bfsi industry

BFSI INDUSTRYPresented By:- Tausif Shaikh

Corporate SalesWHITE DWARF MEDIA PVT LTD.

BFSI•Banking, Financial service & Insurance is a term for companies that provide financial services/products.•This Industry usually comprises of Commercial Banks, Insurance Companies, Non Banking Financial Companies, cooperatives, Mutual funds, Pension Funds, etc.

INDUSTRY OVERVIEW•Increase in balance sheet.•CRAR increase. •NPA ratio declined•Significant growth•Growth in life insurance•NBFC fund raised•AUM growth •MUTUAL funds industry growth•GENERAL insurance growth

BANKINGBanking includes Core Banking, Retail, Private, Corporate, Investments, Cards, etc.Core banking is a banking service provided by a group of networked bank branches where customers may access their bank account and perform basic transactions from any of the member branch offices.Retail banking is when a bank executes transactions directly with consumers, rather than corporations or other banks. Services offered include savings and transactional accounts, mortgages, personal loans, debit cards, and credit cards.Private banking is banking, investment and other financial services provided by banks to private individuals who enjoy high levels of income or invest sizable assets.

BANKINGCorporate banking, also known as business banking, refers to the aspect of banking that deals with corporate customers. The term was originally used in the U.S. to distinguish it from investment banking, after the Glass-Steagall Act of 1933 separated the two activities.Investment bank is a financial institution that assists individuals, corporations, and governments in raising financial capital by underwriting or acting as the client's agent in the issuance of securities (or both).Bank card is typically a plastic card issued by a bank to its clients that performs one or more of a number of services that relate to giving the client access to funds, either from the client's own bank account, or through a credit account.

FINANCIAL SERVICESFinancial services includes stock-broking, payment gateways, funds, etc.Stock-broking is basically buying and selling of capital stocks and other securities.Payment gateway is an E-Commerce application service provider service that authorizes credit card payments for E-Businesses. Mutual fund is a type of professionally managed investment fund that pools money from many investors to purchase securities.

INSURANCEInsurance is the equitable transfer of the risk of a loss, from one entity to another in exchange for payment.Insurance covers both Life and non Life entities.

CHALLENGES IN BFSIBANKING :1. Penetration of banking in rural. 2. Tackling demand supply mismatch.3. Credit disbursement to the priority sector.4. Technology adoption.5. Maintaining assets quality.

CHALLENGES IN BFSI Financial services:-1. Low level of customer awareness.2. Inadequate reach of funds.3. Limited innovation in product offering.4. Multiple regulatory framework.

CHALLENGES IN BFSIInsurance:-1. Accuracy in prising of risk2. Rural market under penetrated3. Pension market remains untapped.

OPPORTUNITIES FOR DIGITAL MARKETIERS

Internet marketing• Total internet users in India have crossed 100 million

mark.• Of total internet users 45% are from rural India.• Biggest social media network has more than 50 million

users from India.• Expected growth in 2014 of over 35% to that of 2013.• 72% of Indians say they are likely to pass on promotional

emails.• Flipkart, India's largest online store, the company aims

to hit $1 billion in sales by 2015. Further afield, the Internet and Mobile Association of India (IAMAI) reports that the total value of E-Commerce transactions is expected to reach a minimum of $70 billion by 2024-25 .


Mobile marketing• There are total 92+ Million active social media users via

their mobile, which is almost 41% of the total mobile internet users.

• India had 584 million mobile subscribers (including both GSM and CDMA services) by March 2010, and the market was continuing to grow at an annual rate of around 50%.

• India had 525.2 million mobile subscribers in 2009, growing to 853.0 million in 2014.

• In India, 33 percent of SMS traffic is media content and/or advertising as of 2010.

• By 2017, mobile devices will make up 87 % of the total sales of Internet-enabled technology.


Direct marketing•According to the Direct Marketing Association, typical response rates are 4.4% for direct mail (overall), 4.3% for catalogs and 3.4% for a direct mail letter.•According to Print Media Centr’s data, the print industry is made up of $640 Billion with a projected increase of 50% on orders online by 2017.•The conversion rate for email is 0.21%. Conversion rates for paid search and display ads are 0.22% and 0.04%, respectively.


Marketing spends•Indian companies spent 3 billion rupees ($49.9 million) on mobile ads last year, and the market is projected to expand 43 percent this year, according to the Mobile Marketing Association.•In India, the biggest beneficiary of advertising spends in 2014 will be digital advertising, which is expected to grow by 35 percent over the Rs 3,042 crore (US$ 507.41 million) spent in 2013.•2 out of 3 marketers have moved at least 30% of their budgets from traditional to digital media in the past 3 years as of August 2012.

Bibliography•Dun & Bradstreet BFSI sector in India (D&B Sectoral Round Table Conferences)•Wikipedia•Investopedia•CMO Council

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