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First Year B. Com. Financial MarketsFIRST YEAR – SEMESTER I

1.1 Principles of Investment1.2 Micro - Economics1.3 Basic Statistics1.4 Basic Computer Skills1.5 Financial Accounting1.6 Business Environment

PRINCIPLES OF INVESTMENTS

Module 1.1

UNIT I : INTRODUCTION TO INVESTMENTS• Investment - Meaning & Definition.• Need for Productive Investment• Investment Objectives• The multiple avenues for Investment - in brief• Importance of Investment Management

UNIT II : RETURN ON INVESTMENTS• Measures of Return & Risk• Relationship between Risk & Reward• Determinants of required Rate of Return• Need for Diversification of Risk

UNIT III : INVESTMENT VALUATION - IT'S IMPORTANCE• Time value of Money - Techniques of Discounting & Compounding• Place of liquidity in investment decisions• Time value for more than one cash flow• Introduction to Net Present Value (NPV), Internal Rate of Return (IRR)• Relevance of NPV & IRR

UNIT IV : INTRODUCTION TO INVESTMENT ANALYSIS• Financial Statement Analysis• Financial Ratios - Computation & Application• Macro Economic Indicators

MICRO ECONOMICS

Module 1.2

MODULE I : THE CONTENTS & NATURE OF ECONOMIC THEORYA) I The Economic problem -scarity & efficiency w.r.t. Production Possibility Curve

II Micro & Macro Economics

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B) Theory of Consumer's Behaviour :-I Indifference Curve Analysis - Effects - ICC & PCC, Break up of price effect

MODULE II : PRODUCTION, COST & REVENUE• Production function - Isoquants, Returns to scale• Producer's Equilibrium• Economics scale• Costs - Behaviour of cost curves in the short & long run• Revenue concepts

MODULE III : MARKET ANALYSIS• The theory of the firm - Break Even Analysis - Equilibrium of the Firm• Markets - Perfect Competition, Monopoly, monopolistic competition

MODULE IV : INVESTMENT CRITERIA• Pricing Methods - Marginal Cost, Full Cost, Discriminatory, Multi - Product & Transfer Pricing• Meaning & Importance - Stages• Methods - Payback, Discounted present value & internal Rate of Return

BASIC STATISTICS

Module 1.3

UNIT I : DESCRIPTIVE STATISTICS FOR UNIVARIATE DATAIntroduction to Statistics : Preparation of frequency distributions including graphic presentation.Measures of Central Tendency : Mathematical Averages : Arithmetic means, Geometric mean, Properties& Applications.Positional Averages : Mode & Median & other partition values - Quartiles, Deciles & Percentiles (includinggraphic determination).Measures of Variation : Absolute, Measures, Range, Quartile Deviation, Mean Deviation, StandardDeviation, Variance.

UNIT II : FORECASTING TECHINIQUESCovariance & Correlation : Meaning, Correlation using scatter diagram. Karl Pearson's co-efficient ofcorrelation : Calculation & Properties, Rank Correlation.Regresion Analysis : Linear regression defined. Regression defined. Regression equations & estimation.Components of Time Series : Additive & Multiplicative miodelsTrend Analysis : Finding Trend by moving average methods, Fitting of Linear quadratic trend principle ofleast squares.

UNIT III : INDEX NUMBERSMeaning & Uses of Index Numbers : Simple & weighted Index. No., Construction of Index No., Fixed& Chain base; Paashe's Laspeyre's Kelly's & Fishers Index No. simple & tests of adequacy of Index No.Construction of consumer price indices. Deflating, Splicing, Quantity & Value Index Nos. Shifting of baseyear, conversion of chain based to fixed base & vice-a- versa, Cost of living Index Nos. inflation conceptof Industrial Production Indices.

