bharathiaruniversity,coimbatore-641046 5...

M.Sc. Healthcare sys. & Life Sci. -2015-16 onwards – CPP/COP Annexure No.8A

Page No.1 of 36 SCAA Dt.24.04.2015

BHARATHIARUNIVERSITY,COIMBATORE-641046

5-YearIntegrated M.Sc. in Healthcare Systems & Life Sciences (For the CPP/COP candidates admitted from the academic year 2015-16 onwards)

SCHEME OF EXAMINATION – CBCS PATTERN

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COURSE TITLE

Ins.

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k EXAMINATION

Cre

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CIA

Mar

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Tota

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Mar

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SEMESTER -I

1.1 I Language - I 6 25 75 100 4

1.2 II English - I 6 25 75 100 4

1.3 III Principles and Practices of Management 5 25 75 100 4

1.4 III Epidemiology for Medical and Health

systems

5 25 75 100 4

1.5 III Human Anatomy and Physiology - I 6 25 75 100 4

1.6 IV Environmental Studies # 2 - 50 50 2

SEMESTER -II

2.1 I Language - II 6 25 75 100 4

2.2 II English - II 6 25 75 100 4

2.3 III Economics for Executives 5 25 75 100 4

2.4 III Quantitative Techniques 6 25 75 100 4

2.5 III Human Anatomy and Physiology - II 5 25 75 100 4

2.6 IV Value Education- Human rights # 2 - 50 50 2

SEMESTER -III

3.1 III Business Communication 6 25 75 100 4

3.2 III Pharmaceutical Chemistry 6 25 75 100 4

3.3 III Health Laws and Ethics 5 25 75 100 4

3.4 III Biostatistics 5 25 75 100 4

3.5 III Research Methods and Reporting - Project

Work and Viva Voce*

- - - 100 4

3.6 IV Business Analytics - Project Work and Viva

Voce*

- - - 100 4

SEMESTER -IV

4.1 III Managing Human Capital 6 25 75 100 4

4.2 III Entrepreneurship for Healthcare 6 25 75 100 4

4.3 III Hospital Allied Services 5 25 75 100 4

4.4 III Financial Reporting and Analysis 5 25 75 100 4

4.5 III Diagnostic Tools 6 25 75 100 4

4.6 IV General Awareness # 2 - 50 50 2

SEMESTER – V

5.1 III Financial Management in Hospitals 6 25 75 100 4

5.2 III Marketing Practices 5 25 75 100 4

5.3 III Hospital Information System 5 25 75 100 4

5.4 III Medical Records 6 25 75 100 4

5.5 III Hospital Function and Services - I 6 25 75 100 4

5.6 III Extension Activities - Community Work @ 2 50 - 50 2



SEMESTER -VI

6.1 III Business Processes and Information Systems 5 25 75 100 4

6.2 III Hospital Architecture and Maintenance 5 25 75 100 4

6.3 III Entrepreneurial Microbiology 5 25 75 100 4

6.4 III Social and Preventive Medicine 5 25 75 100 4

6.5 III Hospital Function and Services - II 5 25 75 100 4

6.6 III Case analysis - Practical Assignment 5 40 60 100 4

SEMESTER -VII

7.1 III Business Analytics and Intelligence 6 25 75 100 4

7.2 III Total Quality Management in Hospitals 6 25 75 100 4

7.3 III Marketing and Public Relations 5 25 75 100 4

7.4 III Pharmaceutical Management 5 25 75 100 4

7.5 III Hospital Waste Management -I 5 25 75 100 4

7.6 III Yoga for Human Excellence # 3 - 50 50 2

SEMESTER -VIII

8.1 III Practical Training – Project Work and Viva

Voce*

20 - - 550 22

SEMESTER –IX

9.1 III Organizational Behavior 6 25 75 100 4

9.2 III Business Plan 6 25 75 100 4

9.3 III Healthcare Institutions and Policies 6 25 75 100 4

9.4 III Global Strategic Management 6 25 75 100 4

9.5 III Business Plan - Project Work and Viva Voce* - - - 100 4

SEMESTER -X

10.1 III International Health Care Management 6 25 75 100 4

10.2 III Venture Finance and Healthcare 6 25 75 100 4

10.3 III Hospital Waste Management -II 6 25 75 100 4

10.4 III Safety and Risk management 6 25 75 100 4

10.5 III Project Work and Viva Voce* - - - 100 4

TOTAL 5500 220

@NoUniversityExaminations.OnlyContinuousInternal Assessment(CIA)

# NoContinuousInternal Assessment(CIA). OnlyUniversityExaminations.

* For Project work: 80%Marks &Viva voce :20% Marks



1.3 PRINCIPLES AND PRACTICES OF MANAGEMENT

UNIT I Management: Science, Theory and Practice - The Evolution of Management thought

process and the Patterns of Management Analysis-Management and Society: The

External Environment, Social Responsibility and Ethics-Global and Comparative

Management-The Basis of Global Management.

UNIT II

The Nature and Purpose of Planning-Objectives -Strategies, Policies and Planning

Premises -Decision Making –Global Planning.

UNIT III

The Nature of Organizing and Entrepreneuring –Organizational Structure:

Departmentation -Line/Staff Authority and Decentralization-Effective Organizingand

Organizational Culture –Global Organizing.

UNIT IV

Co-ordination functions in organizations-Human Factors and Motivation-Leadership

– Committeesand group Decision Making-Communication –Global Leading.

UNITV

The System and Process of Controlling- Control Techniques and Information Technology- Productivity and Operations Management- Overall Control and progress

towards the future through Preventive Control- Global Controlling and Global

Challenges. REFERENCE BOOKS:

1. L.M.Prasad,Principles of management, 7th

edition, Sultan Chand &Sons,2008

2. P.N. Reddy, PrinciplesofBusinessOrganization and Management, S. Chand & Co

Ltd, 2010

1.4 EPIDEMIOLOGY FOR MEDICAL AND HEALTH SYSTEMS

UNIT I

Concept of health and diseases: Definition and dimensions of health, spectrum of

health, determinants of health, Indicators of health. Concept of disease, concept of

disease causation, natural history of disease, concept of disease control, levels of

prevention, modes of disease intervention, Internal classification of disease.

UNIT II

Medical terminology: Roots, prefixes, suffixes, abbreviations and symbols, common

roots: element referring to, usage and definition, common prefix and suffixes-

common abbreviations: departments, time, general health care, roots of medication

and laboratory symbols.

UNIT III

Principles of epidemiology and epidemiological methods: Definition and basic



concepts of Epidemiology including epidemiological triad. Basic measurement in

epidemiology including measures of mortality and morbidity, infectious disease

epidemiology, investigation of an epidemic outbreak.

UNIT IV

Communicable and non-communicable diseases: Nosocomial infectious and other

common communicable disease - Measles, Chickenpox, Tuberculosis, viral hepatitis.

HIV / AIDS, Tetanus. Common Non communicable diseases - CHD, Hypertension,

diabetes, cancer. Occupational disorders like, pneumo-coniosis, hearing loss,

accidents, dermatosis.

UNIT V

Demography and family welfare: Demographic cycle, demographic trend in India,

national population policy 2000, family planning / welfare concepts, contraceptive

methods. National Family Planning Program.

REFERENCES

1. Preventive and Social Medicine – Park. K

2. Biological Sciences – D.J. Taylor N.P.O Green G.W.Stout Principles of Internal

Medicine – Harrisons Volume 2.

3. Medical Terminology – G.D.Mogli

4. Stedman‟s Medical Dictionary

1.5 HUMAN ANATOMY AND PHYSIOLOGY - I

UNIT I

Cell structure and function: membrane, cytoplasm, organelles, movement across

borders, metabolism.

UNIT II

Anatomy and physiology of vision: Structure of eye, image formation and defects of

the eye, Receptor mechanism of the eye, photo-pigments, Visual cycle and color

adaptation.

UNIT III

Skeletal Muscle: Muscle and joint anatomy, structure of skeletal muscle, contraction

of muscle fiber, chemical changes during muscle contraction, sources of energy of

muscle contraction.

UNIT IV

Blood and Body fluids: Composition and function, Red blood cells, Hemoglobin,

white blood cells and platelets. Blood coagulation, blood groups and blood

transfusion. Formation and functions of lymph. Body buffers.

UNIT V

Digestive system: Anatomy of abdomen and pelvis, gastro-intestinal tract physiology,

secretion of digestive juices, digestion and absorption of carbohydrates, proteins and

fats. Gastro-intestinal hormones.



