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ii

Certificate

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Institute of Informatics & Management Sciences,

TO WHOM IT MAY CONCERN

This is to certify that Mr./Ms. has done his/her

Summer Training Project on the topic .. ..

... ... under my

guidance and supervision.

To the best of my knowledge the project report presented is satisfactory.

(Project Guide) Head,

Deptt. of Management (BBA)

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iv

DECLARATION

I, hereby declare that the research work presented in the summer training

based project report entitled,

To Study Customer Perception

towards Ultra Portable Laptops for t he award of Bachelor

Degree in Business Administration from Chaudhary Charan Singh

University , Meerut is based on my research work.

The project report embodies the result of original work and studies carried out

by me and the content of the project do not from the basis for the award of

any other degree to me or to anybody else.

Bibhu Vaidya

(Signature)

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EXECUTIVE SUMMARY

These survey reports had been conducted on product HCL Mileap, of HCL INFOSYSTEM

Ltd. in Ghaziabad. The purpose of this research and preparation of this report are to find out

that how many people in Ghaziabad are aware about ultra portable laptop. This project is

carried out to the theoretical knowledge of the subject into the practical field work.

This project is carried out in the BBA course of the Institute of Management &

Research, Ghaziabad.

Bibhu Vaidya

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ACKNOWLEDGEMENT

I would like to express my deep & sincere gratitude to HCL for having provided me with the

opportunity you do my project on an interesting area

Making it a success greatly depends on the encouragement, inspiration and help

given by all of the employees of HCL. For completion of this project various people have put

lots of efforts.

I would like to thank Miss Toshi Balyan the internal guide and other faculty members of

IIMS,Meerut for their invaluable guidance ,immense support and help

Last but not the least, thanks are also due to innumerable other people, including various

employees in all the departments, my friends and seniors whom I have not mentioned but

nonetheless have played an important role in making my summer training a memorable one.

DATE Bibhu Vaidya

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CONTENTS

.

DECLARATION i

EXICUTIVE SUMMARY ii

ACKNOWLEDGEMENT iii

TABLE OF CONTANT iv

LIST OF FIGURE 72

CHAPTER-1

1.1 INTRODUCTION 9-13

CHAPTER -2

2.1 COMPANY PROFILE 14-32

2.2 SWOT ANALYSIS 33-34

CHAPTER -3

3.1OBJECTIVES 36

3.2 SCOPE OF THE STUDY 37

CHAPTER -4

LITERATURE REVIU 38-65

CHAPTER -5

RESEARCH METHDOLOGY 66-70

5.1 LIMITATION 71

CHAPTER -6

DATA ANALYSIS AND INTERPRATION 72-92

CHAPTER -7

7.1 FINDINGS 94

7.2 CONCLUSION 95

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7.3 SUGGESTION 96

7.4 APPENDICES 97-102

7.5 BIBLOGRAPHY 103-104

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