UNIT IV : PROBABILITY, PROBABILTY DISTRIBUTION & ITS APPLICATIONSProbability : Probability as a concept, Addition & Multiplication Laws of probability (statement & conceptonly), Conditional Probability, Bayer's TheoremRandom Variables : Random variable, Expectation & variance, Probability Distributions; Binomial &Normal DistributionDecision Making : Under uncertainty & Risk, Expected Monetary Value (EMV), Decision Tree. (Simple Problem)

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BASIC COMPUTER SKILLS

Module 1.4UNIT IBasics of Computers : Organisation & Architecture; Simple Model of a Computer, Block Diagram,Characteristics.Introduction to Operating System : Need for Operating System, Different types of Operating Systems:Batch, Multiprogramming, Time-sharing, On-line & Real time.Evolution of Computers : The various Generations of Computer Systems

UNIT IIInput & Output Devices (Functions, Identifications & Connections) : Terminals, CRT, Keyboard, MouseOptional Mouse, Printers-impacts, Dot Matrix, Laser Printer, Scanner, Joysticks, Space Ball, Datagloves,Touchscreens.Computer Memory : Memory Cell, Units of Memory Bit, Bytes, Registers. Cache Memory : Needs &Characteristics. Access Modes : Random & Serial AssessRAM, ROM's, Magnetic Disks, Tape & Optional Memory, virtual memory, Buses, The system Bus- Control,Address & Data BusesInternet Basics : What is Internet? History & Introduction, Accessing the Internet, Protocols TCP/IP,SLIP, PPP, Components of URL, FTP, Telnet, HTTP, Web Browsers, Search Engines, Advanced search,Email Services, Spam & Emoticons, Chatting, Conferencing, Creating a Home Page, a Web Site, Viruses-type detecting prevention Worms, Firewalls.

UNIT III : SPREADSHEETS (DEMONSTRATIONS & CORRESPONDING PRACTICALS)Understanding worksheets : Entering data, Cell Ranges, Creating Auto Series, Inserting Sheets, DeletingSheets, Renaming Sheets, Linking Worksheets, Protecting worksheets.Cell Referencing : Relative Cell Referencing, Absolute Cell Referencing, Mixed Cell Referencing.Functions & Formulas : Maths &Trigonometric, Logical, Date & Time, Conditional, Statistical, Text.Charts : Inserting in Sheets

Introduction to Power Point : (Demonstration & Corresponding Practical)Creating & Opening Presentations, Different views of Power Point Presentations, Slide Manipulation,Adding Transitions to Slide Show, Viewing the Slide Show Navigating while in your Slide Show.

Desktop Publication with word processing software : (Demonstration & Corresponding Practical)

Introduction to word processing : Identify the components of documents Windows, Standard & formattingToolbars, Create Documents, Open Documents, Save Documents, Editing Text in Documents, WordWrap Feature, Selecting Text, Drag Drop Feature.

Viewing & Formatting Documents : View a document, Format text, Font Style, Font Size, Format Painter,Highlight documents, Format Paragraph, Adjust the spacing (line & page spacing), Align text, Add bullets& number to the lists, Format pages, Change page orientation, Number pages, Set Margins.

Mail Merge Documents : Create a main document, Specify a data source, Merge the data file & the maindocument, Create a Table, Select text in tables, Edit a table by deleting rows & columns, inserting rows &columns, Resizing rows, Merging cells, Splitting cells, Add borders & shading.

UNIT IV : MANAGEMENT INFORMATION SYSTEM (MIS)Information, System analysis and Design, Choice of Information Technology Development of MIS, DecisionMaking.)

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FINANCIAL ACCOUNTING

Module 1.51. NATURE, PURPOSE OF ACCOUNTING :

a) Meaning & Scope of Accounting : Need development & Definition of Accounting, personsinterest in accounting disclosure, Branches of accounting.

b) Concept Accounting Standardsc) Journals, Ledger, Subsidiary Books, T/B, Financial Accounting framework

2. INTRODUCTION TO FINANCIAL STATEMENTS :a) B.R.Sb) Treatments of Capital & Revenuec) Depreciation accounting; Methods of recording depreciation & methods of providing

depreciation as per AS-4d) Preparation of Financial Accounts; Sole Traders & Partnership Firms, Manufacturing A/c,

Trading, P & L and B/S

3. CORPORATE ACCOUNTING :a) Issue of Shares & Debentures:

1) Types of Shares & Debentures (in India)2) Accounting Treatments for issue of shares & debentures with new market and SEBI

rules (Bidding, Price Building etc.)(Note: Old method of share application money, allotment money not to be included)

b) Capitalisation of reserves & issue of Bonus Sharesc) Preparation of corporate financial statements in vertical form.d) Valuation of Shares.e) Buy-back of shares & own debentures.f) Investment Accounting

4. INDIAN ACCOUNTING STANDARDS :a) AS, GAAP & their impact on Income Statement & B/S.b) Latest Development: Computerization of accounting & accounting s/w.