REFERENCES

1. Chatterjee, C.C - Human Physiology – Volume I & II, 11th edition, 1992.

2. Chatterjee. C. Text book Medicinal Chemistry.

3. Saradha Subramaniam. Text book of human physiology.

4. Guyton, Text book of Medical physiology.

5. Agarwal G.R & Agarwal B.P. Text book of Biochemistry. (Agarwal physiological

chemistry)

6. Murray. R.G. Harper‟s Biochemistry, 24th edition.

7. Lecture notes on human physiology, M. M. Muthiah Vol II, 1991.

8. Ganong‟s Review of human physiology, Kim E. Barrett, Susan M. Barman, Scott

Boitano, 24th

Edition

9. Gray‟s Anatomy - The anatomical basis of clinical practices, Susan Stranding,

40th

edition

10. Human Anatomy, B. D. Chaurasia (Vol 1, 2, 3)

11. Ross and Wilson Anatomy and Physiology in Health and Illness, Anne Waugh,

Allison Wynn Grant, Janet S. Ross, 11th

edition.

2.3 ECONOMICS FOR EXECUTIVES

UNIT I

Objectives of business firms - Profit Maximization - Social responsibilities - Demand

analysis - Law of Demand - Elasticity of demand.

UNIT II

Production function - Factors of production - Laws of diminishing returns and Law of

variable proportions - Economics of Scale – Cost and Revenue Curves - Break - even-

point analysis.

UNIT III

Market structure and prices - Pricing under perfect Competition - Pricing under

Monopoly - Price discrimination - Pricing under Monopolistic competition -

Oligopoly.

UNIT IV

Pricing under factors of production; wages - Marginal productivity theory - Interest -

Keyne's Liquidity preference theory – Theories of Profit - Dynamic theory of Profit -

Risk Theory - Uncertainty theory.

UNIT V

Government and Business - Performance of public enterprises in India - Price policy

in public utilities, Government measures to control Monopoly in India - MRTP Act.

REFERENCE

1. Sankaran - Business Economics

2. Markar Et al - Business Economics

3. Sundaram K.P & Sundaram E - Business Economics



2.4 QUANTITATIVE TECHNIQUES

UNIT I

Notion of constants, variables and functions; linear and non-linear functions:

Simplify and Evaluate Algebraic expressions, Create Mathematical business models

for real world situations, translate word expressions to algebraic expressions,

Calculate simple and compound interest, determine monthly payments, interest and

principal portions in future values.

UNIT II

Linear equations, Systems of linear equations, Formulating Business problems,

Solving systems of line are quations using Cramer‟s Rule. UNIT III

Functions in economics and commerce, Demand function- Supply function - Cost function – Revenue, function- profit functions; Break-even analysis; slope and its

relevance for marginal analysis - maximum and minimum of non-linear functions using graphs.

UNIT IV

Limits and continuity of functions, derivatives of functions as a rate of change rate of change of a quantity- related rates of change. derivative as a measure of slope. techniques and rules of differentiation - applications in computing marginal costs and revenue.

UNIT V

Increasing and decreasing functions-Sign of the derivative –Maximum and

minimum values using differentiation- Local and global maxima and minima – applications in revenue and profit maximizations.

REFERENCE BOOKS

1. Sundaresan and Jayaseelan-An IntroductiontoBusiness Mathematics,S.Chand & Company Ltd., 2011

2. P.R.Vittal -Business Mathematics,Third Edition, Margham Publications, 2009

3. Qazi Zameeruddin,Vijay K Khanna and SK Bhambri– Business Mathematics,

Second Edition, 2010

2.5 HUMAN ANATOMY AND PHYSIOLOGY - II

UNIT I

Excretory System: Basic anatomy and mechanism of formation of urine, composition

of urine, Micturition. Renal regulation of acid balance, hormone of the kidney.

UNIT II

Respiratory system: Anatomy of lungs and mediastinum, diffusion of gases in lungs,

transport of oxygen from lungs to tissues through blood, factors influencing the

transport of oxygen. Transport of CO2 from tissues to lungs through blood, factors

influencing the transport of CO2.



UNIT III

Nervous system: Anatomy of brain and spinal cord, structure of neuron, resting

potential and action potential, Propagation of nerve– impulses, Structure of synapse,

synaptic transmission (electrical and chemical theory). Structure of Neuro muscular

junction and mechanism of neuro muscular transmission, neuro transmitters.

UNIT IV

Endocrine system: Anatomy on location of endocrine organs, chemical nature of

hormones, mechanism of action of hormones – intracellular receptor mechanism and

second messenger mechanism (cAMP, cGMP, Ca- 2+) Structure function and

deficiency symptoms of hormones of pituitary, thyroid, parathyroid and adrenal

glands. Function of pancreatic hormones.

UNIT V

Male Reproductive system: Anatomy of male and female genital tract, structure of

testis, Spermatogenesis, functions of testis. Female Reproductive system: Ovarian

cycle, Structure and hormones of ovaries, menstrual cycle, menopause, pregnancy and

lactation. Steroids as contraceptives

REFERENCES

1. Chatterjee, C.C - Human Physiology – Volume I & II, 11th edition, 1992.

2. Chatterjee. C. Text book Medicinal Chemistry.

3. Saradha Subramaniam. Text book of human physiology.

4. Guyton, Text book of Medical physiology.

5. Agarwal G.R & Agarwal B.P. Text book of Biochemistry. (Agarwal

physiological chemistry)

6. ecture notes on human physiology, M. M. Muthiah Vol II, 1991.

7. Ganong‟s Review of human physiology, Kim E. Barrett, Susan M. Barman,

Scott Boitano, 24th

Edition

8. Gray‟s Anatomy - The anatomical basis of clinical practices, Susan Stranding,

40th

edition

9. Human Anatomy, B. D. Chaurasia (Vol 1, 2, 3)

10. Ross and Wilson Anatomy and Physiology in Health and Illness, Anne

Waugh, Allison Wynn Grant, Janet S. Ross, 11th

edition.

3.1 BUSINESS COMMUNICATION

UNIT - I

Communication as a process - components of the process – barriers to communication

and ways of overcoming the barriers – characteristics of effective and ineffective

communication.

UNIT - II

Techniques and Aids for effective listening/reading; How to use language effectively:

dimensions of clarity; precision; brevity; tone - Basics of effective business writing.

UNIT - III

Effective letters: Responding to queries / complaints; unsolicited sales appeal; internal

memos; brochures and fliers; communication to formal authorities;



UNIT - IV

Effective reports; types of reports; components of a report: structure; presentation.

Use of tables, charts, graphs for effective presentation of information in reports

UNIT - V

Speaking effectively: interpersonal situations; public speaking; Effective

presentations. Conducting meetings/conferences - Recording proceedings and minutes

- Facing interviews and participating in group discussions effectively. REFERENCE BOOKS

Rajendra Pal Korahill, “Essentials ofBusiness Communication”, SultanChand & Sons, New Delhi, 2006. 1. Ramesh, MS, & C. CPattanshetti, “Business Communication”, R.Chand&Co,

New Delhi, 2003.

2. RodriquezMV, “Effective BusinessCommunication Concept”Vikas Publishing

Company,2003.

3.2 PHARMACEUTICAL CHEMISTRY

UNIT I

Enzymes: Nomenclature, classification and their properties, enzyme induction and

inhibition, enzymes of clinical importance. Carbohydrates: Classification and their

properties, metabolism of carbohydrates, HMP shunt. Role of sugars in nucleotide

bio-synthesis.

UNIT II

Lipids: Classification and properties, study of sterols, essential fatty acids,

phospholipids, sphingolipids, oxidation of fatty acids, α ,ß - oxidation and

biosynthesis of fatty acids. Proteins and amino acids: Classification and properties,

essential amino acids, metabolism.

UNIT III

Macromolecules: physical and chemical properties, structure of hemoglobin,

immunoglobulins and nucleoprotein. Vitamins: Classification and their properties,

occurrence, functions, requirements, deficiency manifestations; role of vitamins as

coenzymes and their significance.

UNIT IV

Nucleic acid and genetics: Brief introduction to genetic organization, genetic code,

nucleic acids and structure of DNA and RNA, mutation, mutagenesis, metabolism of

nitrogen containing monomers: Nitrogen balance, Porphyrin biosynthesis, formation

of bile pigments.

UNIT V

Mineral metabolism: Functions and properties of minerals including metabolism –

calcium, phosphorous, magnesium, iron, sodium, potassium and trace elements.

Nutrition: Principles and nutritional significance of carbohydrates, lipids and proteins

in major food stuffs, calorific value.



