bg paul lyonette head of mobile advertising, emea [email protected]
TRANSCRIPT
![Page 2: BG Paul Lyonette Head of Mobile Advertising, EMEA palyonet@microsoft.com](https://reader036.vdocuments.site/reader036/viewer/2022081602/551b0f05550346f70d8b5df5/html5/thumbnails/2.jpg)
Enabling our vision for brandsAgnostic Reach all mobile users
Multi-screen multiplier Unifying a fragmented media
Action orientated Moving beyond the ad impression
Partnership Align with the best
![Page 3: BG Paul Lyonette Head of Mobile Advertising, EMEA palyonet@microsoft.com](https://reader036.vdocuments.site/reader036/viewer/2022081602/551b0f05550346f70d8b5df5/html5/thumbnails/3.jpg)
With leading audience reach
Source: comScore M:Metrics April 2010 (3 Months AVG.) 13+years old – active users
* EMEA: measure by top 5 markets (France, UK, Germany, Spain, Italy) - Microsoft Mobile EMEA also available in 12 markets (BE, NL, SE, NO, FI, DK, CH)
26,58524,554
15,739
6,804 6,032
Audience (000 UU)
Across Europe*
![Page 4: BG Paul Lyonette Head of Mobile Advertising, EMEA palyonet@microsoft.com](https://reader036.vdocuments.site/reader036/viewer/2022081602/551b0f05550346f70d8b5df5/html5/thumbnails/4.jpg)
Offering targetable, premium content
Source: comScore M:Metrics April 2010 (3 Months AVG.) 13+years old – active users
* EMEA: measure by top 5 markets (France, UK, Germany, Spain, Italy) - Microsoft Mobile EMEA also available in 12 markets (BE, NL, SE, NO, FI, DK, CH)
![Page 5: BG Paul Lyonette Head of Mobile Advertising, EMEA palyonet@microsoft.com](https://reader036.vdocuments.site/reader036/viewer/2022081602/551b0f05550346f70d8b5df5/html5/thumbnails/5.jpg)
Mobile rich mediaEngage your audience