BUSINESS ENVIRONMENT

Module 1.6

UNIT I : Indian Business Environment : Concept, Components & Importance

UNIT II : Economic Trends (overview) : Income, Savings & Investment, Industry, Trade & Balance ofPayments, Money, Finance, Prices.

UNIT III : Role of Government : Monetary & Fiscal Policy : Industrial Policy : Industrial Licensing,Privatization: Devaluation : Export-Import Policy : Regulation of Foreign Investment Collaborations in thelight of recent changes.

UNIT IV : International Environment : International Trading Environment (overview) : Trend in worldtrade & their problems of developing countries : Foreign trade & economic growth : International economicinstitutions. GATT, WTO, UNCTD, World Bank, IMF: GSP: GSTP: Counter trade

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2.1 Environment of Financial System2.2 Macro Economics2.3 Statistical Applications2.4 Communication Skills2.5 Management Accounting2.6 Principles of Business Management

FIRST YEAR – SEMESTER II

ENVIRONMENT OF FINANCIAL SYSTEM

Module 2.1

UNIT I : Financial SystemMeaning, Significance & Components, Composition of Indian Financial Systems, RBI - Organisation,Management, Functions - Credit Creation & Credit Control, Monetary Policy.

UNIT II : Commercial BanksMeaning, Functions ; Management & Investments, Policies of Commercial Banks, Recent trend in IndianCommercial Banks. All India Development Banks : Interest Rate Structure : Determinants of interest ratestructure, Differential rate structure : Recent charges in interest rate structure, State level DevelopmentBanks : State Financial Corporation; Development banks in Industry Financing.

UNIT III : Insurance OrganisationsObjective & Functions, various schemes of LIC & GIC, Unit Trust of India : Objective & Functions, variousschemes of UTI & Role of UTI in Industrial Financing

UNIT IV : Financial MarketsIndian Money Market, Indian capital Market

MACRO ECONOMICS

Module 2.2

MODULE I : MONEY & RELATED ISSUES• Introduction to Money-Functions-Demands & Supply of Money• IS-LM Curves• Inflation - Causes & Effects• Philips Curve

MODULE II :I (A) ROLE OF FUNCTION OF BANKING• Commercial Banks - Functions-Creation (multiple expansion of credit)• Evolution of Central Banks- Functions (in detail)• Monetary Policy

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II (B) BANKING SECTOR REFORM• Banking Sector Reforms- Evaluation• Financial Liberalisation - Universal Banking, Private Banking, Foreign Banks• Banks run & Systematic fragility

MODULE III : FINANCIAL & CAPITAL MARKETS• Structure of the money market in India - Features, Limitations & Measures to strengthen the market• Capital Market - Share Market in India - Function of the Stock Exchange• SEBI - Need & Role2• Financial Soundness - credit rating agencies• New Financial instruments of the Capital Market (Zero coupon bonds, Warrants, Secured premium

notes, Stock invest, Swaps, Options, Derivatives deep discount bonds)

MODULE IV : FOREIGN CAPITAL - POST GLOBALISATION SCENARIO• Balance of Payments - Structure• Convertibility - Pros & Cons of Capital account convertibility• Capital Movements - Direct & Portfolio Investments - MNC's & FDI• Impact of Foreign Capital

STATISTICAL APPLICATION

Module 2.3

UNIT I : TESTING OF HYPOTHESISConcepts of a statistical population and sample form a population, Primary data, Secondary data samplesurveys, Concept of Hypothesis, Testing of Hypothesis, Null & Alternative Hypothesis, Types of Error,(Consumer & Producers Risk), Level of Significance.Large Sample Tests : Hypothesis testing for proportion & Means of single & two sample testChi-Square test of goodness of fit (with special reference to Finance)

UNIT II : LINEAR PROGRAMMING PROBLEMFormulation of Linear Programming Problems (LPP), Graphic solution to LPP, Cases of unique & multipleoptimal solutions, unbounded solutions & infeasibility & redundant constraints.Solution to LPP using simple method - maximization & minimization cases. Shadow prices of the resources& the ranges of their validity. Identification of unique & multiple optimal solutions, unbounded solution,infeasibility & degeneracy.