REFERENCES

1. Principles of Biochemistry by Lehninger.

2. Harper‟s Biochemistry.

3. Biochemistry by Stryer.

4. Textbook of Biochemistry by Rama Rao.

5. Textbook of Biochemistry by Deb.

6. Practical Biochemistry by R.C. Gupta and S. Bhargavan.

7. Introduction of Practical Biochemistry by David T. Plummer. (II Edition)

8. Practical Biochemistry for Medical students by Rajagopal and Ramakrishna.

9. Handbook of practical Biochemistry by V.K. Malhotra.

10. Practical Biochemistry by Harold Varley.

11. Text book of Biochemistry by Satyanarayana.

3.3 HEALTH LAWS AND ETHICS

UNIT I

Code of ethics: Introduction – professional ethics– personal qualities of the medical

professional- Negligence.

UNIT II

Laws related to medical practice: Medical council act - Disability act – legal aspects

of medical records – Transplantation of human organ act – Prevention of food and

adulteration act – medical termination of pregnancy act – Birth and death registration

act – Pre Natal diagnostic act – Indian mental health act.

UNIT III

Laws related to hospital administration: Companies act – law of contracts – consumer

protection act. Laws related to support services: Biomedical waste – atomic energy

act – Indian electricity act– Indian boiler act – pollution control act.

UNIT IV

Laws related to clinical trials –drug trials – ICMR projects- Central drug standard

control organization (CDSCO) – ethics committee – declaration of Helsinki.

UNIT V

Laws related to hospital finance: Securities and exchange board of India (SEBI)-

securities contract regulation act –negotiable instruments act – value added act (VAT)

Scope of study of the above topics to cover definition / scope / penalties / salient

feature /recent amendments affecting hospital management only for the exam

evaluation.

REFERENCE

1. Elements of mercantile law - N.D.Kapoor.

2. Bare acts relating to hospital laws - government of India publications.

3. Guide to Drug Development: A Comprehensive Review and Assessment, Bert

Spilker, 2008



3.4 BIOSTATISTICS

UNIT I

Introduction to basic statistics: Introduction to concepts - Experimental settings and

tests of hypothesis – Areas of application in statistics - Introduction to some essential

features - Data recorded in routine clinical practice - qualitative and quantitative

observations - Scale of measurement.

UNIT II

Frequency distribution and measures of central tendency and dispersion: Conceptual

issues – frequency distribution. Arithmetic mean –median, mode, percentiles –

geometric mean – Harmonic mean – Measures of Dispersions – Range – Mean

Deviation – Inter quartile deviation Range, Variance and Standard Deviation –

Coefficient of variation.

UNIT III

Probability and probability distribution: Introduction to probability – measurement of

probability and Laws of probability for independent events – conditional probability,

Bayer‟s theorem and application of probability – probability distribution – binomial,

poison, Normal “t”.

UNIT IV

Sampling Distribution and Estimation – central limit theorem, sampling techniques,

Point and Interval, estimation of population parameters of large samples - tests of

significance: large and small sample size, distribution of chi square, parametric and

non-parametric tests.

UNIT V

Linear regression and correlation: Introduction – scatter diagram, Correlation and

regression – correlation coefficient and Regression equation and restrictions.

REFERENCES

1. Business Statistics - R.S.N. Pillai & Bagavathi

2. Statistical Methods - Elhance

3. Statistical Methods - S.P.Guptha

4. Bio Statistics - Sundar Rao

3.5 RESEARCH METHODS AND REPORTING– PROJECT WORK AND VIVA-VOCE

3.6 BUSINESS ANALYTICS - PROJECT WORK AND VIVA VOCE



4.1 MANAGING HUMAN CAPITAL

UNIT I

HumanResourceManagementanditsresponsibilities;StrategicHumanResource

Management;HowtoleverageHRdepartmentforsustainablecompetitiveadvantage;

Organizational structures; Role of HR Managers; Latest trends in HR Function

UNIT II

Recruitment-Importanceofhiringrightresourceforarole;variousmethods of identifying

potentialresources;toolsandtechnologyusedinsourcingandstoringprofiles;writingclear

jobdescriptions;Staffing-

Requirementplanningandforecasting;InterviewingandSelection; various

testingandselectionmethods;effectiveinterviewingtechniques;commoninterviewing

mistakes;leveragingtechnologyforinterviewing;importanceofdiverseworkforce and

benefits

UNIT III

Training and Developing people; New employee induction; identifying the right

training;Varioustrainingmethodsandtechniques;Careerplanning&development;

Effective methods for training senior management; Growing Managers Introduction;

Styles of management; coaching and mentoring; Globalization and its impact on

business and HR strategies; key factors for success

UNIT IV

PerformanceAppraisalandgrowth-

performanceappraisalmethods;Appraisaldiscussions; Management by Objectives

(MBO)approach in appraisal and promotion - compensation and incentives: Basics of

compensation; various criteria used to calculate compensation; various compensation

models; Incentives for employees and senior management Benefits – Differen ttypes

of benefits–Statutory benefits–Benefits to build employee commitment

UNIT V

EmployeeRightsandsecurity:RoleofUnionsinworkplace(Prosandcons);Collective

bargaining;Grievancehandling;managinglayoffsandseparation;laborlegislations;

Importance of employee health; Methods of evaluation for HR

functionEmployeeinformationmanagementsystems:Recordkeeping;softwareused;archi

vingand purging of records

REFERENCE BOOKS: 1. GaryDessler,FundamentalsofHumanResourceManagement:Content,Competencies

and Applications, Pearson (2010)

2. Peter Dowling, Marion Festing, Allen D. Engle, International HumanResource

Management5th

edition, South Western(2012)

3. Dr.

R.Venkatapathy&AssissiMenacheri,IndustrialRelations&LaborWelfare,Adithya

Publications, Coimbatore

4. Robert. L. Gibson and Marianne H.Mitchell, Introduction to Counseling and

Guidance,7th edition, PHIL earning(2009)



4.2 ENTREPRENEURSHIP FOR HEALTHCARE

UNIT I

Principles of management: Introduction, definition – Management principles of Henry

Foyal - setting and managing biotechnology industry: starting a venture; sources of

financial assistance budget planning and cash flow management, basics in accounting

practices - balance sheet, P&L account, and double entry bookkeeping; estimation of

income, expenditure, profit, income tax etc.

UNIT II

Human Resource Development (HRD): Recruitment and selection process; leadership

skills; managerial skills; Marketing: Assessment of market demand for potential

product(s) of interest; Market conditions, segments; prediction of market changes;

identifying needs of customers including gaps in the market.

UNIT III

Entrepreneur: Meaning of entrepreneur, evaluation of the concept, function of an

entrepreneur types of entrepreneur, evolution of entrepreneurship, development of

entrepreneurship, stages in entrepreneurial process, role of entrepreneurs in economic

development entrepreneurship in India, entrepreneurship - its barriers

UNIT IV

Small Scale Industry: role of SSI in economic development, advantages of SSI, steps

to start an SSI – Government policy towards SSI, Government support for SSI during

5 year plans. Impact of liberalization, privatization, globalization on SSI, effect of

WTO/ GATT, supporting agencies of Government for SSI.

UNIT V

Institutional Support: Different Schemes, TECKSOK, KIADB, KSSIDC, KSIMC,

DIC single window Agency SISI, NSIC, SIDBI, KSFC. Preparation of Project-

Project Report, Need and significance of Report; Network Analysis; Errors of Project

Report, Project Appraisal, Identification of Business Opportunities. Feasibility

studies: Market, technical, financial and social.

TEXT BOOKS

1. “Principles of Management”, PC Tripati, PN Reddy,–Tata Mc Graw Hil.

2. “Dynamics of Entrepreneurial Development & Management” Vasant Desai

Himalaya Publishing House.

3. “Entrepreneurship Development – small Business Enterprises” Poornima M

Charantimath Pearson Education – 2005 (2 & 4).

4. “Management Fundamentals “, Robert Lusier – Concepts, Application, Skill

Development” Thomson.

5. “Entrepreneurship Development” S S Khanka S Chand & Co.



4.3 HOSPITAL ALLIED SERVICES

UNIT I

Pre-clinical and para-clinical department - microbiology, pathology, pharmacology,

forensic medicine, community Medicine. General medicine and surgery, super-

specialties.

UNIT II Nursing: Definition, concepts, philosophy, objectives, characteristics, nature and

scope of nursing practice, functions of nurse, qualities of a nurse, categories of

nursing personnel, history of nursing in India, caring and advocacy ethics, code of

ethics and professional conduct for nurses.

UNIT III

Physical therapy, occupational therapy, advanced cardiovascular sonography,

anesthesia technology, cytotechnology, diagnostic medical sonography, paramedics-

emergency medical technician, exercise physiology, exercise science.

