bi - a practical perspective -tbsl

Team Computers & MAIA Intelligence

beyond the boxTEAM

April 10, 2023

Business Intelligence -A Practical Perspective

Team Computers & MAIA Intelligence

April 10, 2023 Team Computers & MAIA Intelligence

Gartner: BI is #1 priority for CIOs


Business Intelligence Software Market in India

• Indian market for Business Intelligence (BI) is growing at a CAGR of 27 percent and is expected to be $ 17 million market by end-2007 – An IDC Report

BI Software Investment Contribution

35%

21%15%

10%

19%

BFSI Telecom Manufacturing Services (Majorly ITES) Others


• Business Intelligence is a Business Management term!- Wikipedia

• BI : Info on factors affecting business – – Metrics on Sales, Production, Internal operations– Trends of Metrics

• This Info helps makes better decisions

What is Business Intelligence?

BI => BI Tools and Techniques!


What does Business Intelligence Software Actually include?

• Data mining Software

• End-User Query

• Reporting Software

• Analytics Software

• Packaged Data Mart / Datawarehouse

• ETL Tools


What Tool / Technology is good?

• What tools are available?

• What works for us?

• What is required for us?

• How much of D.A.R can be handled by various tools?

The Maze!


The Maze!

Business AnalysisBusiness AnalysisEnterprise Application IntegrationEnterprise Application Integration

ERPERP

Isolated Point SolutionsIsolated Point Solutions

Web EnablingWeb Enabling

BI ToolsBI Tools

TrainingTraining

Distributed Data IntegrationDistributed Data Integration

CRMCRM

Data AccuracyData AccuracyReportingReporting

Ad Hoc ReportingAd Hoc Reporting

Predictive ModelingPredictive Modeling

Work FlowWork Flow


Any Map for the Territory?

• A model for understanding the IT and BI Space would help

• Data Collection from Transactions and Reporting requirements are two axes of the IT initiatives

• Budget, Time, Business Needs, Technology Available and Skilled Manpower all influence decisions taken


The IT-BI Space

Operational

Interactive Adhoc Visual reporting

Data Collection

Rep

ortin

gM

ore

Flex

ible

and

Str

ateg

ic

More Accurate, More Cleaner and Internally Consistent

Accurate BusinessInsight forDecisionMaking and Improvement

InitialStages ofOperationalEstablishment

Statutory

Accounting

Data Warehouse

Full Fledged ERP

Data Integration

Business Intelligence

Isolated SystemsFor Few Areas


The BI Audience

Requires Analytics

RequiresReporting

Requires Dashboards


Incre

asin

g V

alu

e

Generational Step

TransactionalReporting

Slice/DiceAd-hoc Query,

BI Tools

PerformanceManagement (KPI, Guided

Analytics)

Fact-Based Actions (OLAP/In-Memory,

Statistics )

IntelligentInteractions

(Data Mining)

How are my export and domestic sales doing

Can I understand my gross margin return on space?

How is the business doing compared to last year? Compared

to plan?

Are there any potential out-of-stock situations region warehouse wise?

Reporting

Analysis

Forecasting

Predictive

The BI Value Proposition


BI – Traditional Models

Non-OLAPData Models

(Programming, Visual Query

Tools,In-Memory, etc)

Real timeReporting


BI – User Perspective

• Reporting – Regular Mass Information Dissemination in a standard format

• Analytics – Slicing and Dicing with visual feedback and interactivity. – Mainly for the Middle Management – for Tactical Decisions and to

guide Strategic Decisions

• Dashboards – Quick Distilled Snapshots, highlighting the key Indices, for Instant

Decision Making

• D.A.R. - Perfect combination of Data Distribution and Understanding of Information


Today’s Reporting facts…

• Limited standard reports in applications like ERP, CRM, SCM etc – Time consuming scripting for additional reports

• Availability of only Static reports – No analysis possible

• For analysis & intelligence, export to Excel – Chances of data corruption and data manipulation


Today’s Reporting FactsContd…

• Multiple Data sources – Single view not possible

• Tactical & Strategic Business Intelligence for top management – After-the-fact reports and analysis

• Adhoc and enhancement requests from business users – Productivity loss of IT resources

Solution : Operational Business Intelligence & Reporting


Reporting – Considerations

• Reporting technologies– Designed for information distribution

• Ad-Hoc or Pre-Defined?

