bharathiar university:coimbatore 641 046 mba...

MBA Interior Design & Business Mgt. – 2016-17 onwards – CPP/COP . of 28

BHARATHIAR UNIVERSITY:COIMBATORE 641 046

MBA-Interior Design and Business Management

(For the CPP/COP students admitted from the academic year 2016-17 onwards)

SCHEME OF EXAMINATION-CBCS Pattern

Course Title

Inst

ruct

ion

s

hr

/ w

eek

Examinations

Cre

dit

Du

rati

on

CIA

Un

i E

xa

m

To

tal

SEMESTER-1

1.1 Management Principles and application 4 3 25 75 100 4

1.2 Accounting and Finance for Managers 1 5 3 25 75 100 4

1.3 Managerial Economics 4 3 25 75 100 4

1.4 History of Architecture 5 3 25 75 100 4

1.5 Design and Space Planning1 4 3 25 75 100 4

1.6 Materials & Construction 5 3 25 75 100 4

1.7 Computer for Business - Practical 3 3 40 60 100 4

SEMESTER-2

2.1 Operations Management 5 3 25 75 100 4

2.2 Accounting and Finance for Managers 2 5 3 25 75 100 4

2.3 Organizational behavior and Human Resource

Management 5 3 25 75 100 4

2.4 Design and Space Planning 2 5 3 25 75 100 4

2.5 Service System & Codes 5 3 25 75 100 4

2.6 CAD and Visualization 5 3 25 75 100 4

SEMESTER-3

3.1 Entrepreneurial Development 5 3 25 75 100 4

3.2 Marketing Management 5 3 25 75 100 4

3.3 Management Information System 5 3 25 75 100 4

3.4 Quantitative Techniques for Management 5 3 25 75 100 4

3.5 Estimation & Costing 5 3 25 75 100 4

3.6 Furniture Design and Detailing 5 3 25 75 100 4

SEMESTER-4

4.1 Research Methodology 5 3 25 75 100 4

4.2 Business Structure & Professional Practice 5 3 25 75 100 4

4.3 Strategic Management 5 3 25 75 100 4

4.4 Advertising and Co Creation 5 3 25 75 100 4

4.5 Interior Project Management 5 3 25 75 100 4

4.6 Project / VIVA* - - - - 100 4

TOTAL

2500 100

* For Project Report 80% Marks & Viva-voce 20% Marks


Semester 1

1.1 MANAGEMENT PRINCIPLES AND APPLICATION

Objectives:

On successful completion of the course the students should have: Understood management

functions and principles. Learnt the scientific decision making process and problem solving

techniques, learnt the modern trends in management process.

UNIT-I: Management-Meaning, definitions, importance, nature and functions of management,

levels of management. Management: A Science or Art? Scientific Management- Managerial

Functions an Roles – Evaluation of Management Theory. Planning- meaning, definitions, nature,

importance of planning, types of planning, process involved in planning, process and types of

decision making.

UNIT-II: Organizing- meaning, definition, nature benefits, process, principles and limitation of

organizing, types of organizing – Organisation Structure, Span of Control – Use of Staff units

and Committees - Differences between formal organization and informal organization.

UNIT-III: Directing- definition, nature, principles, benefits and elements of direction. Staffing

definition, need, nature, benefits and objectives. Communication- definition, meaning and nature

of communication, importance and process of communication, types of communication – Factors

of Effective Communication.

Unit IV: The Nature and Purpose of Planning - Objectives - Strategies, Policies and Planning

Premises - Decision Making - Global Planning. The Nature of Organizing and Entrepreneuring -

Organizational Structure :Departmentation - Line/Staff Authority and Decentralization -

Effective Organizing and Organizational Culture - Global Organizing.

UNIT-V: Control and co-ordination-meaning, definition, benefits of control, mentioning the

control process in detail, Types, characteristics and techniques used in control, definition, need,

techniques and types of co-ordination, characteristics and principles of co-ordination.

Reference Books:

1. Business Organisation --- Bhushan Y. K.

2. Principles of Management --- L.M. Prasad.

3. Business Management --- DinkarPagare

4. Principles of Business Organisation and Management --- P.N. Reddy.

1.2 ACCOUNTING AND FINANCE FOR MANAGERS 1

Objectives: On successful completion of the course the students should have: Understood the

financial accounting along with the preparation of final accounts. Students should have

understood the concepts and application of management accounting along with the preparation,

to learn the cost accounting concepts and applications.

UNIT-I (Problem & Theory) Accounting frame work-Accounting and its functions, accounting

concepts and standards, accounting information and its applications. Kinds of Accounts –


Preparation of Journal and Ledger Accounts – Subsidiary Books – Cash Book – Types –

Purchase Book – Sales Book – Purchase Return – Sales Return,

Unit II: (Problem & Theory) Understanding financial statements- construction and analysis of

balance sheet, construction and analysis of profit and loss account, construction and analysis of

funds flow and cash flow statements.

Unit III: Double Entry Accounting: Introduction , Meaning of double entry accounting,

Classification of accounts under Traditional approach, Classification of accounts under

Accounting Equation approach, Comparison of traditional approach with Modern approach equal

approach, Accounting Trail , Transactions and events , Meaning and roles of debit and credit ,

Accounting equation

UNIT-IV (Problem & Theory) Cost management- understanding and classifying cost, absorption

and marginal costing, cost volume- profit analysis, variance analysis. Material and Labour

Variance – Budgeting and Preparation of various Budgets.

UNIT-V (Theory only) Financial management: Meaning, Definition, Objectives of Financial

Management – Profit and Wealth Maximisation - Scope of Financial Functions – Source of

Finance – Short and Long Term – Shares, Debentures, Preferred stock – Debt. Financial

decisions- management of working capital, capital structure, dividend decisions. – Cost of

Capital – Cost of Specific Source of Capital, Equity, Debt, Reserves, Weighted Average –

Operating Leverage and Financial Leverage.

Reference Books:

1. Advanced Accountancy - Jain and Narang

2. Cost and Management Accounting-Sharma and K. Gupta.

3. Financial Management - Khan and Jain.

1.3. MANAGERIAL ECONOMICS

Objectives: On successful completion of the course the students should have: Understood the

economic principles and policies on managerial decision making. Learn demand, supply, cost

and profit concepts and functions along with its applications. To learn profit policies, planning

and problem solving techniques.To learn inflation, deflation and balance of payment on national

income.

UNIT I: Managerial Economics - meaning, nature and scope - Managerial Economics and

business decision making - Role of Managerial Economist - Fundamental concepts of

Managerial Economics. Demand Analysis - meaning, determinants and types of demand -

Elasticity of demand.

UNIT II: Supply meaning and determinants - production decisions - production functions -

Isoquants, Expansion path - Cobb-Douglas function, Cost concepts - cost - output relationship -

Economies and diseconomies of scale – cost functions.

http://smude.edu.in/smude/programs/management/mba-syllabus/financial-and-management-accounting.html


UNIT III: Market structure - characteristics - Pricing and output decisions - methods of pricing

- differential pricing - Government intervention and pricing.

UNIT IV: Profit - Meaning and nature - Profit policies - Profit planning and forecasting - Cost

volume profit analysis - Investment analysis.

UNIT V: National Income - Business cycle - inflation and deflation - balance of payments -

Monetary and Fiscal Policies.

References:

1. Joel Dean - Managerial Economics, Prentice Hall/Pearson.

2. Rangarajan - Principles of Macro Economics, Tata McGraw Hill.

3. Atmanand, Managerial Economics, Excel, 2001.

4. Athmanand.R., Managerial Economics, Excel, 2002, New Delhi.

5. Mankar.V.G., Business Economics, Macmillan, Business Book, 1999.

1.4 History of Architecture

Objective :

This course provides a reasoned, documented approach to the history of design, illustrating its

monuments, schools and institutions, together with the firms and the designers who have set up

the milestones in the evolution and the trends in contemporary design. The course stimulates

students to adopt a critical approach to expressions of design, so as to furnish them with the

cognitive and methodological tools they need to locate works not only in a chronological

framework, but more significantly in a broader social, economic and cultural panorama and to

convey the relations between expressive idioms, the requirements of industry, designers’ clients

and the end users of their works, but also the reciprocal influences exerted on one another by

creative disciplines: architecture, design, fashion, music and the visual arts.

Unit I: Timeline of the main in period in architecture till the 20th

century, The relationship

between form and innovation. The social and cultural landscape from early 20 centuty period to

today, the work of the Indian architects.

Unit II:United States: the New York Five and the work of Peter Eisenman and Richard Meier.

American Deconstructivism and the work of Frank O. Gehry.The contemporary scene and the

work of Steven Holl.The minimalism of Donald Judd, the work of Karim Rashid and Apple.

Italy - architecture and cities. Rome, Milan and Venice. The work of Carlo Scarpa, Aldo Rossi,

IgnazioGardella.The contemporary scene and the work of Renzo Piano.

Italy - the season of design: from GioPonti to Bruno Munari, AchilleCastiglioni and Luigi

CacciaDominioni. The contemporary scene and the work of Gaetano Pesce. The landmark

companies: from Alessi to Cassina.