UNIT IV

Medical assisting, medical illustration, neuro diagnostic technology, orthotic and

prosthetic technology, orthotist/prosthetist, perfusion, personal fitness training,

polysomnographic technology, recreational therapy, specialist blood banking

technology, transfusion medicine.

UNIT V

Intra operative neurophysiologic monitoring, kinesio therapy, lactation consultation,

surgical assistance, surgical technology, speech-language pathology and audiology,

dental technology, traditional medicines (Indian and others).

REFERENCES

1. Kozier – Fundamentals of Nursing ,2007,Pearson

2. Rehabilitation Research: Principles and Applications by Elizabeth Domholdt

(ElsevierScience Health Science Div, 2004)

3. Kinesiology :The mechanics and Pathomechanics of Human Movement by

CarolOatis (Lippincott Williams & Wilkins; 2008)

4. The Basic EMT (2003 Edition) - Hardcover Version: Comprehensive

Prehospital Care basic Emt) Norman E. McSwain

5. Lawrence D Shriberg & Raymong D Kent ( 2003).Clinical Phonetics .Pearson

Education Inc.

6. Davidson's Principles and Practice of Medicine, 22nd Edition, Edited by Brian

R. Walker, Nicki R Colledge,Stuart H. Ralston,and Ian Penman.

7. Clinical Medicine, Kumar and Clark, 8th Edition.

8. Short Practice of Surgery 26th edition, Bailey & Love , Norman S Williams

(Author), Christopher JK Bulstrode (Author), P Ronan O'Connell (Author)



4.4 FINANCIAL REPORTING AND ANALYSIS

UNIT I Financial statements: Objectives and uses-Basic accounting concepts: The Balance

Sheet- Basic accounting concepts: The Income Statement-Contents of Financial

Statements- Formats of presentation of financial statements: Statutory requirements

and practices by companies- Financial reporting practices of different forms of

organizations.

UNIT II Understanding Financial Statements-Auditors‟ opinion, NotestoFinancial Statements-

Segment Reporting- Full Disclosure–comparative statements –Management

Discussion and Analysis -Accounting Policies- Corporate annual reports of Indian

companies: An over view- Characteristics of Quality Financial reporting-Seven deadly

sins of financial reporting– IFRS and its implications for companies.

UNIT III The Cash Flow Statement– Purpose-sources and uses of cash-Preparation ofcash flow

statement- Cash flow from Operations- Cash flow from Investment activities- Cash

flow from financing activities-Role of depreciation– Analysis and interpretation of

cash flow statement- Cash realization ratio-cash flow coverage ratio-free cash flows.

UNIT IV Financial Statement Analysis: Meaning and objectives, Tools and techniques of

financial statement analysis- Financial Ratio Analysis- Liquidity ratios, Profitability

ratios, turn over ratios, and market test ratios- relating the ratios: The Du Pont

System- Bench marks for comparison

UNIT V Financial statements forecasting- Effect of changes in accounting principles –

sustainable earnings – recurring vs nonrecurring – operating vs non- operating –

continuing vs discontinued - Effect of discontinuing operations – comprehensive

income – revenue recognition – various forms of sales growth – internally-generated

growth, growth from acquisitions

REFERENCE BOOKS: 1. Anthony, RobertN.,et.al,:Accounting–TextandCases,EleventhEdition(2003),Tata

MC Graw Hill Publishing Company Ltd. , New Delhi.

2. Fraser,

LynM,:UnderstandingFinancialStatements.NinthEdition,(2010)PHILearning

Private Ltd, New Delhi.

3. Gibson, Charles H, Analysis of Financial Statements, Cengage Learning, (2009),

New Delhi

4. Black, Geoff, Applied Financial Accounting and Reporting, Oxford University

Press,(2004), New Delhi.

5. JawaharLal,CorporateFinancialReporting:TheoryandPractice,TaxmannAlliedSer

vices (P)Ltd. (2005), New Delhi.

6. Miller,PaulB.WandPaulRBahnson:QualityFinancialReporting,TataMcGrawHill

(2005), New Delhi.

7. SN Maheshwari- Principles of Management Accounting, SultanChand and Sons

(2006), New Delhi.



4.5 DIAGNOSTIC TOOLS

UNIT I Blood examination: anticoagulant, hemoglobin, RBC, packed cell volume, ESR,

WBC total, differential normal and abnormal hematopathies – anemia, bone marrow

smear, leukemia and myelodysplastic syndromes, diagnostic significance of PB

smear, hemorrhagic disorder, L.E. cell phenomenon.

UNIT II Urine analysis: collection – physical, chemical and microscopic examination of urine

– CSF Parasite analysis.

UNIT III

Biochemical analysis of blood, blood banking, transplantation, lab safety, ELISA,

RIA, FACS, PCR, computers in lab, quality control.

UNIT IV

Equipment, basic techniques of modern imaging modalities: MRI, CT, PET, X-ray,

angiogram (DSA), nuclear medicine, ultrasound - contrast and special radiography

procedures - other imaging techniques: Histopathology imaging techniques

UNIT V

Quality Control in Radiology & Radiation Safety: Quality control procedure in

radiology as per NABH. Biological effects of radiation, radiation dose, effects of

time, distance and shielding, personnel and area monitoring, X-ray rooms, dark, ICRP

/ AERB recommendations.

REFERENCES

1. Handbook of medical lab technology – Ed; V.H.Talib, CBS publication

2. Clinical Chemistry by Willium J.Marshall (Fifth edition, Mosby Publications).

3. An Illustrated color text of Clinical Biochemistry by Allen Gaw, Robert

A.Cowan, illustrated by Robert Britton (1999, second edition, Churchill Living

stone press).

4. Marks‟ Basic Medical Biochemistry: A Clinical Approach (2nd Edition), by

Colleen M. Smith, Allan D. Marks and Michael A. Lieberman.

5. Medical Microbiology by Jawetz.



5.1 FINANCIAL MANAGEMENT IN HOSPITALS UNIT I

Small and Medium Enterprises– Introduction–Financing the SMEs – business

lifecycle– Start –up, early growth, take-off, maturity– Finance Gap –Sources of

financing: debt financing – equity financing – convertible loans.– Bank borrowings,

Bill financing–factoring of receivables, loans from finance companies –Stock

Exchange Platform for SME stocks.

UNIT II

Working Capital concept– Current assets-current liabilities-Net working capital-

Operating cycle-cash cycle- forecasting the working capital requirements –Working

capital policies- adequacy of working capital– determinants of working capital–

cash management models

UNIT III

Managing Inventory-types of inventory-inventory costs-Inventory control system-

Managing payables-cost of open account trade credit-trade credit involving

discounts- Managing short term borrowings: types of borrowing-collateral for

borrowing-costof borrowing- Banker– SME relationship

UNIT IV

Cost of Capital– approach to measuring costof capital – Capital budgeting –Payback

period- Accounting rate of return-Net present value.

UNITV

Venture Capital- venture investment process – seed funding – crowd funding– angel

investors – forms of venture capital investment- structure of the funds- corporate

investors, bankequity

REFERENCE BOOKS:

1. Ciaran Macan Bhaird –Resourcing Small and Medium Sized Enterprises 2. Verlag Berlin Heidelberg, Afinancial growth life cycle approach, Springer- 2010

3. Khanand Jain – Management Accounting 5th

Edition, 2010

4. I M Pandey - ManagementAccounting:2009

5. Smith, KeithV, Guide toWorking capital Management, Mc Graw Hill Book

Company (1979), NewYork.

6. Stancill, James McNeill, Entrepreneurial Finance for New and Emerging

Business, Thomson South Western(2004)

7. Adelman, Philip J and Alan M Marks, Entrepreneurial Finance, 5th edition,

Prentice Hall- Pearson (2009) New Jersey.



5.2 MARKETING PRACTICES

UNIT I Marketing Concepts– approaches to marketing– core concepts of marketing–

marketing process-functions of marketing-Marketing Mix–FourP‟s of marketing–

Its significance in the competitive environment– product and product line– product

mix– product lifecycle– managing the product in product lifecycle

UNIT II

Market segmentation– bases for market segmentation of consumer goods, industrial

goods and services – market targeting and position strategies UNIT III

Pricing –importance – methods – objectives– factors- Market evaluation and

controls– types, processes, obstacles to marketing control– Different types of

Pricing–with objectives

UNIT IV

Physical Distribution–importance and role of distribution in marketing -introduction

to various channels of distribution– promotion tools – sales promotion, advertising,

personal selling, direct marketing and online marketing as promotion tools

UNIT V

New Product introduction– fundamentals of market intelligence– New Product

decision process–types of new products –test marketing of a new product, packaging

– purpose, types – marketing audit and marketing ethics

REFERENCE BOOKS:

1. PhilipKotler- Marketing Management,14th

Edition 2011

2. VSRamasamy & S. Namakumari –Marketing Management: Planning,

Implementation and Control: Global Perspective Indian Context, Macmillan

India, 2007

5.3 HOSPITAL INFORMATION SYSTEM

UNIT I

The Information explosion: Importance of information, impact on healthcare. World

of informatics: importance, rights, structure of health informatics. Information

technology: hardware, software, telecommunications, methods of accessing

information, health information on internet and World Wide Web.