UNIT III : APPLICATION OF STATISTICS IN FINANCE IRate of Interest - Nominal, Effective - and their inter-relationships, Compounding & Discounting a sumusing different types of Rates. Types of Annuities, like immediate, due, deferred, perpetual, and theirfuture & present value using different types of rates of interest, PV, NPV and IRR Depreciation of assets.Valuation of simple loans & debentures. Sinking Funds (General annuities to be excluded).

UNIT IV : APPLICATION OF STATISTICS IN FINANCE IINetwork Analysis : PERT, CPM (Without crashing)Modern Portfolio Theory : Markowitz Theory, Sharpe's Theory & randon : Walk Theory.Risk Analysis : Measures of Risk & Performance : Range, Variance, Standard Deviation, Expected value& Beta.Measures of Risks related to portfolio : Covariance & CorrelationReturn on security & Market Returns.

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COMMUNICATION SKILLS

Module 2.4

I. Concept of communication : Definition, Need & Importance of Communication, Process ofCommunication, Characteristics of Effective Communication, Methods & Modes of Communications.

II. Reading : Reading with fluency & speed, Ways of reading, Skimming, Scanning, Extensive reading,identifying, inferring, Interpreting, Collecting & Re-ordering relevant information from text vocabulary,Grammar Language Structure & Punctuation.

III. Writing : Organised presentation of matter (Factual/Informative, Descriptive or Persuasive)A. Editing, summarizing, considering, (practice to be given through comprehension passages,

summarization, book review, note-making précis writing from literary texts, business & financialjournals, magazines & news papers. Familiarity & acquaintance with business & financialterms should be encouraged.)

B. Correspondence in different registers :-• Theory of Letter Writing• 7 Cs of Letter Writing• Revision of structure of forms of layout• Appearance of B.L• Use of Computer for Letter Writing.Official a) Enquiries / Complaints & Replies, Representations

b) Letters of applications for jobs, Inter-departmental Memosc) Letters to Bankd) Request for loans, Overdraft, Current A/c, Credit Facility, Status Enquiry,

Letters related to Share Market, Capital Market.Semi Official Letters to EditorsSocial Correspondence :

e) Invitations, Congratulations, Condolences.f) Appeal e.g. blood donations, environmental and other civic issues.

IV. Speaking / Listening :Fluency, pronouncing, voice modulation, tone pitch, sensitivity to audience.How to listen effectively - listening comprehension meaning & sequence of thought(practice may be given through audio-video methods) passages/exercises to be set to highlight the objectiveof communications with special emphasis on 'You' attitude.

V. Barriers to Communication :Types of Barriers : Physical, Mechanical, Psychological, Linguistic, Socio- Cultural, Barriers to Listening.How to overcome barriers (to be taught along with case studies, assignments, tasks, field visit etc.)

VI. Group Communication :A) Written aspects :

1. Drafting Notice, Agenda, resolutions, Minutes of Meetings.2. Drafting of Reports structure of Business Report, Various Types of Reports- Following

reports to be studied - Routine, Investigative, Projects, Director's Report etc.B) Oral aspects :

1. Interviews2. Group Discussions3. Presentations4. Speeches : Social/Corporate Situations

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MANAGEMENT ACCOUNTING

Module 2.5

I. Introducing to Financial Statements Analysis :a) Meaning, Nature, Uses, Scope & Function of Management Accounting.

Role of Management Accounting in decision making, Tools & Techniques of ManagementAccounting.

b) Financial Statements Analysis :1) Meaning & Types of Financial Statements, Limitations of Financial Statements,

Objectives of Financial Statements2) Interpretation of Financial Statements, Inter - Firm & Intra - Firm.

Comparison with the help of ratio, comparative, commonsize & trnd analysis3) Fund Flow, Cash Flow.

II. Working Capital Management :a) Operations cycle, Need & Importance, Monitoring & Control, Estimation & Calculation W.C.

for trading & other.b) Management of Current Assets : Management of Cash & Marketing Securities, Receivables.