Unit III: France. The later work of Le Corbusier.The work of Jean Nouvel.The design of

Philippe Starck, Ronan and ErwanBouroullec. England. From New Brutalism to the work of

James Stirling, Richard Rogers and Norman Foster: Hi-tech. Design from Robin and Lucienne

Day to Ron Arad, Tom Dixon and Jasper Morrison.Japan. The influence of Le Corbusier in


Japan: KunioMaekawa and KenzoTange. The work of Tadao Ando and ArataIsozaki. Design in

Japan: from Isamu Noguchi and ShiroKuramata to Naoto Fukasawa and Kazuo Kawasaki.

Unit IV: Spain. Josè Antonio Coderch and Alejandro de la Sota. The contemporary scene and

the work of Santiago Calatrava and Rafael Moneo.The design of Patricia Urquiola and Jorge

Pensi.The Food Design of Marti Guixé. Portugal: Fernando Tavora, Alvaro Siza and Eduardo

Souto de Moura.

Switzerland and Austria. The Ticino School and the work of Mario Botta. Zurich and the

Polytechnic School of Architecture of Herzog & De Meuron, Peter Zumthor, the design of

HannesWettstein. The contemporary scene in Austria and the work of Hans Hollein and Coop

Himmelb(l)au.

Unit V:Germany. Berlin and post-war reconstruction.The contemporary scene and the work of

Hans Kollhoff, Daniel Libeskind and Oswald Mathias Ungers. The Ulm School of Design, the

work of Hans Gugelot and Dieter Rams. The bio-design of Luigi Colani. Holland: The work of

Aldo van Eyck and Herman Hertzberger. The contemporary scene and the work of Rem

Koolhaas.The work of Droog Design and Marcel Wanders. The later work of Alvar Aalto,

Scandinavian design: Arne Jacobsen and Verner Panton. South America and Brasilia. Australia:

Glenn Murcutt and Marc Newson. Cross-cultural interpretations of the course program: by

work, schools, styles

Reference Books

1. History of Interior Design Hardcover - 2013by John Pile (Author)JohnWiley& Sons; 4th

Edition édition

2. Design History: An Anthology, Dennis P. Doordan, MIT Press, 1995

1.5 Design and Space Planning 1

Objective

Space Planning provides a specific design methodology for understanding the nature of spaces,

scales and space within a space along with elements and organization. This module imparts an

understanding of perception of interior space through architectural elements.

Unit I: Basic anthropometrics – average measurements of human body in different postures – its

proportion and graphic representation, application in the design of simple household and

furniture. Basic human functions and their implications for spatial planning.Minimum and

optimum areas for various functions. Preparing user profile, bubble and circulation diagrams.

Unit II: Introduction to design methodology. Detailed study of spaces such as living, dining,

bedrooms, kitchen, toilet etc. including the furniture layout, circulation, clearances, lighting and

ventilation, etc. Case study of existing house and analysis of the spaces.

Unit III: kitchens: Work triangle, planning for activity – anthropometrics – types of kitchen-

modular kitchens.Materials used in counters, shelves, worktops, washing areas & their

comparative study.Lighting&colour scheme – natural & artificial light.


Unit IV:Toilets: Anthropometry – various types of sanitary ware and their use – types of layouts

– concepts in modern day toilet interiors – materials & finishes – colour, texture &

pattern.bedrooms& living rooms Concepts in bedroom & living room interiors – various layout

of these spaces – the use of furniture and accessories to create a certain type of ambience –

materials & finishes – lighting, colour& texture.

Unit V:Residence: Holistic concepts in residential interiors – ability to integrate various

individual spaces into one theme – treatment of patios, courtyards, verandahs & other semi

sheltered spaces – integration of built form and open spaces.

Reference Books

1. Designs for 20th century Interiors – Fiona Leolie, VH Publications, London, 2000.

2. Interior Design; The New Freedom, BarbaralecDiamonstein, Rizzoli International

Publications, New York, 1982.

3. Interior Colour by Design, Jonathan Poore, Rockport Publishers, 1994.

4. Worldwide Interiors – International Federation of Interior Architects & Designers,

Rikuyo-Sha, Japan, 1987.

1.6 Materials & Contruction

Objective

This module is designed to give the student knowledge of construction and finish materials in

terms of scope of available products, performance of materials, appropriateness of application,

installation precautions, and possible professional liabilities. It covers fire codes and testing

methods as they relate to interior materials. It also reviews the performance of building materials

as they relate to special populations.

Unit I: Masonry – mud, bricks, building tiles i.e roof, floor and wall tiles, stones, clay, lime,

sand, mortars, cement and aggregates, concrete, gypsum based plaster etc.

Unit II: Timber, cane, bamboo – characteristics of good timber, defects, applications of timber

like joints, floors, openings, staircases, roof forms etc. Finishes in timber like flooring, paneling

etc. Finishes to timber. Wood – Plywood, block boards, particle board, medium density fibre etc.

– their properties, process of manufacture, tools and technology of its application and quality

assessment, finishes to reconstituted wood, - lamination, polishing etc. Insulation materials –

various insulating materials, their properties and applications. Surface finishes for wood products

and derivatives etc., Coatings – clear and pigmented finishes technical or protective coatings etc.

Unit III: Paints– Protective coating paints, types of paints – water paints, distempers, cement

based paints, emulsion paints, anti corrosive paints etc. – composition, functions, preparation and

application method, painting on different surfaces, defects in painting etc, Varnishes (oil and

spirit) – various types – French polish, damp proofing finishes etc. and methods of application.

Unit IV:Glass and glass products – Composition and fabrication of glass, classification, types of

glass- wired glass, fiber glass, rock wool, laminated glass, glass concrete blocks - their properties

and uses in buildings. Commercial forms available – their physical and behavioral properties,

tools and technology of its application in built forms. Material and workmanship, specifications.


Unit V: Ferrous and non ferrous materials – steel and aluminum their application.

Reference Books

1. Bindra, S.P. and Arora, S.P. Building Construction: Planning Techniques and Methods of

Construction, 19th ed. Dhanpat Rai Pub., New Delhi, 2000. Moxley, R.

Mitchell‟sElementary Building Construction, TechnicalPress Ltd. Rangwala, S.C.

Building Construction 22nd ed. Charota Pub. House Anand, 2004.

2. SushilKumar. T.B. of Building Construction 19th ed. Standard Pub. Delhi, 2003.

3. Chowdary, K.P. Engineering Materialsused in India, 7th ed. Oxford and IBH, New

Delhi,1990.

4. Rangwala, S.C. Building Construction: Materials and types of Construction, 3rd ed. John

Wiley and Sons, Inc., New York, 1963. Francis D. Ching, Building Construction

Illustrated, Wileypublishers, 2008.

5. Construction Materials by Rangwala

6. Construction materail by Gurusharan Singh

1.7 Computer for Business - Practical

Objective :

This module is designed to provide future a level of practical understanding of computer tools

for management, finance and business management.Also to improve the quality of the visual

communication of the managers.

Unit I:EXCEL, Excel Basic Options, An overview of the Screen, Navigation and Basic

Spreadsheet concepts, Understand Excel terminology Workbooks, Worksheets, Rows, Columns

and Cells, Various Selection techniques, Various ways to Enter, Edit and Delete information

(Text, Numbers, Dates), Methods to Move, Copy & Paste data, All the Options in Paste Special

and Go To, Insert, Delete and Hiding Rows & Columns, Inserting and Deleting ranges, Insert,

Delete and Move Cells, Various Navigation techniques, Sheet tab formatting and Renaming,

Copy and Clear Formats and Merge Cells, Find, Replace and AutoCorrect, Various Printing

Technique like Page break preview, Headers and footers, Freezing print titles & Data

Alignments, Formatting of Cells with Number formats, Font formats, Alignment, Borders, Fill

colours and Patterns, Uses Conditional Formatting and Auto Formatting, All Format Cells

Options, Uses of Toolbars and Formula Bar, Viewing, Adding, Editing and Deleting Comments,

Auditing features and Tracing Formula errors, Protecting and Sharing Workbook, Worksheet and

Cell ranges, Using Freeze Panes, Worksheets and Workbooks Calculation method, Hiding and

isplaying Data, Rows, Columns, Worksheet & Workbooks, Methods to Move and Copy sheets,

Uses of Hyperlinks and Define Name, Excel Basic Functions, Uses of Basic Excel Formulas

:Sum, Subtotal, Address, Average, Char, Choose, Column, Columns, Concatenate, Count,

Counta, Countblank, Davevalue, Dcount, Dcounta, Effect, Exact, Getpivotdata, Hyperlink,

Isblank, Right, Left, Mid, Len, Lower, Upper, Proper, Max, Maxa, Date, Day, Month, Year,

Find, Replace, Round, Rounddown, Roundup, Row, Rows, Substitute, Today, Transpose, Trim

Etc.

Unit II:Excel Advance Functions, Uses Of Advance Excel Formulas: Vlookup, Hlookup,

Sumif, Sumifs, Sumproduct, Dsum, Countif, Countifs, If, Iferror, Iserror, Isna, Isnumber,


Isnontext, Or, And, Search, Index, Match Etc. Excel Options, Various Methods And Options Of

Pivot Table, Various Methods Of Filter And Advance Filter Options, Creating And Updating

Subtotals, Various Methods Of Text To Column Options, Uses Of Data Grouping And

Consolidation Options, Uses Of Goal Seek And Scenarios Manager, Various Method Of Sorting

Data, Creating, Formatting And Modifying Chart, Data Validation, Creating Drop Down Lists

Using Different Data Sources, Linking Workbooks And Uses Of Edit Link Options, Excel

Options, Customizing The Quick Access Tool Bar, Formula Auditing features and Trace

formula error, Access Database & Record Macro, Create a New Table and Database in MS

Access, Load the Data into Access Database, Create a Query in Access Database, Create Single

and Multiple Mapping Tables, Filter Single and Multiple criteria using Access Query, Create

Query for Data Grouping, Create Query to Select required Columns, Retrive specific data using

Logical Access Query, Create Access Query to Update, Change and Delete the Information in

Access, Recording, Viewing and Editing Macro VBA code.