UNIT II

Role of information: right information, process of decision making, literature,

database, problems in literature seeking, and standards of information seeking.

Securing the information: privacy and confidentiality, law, security and computer

crimes.



UNIT III

Changing information system: impact for automation, organizational culture,

resistance to change, importance of managing change, and role of healthcare

professionals in managing change.

UNIT IV

Patient care system: Information management in patient care, patient care system,

current issues. Patient monitoring system: concepts, types, information management,

current issues. Clinical decision support systems: nature, types of decision support

systems, role of computers in decision support system.

UNIT V

Overview of HIS: Approaches to HIS- patient based, functional organization based,

user department based. Electronic Health Record: functions, implementation,

advantages, disadvantages - PACS, RIS, HER, PHR. Telehealth: Types, initiatives,

advantages, barriers, future.

REFERENCES

1. Management Information System - James A.O‟Brien

2. Management Information System in Hospital - A.K.Saini

3. Health Management information System - Smith, Jack -A Handbook for decision

makers

4. Informatics for Health Professionals - Kathleen M.Young

5. Information Technology for the Health Professions - Lilian Burke, Barbara Weill

5.4 MEDICAL RECORDS

UNIT 1

History and role of medical records in health care delivery, various types of medical

records; forms and designs and presentation of the records- uses of medical records-

policies-legal aspects of medical records-developments of medical record forms.

UNIT II

Organization of medical records dept: structure, goals. Objectives and functions,

duties and responsibilities of medical record officer, medical record technician,

assistant medical record technician. Operational policies-working hours and shifts

interdependent relations of medical records staff and its importance.

UNIT III

Medical records security-retention and disposal of medical records - documentation

practices advantages, filling and retrieval of records and x-rays space and equipment,

requirement for medical records department, movable and immovable filing tracks:

merits and demerits.

UNIT IV

International classification of disease: history and uses-design of ICD and structure

how to use ICD, basic coding guidelines, principles and rules of coding, WHO

guidelines, indexing of diseases and operations, salient features of the amendments to

the ICD -10, difference between ICD-9 and ICD-10, role of international

classification of diseases in managing electronic medical records.



UNIT V

Information required for organizing a medical record: Department methods of

commissioning of medical record services and periodical evaluation electronic

medical records: advantages, concerns about medical records computerization,

various sections of electronic medical record systems – PACS, RIS, EHR, PHR

REFERENCES

1. Mogli G.D (2001) Medical Records : Organization And Management New

Delhi, Jaypee Brothers

2. G.D Kunders (2004) Hospitals: Facilities , Planning And management. New

Delhi: Tata Mcgrawhill

3. Acleson E. D (1967) Linkage Of Medical Records : London:Oxford

University Press

4. Benjamin, Bernad.1980. Medical Records, 2nd Edition London : William

Heinman Medical Books Ltd

5.5 HOSPITAL FUNCTION AND SERVICES- I

UNIT I

Meaning and scope of patient care services, significance of patient care, role of

administration in patient care, classification of Hospital.

UNIT II

Front office services, outpatient services, inpatient services, trauma, accident and

emergency services, billing and payment services.

UNITIII

Lab services-pathology, biochemistry, microbiology, collection units, rehabilitation

services, blood bank services, telemedicine.

UNIT IV

Operation theatre, intensive care units – neonatal ICU, pediatric ICU, surgical ICU,

medicine ICU, neuroICU and cardiac ICU, sterilization and ward administration.

UNIT V

Concept of quality, quality control, quality assurance, ISO 9000 standards, TQM,

Accreditation - National Accreditation Board for Testing and Calibration Laboratories

(NABL), Joint Commission: Accreditation, Health Care, Certification (JCAHQ),

Quality manual, Medical tourism.

REFERENCES

1. Management process in Health care - S.Srinivasan

2. Hospital Department Profiles - Gold Berry A.J



6.1BUSINESS PROCESSES AND INFORMATION SYSTEMS UNIT I

Introduction – Definition of a Business Process, Understanding Business Processes,

Common business processes in an organization, Need for Business process

improvement. Introduction to Information Systems- definition- features- steps in

implementation of MIS - Need for information-information system for decision

making UNIT II

Supply-side business processes, Sourcing, Procurement planning and processing,

Supplier and procurement analysis, Supply Chain Management Systems (SCM)

UNIT III

Demand-side processes, Customer account management, Customer Relationship

Management Systems (CRM), marketing and sales Order fulfillment

UNIT IV

Support-side processes, Services, Customer project planning, Customer project

execution, Accounting and Financial Processes and their integration with other

business processes

UNIT V Integration of all processes in an organization-Apply business process innovations

introduced by latest technologies–cloud computing ("Software-as-a-service") and

mobile technologies - hands on experience on commercially available enterprise

system.

REFERENCEBOOKS

1. Kenneth C. Laudon, Jane P. Laudon, Management Information Systems–

Managing the DigitalFirm, 12th

Edition, PrinticeHall, 2012

2. R. Radhakrishnan and S. Balasubramanian,Business Process

Reengineering, PHI Learning, 2010.

3. RahulVAlterkar-Supply Chain Management-Concepts andCases,

PrenticeHall of India, 2005.

4. Paul GreenBerg-Customer Relationship Management-Tata Mc Graw Hill, 2002



6.2HOSPITAL ARCHITECTURE AND MAINTENANCE

UNIT I

Hospital as a system: Definition of hospital – classification of hospitals – changing

role of hospitals – role of hospital administrator – hospital as a system – hospital &

community.

UNIT II Planning: Principles of planning – regionalization - hospital planning team – planning

process – size of the hospital – site selection – hospital architect – architect report –

equipping a hospital – interiors & graphics – construction & commissioning –

planning for preventing injuries – electrical safety – visualize patient flow (natural

and directed).

UNIT III Technical analysis: Assessment of the demand and need for hospital services – factors

influencing hospital utilization – bed planning – land requirements – project cost –

space requirements – hospital drawings & documents-preparing project report.

UNIT IV Hospital standards and design: Building requirement – Entrance & Ambulatory Zone

– Diagnostic Zone – Intermediate Zone – Critical zone – Service Zone –

Administrative zone –List of Utilities – Communication facility – Biomedical

equipment Voluntary & Mandatory standards – General standards – Mechanical

standards – Electrical standards – standard for centralized medical gas system –

standards for biomedical waste.

UNIT V Facilities planning: Transport – Communication – Food services – Mortuary –

information system – Minor facilities – others.

REFERENCES 1. Designing for total Quality in Health Care - G.D.Kunders

2. Modern Trends in Planning and Designing of hospitals – Gupta S.K.SunilKant

Chandra Shekhar.R Satpathy

3. Hospital and Nursing Homes Planning, Organizations & Management-Syed Amin

Tabish

4. Hospitals, Facilities Planning and Management - G.D.Kunders



6.3 ENTREPRENEURIAL MICROBIOLOGY

UNIT I

Entrepreneur development, activity, Institutes involved, Government contributions to

entrepreneurs, risk assessment. Industrial Microbiology, Definition, scope and

historical development.

UNIT II

Microbial cells as fermentation products- Baker‟s yeast, food and feed yeasts,

Bacterial Insecticides, Legume Inoculants, Mushrooms, Algae. Enzymes as

fermentation products- Bacterial and Fungal Amylases, Proteolytic Enzymes,

Pectinases, Invertases, and other enzymes.

UNIT III

Mushroom cultivation and Composting- Cultivation of Agaricus campestris, Agaricus

bisporus, and Volvariella volvaciae; Preparation of compost, filling tray beds,

spawning, maintaing optimal temperature, casing, watering, harvesting, storage.

Biofertilizers- Historical background, Chemical fertilizers versus biofertilizers,

organic farming. Rhizobium sp, Azospirillum sp, Azotobacter sp, as Biofertilizers.

UNIT IV

Patents and secret processes, History of patenting, composition, subject matter and

characteristics of a patent, Inventor, Infringement, cost of patent. Patents in India and

other countries. Fermentation Economics.

UNIT V

Brewing- Media components, preparation of medium, Microorganisms involved,

maturation, carbonation, packaging, keeping quality, contamination, by products.

Production of Industrial alcohol.