• During-The-Fact (Real-Time) or After-The-Fact– Transactional (or) Past Data

• Presentation– Graphical or Tabular / Textual

• Navigability Across Reports– Drill Through, Drill Across


Operational Business Intelligence

Easy-to-use Front-end for

Business users

BI – Next Generation BI Flow

Supporting Business Activity Monitoring (BAM)


Navigable Reports - Interactive


Navigable Reports – Slice & Dice


AnalyticsDesigned for Understanding

• Analytics needs to facilitate: – Inspection– Exploration and – Question/Answer Probing that coincide with the human process of assimilating data.

• Explore Freely– Observe – Identify new relationships/dependencies/patterns – New

Understanding – New Decisions/Actions

• Swim Freely in the Multi-Dimensional DataSpace: – Customer ->Products -> Sales Person -> Other Products -> Other

Customers -> Geography -> Best Selling Product -> …

• Think-as-you-analyse and Analyse-as-you-think

Benefits of Navigable Reports


Graphical AnalyticsNon-hierarchical Slice & Dice


Dashboards – Interactive


Advanced Analytics – Mining & Models

• Modeling– Descriptive and Predictive Models

• Famous Examples– Beer and Nappies – Market Basket Analysis– Chrysler – Identification of new patterns

• Typical Requirements– Model to predict Attrition– Model to decide credit limits for a credit card applicant

• Needed for a small percentage of Research users

• Models developed here are used in Operation Control– Risk Models– Cash Flow Models– Queuing Models– Stochastic Models … etc


So What is Business Intelligence?

• It includes everything :

– Ad Hoc, Interactive, Visual Reporting– Interactive Analysis– What-if Analysis– Descriptive and Predictive Modeling

• Need to define ways of inducting BI

• Every company needs a customized approach

Well where BI can help?


TECHNOLOGY

Business Challenges

Transaction Volume

Market Volatility

Consolidation

SuppliersGovernment Reforms

CustomerManagement

Manpower

Competition


Today’s Business Pressures

Rapidly Changing Conditions• How can I accelerate my planning

and decision cycles?

• How do I monitor conditions and take early corrective action?

Accountability, Transparency• How do I comply with corporate

governance requirements?

• How can I ensure accurate, timely reporting?

Ineffective Decision Support• How do I filter extraneous data

and focus on relevant information?

• How can I access and rationalize disparate, fragmented data?

Efficiency & Cost Control• How can I sustain / improve

profitability?

• How do I keep information current?

Marketing

Risk

Service

Sales

Project MgmtHuman

Resources

Credit

Finance

Plan &ModelPlan &Model

ExecuteExecute

Report &Analyze

Report &Analyze


Corporate Performance Management

‘Corporate Performance Management (CPM)

is using right tools of

Business Intelligence (BI)

for monitoring and managing

an

organization's performance, using appropriate

Key Performance Indicators (KPIs)


CPM Framework

C3 : Communication, Comprehension, Control


Initiating CPM

• Integrate and take advantage of existing IT assets

• Identify the data integration strategy

• Identify a Business Intelligence strategy (Operational + Tactical)

• Blending Business Intelligence with elements of planning, budgeting and appropriate-time monitoring

• Identify measurable Business Performance Parameters (BPP)

• Peg operational data with BPP

• Improve and simplify pegging continuously


White Space Applications

Unification of Data from Multiple Systems (ETL and Common Data Model)

Unified or Disparate Transaction Systems

SCM CRM HR FAERP SFAOther Industry Specific

Transaction SystemTransaction &OperationalReporting for Line Managers

ComplianceReporting

PerformanceAnalysis

BusinessAnalysis

MarketAnalysis

TacticalReporting& Unified View for All

Unified View of Enterprise

Dashboards(KRA/KPI)

BalancedScorecards

Strategy Map

ReviewActions

PerformanceManagementFor All Users

Tasks, Workflow, Common Calendar & Issue Log

Enterprise Activity Synchronization and MonitoringEveryday CollaborativeFor Managers

New Process Creation

External Data

Live FeedsPeer Data

Market DataResearch Reports

External Data

Pro

pelle

rDisclosure, Compliance, Guidance, Profitability, Corporate Affairs

Board, Investor and Shareholder View of EnterpriseExternal GuidanceUsers

Ru

dd

er

Enterprise Information The Framework

Extranet


Business Intelligence

Is the Purpose of IT.

bi - a practical perspective -tbsl

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