Unit III: POWER POINT, Foundation, The PowerPoint Interface, Terminology and Overview,

Templates and Slide Masters, Principles of Slide Design, Basic Slide Editing, SmartArt,

Drawing Shapes and Lines, Text Boxes, Aligning Objects, Tips and Shortcuts

Unit IV: Administration and efficiency, Editing and Working Collaboratively, Printing and

Other Output, Customizing PowerPoint, Housekeeping.

Unit V:Communicating Analysis, Tables, Graphs& Charts – How Graphs & Charts - When

and Why, Making a Presentation Flow, Slide-type Toolkit, Making an impact, directright,

Incorporating Images, Transitions and Animation, Presenting Your Slides, What Not To Do

Reference Books

1. Excel 2013 for dummies

2. Excel 2013 Bible 1st Edition by John Walkenbach

3. Financial Analysis and ModelingUsing Excel and VBA 2nd Edition

byChandanSenguptaPower point 2013 for dummies.

Semester 2

2.1 Operations Management

Objective: To focuses on key analytical methods and provide practical insight for operations

management.

UNIT I: Operations Management – Meaning – Importance – historical contributions – System

view of OM - Operation strategy and competitiveness - Functions of OM – types of production

systems

UNIT II: Product design and process selection – Evaluation and Selection of appropriate

Production and Operations technology. Product Design and process selection. Types of layout –

analysis and selection of layout – Product and / or Process layout, Cellular, Lean and Agile

manufacturing systems – Computer Integrated Manufacturing Systems - Assembly line

balancing. Production planning and control – meaning – functions – aggregate planning – master

production schedule (MPS) – Material requirement planning (MRP) – BOM – Capacity


requirement planning (CRP) – Techniques – problems in MRP and CRP – an introduction to

MRP II and ERP – Business Process Re-engineering - Total Productive Maintenance (TPM) .

Unit III: Value Engineering: Introduction, Value Engineering/Value Analysis, Relevance of VE

in Modern Manufacturing, Process of Value Analysis, VE – Approaches and Aim, Providing

Value to the Customers, Benefits. Just-In-Time : Introduction, Characteristics of JIT, Key

Processes to Eliminate Waste, Implementation of JIT, Pre-requisites for implementation, JIT

Inventory and Supply Chains

UNIT IV: Materials management – functions – material planning and budgeting – Value

Analysis - purchase functions and procedure - inventory control – types of inventory – safety

stock – order point – service level – inventory control systems – perpetual – periodic – JIT –

KANBAN.

UNIT V: Total Quality Management Concept - Statistical Quality Control for Acceptance

Sampling and Process Control – Concepts of O.C.C. Curve – Use of the O.C. Curve – Concept

of Type I and Type II error – Quality movement – Quality circles –– ISO Quality Certifications

and types – Quality assurance – Six Sigma concept.

References:

1. Production and Operations Management – Everest E Adam & Ebert – PHI – publication fourth

edition.

2. Operations Management (Theory and Problems ) – Joseph G Monks – McGraw Hill Intl.

3. Production and Operations Management – S N Chary – TMH Publications

4. Production and Operations Management – Pannerselvam, PHI

5. Lee J. Krajewski and Larry P. Ritzman, “Operations Management: Process and value Chains”,

7th Edition, PHI, 2007

6. Hunawalla and Patil – production and Operations Management, Himalaya.

7. Modern Production and operations management – E.S Buffa.

8. Lee J. Krajewski and Larry P. Ritzman, “ Operations Management: Strategy and Analysis”,

Addison Wesley.

9. Chase, Aquilano& Jacobs “Production and Operations Management”,Tata McGraw Hill.

2.2 Accounting and Finance for Managers 2

UNIT I: Financial Statement Analysis: Introduction , Meaning of Ratio , Steps in Ratio

Analysis, Classification of Ratios , Du Pont Chart , Solved Problems , Advantages of Ratio

Analysis, Limitation of Ratio analysis. Funds Flow Analysis: Introduction, Meaning of Funds

Flow Statement, Ascertainment of flow of funds, Technique of preparing funds flow statement,

Schedule of Changes in Working Capital, Adjusted Profit and Loss account, Funds Flow

Statement

UNIT II: Cash Flow Analysis: Introduction, Meaning of Cash Flow Statement, Purpose of Cash

Flow Statement , Preparation of Cash Flow Statement, Format of Cash Flow Statement (AS3:

Revised Method) , Cash Flow from Operating Activities , Cash Flow Statement under Direct

Method , Different between Cash Flow Analysis and Fund Flow Analysis, Uses of Cash Flow

Statement. Understanding Cost: Introduction, Meaning of Cost, Objective of Costing, Methods


of Costing, Technique of Costing, Classification of Cost, Elements of Cost, Statement of Cost

Sheet, Solved Problems

UNIT 3: Marginal Costing and Break Even Analysis: Introduction , Concept of Marginal

Costing , Characteristics of Marginal Costing , Difference between Absorption Costing and

Marginal Costing , Marginal Cost, Contribution , Cost Volume Profit (CVP) Analysis , Break

Even Chart , Break Even Point, Profit Volume ratio or MCSR , Target profit , Margin of Safety ,

Application of Marginal cost , Limitations of Marginal cost , Solved Problems.

UNIT 4: Decisions Involving Alternative Choices: Introduction, Decision Making, Types of

Costs, Types of Choices Decisions, Make or Buy Decisions, Addition / Discontinuance of a

Product line, Sell or Process Further, Operate or Shut down, Exploring New Markets,

Maintaining a desired level of profit

UNIT 5:Budgetary Control: Introduction , Meaning of a Budget , Budgetary control , Objectives

of budgetary control , Merits of budgetary control, Essential features of Budgetary Control ,

Steps in budgetary Control , Types of Budgets , Cast Budget , Flexible Budget , Limitation of

Budget Control. Standard Costing: Introduction , Definition of Standard Costing, Meaning,

Difference between Standard cost and Budgetary Control, Establishment of standards, Variance

analysis, Material cost variance, Material price variance, Material usage variance , Material Mix

variance, Material Yield variance, Direct labor variance, Labor Efficiency Variance, Labor Rate

variance, Labor mix variance, Labor Yield Variance

Reference Books:

1. Davies T & Pain B (2006), Business Accounting and Finance, McGraw Hill

2. Davies, T., & Crawford, I., (2011), Business Accounting and Finance (1st Ed.), Financial

Times / Prentice Hall

3. McLaney E &Atrill P (2007), Accounting: An Introduction, Financial Times/Prentice

Hill

4. Pike R & Neal B (2005), Corporate Finance and Investment, Financial Times/Prentice

Hill

5. Bodie& Merton (2005), Finance, Financial Times/Prentice Hill

6. McClaney, E. (2006), Corporate Finance Theory& Practice, Financial Times/Prentice

Hill

7. I M Pandey, Financial Management (10th Ed.) Vikas Publication

Atrill, P., &McLaney, E.,(2012) Accounting and Finance for Non-Specialists

(withMyAccountingLab), (8th Ed.), Financial Times / Prentice Hall

2.3 Organizational Behaviour and Human Resource Management

Objective :

The purpose of this module is to allow students to develop a critical insight into the factors that

influence the behaviour of people within organisations and how such behaviour contributes to

organisational effectiveness. It also aims to provide a critical appreciation of the diversity of

HRM issues and the primary role and key functions of HR with reference to relevant theoretical

models and concepts of HRM.


Particular attention will be paid to organisation structure, culture, conflict and the management

of change and will engage in an exploration the role of the human resource manager and their

associated tasks in this broad organisational context.

It also examines the relationships beyond the organisation and wider environmental and

economic factors that can affect the development of an enterprise.

The module also aims to provide students with the opportunity to develop effective planning,

analytical and problem solving skills.

Unit 1:Reflective Practice- examining theories of learning and reflective practice, professional

practice, management and reflection. The nature and importance of Perception, Perceptual

process, Perceptual Selectivity, Perceptual Organization, Social Perception, Perceiver &

Perceived, The Halo effect, Impression Management – Employee Impression management

Strategies, Personality theories, Nature & dimension of attitudes, Motivation – Definition,

Process, Classification of Motives, Work Motivation Approaches (The Content Theories of

Motivation, The Process Theories of Work Motivation, Contemporary theories of work

motivation), Learning objectives and The Theoretical Processes of Learning, Principles of

Learning (Reinforcement and punishment).

Unit 2:OrganisationalBehaviour - examining theories of organisational practice, including

organisational structure, culture and power and politics. Organizational Reward systems, Nature

and types of Groups, Dynamics of Informal and formal groups, Interactive Conflict (Intra-

individual conflict, Interpersonal conflict, Inter Group behaviour& conflict, Organizational

conflict), Negotiation skills , Stress – meaning, causes and effects, stress handling strategies,

Leadership – Definition, Theories of leadership, Leadership styles, Leadership skills, Power: -

concept, meaning, Political implications of power.