References:

1. Industrial Microbiology- L.E.Casida, jr, New age International publication.

2. Entrepreneurial Development in India- By Arora.

3. Experiments in Microbiology, Plant pathology, Tissue culture and Mushroom

production technology- K.R.Aneja, New age International publication. S.Chand

Publication 6th Edition.



6.4 SOCIAL AND PREVENTIVE MEDICINE

UNIT I

Definition and concepts, evolution of public health, important public health acts,

health problems of developed and developing countries, health problems in India.

UNIT II

Health planning in India, national health policy, health goals, organized sector

(centre, state, district and block level structures, local bodies, panchayat raj),

organization and functions of community health centers and primary health centers,

primary health care and concept.

UNIT III

Health manpower, Non – Governmental Organizations (NGOs) and Private Voluntary

Organizations (PVOs), unorganized sector, problems of population growth ,

birthrates, death rates, fertility rates, age-specific mortality rates, MMR, CPR, etc.

approaches and methods of contraception , MTP.

UNIT IV

Definition and scope of social and behavioral sciences in health, concept and

significance of social structure and social organization, culture and behavior related to

health and disease, political and economical aspects of health, concepts and

techniques of information, education and communication including counseling

methodology.

UNIT V

Objectives and organization of important agencies, like WHO, UNICEF, FAO, ILO,

Indian Red Cross Society, UNFPA, World Bank, Asia Development Bank, Ford

Foundation, CARE, Rockefeller Foundation, etc. and their role in Health care

activities in India

REFERENCES

1. Preventive and Social Medicine – Park. K

2. Public Health and Preventive Medicine (Maxcy-Rosenau-Last Public Health and

Preventive Medicine) by Robert B. Wallace



6.5 HOSPITAL FUNCTION AND SERVICES – II

UNIT I

Clinical nutrition, dietary management, food service area, stock audit, nutritional

counseling , hospital made enteral feed, food regulation, quality control, patient tray

service.

UNIT II

Facilities Engineering – Maintenance of Civil Assets- Electrical supply and water

supply –Medical gas pipeline – plumbing and sanitation – Air conditioning system –

Hot water and steam supply – Communication system – Biomedical engineering

department in modern hospital.

UNIT III

Laundry services – Housekeeping services – Energy conservation methods- Cost

containment measures in a hospital - mortuary services.

UNIT IV

Patient and pharmacy counseling, ambulance - transportation services – handling and

transporting patients, shifting patients – hospital security services –

telephone/intercom.

UNIT V

Hospital infection control: Definitions, Hospital infections - importance determinants

sources routes of transmission Principles of Control of Hospital infections. Infection

control teams, Committees, policies and objectives of infection control department.

REFERENCES

1. Hospital and facilities planning and Design - G.D.Kunders

2. Hand Book of Bio-Medical Engineering - Jacob Kline

3. Clinical Engineering Principles and Practices - Webster J.G. and Albert M.Cook

4. Maintenance Planning and Control - Antony Kelly

5. Hospital Engineering in Developing Country - Hans Pfeiff, Veera

6. Park K. Text Book on Hygiene and Preventive Medicine, Banarsidas Bhanot.

6.6 CASE ANALYSIS – PRACTICAL ASSIGNMENT



7.1 BUSINESS ANALYTICS AND INTELLIGENCE

UNIT I

Business Analytics(BA) – What does Analytics mean? What to expect from

Analytics? When

doweneedAnalytics?WheretoandwherenottouseAnalytics;Combiningartandscience;

various software and tools used for BA

UNIT II

Components required to put BA to work – High-quality Data; Enterprise

Orientation; Analytical Leadership; Strategic Targets; Good Analysts -

Development and Deployment of Information at functional level- Establishing new

Business Process; Optimizing existing business model; Which business process to

start with? Corporate Performance Management (CPM)

UNIT III

Embedding Analytics in Business Process; Building Analytical Culture; Reviewing

business comprehensively to meet challenges along the way - Introduction to Data

Warehouse(DW);Architecture and process in DW; Tips and techniques in DW;

Software and tools used for building Data Warehouse

UNIT IV

Introduction to Business Intelligence (BI);Benefits of using BI; Various software

used in BI; Centralized and decentralized organizations; Tasks and competencies;

What is the right time to establish BI? Introduction to Data mining; Data mining

with target variables; explorative methods; business requirements; Software and

tools used in Data Mining

UNIT V

Assessment and prioritization of BA Projects- How to identify a strategic projects?

Uncovering value creation; How to handle when project overruns? What to do when

the uncertainty is too big? Future trendsin BA

REFERENCE BOOKS:

1. Gert H.N. Laursen; Jesper Thorlund – Business Analytics for Managers:

Taking Business Intelligence beyond reporting, JohnWiley & Sons (2010)

2. ThomasH. Davenport, JeanneG. Harris, RobertMorrison-Analytics at

work: Smart Decisions,Better Results 1stEdition,Harvard Business School

Press(2010)



7.2 TOTAL QUALITY MANAGEMENT IN HOSPITALS

UNIT I

TQM - Leading practices – Ethics – Role – Quality Assurance – Quality Control –

Customer satisfaction – Customer perception of quality – Service quality –

Translating needs into requirements – Customer retention – Employee motivation

Teams – recognition and reward – Performance Appraisal Benefits – Employee

involvement.

UNIT II

TQM in service sector – TQM and Management relationship – Personnel

Management in TQM environment – Labor relations in TQM environment -

Relationship development.

UNIT III

Continuous process Improvement – process – Improvement strategies – Types of

problems – PDSA cycle – Problem solving method – Six Sigma.

UNIT IV

Six Sigma Assessment Methodology – Leveraging the internet for supply chain

efficiency – Current state of ecommerce – Supplier Buyer Integration – Steps to

Improve Supply Chain Management.

UNIT V

Statistical Quality Control – Tools and Techniques in process and quality

management - Program identification tools and their role in quality management –

Tools for data collection and analysis – scope of Statistical process control

measurement and control – Process measurement – Corrective action.

REFERENCEs

1. Total Quality Management – Gopal V.V.

2. Total Quality Management – Bhaskar

3. Encyclopedia of total quality management in hospital and health care

administration –Kelly, Daine L.; Kovner, Anthony R., Beuhauser, Duncan,

Fottler, Myron D., Ford, Robert C., Heaton, Cherrill, P., McAlearney, Ann

Scheck, Nowicki, Michael, & Mcglow, Joanne K. (Eds.) Year of Publication:

2006, Volume 1: Applying Quality in Healthcare.

7.3 MARKETING AND PUBLIC RELATIONS

UNIT I

Hospital media relations and marketing non – profit Organizations: Establishment of

media relations policy – Handling news media during disaster – Service Scope in

Hospital – Public relations marketing tools – Clean and Hygienic Hospital – Food

Service – Liner service - What makes patients select a Hospital – Economic

Imperatives - Need for marketing Non – Profit Organizations – to market or notices

market – six Alternatives.



UNIT II

Marketing special services in hospitals: Women‟s Health Care and Maternity Services

– Marketing Birthing Rooms – Geriatric Services Educational Programme for

Marketing to the elderly – Psychiatric. Care Referral sources Special clinics –

Pediatric Service – Dental service – Cardiac Services – Trauma Care – Neurology

Service – Preventive Medicine.

UNIT III

Market Promotion: Importance of market Research - Definition and need for internal

marketing-Word of mouth communication (w.o.m)-Customer Relationship

Management (CRM)-Definition-Factors affecting the customer Relations-Different

relationship markets-CRMstrategy-customer loyalty ladder-Customer life cycle-

Barriers for effective CRM.

UNIT IV

Health Insurance: Illness and Accident insurance – New insurance products-concept

of Social Security -Role of TPA‟s - Managed Health care –Co pay system-

Accreditation – NABH –JCI - Accreditation- Quality council of India - Medical

Tourism- Business opportunities - Challenges – Quality Assurance in Health care.

UNIT V

Positioning the market offering: Developing a positioning strategy – promotional

method in service sector – medical camp, conferences, internet medicine,

telemedicine, public relation programs, public relation decisions- telemarketing-

referral doctor system, advertising media – press, radio, television, films, hoardings,

etc – media relations. Branding.

REFERENCES

1. Text Book of Marketing services -The Individual Experience – Mr. Nimit

Chowdhary and Mrs. Monika Chowdhary.

2. Branding Concepts and Process - Mr. Debashis Pati

3. Marketing Management, Philip Kotler – Prentice Hall

4. Services Marketing – S.M.Jha – Himalaya Publishing House

5. Service Marketing –text cases and readings - Lovelock

6. Practical public Relations - Sam Black

7.4 PHARMACEUTICAL MANAGEMENT

UNIT I

Economics of new drug development need, invention methods Chemical, natural,

microbial biotechnological, etc, Including devices, toxicity, activity screening

methods, pre –chemical development stages: acute, sub and chronic toxicity studies.

