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AMIT BHATTACHARJEEJuly 2012

Tuck School of Business, Dartmouth College100 Tuck Mall

Hanover, NH 03755(603) 646-8986amit.bhattacharjee@tuck.dartmouth.edu

ACADEMIC POSITIONS

Visiting Assistant Professor of Business Administration, July 2012 presentTuck School of Business, Dartmouth College

EDUCATION

Ph.D., Marketing, May 2012Marketing Department, The Wharton School, University of Pennsylvania

B.S., Economics, Magna Cum Laude, May 2004Marketing concentration, The Wharton School, University of Pennsylvania

HONORS AND AWARDS

AMA-Sheth Foundation Doctoral Consortium Fellow, 2010Winkelman Fellowship, The Wharton School, 2009-2012Russell Ackoff Fellowship, Risk Management and Decision Processes Center, 2008-2010Wharton Doctoral Fellowship, 2007-2011

Deans List, 2002-2004Joseph Wharton Scholar, 2000-2004

RESEARCH INTERESTS

Consumer belief systemsMoral and social judgmentConsumer well-being

JOURNAL PUBLICATIONS

Bhattacharjee, Amit, Jonathan Z. Berman, and Americus Reed, II, Tip of the Hat, Wag ofthe Finger: How Moral Decoupling Enables Consumers to Admire and Admonish,Journal of Consumer Research, forthcoming.

Hardy, Sam, Amit Bhattacharjee, Karl Aquino, and Americus Reed, II (2010), MoralIdentity and Psychological Distance: The Case of Adolescent Parental Socialization,Journal of Adolescence, 33, 111-123.

mailto:amit.bhattacharjee@tuck.dartmouth.edumailto:amit.bhattacharjee@tuck.dartmouth.edumailto:amit.bhattacharjee@tuck.dartmouth.edu

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Verona, Edelyn, Naomi Sadeh, Steve M. Case, Americus Reed, II, and Amit Bhattacharjee(2008), Self-Reported Use of Different Forms of Aggression in Adolescence and YoungAdulthood: Validation and Correlates,Assessment, 15 (4), 493-510.

BOOK CHAPTERS

Reed II, Americus, Joel Cohen, and Amit Bhattacharjee (2009), When Brands are Builtfrom Within: A Social Identity Pathway to Liking and Evaluation, in Handbook of BrandRelationships, Eds. Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester. Armonk,NY: M.E. Sharpe, Inc., 124-150.

WORK UNDER REVIEW

Bhattacharjee, Amit, Jonah Berger, and Geeta Menon, Escaping the Crosshairs: WhenIdentity Marketing Backfires, Under 2ndround review atJournal of Consumer Research.

Bhattacharjee, Amit, Jason Dana, and Jon Baron, Is Profit Evil? Associations of Profit withSocial Harm, Invited for 2ndround review atManagement Science.

Bhattacharjee, Amit, Lisa Bolton, and Americus Reed, II, License to Lapse: Lay Theories ofMedicine, Remedy Marketing, and a Healthy Lifestyle, Under review atPsychologicalScience.

SELECT RESEARCH IN PROGRESS (in descending order of completion)

Berman, Jonathan Z., Amit Bhattacharjee, and Americus Reed, II, Motivated MoralDecoupling: Politically Motivated Standards of Moral Relevance, working paper.

Mogilner, Cassie, and Amit Bhattacharjee, What Experiences Make Us Most Happy, theExtraordinary or the Ordinary? manuscript in preparation.

Bhattacharjee, Amit, Jason Dana, Barbara Mellers, and Jonathan Z. Berman, Selling Out,data collection in progress.

Bhattacharjee, Amit, Jonathan Z. Berman, Americus Reed, II, and William Le, MeasuringMoral Decoupling, data collection in progress.

Barasch, Alixandra, Barbara Mellers, and Amit Bhattacharjee, Individual and SocietalOptimism, data collection in progress.

INVITED TALKS

Rotman School of Management, University of Toronto, November 2011Sauder School of Business, University of British Columbia, October 2011Gabelli School of Business, Fordham University, October 2011Tuck School of Business, Dartmouth College, October 2011

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CONFERENCE PRESENTATIONS (*presenter)

Bhattacharjee, Amit*, Jonathan Z. Berman, and Americus Reed, II, Tip of the Hat, Wag ofthe Finger: How Moral Decoupling Enables Consumers to Admire and Admonish,Behavioral Decision Research in Management, Boulder, CO, June 2012.