Unit 3: Human Resource Management- examining key concepts of strategic HRM, with

application to a contemporary case study, Definition, Objectives and The process of HR

Planning, Assessing current Human Resource and making an inventory, Forecasting - Matching

the Inventory with future requirements, Managing the forecasted Demand /Surplus,

Compensation policy, compensation determinants, , Compensation Strategy, Reward

Management, Role of HR Executives, Challenges to HR Professionals

Unit 4:Strategic Human Resource Management – concept and overview, Job Analysis – concept,

Process (Information gathering, Job specification and competency, determination, Developing a

job description/Specification), Methods (Observation Method, Individual interview, Group

Interview), Uses of Job analysis, Recruitment - Concept and Factors Affecting Recruitment,

Recruitment Policy, Sources of Recruitment (Internal Search, External Search), The Selection

Process and The Selection Method, Selection Test - Intelligence Test, Aptitude test, Situational

Test, Interest test, Personality test, Interviews, Interview Process, Placement

Unit 5:Human Resource Development - Concept and System (Reward system, Self-renewal

system), HRD issues, Performance Management and Competency Mapping , Training and

Development -Definition and Purpose of Training, Employee Training, Methods (On-the-job

Training, Off-the-Job Training), Evaluation of the Training, Introduction to Labour Legislation -

Laws on working conditions, Wages and Labour Laws, Laws for Labour Welfare and Social

Security, Employee Separation – Concept, Types of Separation,


Reference Books :

1. Prasad, L. M (2008) OrganisationalBehaviour (5th Ed.) New Delhi : Sultan Chand &

Sons

2. Linstead S, Fulop, L and Lilley S (2009) Management and Organisation, London:

Palgrave Hall

3. Labour Problems In Indian Industry by V.V. Giri. (Asia Publishing House, Bombay)

4. Management Tasks, Responsibilities and Practices by Drucker Peter. F (Bombay Allied

Publishers)

5. Principles of Personnel Management by Flippo Edwin B. (Tata McGraw Hill)

6. Principles and Techniques of Personnel Management by Bhatia S.K.

7. Robbins, Stephen P., et al. (2009) Management (10th Ed.) Pearson

8. Stephen P Robbins, Mary Coulter and NeharikaVohra (2009) OrganisationalBehaviour

(10th Ed.) Pearson Education

9. Tapomoy Deb (2008) Performance Appraisal and Management (1st Ed.) Excel Books

10. Gary Dessler (2008) Human Resource Management (11th Ed.) Pearson Education

11. Mullins LJ (2006), Management &OrganisationalBehaviour, Financial Times/Prentice

Hall

12. Kew J &Stedwick J (2005), Business Environment: Managing in a StrategicContext,

CIPD

13. Kew, J., &Stedwick, J., (2010), Human Resource Management in a Business Context,

CIPD

14. Beardwell L &Claydon T (2007), HRM: a contemporary perspective (5th Ed.)

FT/Prentice Hall

15. Beardwell L &Claydon T (2007), HRM: a contemporary perspective (6th Ed.)

FT/Prentice Hall

16. Cole G (2006), Personnel & HRM (9th Ed.) Continuum

17. Armstrong M (2006), Strategic HRM: a guide to action (23rd Ed.) Kogan Page

18. Blyton P &Turnbull P (2006), The Dynamics of Employee Relations (5th Ed.) Palgrave

19. Legge K, (2005), HRM: Rhetorics&Realities, Palgrave

20. Hughes M, (2006), Change Management, CIPD

21. Robinson I, (2006), HRM in Organisations, CIPD

22. Houldsworth E &Jirasinghe D, (2006), Managing&MeasuringEmployee Performance,

Kogan Page

23. Greene AM &Kirton G (2005), The Dynamics of ManagingDiversity (2nd Ed.), Elsevier

24. Wilson JP (Ed) (2006), HumanresourceDevelopment (2ndEd.), Kogan Page

25. Cottrell, S., (2010), Skills for Success, The PersonalDevelopment Planning Handbook

(2nd Ed.), Palgrave

26. Morgan, G., (2006), Images of Organization,(updatededition), Sage.

27. Organizational Behaviour by Newstrom, John W. & Davis, Keith

28. Organizational Behaviour by Luthans, Fred, McGraw Hill

29. OrganisationalBehaviour by Robbins Stephen P. (Prentice Hall International, Inc.

Eaglewood Cliffs)

30. The Psychology of Personnel by Beaumont Henry. (New York, Longmans Great)

31. Human Behaviour at Work by K. Davis. (Tata McGraw Hill)

32. Organisation: Theory and Behaviour by N.S. Gupta. (Himalaya Publishing House)

33. Management &OrganisationalBehaviour by L. Mullins.

34. OrganisationBehaviour by J.D. Agarwal.

35. OrganisationalBehaviour by S.P. Robbins, by J. Kelly.

36. OrganisationalBehaviour& Personnel Psychology by K.N. Wexley.

37. Personnel Mgmt By Edwin B. Flippo, 6th Edition


38. Personnel Management by CB Memoria

39. Management of Human Resource by N.Ramaswami, TR Publications

40. Labour Welfare, Trade Unionism and Industrial Relations by Punekar S.D. (Asia

Publishing House, Bombay)

41. Aspects of Labour Welfare & Social Security by A.M. Sharma. (Himalaya Publication)

42. Personnel Management & Industrial Relations by Tripathi. (Sultan Chand& Sons)

43. Personnel Management & Industrial Relations by BiswanathGhosh. (The World Press

Pvt. Ltd.,)

2.4 Design and Space Planning 2

Objective:

Space Planning provides a specific design methodology for understanding the nature of spaces,

scales and space within a space along with elements and organization.

This module imparts an understanding of perception of interior space through architectural

elements

Unit I: Visual analysis of designed spaces noted for comfort and spatial quality; analysis of solid

and void relations, positive and negative spaces. Corporate office interior designing for multi-

functional, multi-level planning, design and detailing of various work spaces, interactions zones.

Design of corporate environments such as bpo, corporate office health care interiors the design

of health care spaces, such as hospitals, consulting, treatment rooms, diagnostic facilities –

study of special acoustics and functional materials and furniture detailing.

Unit II: Shops planning for retail activity – anthropometricstypes of shop layouts modular units.

Materials used in counters, shelves,worktops, their comparative study. Lighting &colour scheme

– natural & artificial light.

Unit III: Commericial spaces the art of selling-displays/products/marketing, design of display

units, design of boutiques, showrooms. Concepts in modern day retail interiors – materials &

finishes – colour, texture & pattern.

Unit IV: Shopping malls Product display – windows/internal displays/hierarchy of product

display/power of visual communication/graphics . Exhibition spaces – display for exhibition

.lighting design for commercial spaces – task/display/atmospheric/focal lighting .coloring

commercial spaces – coding/decoding/visual communication .design of commercial

environments such as malls, shopping arcades etc.

Unit V: Restaurant interiors : interior designing for multi functional restaurants and banquet

halls, multi level planning, design and detailing of various work spaces, interactions zones.

design of hospitality spaces such as theme based restaurants, corporate banquet venues etc

Reference Books

1. Designs for 20th century Interiors – Fiona Leolie, VH Publications, London, 2000.

2. Interior Design; The New Freedom, BarbaralecDiamonstein, Rizzoli International

Publications, New York, 1982.

3. Interior Colour by Design, Jonathan Poore, Rockport Publishers, 1994.

4. Worldwide Interiors – International Federation of Interior Architects & Designers,

Rikuyo-Sha, Japan, 1987.


2.5 Service System & Codes

Objective

Understand the need and applications of water supply and sanitation in buildings with exposure

to various fixtures and fittings, water supply and sanitary installations at work sites. To

understand the need and applications of air conditioning, acoustics, electrification and

mechanical services in buildings with exposure to various systems, methods and fixtures.

Unit I:Plumbing, water supply in buildings :Standard of portable water and methods of removal

of impurities, consumption or demand of water for domestic purposes, service connection from

mains, house-service design, tube well, pumping of water, types of pumps, cisterns for storage,

building drainage : Layout, principles of drainage, trap type, materials and functions, inspection

chambers, design of septic tanks and soak pits, ventilation of house drains anti-syphonage or vent

pipes, one and two pipe systems, Sinks, bath tub, water closets, flushing cisterns, urinals, wash

basins, bidet, shower panel etc.Plumbing: Common hand tools used for plumbing and their

description and uses, joints for various types of pipes, sanitary fitting standards for public

conveniences different types of pipes and accessories for water supply, controlling fixtures like

valves, taps, etc. Fittings and choice of materials for piping: cast iron, steel, wrought iron,

galvanized lead, copper, cement concrete and asbestos pipes, pvc pipes. Sizes of pipes and taps

for house drainage, testing drainage pipes for leakage - smoke test, water test etc, ci pipes for soil

disposal and rain water drainage, wrought iron, steel and brass pipes. Rain water disposal

drainage pipes spouts, sizes of rainwater pipes, Solid waste disposal : Solid wastes collection

and removal from buildings. On-site processing and disposal methods. Aerobic and anaerobic

decomposition, studio : Preparation of plumbing layout of a single storey building & working

drawings of various fittings and fixtures of water supply and sanitary installations,Codes for

plumbing layout.

