SCVNGR in Bell ingham

Charles Johnson T 1-646-397-3190 charliecdj@gmail.com http://www.linkedin.com/in/charlesjohnsononline

Overview

the challenge:To successfully introduce SCVNGR to the Bellingham community. To do this, careful thought had to go into marketing,

partnerships, and branding. Integrating SCVNGR into traditional scavenger hunts allowed locals to become accustomed

to the technology in a simple and easily understandable context.

Key points

Outreach Treks Rewards

With little time for this project, the

objective was to gain momentum as

quickly as possible.

Partnerships were established with

local businesses to create sponsored

scavenger hunts.

T-shirts, gift cards, WWU event tickets,

salon coupons, baked goods, Relay

for Life prizes, etc.

360 Facebook Fans 7 Treks Total $500+ total rewards value

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Gift Cards from The Woods CoffeeT-shirts from Disidual Clothing

Outreach

facebookA page was created specifically for SCVNGR events in Bellingham, aptly named “Bham Scavenger.” The page was

advertised using $100 worth of Facebook Ads with a resulting 255 fans in less than two weeks. This figure grew over

time to 360 fans.

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“Woo hoo! Finished today. Nice!” - Excited SCVNGR fan

Treks

Bellingham South Campus

Bellingham Downtown

Disidual Clothing

Relay for Life of WWU

2011 Bham Pub Crawl

Blessing’s Salon Spa

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SKI TO SEA SCVNGR HUNTby Blessing’s Salon Spa an Aveda Lifestyle Salon & Spa

Find Bham Scavenger on Facebook for more infoMay 29, 2011

The hunt begins at 9am and ends at 5pm

What is SCVNGR?SCVNGR is a game, playing is simple: go places. do challenges. earn points!

100% FREE to play

receive riddles and answer them through text-messaging on your cellphone

text the keyword “blessings” to 728647 to begin

download the free app for iPhone/Android to play that way

first winner gets a $45 Gift Certificate toward a Salon or Spa service and there are five $10 off coupons for Salon or Spa services and five $5 off

coupons for Aveda products!

2011

The Woods Coffee Trek

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A total of

145

unique players

“texted in”

68 players

completed multiple

challenges

What next?

get engaging!Now that you’ve seen the power behind this technology, get people engaged with challenges at your business using

SCVNGR. Provide meaningful engagement with custom-designed challenges to fit your organization and draw more

people into your locations.

Your path to engagement:

1. Go to www.scvngr.com

2. Click on “SCVNGR for Business” near the top of the page

3. Click on the “Get Started!” button to create your free account

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Welcome to SCVNGR!