III. a) Long Term Funds Management : Sources, Capital Investment Decisions, Risk analysis inCapital Budgeting

b) Capital Structure : Theories & Determinations

IV. a) Operating & Financial Leverageb) Concept in Valuation : The time of Money, P.V. IPR of yield, Bond Returns, Returns from

Stock Investments, Dividend modules & Measuring Risks-Standard Deviation

PRINCIPLES OF BUSINESS MANAGEMENT

Module 2.6

UNIT I : Management - Definitions - Objectives - Importance & Nature - Management - Arts, Science orProfession. Levels of Management & Managerial Skills.

UNIT II : Functions of Managementa) Planning - Meaning, Nature, Importance-Types of Plans, Steps in Planning.b) Organizing - Meaning, Process of Organizing, Span of Management, Authority & Responsibility,

Delegation of Authority.c) Controlling - Meaning, Steps, Types of Control, Feed Forward Control, concurrent Control, Feedback

Control, Contemporary issues in Control.d) Staffing - Meaning, Nature & Purpose - Selection training & Performance appraisal.e) Co-ordination - Need Techniques of Co-ordination, Difficulty of Co-ordination.f) Motivation - Definition - Motivation, & Motivators. Self Motivations, the need/want satisfaction chain,

motivational techniques : Financial & non Financial incentives, Theories of Motivation - Hierarchyof need Theory; Mc Gregor's theory X & Y, Herzberg's Two factor theory, Theory Z by Ouchi.

UNIT III : Development of Management thought - Scientific management - Frederick W.TaylorModern Operational Management thought - Henry FayolBehavioral approach - Elton MayoSystem Approach - Chester BarnardContingency Approach

UNIT IV Organization Structures, Roles & Functions of Manager. Roles of Values & Ethics inManagement.

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Second Year B. Com. Financial Markets

3.1 Debt Markets3.2 Corporate Finance : Paper - I3.3 Equity Markets : Paper - I3.4 Banking in Financial System3.5 Computer Applications in Investments3.6 Business Ethics3.7 Organizational Behaviour

SECOND YEAR – SEMESTER III

DEBT MARKETS

Module 3.1

UNIT I : INTRODUCTION TO THE DEBT MARKETS• Evolution of Debt Markets in India• Money market & Debt Market in India• Regulatory framework in the Indian debt market

UNIT II : INSTRUMENTS & PLAYERS IN DEBT MARKETS• Government securities, PSU bonds & Corporate Bonds• Open market operations• Securities Trading Corporation of India• Primary dealers in Government Securities

UNIT III : BONDS• Features of bonds• Types of bonds• Issuers of bonds• Bond ratings- importance & relevance and rating agencies.

UNIT IV : VALUATION OF BONDS• Determinants of the value of bonds• Primary market & secondary market• Bond Mathematics• Yield Curve Analysis

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CORPORATE FINANCE -I

Module 3.2

Unit I : Corporate Finance - An Overview• Functions of finance in a business enterprise• Emergence of corporate finance as an integral part of business finance• Need for professional approach in managing corporate finance• Role and Functions of a corporate financial manager• Requirements of an efficient corporate financial manager

Unit II : Planning the Corporate Financial Activities• Theories of Capitalization• Owned capital and borrowed capital- cost of capital• Break-even analysis

Unit III• Capital structure-meaning and definition• Factors affecting capital structure. Trading on equity• Watered capital, over capitalization and under capitalization• NPV, IRR, DCF Analysis and Pay-Back periods

Unit IV : Sources and Methods of Raising Corporate Finance• Types and Features of corporate securities currently available• Management of new issues including pricing of securities• Commercial banks and investments banks in financing the corporate sector• Leasing as a method of corporate finance• Venture financing• Credit rating services-role and relevance

EQUITY MARKETS : PAPER - I

Module 3.3Unit I : Introduction• Meaning and Definition of equity shares• Growth of corporate sector and the simultaneous growth of equity shareholders• Divorce between ownership and management in companies• Development of equity culture in India• Current position

Unit II : Market For Equity - Primary Markets• IPO - Methods followed• Book building• Role of merchant bankers in fixing the price• Red-Herring Prospectus -it's unique features• Green Shoe option - Sweat equity, ESOP• Rights issue of shares• Non voting shares• ADR, GDR, IDR

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Unit III : Market For Equity - Secondary Markets• Definition and functions of Stock Exchanges• Evolution and Growth of Stock Exchanges• Stock Exchanges in India• NSE, BSE, OTCEI and Overseas Stock Exchanges• Recent Development in Stock Exchanges• Stock Market Indices