Unit II: Acoustic Need to study acoustics, methods used for good acoustics. Basic theory:

Generation, propagation, transmission, reception of sound: Frequency, wavelength and velocity

of sound, sound intensity, inverse square law, Decibel scale. Human ear, Loudness perception,

subjective effects, characteristics of sound in speech and music.Speech privacy and annoyance,

background noise. Communication in open plans, electronic sound systems, loud speaker layout.

Room acoustics: Behavior of sound in enclosed spaces. Ray-diagrams, sound paths, effect of

geometry and shapes, sound absorption, sound absorption coefficients, Sabine‟s formula,

reverberation and resonant panels. Acoustic Design process and different types of buildings –

auditoriums, concert halls, cinema halls, seminar rooms, lecture halls, classroom and open

offices. Noise reduction, sound isolation, transmission loss. TL for walls, sound leaks in doors,

noise reduction between rooms, construction details for noise reduction. Noise reduction and

built form. Noise reduction from mechanical equipment. Rubber mounts, vibration isolation

guidelines, characteristics of duct system, noise in AC ducts, vibration isolation of pumps and

generators.

Unit III: Air conditioning, Basic concepts and system components in air conditioning .Vapour

compression cycle – compressors – evaporators – refrigerant control devices – electric motors –

air handling units – cooling towers. Air-conditioning system and applications.Window type and

packaged air conditioners – chilled water plants – fan coiled systems – water piping – cooling

load. - Air-conditioning systems for different types of buildings – duct lay out etc. Codes for

ventilation: ventilation rates – air changes per hour – relative humidity – cross ventilation, stack

effect, recommended ventilation rates for kitchen, toilet, etc.


Unit IV: Electrical systems, Single/three phase supply – protective devices in electrical

installation –– isi specifications - types of wires, wiring systems and their choice – planning

electrical wiring for building interiors – main and distribution boards- typical electrical layout for

interiors. Codes for electrical layout: Typical electrical layout for a building – location

requirement for switch rooms and distribution panels – codes for fan points, power points and

light points – PVC sheathed wiring system – protective earthing – earth electrode.Codes for fire

safety :fire – combustibility – nbc – fire resistant rating of materials – fire fighting requirements

– wet riser, dry riser, fire zones, fire escape stair case, fire alarms, smoke detectors and fire lifts.

Codes for barrier free environment: Requirement of toilets, corridors, etc. For handicapped

persons – wheel chair clearances – ramps for handicapped,etc. According to iso 9001 standards.

Unit V: Lighting – advantages, admitting daylight, controlling daylight – multiple glazing,

orientation, window treatments, potentials of day lighting as an energy resource. Artificial

lighting - color characteristics of artificial lighting, integration of day lighting with artificial

lighting, lighting controls, intelligent building systems for lighting, switches, dimmers. Planning

lighting – general aims, lighting needs, calculation of lighting levels, intensity levels, energy and

installation costs and other factors, selection of fixtures, location and placing of fixtures. Lamps

and lighting fixtures – Floor, table and desk, wall mounted, ceiling units, built in lighting,

miscellaneous types, decorative lighting, spot lighting, task lighting, underwater lighting etc.

Reference Books :

1. Charangith shah, Water supply and sanitary engineering ,Galgotia Publishers

2. M.H.Lulla, Air conditioning

3. R.G.Hopkinson and J.D.Kay, the Lighting of Buildings, Faber and Faber, London,196.

National Building code of India 2005 – Bureau of Indian Standards

2.6 CAD and Visualisation

Objective

This module the student of a foundation in the technique of drafting using computer as a tool.

The student will getBasic knowledge of Autocad&Basic knowledge of sketching.

Unit I: Introduction to computer aided 2d drafting, Understanding the use of drawing tools,

object editing, drawing objects, filing and setting drawing units, scales, limits that size and

dimensioning, lettering. Setting up of drawing of various simple objects with complete text and

dimensioning.

UnitII: Advance computer aided 2d drafting , Advance command programming – Transparent

overlays, hatching utilities, assigned colour and line type, use of multi-line, style, block, symbol

library, manipulation for accurate drawings, incorporating the above mentioned utilities.

Unit III:Productivity tools Introduction to tools of productivity – Blocks, slide facilities, script

files and attributes. Understanding concepts of View port, concept of object linking and editing

session.

Unit IV: Introduction to 3d drafting, Introduction to 3D modeling techniques and construction

planes, drawing objects.


Unit V: 3D surfaces, setting up elevation and thickness, and use of dynamic projections.

Reference Books

1. Auto CAD Reference Manual – Autodesk UNC, 1998

2. ShamTickoo, Understanding Auto CAD

Semester 3

3.1 ENTREPRENEURIAL DEVELOPMENT

Objective

This module is intended for students interested in starting a business, working for an

entrepreneurial company or working with entrepreneurial firms as an investor or advisor. The

course is designed as a broad overview of entrepreneurship, including identifying a winning

business opportunity, gathering funding for and launching a business, growing the organization

and harvesting the rewards.

Entrepreneurial Management involves a variety of teaching and learning methods.

UNIT-I Entrepreneurial Scene in India in Textiles- Overview of Entrepreneurs in India,

Concept, Policy, Styles and Types, Entrepreneurship and histories of Textile Entrepreneurs,

Scope of Women Entrepreneurs in Textiles distributions.

UNIT-II Entrepreneurship and SEM’s- Structure and features of SEM’s, Establishing SEM’s,

Managing SEM’s, Performance assessment and control.

UNIT-III Project Management: Meaning - Project Management overview, Concept,

Characteristics, Project Life Cycle. Phases and classification of Projects, Sources of Business

Idea, and Technical Feasibility Studies. Project Manager – Roles and Responsibilities.

UNIT-IV Project Formulation- Principles, Techniques of preparation and evaluation,

Formulation of detailed project report and presentations, Project management information

system. Specimen of Project Report, Financial Planning- Project costing and financing, Sources

of Funds, Institutional Finance Support, subsidies etc.

Unit V: Designing a Competitive Business Model and Building a Solid Strategic Plan, Building

a Competitive Advantage, the Strategic Management Process.

Conducting a Feasibility Analysis and Crafting a Winning Business Plan, Conducing a

Feasibility Analysis, The Elements of a Business Plan, What Lenders and Investors Look For in

a Business Plan.

Reference Books :

1. Entrepreneurial Development - S.S. Khanka

2. Project Management -S. Choudhury.

3. Project Management -Denis Lock.


3.2 Marketing Management

Objective

This course focuses on helping you refine your skills in developing a marketing strategy and

seeing how the marketing tactics selected need to be in alignment with that strategy. We will

focus specifically on issues such as the selection of which businesses and segments to compete

in, how to allocate resources across businesses, segments, and elements of the marketing mix,

how to launch new products into the market, as well as other significant strategic issues facing

today’s managers in a dynamic competitive environment.

All of these issues will be discussed and couched in the context of the dynamic nature of market

revolution that occurs throughout the Product Life Cycle (PLC), pictured above. Students will

develop strategic thinking skills and learn to apply analytical tools to help formulate effective

marketing tactics in each phase of the PLC.

Unit I: Marketing concepts and tasks - customer value and satisfaction – changing marketing

practices – strategic marketing planning and organization - Myths about Services – Concept of

Service Marketing Triangle – Service Marketing Mix – GAP Models of Service Quality

Unit II: Market Research for New Product Design, Social Media and Product Diffusion.Pricing

for New Product Launch, Pioneering v. Follower (Entry Strategy), Competing in the

Growth/Mature Phase. Productivity trade off –Importance of Customers role in Service delivery

– Intermediary Control Strategies – Managing Demand and Capacity – Inventory Capability –

Methodology to Exceed Customer Expectation -Pricing of Services

Unit III: Dealing with Competition, Customer Analytics for CLV growth in mature markets,

Consumer Behavior in Services: Search, Experience and Credence Property, Customer

Expectation of Services, Levels of Expectation, Customer Perception of Services- Service

Encounters - Customer Satisfaction - Service Quality.

Unit IV: Market Research - Building Customer Relationship - Market Segmentation – Process &

Targeting in Services, Retention Strategies – Monitoring Relationship.

Unit V: “Hard” & “Soft” Standards – Developing Customer Defined Standards – Creation of

Service Vision and Implementation – Service Quality as Profit Strategy – New Service

Development – Service Blue Printing – Positioning of Service Quality, Marketing for Products

of the Future.

