Bhumi – eNGO Challenge 2013

Chennai Auto Campaign:Rationalising Fares

About Bhumi

• Started in 2006, Bhumi has more than 1,000 active volunteers in 7 cities providing supplementary education and Talent Development Programme to 12,000 children at Orphanages and Community Centres

• All the volunteers are under 30 years of age and they are either college students or professionals.

• English, Mathematics, Science, Computer and Mentoring programmes are offered to children at orphanages and community centres during the weekends.

Bhumi & Social Media

• Promotion of our social media on website & ‘The Bhumi Mirror’, our monthly newsletter• Extensive use of Google+ Hangout On Air Webinars (to spread volunteerism among young people across the country)• 25-30% of new volunteers come to know about Bhumi through Facebook and other social media• An active blog maintained by our volunteers

Chennai Auto Campaign

• A petition initiated by Bhumi on change.org to rationalise auto fares in Chennai• Initiated in 4 Jul, 2012• Reached 15,000 by 26 Jun, 2013• Successfully gathered 16,632 supporters in all• RESULT: After a year long campaign, the Tamil Nadu Government revised the fares of auto rickshaws in Chennai on 25 Aug, 2013. A complaint number has also been set up to report errant auto drivers.

On Change.Org

On Facebook

On Twitter & Other Media

• #ChennaiAuto was used to promotethe campaign• Online crowd-speaking relay systems like JustCoz & Thunderclapused to gather more support

On Change.Org

Chennai Auto Campaign: High Level Impact

Bhumi’s Co-Founder Dr. Prahalathan K.K. & Executive Director Ms. Vaishnavi Srinivasan met withTamil Nadu Chief Minister Ms. J.Jayalalithaa after this successful campaign

Chennai Auto Campaign: In Media

Thank You!

www.bhumi.org.in