Unit IV : Importance of Equity Markets in a Developing Country like India• Need for attracting more investors towards equity• Need for strengthening secondary markets• Link between Primary Market and Secondary Market

BANKING IN FINANCIAL SYSTEM

Module 3.4

Unit I : Principles and Practices of Banking• Indian Financial System• Types and Function of Banks• Banking Technology• Marketing of Banking Services / Products

Unit II : Accounting and Finance for Bankers• Basics of Business Mathematics• Accounting in Banks / Branches• Bank Accounting and Balance Sheet• Other Accounts and Computerized Accounting

Unit III : Banking Products and Services• Accounts (Current, Saving, Fixed)• Loans (Short Term and Long Term)• Advisory Services (Investment)• Other Services (Insurance Credit Card etc.)• Hire Purchase, Leasing, Factoring• Tax Services

Unit IV : General Bank Management• Managing Interest Rate Risk, GAP and Earning Sensitivity• Managing Liabilities and the Cost of Funds• Effective use of Capital• Liquidity Planning and Managing Cash Assets

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COMPUTER APLICATION IN INVESTMENT

Module 3.5

UNIT - I : C programming languages & OOP's concept.1. Introduction :

Evolution of C language, Unix & C, C Complier, Running a C program, Object & executable file,preprocessor, Characteristics of C language, case sensitiveness.

2. Variables & Expressions :C Character set, Identifiers & printf, characters & character steings, interger, float double, constants,operators & expressions, arithmetic, relations, logical assignment, conditional, increment &decrement, bit wise, comma, typed of statement typecasting, operator precedence, writing simpleprograms to illustrate the above.

3. Basic Input Output :Getcher, putcher, string input & output, format specifiers, types of characgfers in format strings like% scanf width specifies, Input field for scanf.

4. Control Structures (decision making statement) if-else, multiway decisions, switch, (loop construct)for-loop, while-loop, do while-loop, compound statements, break statement, continue statement,go to statement.

UNIT - II5. Arrays :

Single dimensional array, element type, multidimensional array, strings, simple examples & programs,arrays of strings, programming examples

6. Functions :Main include, placement of a function & return values, parameter set of a function, combiningfunction definition & declaration, passing arguments, return statements and function call, userdefined and library functions , simple examples of recursion .

7. Introduction to Pointers & Structures & Unions & Files :Definition and simple use of pointers , declaring and using structures , structure initialization ,unions, operating on union , scope of union , opening files, writing to files , reading from files ,closing files, file handling functions, fscanf, fprintf, fopen,fgetc , fgets, fputc, fputs, fwrite.

8. Object Oriented Programming Concepts :OOP's overview, classes and objects, fundamental Concepts, Functions, Inheritance, Abstraction,Polymorphism, overloading and overriding, OOP's using C--+

UNIT - III : Electronic CommerceWhat is E commerce, Advantages and Limitations of E Commerce, The role of Strategy in E Commerce,Value chains in E Commerce, Infrastructure for Electronic Commerce Web Based Tools for ElectronicCommerce, Electronic Commerce software, Security Threats to electronic Commerce , ImplementingSecurity for Electronic Commerce , Electronic Payment Systems , Strategies for Marketing ,Sales &Promotion Strategies for Purchasing Logistics & Support Activities ,Electronic Markets & Communities ,Business Plans for Implementing Electronic Commerce.

Recommended books :1. E-Commerce The cutting edge of the business - Bajaj Nag TMH2. Electronic Commerce from vision to fulfillment by Elias M. Awad.3. Electronic Commerce by Gary Schneider, James Perry.

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UNIT - IV : Web designing.These can be partly done as demonstration and practical.Basic Formatting HTML Pages : Setting text preference, Importing Text , Aligning & indenting text , Makinglist , Character formatting , Adding special characters Using Flash @ text.

Working with Graphics : Using background graphics , Editing graphics , assigning names & ALT text toimages, Wrapping text around images, Adding Flash @ buttons , Using a photo alum, Embedding QuickTimes @ movies.

Creating Links: Specifying link format , creating hyperlinks, Understanding link structure , Creatingimage maps , Creating e mail links.

Designing with Tables : Creating a Table , importing data from spread sheets , Formatting a table, Usingimages in Tables, designing for computer screens.

Creating Frames : Creating a frameset specifying frame properties creating & editing frame documents.