Reference Books

1. Wilson A (2006) Marketing Research: an integrated approach 2e, Pearson, Harlow (e-book)

2. Armstrong, G., Kotler, P., Harker, M., Brennan, R., (2012), Marketing: An Introduction (2nd

Ed.), Pearson

3. Hooley, G., Piercy, N.F.,Nicolaud, B., (2012), Marketing Strategy & Competitive

Positioning (5th Ed.), FT Prentice Hall

4. Lee, K., & Carter, S., (2012), Global Marketing Management, Oxford

5. McDaniel, C. J.r., Gates, R., (2012), Marketing Research (9th Ed. International Student

Version), Wiley

6. Blythe, J. (2009), Key Concepts in Marketing, Sage Publications, London

7. Brassington and Pettitt (2007) Principles of Marketing (4th Ed.), FT Prentice Hall

8. Kotler, P. (2006), Marketing Management (12th Ed.), FT Prentice Hall

9. McDaniel and Gates. (2007), Market Research (7th Ed.), Wiley


10. Aaker, D., (2010), Strategic Marketing Management: Global Perspectives, Wiley

11. Aaker, D., (2010), Marketing Research, 10th Ed International Student Version, Wiley

12. Blythe, J., (2012), Essentials of Marketing, Pearson

13. Bradley, N., (2010), Marketing Research: tools & techniques, Oxford University Press

14. Chaffey, D., Ellis-Chadwick, F.,(2012), Digital Marketing: Strategy, Implementation &

Practice, 5/E, Pearson

15. DePelsemaker, P., Kenhove, P., Janssens, W., Wijnen, K., (2008), Marketing research with

SPSS, FT Prentice Hall.

16. Marketing management – RajanSaxena – Tata McGraw Hill, 2002.

17. Hoffman & Bateson, Services Marketing, Thomson, 2007.

18. Peter Mudie and Angela Pirrie, Services Marketing, 3/e, Elsevier, 2006.

C Bhattacharjee, Services Marketing, Excel, 2006

3.3 MANAGEMENT INFORMATION SYSTEM

Objectives: To familiarize the student with the information system ecosystem in a corporate

ambiance, the students will also learn how to create actionable intelligence from information

reporting in the form of data.

Unit I Foundations of Information Systems: A framework for business users - Roles of

Information systems - System concepts - Organization as a system - Components of Information

Systems – Information systemActivities .

Unit II: Information system for operations and decision making: Marketing IS, Manufacturing

IS, Human Resource IS, Accounting IS and Financial IS - Transaction Processing Systems-

Information Reporting System - Information for Strategic Advantage.

Unit III DSS and AI: DSS models and software: The decision making process - Structured, Semi

Structured and Unstructured problems; what if analysis, Sensitivity analysis, Goal-seeking

Analysis and Optimizing Analysis. Overview of AI, Neural Networks, Fuzzy Logic Systems,

Genetic Algorithms - Expert Systems.

Unit IV Managing Information Technology: Managing Information Resources and technologies

- IS architecture and management - Centralized, Decentralized and Distributed - EDI, Supply

chain management & Global Information technology Management.

Unit V Security and Ethical Challenges: Information system controls - facility control and

procedural control - Risks to online operations - Denial of service, spoofing - Ethics for

Information system professional - Societal challenges of Information technology.

References

1. James A O'Brien, "Management Information Systems", Tata McGraw Hill, Fourth

Edition,1999.

2. Effy Oz, "Management Information Systems", Vikas Publishing House, Third Edition, 2002.

3. Kenneth C Laudon and Jane P Laudon, “Management Information System”, 9th Edition, PHI,

New Delhi, 2006.


4. Waman S Jawadekar , "Management Information System Text and cases", Third Editions,

Tata McGraw-Hill ,2007.

5. R.Srinivasan, “Strategic Management”, IInd edition, Prentice Hall of India, New Delhi.

6. M.Senthil, “Management Information System”, 2003

3.4 QUANTITATIVE TECHNIQUES FOR MANAGEMENT

Objective :

This program will enable the students to learn the techniques of operation Research and

resources Management and their application in business management. This module will help

students to learn concepts and methods common in business

Applications. The goal is to introduce you to a new way of thinking about data, and to help you

gain an understanding of how to use, communicate, and interpret data.

UNIT I Mathematical Models – deterministic and probabilistic – simple business examples –

OR and optimization models – Linear Programming – formulation – graphical solution –Dual of

linear programming problem – Economic interpretation

UNIT II Transportation model – Initial Basic Feasible solutions – optimum solution for non –

degeneracy model – Trans-shipment Model – Assignment Model MBA. -2010-11 –College

Annexure No.73-A Page 15 of 49 SCAA- Dt.28.05.2010

UNIT III Network Model – networking – CPM – critical path – Time estimates – critical path –

crashing, Resource levelling, Resources planning. Waiting Line Model – Structure of model –

M/M/1 for infinite population.

UNIT IV Inventory Models – Deterministic – EOQ – EOQ with Price Breaks – Probabilistic

Inventory Models - Probabilistic EOQ model

UNIT V Simulation – types of simulation – Monte Carlo simulation – simulation problems.

Decision Theory – Pay off tables – decision criteria – decision trees.

References:

1. Operations Research – An Introductions – Hamdy A Tata

2. Operations Research – Kanti Swarup, Gupta And Man Mohan

3. Operations Research – Dr. J.K. Sharma Macmillan Indian Ltd.

4. Operations Research – R. Panneerselvam, 2nd Edition, PHI, 2007

5. Operations Research, Concepts and cases – Fredrick S Hillier and Herald J Lieberman, 8th

Edition, TMH, 2003

6. Hamdy A Taha, “An Introduction to Operations Research, Prentice Hall, Sixth edition, 2000

7. Ronald L. Rardin, “Optimization in Operations Research”, Pearson Education

8. J. K. Sharma, “ Operations Research: Theory and Applications”, Macmillan , 1997

9. U.K. Srivastava, G.V. Shenoy, S. C. Sharma, “Quantitative Techniques for Managerial

Decision”, Second Edition, Prentice Hall of India


3.5 Estimation & Costing

Objective

To equip the students to prepare the Estimate in order to foresee the cost of the work or to

implement an interior design project & also to monitor / control project cost.

Unit I: Introduction to estimation , Estimation – definition, purpose, types of estimate, and

procedure for estimating the cost of work in order to implement an interior design project or to

make products related to interior design like furniture, artifacts etc.

Unit II: Rate analysis & estimation format , Rate analysis – definition, method of preparation,

quantity &labour estimate for woodwork, steelwork, aluminum work, glass & its rate for

different, thickness & sections, finishing (enamel paint, duco paints, melamine, du coats, hand

polishing, veneering and laminating) for walls & ceilings. Electrical & plumbing products,

wiring, ducting etc., and laying of tiles & wall paneling in the estimate format of the project.

Unit III: Detailed estimate – data required, factors to be considered, methodology of

preparation, abstract of estimate, contingencies, labour charges, contractors overhead and profit,

bill of quantities, different methods of estimate for interior design works, methods of

measurement of works.

Unit IV:Costing of fixtures & fittings , Cost of the following items: electrical fitting like,

luminaries, fan, cables, switches etc., tiles in skirting & dado, cement plaster, joinery in wood,

steel & aluminum, painting to walls – cement paint, oil paints , distemper acrylic emulsion,

enamel paint painting to joinery, varnishing, French polishing plumbing equipment’s like piping,

shower panels ,cubicles, tubs, jacuzzis , taps, motors, fountains, false ceiling of aluminum

panels, steel & wooden frame work, thermocol etc. Wall paneling of ceramic tiles & other tiles

of materials suitable for the same, partitions made of materials like aluminum wood, steel etc.

Unit V: Introduction to specification – definition, purpose, procedure for writing specification

for the purpose of calling tenders, types of specification. Specification for different item related

to interior design project – woodwork for furniture window frames & pelmets, partitions etc. also

of materials like steel aluminum glass of various kind. Wall paneling & false ceiling of materials

like aluminum, steel, wood, electrical, plumbing, air conditioning& fire fighting equipments.

Project Estimation of different kinds of spaces. From the planning to the estimation

Reference Books

1. M. Chakraborti, .Estimation, Costing, Specification and Valuation in Civil engineering.

2. Dutta, Estimating and Costing, S. Dutta and Co., Lucknow 1983

3. S. C. Rangwala, Elements of Estimating and costing, Charoterpublishing House, Anand,

India, 1984.

4. The interior designers guide: to pricing, estimatingbudgeting. By Theo Susan

5. Estimating and Costing for Interior Designers: A Step-by-StepWorkbook First Edition by

Diana Allison

Estimating for Interior Designers Paperback –2001 by Carol Sampson


3.6 Furniture Design and Detailing

Objective

The course provides a framework to analyze and design furniture forms scientifically and

sensitizes the student’s visual perception of furniture as a single form and as a system in a given

interior space.

Imparts the knowledge of various styles, systems and products available in the market, the course

will also Enhance the knowledge of ergonomics, materials, design and working parameters in

designing furniture Develops systematic design approach and space planning through furniture

as elements of design.

Unit I: Furniture categories, exploration of the idea of furniture, role of furniture in interior

design, Design approaches in furniture design. Brief overview of the evolution of furniture from

Ancient to present: Various stylistic transformations. Furniture designers and

movements.Analysis of furniture in terms of human values, social conditions, technology and

design criteria.

Unit II: Functional and formal issues in design: study and evaluation of popular dictums such as

“Form follows function”, Form and function are one”, “God is in Details” etc. Evaluation of

visual design: study of Gestalt theory of design – law of enclosure, law of proximity, law of

continuity etc. Human factors, engineering and ergonomic considerations: principles of universal

design and their application in furniture design. An introduction of various manufacturing

processes most frequently adopted in furniture design such as Injection Molding, investment

casting, sheet metal work, die casting, blow-molding, vacuum - forming etc.

Unit III: Seating Design: Different types of seating with a focus on the following –

Functionality, Aesthetics, Style, Human factors and ergonomics, The other component to be

considered is the cost of the designed furniture piece.

