influence on Consumer

Brand Choice Preference”, Journal of Marketing Research, 3, 68-75.

231. Sujan M. and Bettman James R.: The Effects of Brand Positioning

Strategies on Consumers’ Brand and Category Perception: Some Insights

from Schema Research. Journal of Marketing Research, Vol. 26, Nov. 1989,

p. 454-467.

232. Supphellen, Magne, Terri L. Rittenburg. "Consumer Ethnocentrism When

Foreign Products Are Better," Psychology & Marketing. 18(9): 907-927.

2001.

233. Tedlow, Richard S. (1996), New and Improved: The Story of Mass

Marketing in America. Boston: Harvard Business School Press.

234. Thakor, Mrugank. Pacheco, Barney G. "Foreign branding and its effects

on product perceptions and attitudes: A replication and extension in a

multicultural setting." Journal of Marketing Theory & Practice. 5(1): 15-30.

1997 Winter.

235. Thomas J. Reynolds, Charles E. Gengler and Daniel Howard, ``A Means-

End Analysis of Brand Persuasion through Advertising’’, International

Journal of Research in Marketing, 12 (1995), pp. 257-266.

236. Thompson, A. & Stickland, A., 'Strategic Management', (Boston: Irwin),

1995, 8th Ed.

237. Tina M. Lower. "The Use of Diffusion Theory in Marketing a Qualitative

Approach to Innovative Consumer Behavior", in Rebecca H. Holman and

Michael R. Solomon, (eds.), Advances in Consumer Research, 1991.

238. Upshaw, L., 'Building Brand Identity', (New York: John Wiley & Sons, Inc.),

1995.

239. Van Auken, B. (2002) The Brand Management Checklist, Kogan Page.

240. Various Authors, 'Harvard Business Review on Brand Management',

(Boston: Harvard Business School Press), 1999.

241. Venkatesan M. "Experimental Study of Consumer Behavior, Conformity

and Independence," Journal of Marketing Research Vol.3, November 1966,

PP.384-387.

242. Ward, S., Light, L., Goldstein, J., 'What High-Tech Managers Need to

Know About Brands', Harvard Business Review, July-August 1999, pp. 85-

95

243. Washburn J.H. and Plank. R.E.: Measuring Brand Equity: An Evaluation

of a Consumer-Based Brand Equity Scale. Journal of Marketing Theory and

Practice, Vol. 10, No. 1, Winter 2002, p. 46-61.

244. Washburn, J. H., Till, B. D. and Priluck, R. (2000) 'Co-branding: Brand

equity and trial effects', Journal of Consumer Marketing

245. Weilbacher, W. (1993) Brand Marketing: Building winning brand strategies

that deliver value and customer satisfaction, NTC business books, chapter1

and 2.

246. Wernick, Andrew (1991) "Promotional Culture: Advertising, Ideology and

Symbolic Expression (Theory, Culture & Society S.)", London: Sage

Publications Ltd.

247. Wheaton. B., Muthen, B; Alwin, D.F and summers, G.F. (1977).

‘Assessing reliability and stability in panel models’, In Heise, D.R. (ed.), pp

84-136, Sociological Methodology, Joessey-Bas, San Francisco.

248. Wheeler, Alina. Designing Brand Identity: A Complete Guide to Creating,

Building, and Maintaining Strong Brands. Wiley, 2003.

249. William J. Stanton, Charles Futrell, `Fundamentals of Marketing’,

McGraw Hill International Edition, 1987, p. 115.

250. William O. Bearden and Michael J. et al. "Reference Group Influence on

Product and Brand Purchase Decisions", Journal of Consumer Research,

1982.

251. William R Swinyard and Cheng Peng Sim, "Perception of Children's

Influence on Family Decision Processes", The Journal of Consumer

Marketing, Vo!.4, winter 1987, PP 25-38.

252. Woods R.J.: Can there be a Common Definition of Brand Equity. Journal of

Modern Business, 1998, p. 1-11.

253. Worcester, R. & Downham, J., 'Consumer Market Research Handbook',

(London: McGraw Hill), 3rd Ed., 1986.

254. Wright, Sewall S. (1921). "Correlation and causation". Journal of

Agricultural Research 20: 557–85.

255. Yates J.: Brand Valuation and its Applications, 1999.

256. Yoo, B. And Donthu, N.: Developing and validating a multidimensional

consumer-based brand equity scale. Journal of Business Research, Vol. 52,

No 1, 2001, p. 1-14.

257. Yorkston, Eric and Geeta Menon (2004), "A Sound Idea: Phonetic Effects

of Brand Names on Consumer Judgments," Journal of Consumer Research,

31(June), 43-51.

258. Zaltman, Gerald, Robin Higie (1995), "Seeing the Voice of the Costumer:

Metaphor-Based Advertising Research," Journal of Advertising Research, 35

WEBSITE REFERENCES

1. http://www.cobranding.com

2. http://www.interbrand.com

3. http://www.en.wikipedia.org

4. http://www.brandingasia.com

5. http://www.brandchannel.com

6. http://www.allaboutbranding.com

7. http://www.historyofbranding.com

8. http://www.themanager.org

9. http://www.marketingpwer.com

10. http://www.brandingblog.com