UNIT II

Special tests and their significance, dose determination, Investigational new drugs

(IND) status, clinical development phase, I,II,III studies and their significance. (NDA)

new drug application, product launch.



UNIT III

Pre-formulation studies importance of Pharmacopeias, Parma co –dynamics,

understanding of oral dosage forms: Powders tablets: creating syrups, elixirs,

suspensions, capsules topical preparations, radio diagnostic and therapeutic agents,

vaccines, hormones, cosmetics biotechnological and surgical products.

UNIT IV

Concepts of sustained release, modified release dosage forms, herbal drug, prosthetic

materials, neutraceuticals.

UNIT V

Pharmaceutical legislations, Drugs and Pharmaceutical Industry, Drugs, and

Cosmetics Act 194 and rules 1945 and its amendments, Pharmacy Act 1948, drugs

price control

order, drug and magic Remedies (Objectionable Advertisements) Act, 1954 National

Health Policy.

REFERENCES

1. D.R.Laurence and P.N.Bennett, “Clinical pharmacology”

2. R.S. Satoskar and S.D. Bhandarker, “Pharmacology and pharmacotherapeutics”

3. The Law of Health Care Administrations – Stuart Showalter

7.5 HOSPITAL WASTE MANAGEMENT-I

UNIT I

Environment and its pollutants: Features of environment, ecosystem, food and energy

flow, trophic level, bio-magnification, greenhouse effect, global warming. Pollution -

air, noise, water, radiation, anthropogenic sources of radiation, ozone hole, acid rain.

UNIT II

Waste management: Definition of waste, principals of waste management, collection

and segregation, recycle, recovery and reuse, classification of waste- Municipal, heath

care. Types of health care waste – infectious, non-infectious, hazardous, solid, liquid,

bio-degradable, non-biodegradable, categories as per WHO.

UNIT III

Handling heath care waste: Source identification, collection, transportation and

disposal, secure landfill, management of metallic waste, chemical waste, specialized

waste, pharmaceutical waste, cytotoxic waste, radioactive waste and pressurized

containers.

UNIT IV

Impact of Health Care Waste on our Environment: Chemicals in health care waste,

case study, mercury, lead, cadmium, chromium, disinfectants, gaseous pollutants,

effect on atmosphere, impact on food and livestock, impact on water and aquifer and

impact on marine ecosystem.



UNIT V

Impact of health care waste on human health: effects of physical pollutants, chemical

pollutants, biological pollutants, radiological pollutants, environmental and health risk

associated with medical waste, sources of infectious agents on health care waste,

infectious waste categories, organisms in health care waste, proliferation and

desiccation.

REFERENCES

1. Hospital Waste Management and its Monitoring, Sanskriti Sharma, Jaypee

Brothers Publishers, 2002.

8.1 PRACTICAL TRAINING– PROJECT WORK ANDVIVA-VOCE

9.1 ORGANIZATIONAL BEHAVIOUR

UNIT I

Organizational structure and design: strategy and goals of organizations; basic

attributes of organizations, organizing and co-coordinating work, - different types of

organizational design based on nature of business.

UNIT II

Group dynamics and teamwork - how groups work, groups in organizations, stages of

group, foundations of group performance, decision making in groups. Teams and

teamwork, team building, improving team processes, teams in the high performance

workplace.

UNIT III

Leadership: Theories and practice - trait, behavioral, contingency theories.

Transformational leadership. Power and politics: power and influence, power. Formal

authority and obedience empowerment, organizational politics – political behaviour in

organization.

UNIT IV

Organizational culture, understanding organizational cultures, managing

organizational culture, and organizational development: nature scope objectives and

intervention strategies

UNIT V

Organizational Behavior responses to Global and cultural diversity, challenges at

international level, difference between countries, challenges of workforce diversity

and managing diversity cases.

REFERENCES:

1. Stephen P. Robbins, Timothy A. Judge, Neharika Vohra - Organizational

Behavior 14th Edition ;, Pearson 2011

2. Kavita Singh - Organizational Behavior: text and cases, Pearson, 2010



9.2 BUSINESS PLAN

UNIT I

Business Plan: The Meaning-The „why‟ of Business Plan – Basic Parameters-Basic

parameters: Timing of Decisions Undertaken-Project Parameters: The Common

Considerations– Factor of successful business–capital management– eligibility to

attract motivates - financial control– Anticipating change and adaptability.

UNIT II

Business Plan process–Sources of Information– Internet, government sources and

statistics– offlineresearchresources-Library–SBDC‟s–Tradeandindustriesassociation–

sourcesof market research– evaluating data- Benefits of Market Study - Coverage of

Market Study - Information Sources- Market Demand : A Five Dimensional Concept

UNIT III

Business Plan Components– The Executive Summary – Company Description–

Industry Analysis &Trends– Target Market– Competition – Strategic Position &

Risk Assessment– Marketing Plan & Sales Strategy– operations–Technology Plan–

management & Organization – Community Involvement & Social Responsibility–

Development, Milestones & Exit Plan– The Financials.

UNIT IV

Exploratory –cum-Desk Research(EDR) – Field Interviews: An Essential Skill– Field

Interviews: useful Tips-Product/ Service and EDR/DMR –Detailed Market Research

(DMR) - Other Methods– Analysis of Information- Need for Judgments– Soft Drink

Illustration– Errors and Precautions–Manufacturing Process –Sources of Technical

Know-how- Reassurance on Manufacturing Process– Plant and Machinery – Supplier

Identification – Interaction with Suppliers– Supplier Selection-Tips on Supplier–

transaction.

UNIT V

The Lay – out– Built-up Area – Raw materials-Packing – Land Requirement–

Utilities– Manpower–Search for Location: Reasons– Selection Criteria-Information

Sources – Location/ Site Selection- Purpose of Financial viability–Financial

viability: Meaning– Project Cost– Avoid Differences with Loaning Agency–

Working Capital and Working Capital Margin- Assessment of Working Capital

Requirement– Working Capital Assistance. Capacity Utilization and Income,

Expenditure, Profit Estimate–Viability Test–profitability –Cash Flow Estimate– Risk

Analysis – Financial Viability: A Recapitulation – Implementation schedule.

REFERENCE BOOKS:

1. Rhonda Abrams “The Successful business Plan Secrets& Strategies” Prentice

2. Rhonda Abrams “ The business Plan in a day ” Prentice

3. Business plan Preparation–Entrepreneurship Development Institute of India

4. Arthur R.DeThomas Ph.D. and LinGrensing-Pophal,Writing a Convincing

Business Plan

5. MikeP. McKeever, How to Write a Business Plan



9.3 HEALTHCARE INSTITUTIONS AND POLICIES

UNIT I

Overview of health care delivery system and holistic approach: Overview of health

care delivery system – history of evolution – growth of health care services after

independence-– holistic approach to health –alternate form of medicine – Yoga,

Naturopathy – Siddha vaidya – Unani – Homeopathy – traditional Chinese medicine –

Reiki – roles and advantages.

UNIT II Health care infrastructure: National level – state level – district level –block level,

primary health center level – sub center level – village level. District health

organization – health for all - primary health care – principles – components of

primary health care infrastructure – sub centers – primary health care centers –

community health centers.

UNIT III

Health care agencies: Role of private sector & voluntary organization. National health

care agencies – Indian red cross / society – Hind kusht nivaran sangh – Indian council

for child welfare – Tuberculosis association of India – Bharat sevak samaj – central

social welfare board – Kasthuriba memorial fund – family planning association of

India – an Indian blind relief society – all India women‟s conference. . International

health care agencies – UNICEF, WHO, UNDP, World Bank, CARE – Rockefeller

foundation – Ford foundation Colombo plan.

UNIT IV National health programmes: Communicable and non communicable diseases –

overview – achievements – progress – malaria control programme – national

tuberculosis control Programme – national leprosy eradication programme –

programme against AIDS and STDs. National programme for control of blindness –

national iodine deficiency disorders control programme (NIDDCP) – national mental

health programme – national cancer control programme – national diabetes control

programme – health related programme – integrated child development scheme-

minimum need programme.

UNIT V

Health policies: National health policy – salient features – population policy 2000.

Pharmaceutical legislation in India – Pharmacy act – drugs and cosmetics act –

narcotics and psychotropic substances act – drug and magic remedies act – poisons

act and rules. Healthcare systems of UK, USA, Cuba (Private/Federal).