Unit IV: Storage systems: Functional analysis of storage systems and thereby deriving types of

cabinets needed for interior spaces – kitchen cabinets, wardrobes closets, book cases, show cases

, display systems etc. Cost criteria of design & mass production of furniture forms. Knowing and

understanding of modern furniture designers such as Ward Bennet,Alvar Aalto, Owen Jones,

Florence Knoll, Mis van derRohe, George Nelson, Hans Wegner etc. Lighting concepts: Light a

Surface: Horizontal .Present various approaches and techniques

Unit V: Lighting Concepts: Light a Surface-Vertical: Present various approaches and techniques,

Lighting concepts: Light a Surface: Horizontal .Present various approaches and techniques,

Lighting concepts: Light a Surface: for a task .Present various approaches and techniques.

Reference Books

1. Joseph Aronson, The Encyclopedia of Furniture: Third Edition ,1961

2. Bradley Quinn, Mid-Century Modern: Interiors, Furniture, Design Details, Conran Octopus

Interiors, 2006.

3. Jim Postell, Furniture Design, Wiley publishers, 2007.

4. Edward Lucie-Smith , Furniture: A Concise History (World of Art) , Thames and Hudson,

1985

5. Robbie. G. Blakemore, History of Interior Design and Furniture: From Ancient Egypt to

Nineteenth-Century Europe, Wiley publishers, 2005.

6. John.F. Pile, Interior Design, 2nd edition, illustrated, H.N.Abrams, 1995


7. Languages of Light: A Creative Approach to ResidentalLigthing.Rebecca Weir, Allyson

Coates

8. Lighting: 20th Century Classics 1st Edition by ScalaQuin , Fletcher Sibthorp. Lighting for

Interior Design 2012 by Malcolm Innes.

Semester 4

4.1 Research Methodology

Objectives: The paper aims to develop a research orientation among students and thereby creating their

managerial decision effective. Broadly, the scope of the paper includes what, why and how of

Business Research with greater emphasis on analytical tools and their applications. The paper

trains students in analyzing, interpreting and presenting the data needed for decision making in

Business.

Unit I: Nature and Scope of Business Research- Identification of Research problem, objective,

Type of Business Research, Research Process, Research Designs: Exploratory, Descriptive.

Unit II: Experimental and Observational, planning and formulation of Research Projects,

Preparation of questionnaire and schedules, Measurement problem and scaling techniques.

Unit III: Collection of data: Primary and Secondary data, Library research, Literature review,

use of internet. Data collection design: Interviewing – personal & telephone, self-administered

surveys, mail surveys – outsourcing.

Unit IV:Sampling: Probabilistic and Non‐probabilistic sampling. Methods of drawing samples :

Lottery methods and using random number table, Sampling vs complete enumeration, Sampling

and Non sampling errors, Concept of different sampling methods : Simple random Sampling,

Stratified random sampling, Cluster sampling, Multistage sampling.

Unit V:Data analysis: Editing, Coding, transformation of data, Basic data analysis, Setting of

hypothesis, hypothesis testing, Analysis of Variance: One way and two‐way Classifications.

Reference Books

1. Business Research Methods, Cooper, Schindler, TMH

2. Research Methodology, C.R. Kothari, Newage Publication

3. Research Methodology for Management with SPSS, Majhi&Khatua, HPH

4. Management Research Methodology, Krishnaswamy, Sirakumar, Pearson

5. Research Methodology, Zeikmund, Cengage

6. Research Methodology, PaneerSelvam, PHI

7. Research Methodology, PrasantaSarangi, Taxmann

8. A Text Book of Research Methodology, AKPC Swain, Kalyani

9. Research Methodology, Das, Vrinda


4.2 Business Structure & Professional Practice

Objective :

The module gives students the understanding of the legal constraints which affect the operation

and management of a commercial enterprise in the business environment. It also provides

students with an understanding of the various binding procurement and practice in the

architecture sector. To understand the Architects Act and COA’s regulations.To focus on the

issues relating to Tenders and contracts, arbitration and valuation.

Unit I: Introduction to company law, The Companies Act, 1956 – Corporate Personality and its

kinds – Promoters – Registration and Incorporation – Memorandum of Understanding, AOA –

Prospectus – Directors – Meetings – Role of Company Secretary – Dividends.

Unit II: Copyright - Definition, uses, advantages and disadvantages, Who can be protected under

copyright, Enforcing copyright, Relevant cases & examples from the design industry, Industrial

design - uses, advantages & disadvantages, What can & cannot be protected, Relevant cases &

examples from the industry.

Unit III: Patents /Trade Secrets, Know How / IP and websites, Patent – Definition, importance,

What can be patented, How to get a patent, How much do patents cost, Advantages of patent

rights, Enforcing patents, discussion of patented items related to industry, Trade secrets –

Definition, Protection of trade secrets, Advantages and disadvantages, Relevant cases &

examples from the industry, GI – Definition, Uses, Protection of GI, Registered GIs in India,

Traditional Knowledge, Case study Discussions, IP and Websites - What elements of the website

can be protected, How to protect your website, Who owns the IP rights in your website, Case

studies (YouTube vs. Super Cassette Industries, Playboy Enterprises Inc. vs Calvin Designer

Label, Ticket Master vs. Ticket.com), IP & Domain Names, case studies from Indian domain

(rediff.in, orkut.in, internet.in, computer.in), Photographers - Protection of online/web

photography

Unit IV: Architecture and construction sector: Architects Act ’72- Council of Architecture,

Functions and Powers, Architects Regulations, Standard terms for comprehensive architectural

services including UD and Conservation works, guidelines for architectural competitions, IIA-

Functions and Powers, Registration for membership. Construction contracts: Indian Contracts

Act-Elements of Contracts-Types of contracts-Features- Suitability-Design of Contract

Documents-International contract document-Standard contract Document-Law of Torts

Unit V: Tenders, Types of tenders, Tender Notice, Inviting, Work order, Tender document,

Tender acceptance, Tender for demolition work, Earnest money deposit, Security deposit,

Retention amount. Prequalification-Bidding-Accepting-Evaluation of Tender from Technical,

Contractual and commercial points of view-contract formation and interpretation-Potential

contractual problems- Contract, General principles, Types of Contract, Discharge of contract,

Contract Document, Contract drawings, Contract sum ,Bills, Duties &Liabilities of

Contractor, Architect and Employer under the contract ,Administration of contracts,

Determination of Contracts, Certificate of Payments.


Reference Books :

1. Taxman’sCorporateLaws.

2. Avtar Singh - Company Law

3. WIPO: secrets of IntellectualProperty: A Guide to Small and Medium SizedExporters

4. Mishra S K & Puri V K - EconomicEnvironment of Business (Himalaya Publishing House,

3rd Edition)

5. Paul Justin - Business EnvironmentText and Cases (Tata Mc Graw Hill)

6. Shaikh &Saleem - Business Environment (Pearson, 1st Edition)

7. Suresh Bedi - Business Environment (Excel Books, 1st Edition)

8. Francis Cherunilam – Business Environment, Text and Cases (Himalaya Publishing House,

8th Edition)

9. WIPO: secrets of IntellectualProperty: A Guide to Small and Medium SizedExporters

10. WIPO: Making a Mark: An Introduction to Trademarks for Small and Medium-

sizedEnterprises

11. WIPO: Creative Expression: An Introduction to Copyright and RelatedRights for Small and

Medium SizedEnterprises

12. WIPO: Looking good: An introduction to Industrial Designs for Small and Medium-

sizedEnterprises

13. WIPO: Inventing the Future : An Introduction to Patents for Small and Medium

SizedEnterprises

14. WIPO: Exchanging Value : NegotiatingTechnologyLicensingAgreements

15. WIPO : Marketing Crafts and Visual Arts : the Role of IntellectualProperty

16. Journal – Patent and Trademark Cases

17. Professional Practice: Roshan H Namavathi

18. Hand Book of Professional Documents: COA Publication

19. “Architectural Practice”: Cowgill; small.

20. Harold K, Cyril, “Essentials of Management” -1979 Tata Mc GrawHil

21. heory of Practices of Valuation-- NamavathiRoshan

22. ArchitectsReferenceManual-Workshopsprofessional practice for Architects by IIA Kerala

Chapterand Trivandrum Centre, November 1996

23. Gajaria G.T., “LawsRelating to Building and Engineering Contracts in India",

M.M.TripathiPrivateLtd., Bombay, 1982.

24. JimmieHinze, “Construction Contracts", 2nd Edition, McGraw Hill, 2001.

25. Joseph T. Bockrath, " Contracts and the LegalEnvironment for Engineers and Architects",

6th Edition, McGraw Hill, 2000.

26. Richard Hudson Clough, Glenn A. Sears, “Construction Contracting”, J. Wiley, 21-Mar-

2005

4.3 Strategic Management

Objective

Strategic management today is a key concern for decision-makers in all types and size of

organizations within private or public sector. Questions of how firms compete and how they

sustain competitive advantage are key issues for the long-term future of organizations. The

module will explore and provide insights into the factors influencing the formulation and

implementation of strategy. As social and ecological concerns move to the fore front of strategic

issues facing organizations the module also aims to facilitate the understanding of issues arising

out of the process of internationalization corporate values and social responsibility. Finally,


module aims is to enhance students' understanding of strategy, developing the ability to examine

and evaluate strategic decisions via multiple perspectives.

