bhopal re branding ( changing "city of lake " image
TRANSCRIPT
BHOPAL Re Branding -THE HEART OF INDIA
SUBMITTED BY :Vikrant R Giradkar
SUBMITTED to :Prachi Gupta
( HOD Marketing dept. ITM B-school )
Bhopal Heart of India
Peace ROYALTY Parda – Zarda – Garda Hope and Happiness with Energy and Optimism ( Yellow Color )
Brand Image
Brand Awareness• Social Media
• Word of Mouth promotion ( Below the Line )
• Campus Promotion • Posters • Interviews
Facebook promotion of BHOPAL
Below the Line Promotion
Brand Association
We pitched the brand Bhopal to the historical Nawabi Culture Brand Ambassador : Saif Ali Khan ( Nawab of Bhopal )
Association Elemets
Brand Logo –
Brand color – Yellow
Tag line - “ Go Royal Go Bhopal “
Positioning • The objective of positioning is to create a distinctive place in the mind of
potential customer (tourists).
• A position that evokes image of a destination in the customers mind.
• We are positioning the brand as sophisticated and Global environment city .
• Equal culture segregation … where from every box of life people live .
POP
• Hotel Facilities
• Tourist points
POD
• People from every religion live with cultural integrity
• One can reach easily to Bhopal .. ( Junction ) • Royal culture
POSITIONING
Competitors • Delhi
• Gujrat
• Kerala( Gods own Country )
• Within MP • Indore • Khajuraho
Brand Extension • We will extend the branding to Industrial exposure of Bhopal wherein
Industrial corridors and IT parks will be branded
• In education sector we want to come up with a extended brand • e-BHOPAL • As well we will come up with Handicraft product with same brand
Brand Extension
i-bHOPALIndustries and IT corridors in Bhopal will be branded with the equity of Brand BHOPAL
e-bHOPAL
i-bHOPAL
e-bHOPAL
Brand Loyalty
We will provide brochures so that people know more about the city. Tie up with national education chains. We provide an amazing experience to the tourists. Deliver on what we promise. Customer feedback. We will conduct annual events and for that we will invite our customers
for a repeat visit.
Thank you