REFERENCE 1. Drug and pharmacy laws in India - H.K.Bharathi

2. Government of India publications regarding drug policy

3. Planning a community health programme - Mabry C Esther

4. Community health nursing – Stanhop Lancaster

5. Textbook of prevention and social medicine - B.K.Mahajan and M.C. Gupta



9.4 GLOBAL STRATEGIC MANAGEMENT UNIT I

Global Strategic Management: Overview– two global scenarios – key challenges

facing managers – defining globalization –implications for management

UNIT II

Analyzing the External Environment– changing external environment– macro

environmental analysis– industry analysis: five forces of competition–strategy and

business models – components of a business model– representing value

propositions– understanding the sources of competitive advantage– competitive

dynamics

UNIT III

Corporate responsibility– building sustainable value – creating value for

stakeholders - Strategic positioning and its importance– foreign direct investment–

global and multi domestic industries– positioning strategic choices in a global

context

UNIT IV

Need for global marketing– developing a global marketing orientation– targeting

what markets to enter– how to enter target markets– when to enter target markets–

why global sourcing –types of global sourcing – locating global sourcing partners–

key success factors for global sourcing– benefits of global sourcing

UNITV

Defining Strategic Alliances- Benefits of Strategic Alliances – Alliances in the New-

Competitive Landscape-The Risks of Strategic Alliances - The Causes of Alliance

Failure- Managing Strategic Alliances- Emerging Global Alliances and Partnerships

REFERENCE BOOKS:

1. Pearce andRobinson-Strategic Management.2009

2. Pearce andRichard B Robinson- Strategic Management Formulation,

Implementation andControl;9th

edition2007

9.5 BUSINESS PLAN - PROJECT WORK AND VIVA VOCE



10.1 INTERNATIONAL HEALTHCARE MANAGEMENT

UNIT I

Healthcare: a global perspective - Healthcare Challenges: a Global perspective - wide

gap in Healthcare delivery – Healthcare financing in developed and developing

countries – Developing National Health Accounts - Application in selected countries.

UNIT II

Health insurance and managed care: Concept – Historical background – Comparative

study in Health Insurance in National and International perspective - Risk pooling

concept – concept of managed care – components – managed care models – study of

socialized medicine, social Insurance, Mandatory Insurance and Voluntary Insurance.

UNIT III

The reforms of healthcare system: Evolutionary reform (Italy, Portugal, Greece,

Australia, etc) in Healthcare Structural reforms in Healthcare (New Zealand, Sweden,

Switzerland and United States etc.)

UNIT IV

Distinctive system of health care delivery: Basic components of a health services

delivery system – A disenfranchised segment – transition from traditional insurance to

managed care – Trends and directions – significance for practitioners and policy

makers – positioning the organization – handling threats and opportunities –health

care systems of other countries.

UNIT V

Intellectual property rights (IPD): TRIPS – IPR - The patent cooperation Treaty

(PCT) – the PCT System – PCT for produce design – world Intellectual Property

Organization (WIPO) structure and role in new pattern regime – the Madrid System –

International Registration of Industrial Design – Registration by category of right

holder – industrial Designs by chases.

REFERENCES

1. Advances in health care management. Eds: Dr. Leonard H. Friedman, Dr. Jim

Goes, Professor Grant T. Savage.



10.2 VENTURE FINANCE AND HEALTHCARE UNIT I

Introduction to entrepreneurial Finance–Venture Life cycle: development stage,

start up stage, survival stage, rapid growth stage, maturity stage-financing through

the venture life cycle; seed financing, startup financing, first round financing,

second round, mezzanine, and liquidity stage–Financial Planning throughout the

venture‟s lifecycle-short term cash planning- forecasting sales-projected balance

sheet-projected income statement-projected cash flow statement.

UNIT II

Determining capital needs– debt andequity funding alternatives– types ofdebt–

private placementvs. public placement– raising capital – funding capital equipment

or new projects– leasevs. buy - Debt Financing – Equity Financing

UNIT III

Getting Funded– Seed and Angel Investing - Venture Financing: types, Costs and

securities Laws Considerations. Legal structure of a venture capital financing-

Creating and recognizing venture value– Professional Venture Capital

UNIT IV

New venture financing– Venture capital– current state of the industry–the business -

VC vs the entrepreneur– Angel Financing – bootstrap financing –Intellectual

property and strategic alliances

UNITV

Venture capital valuation methods– key factors influencing valuation –valuation

ofrevenue generating firms–multiples – asset valuations– valuing technology

companies- mergers & Acquisitions- Exit and Turn around- IPO

REFERENCE BOOKS:

1. Steven Rogers – Entrepreneurial Finance: Finance and business strategies

for the serious entrepreneur, second edition, The McGraw – Hill

companies; 2008

2. CharlesWoelfel –Financialstatementanalysis:theinvestor‟sself-

studytointerpreting&analyzingfinancialstatements, revised edition;McGraw-

Hill1993 3. Leach,J. Chris and RonaldWMelicher: Finance for Entrepreneurs,

Cengage Learning(2006), NewDelhi.

4. Madapati, Ravi S.Venture Capital: Concepts and Cases,The ICFAI University

Press, (2004) Hyderabad



10.3 HOSPITAL WASTE MANAGEMENT-II

UNIT I

Capacity Building, training and monitoring: Improving awareness, training tools,

accreditation of health care establishments, role of international agencies, WHO, other

UN agencies, role of government organizations, funding and budgeting of health care

waste management system, day to day and periodic monitoring.

UNIT II

Treatment and disposal of health care waste – Burn technology: open burning,

principles of incineration, waste characteristics for incineration, types of incinerators,

air pollution control unit, flue gases, scrubbers, and formation of dioxins: burning of

plastics, emission of other gases from incinerators, cost of treatment, plasma,

pyrolysis, workers safety.

UNIT III

Treatment and disposal of health care waste – Non-Burn Technology: need for non-

incineration health care waste technology, non-burn technologies, microwave, wet

thermal treatment, dry thermal treatment, chemical based technologies, other

technologies.

UNIT IV

Innovative concepts and possibilities: solar energy and waste management, stored

chemical energy in the waste, mobile hospital waste management system, sustainable

hospitals, and waste to energy concept.

UNIT V

Waste handlers: Training objectives and methodology, lessons, attitudinal change and

concept of clean and unclean practices, waste and its kinds, hazards of waste,

preventing infections, hand washing, use of gloves, segregation, transportation within

the health care setting, management of sharps, metal sharps, glass sharps, plastics,

liquid waste, use of disinfectants.

REFERENCES

1. Hospital Waste Management and its Monitoring, Sanskriti Sharma, Jaypee

Brothers Publishers, 2002.



10.4 SAFETY AND RISK MANAGEMENT

UNIT I

Disaster management: objective, basic concepts, classification, disaster process,

spectrum of disaster management, disaster management in India. Organization for

medical relief, principles of mass, casualty management, hospital disaster plan, need,

objective and purpose. Disaster response, alert and recall, disaster manual, disaster

drill.

UNIT II

Fire hazards: Elements of fire, cause of hospital fires, building services, electric

installation, special hazards, hazards associated with furnishing material- curtains,

upholstery, dresses, bedding materials. Water points - fire points, escape routes, fuel

store, Manual Call Points, means of escape. Personal risks – needle stick injury,

glass/sharp injury.

UNIT III

Radiation hazards: Biological effects of radiation hazards, radiator protection and

safety, layout of x-ray room, preventive measures against magnetic field hazards,

radiation protection aspects, facility planning and procedure, procedure for obtaining

clearance, radiation therapy.

UNIT IV

Security organisation and management: Threats and vulnerabilities of hospitals, threat

Groups, security sensitive areas, role of hospital security, non-traditional “service”

function, staff complement, perimeter protection system, implementing physical

controls - security technology, computer and information security - contract security

agency, verification and training.

UNIT V

Security and law: Authority to arrest, reporting procedure, central security control

room, patrols and posts, control of visitors, OPD patients/visitors, standing

instructions for security of cash, security budgeting, committee, audit, security related

crisis, bomb threat, responses.

REFERENCES

1. Clinical Risk Management: Enhancing Patient Safety. 2001, Eds. Charles Vincent,

John Williams. Wiley publications, UK. 588p.

2. Risk Management handbook for health care organizations. 2009, Eds. Roberta L.

Carroll. Jossey Bass, A Wiley publication, USA.

3. Principals of Risk Management and Patient Safety. 2010. Barbara J. Youngberg.

Jones and Bartlett Publishers. 504p.

10.5 PROJECT WORK AND VIVA VOCE

Multiple specialization (Quality, HR, Marketing, Operations, Planning,

Process, Finance etc.,) in Healthcare can be provided for the project.

bharathiaruniversity,coimbatore-641046 5...

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