UNIT I: Introduction to Strategic Management, Concept of Corporate Strategy, Strategic

Management Process, the 7-S Framework, Corporate Policy and Planning in India.

UNIT II : Board of Directors - Role and Functions, Top Management - Role and Skills, Board

Functioning - Indian Context, Environmental Scanning, Industry Analysis, The synthesis of

External Factors, External Factors Analysis Summary (EFAS), Internal Scanning, Value Chain

Analysis, Synthesis of Internal Factors, Internal Factors Analysis Summary (IFAS).

UNIT III: Strategy Formulation, Strategic Factors Analysis Summary (SFAS) Matrix, Business

Strategy, Corporate Strategy, Functional Strategy, Strategic Choice.

UNIT IV: Strategy Implementation, Organization Structure, Corporate Culture, Diversification,

Mergers and Acquisitions.

UNIT V: Evaluation and Control, Strategic Information Systems, International strategy,

leadership and strategic change, Other Strategic Issues, Small and Medium Enterprises, Non-

Profit Organizations.

Reference Books

1. Clegg, S. Kornberger, M and Pitsis, T (2005) Managing and Organizations London: Sage

2. Johnson, G. Scholes, K. and Whittington, R. (2005) Exploring Corporate Strategy: Text and

Cases London: Prentice Hall

3. Besanko, D., Dranove, D. and Shanley, M. (2004) The Economics of Strategy New York:

John Wiley

4. Henk, W., Volbarda et al. (2011), Strategic Management (9th Ed.), South - Western,

Cengage Learning

5. Johnson, G., Scholes, K., & Whittington, R., (2011), Exploring Strategy (9th Ed.), FT:

Prentice Hall

6. Palmer, I. and Hardy, C. (2000) Thinking about management London: Sage

7. Porter, M. (1985) Competitive Advantage: Creating and Sustaining Superior Performance

New York: Free Press

8. Pettigrew, Thomas and Whittington (2002) Handbook of Strategy and Management

London: Sage

9. Mintzberg et al (2005) Strategic Safari-A guided Tour through the Wilds of Strategic

Management New York: Free Press

10. Haslam, G., Anderson, T.,Tsitsianis, N., & Yin, Y.P., (2012), Redefining Business Models

Strategies for a Financialized World, Routledge; Oxon Hill

11. C. L., & Jones, G.R., (2007), Strategic Management: An Integrated Approach, Houghton

Mifflin.

12. McGee, J., Thomas, H., & Wilson, D., (2005), Strategy, Analysis &Practice,McGraw Hill.

13. McElroy, M.W., & Van Engelen, J.M.L., (2011), Corporate Sustainability Management the

Art and Science of Managing Non-Financial Performance, Routledge; Oxon


4.4 Advertising and Co Creation

Objective :

The purpose of this course is to providestudentswith an opportunity to learn and apply the major

frameworks, theories, currentresearchfindings, principles and practices of effective

advertisingmanagement ..

Unit I: Overview of Advertising Management: Introduction, Meaning and Framework of

Advertising; Defining Advertising; Advertising to Persuade the Buyer; Importance of

Advertising in Marketing; Role of Advertising in Marketing Mix and Positioning; Advertisers

and Advertising Agencies; Choosing an Advertising Agency, The exciting world of Indian

Advertising: Introduction, Emerging Areas of Growth, Shifting patterns of consumption; Factors

that Affect Marketing and Advertising.

Unit II: Structure of an Advertising Agency: Introduction, Overview of an Advertising Agency;

Departments of an Advertising Agency, Creative department, Media department, Client

servicing department, Marketing research department; Ancillary Services; Interfacing with

Client’s Organization; Integration of Services

Unit III: Setting Advertising objectives: Introduction, Marketing Objectives; Advertising

Objectives, Sales-oriented/ Behavioral objectives, Communication-oriented objectives; The

DAGMAR Approach to Setting Objectives and Measuring, Advertising Effectiveness; Kinds of

Advertising Objectives; The Advertising Communication System, The communication process,

The advertising exposure model; The Need for Clear Understanding of Objectives,

Understanding Persuasive Messages: Introduction, Communication Response Hierarchy,

Securing Attention; Interpretation and Processing of Information; Persuasion; Attitude Change,

Factors that influence or change attitudes; Theories of Advertising, Advertising Copy and Design

strategy: Introduction, Advertising Copy, Types of advertising copy; Creativity in Advertising;

Copy Testing Methods; Visual Strategies, Art department specialists, Developing a layout,

Power of synergy, Media Planning: Introduction, Media Objectives; Media Options; Measuring

Media Audiences; Determining Media Weight; Media Schedule Decisions; Space and Time

Buying; Cost Considerations; The Role of a Media Planner and a Media Buyer; Media Trends.

Unit IV: Advertising Budgets: Introduction, Factors Influencing Budget Setting, Typical

Spending Patterns, Common Budgeting Approaches, Budgeting Methods, Decision Support

System (DSS), Structure of DSS, Allocating the Marketing Communication Budget, Direct

Marketing: Introduction, Meaning and Importance of Direct Marketing, Strengths and

Limitations of Direct Marketing, Products Suitable for Direct Marketing, The Indispensable

Elements of Direct Marketing, The list, The offer, The message, Media for Direct Marketing,

Regulations and Ethics in Direct Marketing, Emerging Consumer Segments Introduction,

evolving Consumer segments, the sunshine economy and Generation Me, Confident youth, Brat

power, Assertive working women, DINK family, Metrosexual, Elderly population, Rural

Advertising: Fundamental Nature of Rural Market, Understanding the rural mind and buying

process, Advertising and Marketing in Rural Areas, Innovative Use of Media in Rural Areas,

The Size of Rural Market, Promising Growth.

Unit V:Ethics in Advertising: Introduction, Perceived Role of Advertising; The Advertising

Standards Council of India (ASCI); Forms of Ethical Violations; Misleading advertising;

Advertising to children, Product endorsements, Stereotyping, Cultural, religious and racial


sensitivity in advertising, Obscenity in advertising, Laws for Protection against Malpractices:

Introduction, Civil and Penal Codes Applicable to Advertising; Laws Relating to Intellectual

Property Rights; Consumer Protection and Consumer Protection Act, 1986; The Monopolies and

Restrictive Trade Practices Act, 1969; A Note Regarding Comparative Advertising; Regulation

Governing Broadcast Media Advertising, Sales Promotion: Introduction, Meaning and

Importance of Sales Promotion; Strengths and Limitations of Sales Promotion; Difference

between Sales Promotion and Advertising; Tools and Techniques of Consumer Sales Promotion;

Trade Promotions; Organising Sales Promotion Campaigns.

Reference Books

1. Belch,Belch&Guolla (2008), Advertising and Promotion (3rdCanadian Edition), McGraw

HillRyerson

2. Integrated Marketing Communications – Harvard Business School Reading 2006

3. Beyond Paid Media: Marketing’s New Vocabulary – Edelman and Salsberg, McKinsey

Quarterly, 2010

4. Branding in the Digital Age. You’re Spending Your Money in All the Wrong Places –

Edelman, Harvard Business Review 2010

5. Harnessing the Science of Persuasion – Cialdini, Harvard Business Review 2001

6. The Persuasion Knowledge Model: How People Cope with Persuasion Attempts – Friestad

and Wright, Journal of Consumer Research 1994Winning the Zero Moment of Truth –

Lecinski 2011, GoogleThe Fundamental Templates of Quality Ads – Goldenberg, Mazurky

and Solomon, Marketing Science 1999

Word of Mouth and Interpersonal Communication: A Review and Directions for Future

Research – Berger, Journal of Consumer Psychology 2014.

4.5 Interior Project Management

Objective

This module is designed to provide the student with a good theoretical and practical knowledge

of Project Management about the methodology of executing a Project greatly

Unit I: Introduction , Project planning and project scheduling and project controlling, Role of

Decision in project management, Method of planning and programming, Specific methodologies

for planning include: The Precedence Diagramming Method (PDM), The Graphical Evaluation

and Review Technique (GERT), Dynamic Planning and Control Methodology (DPM), Critical

Chain Planning, Human aspects ofproject management, work breakdown structure, Life cycle of

a project, disadvantages of traditional management system.

Unit II: The Critical Path Method (CPM), Critical path method and pert analysis, The Program

Evaluation and Review Technique (PERT).

Unit III: Elements of network, Event, activity, dummy, network rules, graphical guidelines for

network, numbering of events.

Unit IV : Project time reduction and optimization, Project cost, indirect project cost, direct

project cost, slope of the direct cost curve, total project cost and optimum duration, contracting

the network for cost optimization, steps in cost-time optimization.


Unit V: Project updating and allocation, when to update? Data required for updating, steps in the

process of updating, Resource usage profile: histogram, resource smoothing and resource

leveling, computer applications in project management.

Reference Books

1. Dr. B.C.Punmia et al. Project planning and control with PERT and CPM, Laxmi

Publications

2. JeromeD.Wiest and Ferdinand K.Levy, A Management Guide to PERT, CPM, prentice Hall

of India Pub, Ltd., New Delhi, 1982

3. R.A. Burgess and G.White, Building production and project Management, The construction

press, London, 1975

4. Project Management Methodologies: Selecting, Implementing, and

SupportingMethodologies and Processes for Projects 1st Edition by Jason Charvat