Bhattacharjee, Amit, Jonathan Z. Berman*, and Americus Reed, II, Tip of the Hat, Wag ofthe Finger: How Moral Decoupling Enables Consumers to Admire and Admonish,Society for Personality and Social Psychology, San Diego, CA, January 2012.

Bhattacharjee, Amit, Jonathan Z. Berman*, and Americus Reed, II, Tip of the Hat, Wag ofthe Finger: How Moral Decoupling Enables Consumers to Admire and Admonish,Society for Consumer Psychology, Atlanta, GA, February 2011.

Bhattacharjee, Amit*, Jason Dana, and Jon Baron, Is Profit Evil? Associations of Profitwith Social Harm,Association for Consumer Research, Jacksonville, FL, October 2011.

Bhattacharjee, Amit*, Jason Dana, and Jon Baron, Is Profit Evil? Incentive Neglect and theAssociation of Profit with Social Harm, Behavioral Decision Research in Management,Pittsburgh, PA, June 2010.

Bhattacharjee, Amit*, Lisa Bolton, and Americus Reed, II, License to Lapse: Lay Theoriesof Medicine, Remedy Marketing, and a Healthy Lifestyle, Whitebox Graduate StudentConference, Yale School of Management, New Haven, CT, April 2010.

Bhattacharjee, Amit*, Jonah Berger, and Geeta Menon, Escaping the Crosshairs: Reactanceto Identity Marketing, Society for Consumer Psychology, St. Petersburg, FL, February 2010.

Bhattacharjee, Amit*, Lisa Bolton, and Americus Reed, II, License to Lapse: The Effects ofWeight Management Product Marketing on a Healthy Lifestyle,Association for ConsumerResearch, Pittsburgh, PA, October 2009.

Bhattacharjee, Amit*, Jonah Berger, and Geeta Menon, Escaping the Crosshairs: Reactanceto Identity Marketing,Association for Consumer Research, Pittsburgh, PA, October 2009.

Bhattacharjee, Amit*, Lisa Bolton, and Americus Reed, II, License to Lapse: The Effects ofWeight Management Product Marketing on a Healthy Lifestyle, Society for ConsumerPsychology, San Diego, CA, February 2009.

Bhattacharjee, Amit* and Jonah Berger, Escaping the Crosshairs: Reactance to IdentityMarketing, poster presented at the Society for Consumer Psychology, San Diego, CA,Februrary 2009.

Bhattacharjee, Amit*, Lisa Bolton, and Americus Reed, II, The Effects of Drug andSupplement Marketing on a Healthy Lifestyle, poster presented at theAssociation ofConsumer Research, San Francisco, CA, October 2008.

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Bhattacharjee, Amit*, Lisa Bolton, and Americus Reed, II (2008), The Effects of Drug andSupplement Marketing on a Healthy Lifestyle, poster presented at theMarketing &Public Policy Conference, Philadelphia, PA, May 2008.

TEACHING EXPERIENCE

Tuck School of Business, Dartmouth CollegeConsumer Behavior (MBA), Fall 2012Introduction to Marketing (Engineering masters), Fall 2012

The Wharton School, University of PennsylvaniaTeaching Assistant, Introduction to Marketing (undergraduate), Fall 2010 Spring 2011

SERVICE

Trainee Reviewer:Journal of Consumer Research(2010)Competitive and Working Paper Reviewer:Association for Consumer Research Conference (2009-

2010),Society for Consumer Psychology Conference(2008-2010)

Wharton Doctoral ProgramsInvited Presentation for Provost, University of Pennsylvania (October, 2009)Wharton Doctoral Programs website student video profile

Co-Advisor, Independent Study, Marketing Department, The Wharton SchoolMichael Durkheimer and Alberto Cohen (2008) Rethos.com: Analysis of a SociallyConscious Social Network Start-Up.William Le (2011) Moral Decoupling: A Novel Moral Reasoning Process.

PROFESSIONAL AFFILIATIONS

American Marketing Association (AMA)Association for Consumer Research (ACR)Society for Consumer Psychology (SCP)Society for Judgment and Decision Making (SJDM)Association for Psychological Science (APS)