Creating Forms: Building a form grouping content , adding buttons, creating hidden fields ,creating jumpmenus.

Recommended books :1. World Wide Web design with HTML C. Xavier AMH.

BUSINESS ETHICS

Module 3.6

• Business Ethics and Values - Work Culture - Un ethical Behavior in Business and its reasons - fairand unfair Business Practices

• Corporate Governance in Globalised Economy - MNCs / TNCs and Business Ehics - Accountabilityof Managers and Directors - Functioning of private and public sector Cos. - Governance in Bankingand Financial Institutions - Good corporate Governance- protection of interest of customers andinvestors-customer friendly business activities.

• Code of conduct in Business Houses - fairness and Justice in Administration - Social Responsibilitiesof Business.

• Business Ethics an important tool in building Business reputation - Professional Board of Directors- Transparency in decision -making and operations - Importance of effective and efficient system ofGovernance in globalized economy- Ethics and corporate integrity, measure for improving ethicalstandards and morals

• Corruption , Frauds and Scams in Financial Institutions - Economical and Social effects of corruption,frauds, scams etc. Banking Operations and ethics - Functioning of Insurance Cos. And ethics -Measures to reduce corruption

• a) Preventive Measuresb) Curative Measures - Role of computerization nad IT in detecting frauds, scams etc. - Zero

Tolerance of corruption.

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ORGANIZATIONAL BEHAVIOUR

Module 3.7

• Fundamentals of Organizational Behaviour - Nature and Scope of Organizational Behavior -Dynamics of people - Models of Organizational Behaviour - The behavioral approach to Management

• Motivation and Leadership - Theories and Models of Motivation Importance of Motivation inOrganizational Behaviour and performance Appraisal - Leadership and Leadership styles -Empowerment and Participation

• Individual Behaviour and Group Behavior Formula and Informal Groups. Team Building and itsimportance. Psycological Aspects of Financial Markets.

• Organizational structure and Design. Kind of Organization structures - Delegation of Authority -Span of control.

• Organizational culture - Emerging Trend in Organizational culture - Organizational climate - Factorsaffecting organizational climate

• Organizational Development and changes - Nature and Characteristics of OrganizationalDevelopment - Techniques of Organizational Development - Definition and Objective ofOrganizational Change - Effect of Change - Resistance to change and overcoming the resistance- Stress and counseling

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4.1 Commodities Market4.2 Corporate Finance : Paper - II4.3 Equity Markets : Paper - II4.4 Financial Services4.5 Taxation for Investments4.6 Security Analysis4.7 Business Law

SECOND YEAR – SEMESTER IV

COMMODITIES MARKETS

Module 4.1

Unit - I : Introduction to Commodity Market• Emergence of Commodity Market• Dynamics of global commodity markets• Indian commodity markets - Current status & future prospects

Unit - II : Strengthening commodity markets in India.• Role of Government • Role of Commodity Exchanges• Other Institutions • Training & development of Dealers

Unit - III : Commodity Exchanges• Function & Role• Trading & Clearing methods• Commodity futures• Commodity Specific Exchanges Vs Multi Commodity Exchanges

Unit IV : Commodity Market in India• Commodity Exchanges in India• Role of Information in Commodity Markets• Linkages between equity markets and commodity markets• Commodity markets - Logistics and Warehousing

Recommended books :1. Commodities Rising , Jeffery M. Christian , John Wiley & Sons, 20062. Dow Jones - Irwin Guide to Commodities Trading , Bruce Gould , Author House, 20033. Commodity Fundamentals , Ronald Spurga, John Wiley & Sons, 20064. Commodity Futures & Financial Markets, Louis Philips, 19905. The Encyclopedia of Commodity & Financial Spreads , Steve Moore, John Wiley & Sons, 20086. International Commodity Markets & The Role of Cartels , Mark s. Lechair, M.E. Sharpe ,20017. Commodity Options , Larry D. Spears, Market Place Books, 19938. Training The Pits: Technical Approach to Commodity Trading , Robert M. Barnes, John Wiley & Sons,9. Commodity Options, Terry S. Mayer , Prentice Hall ,199310. Structured Products Vol. II Equity , Commodity , Credit & New Markets , Satyajit Das ,

John Wiley & Sons, 200511. Breaking Through Success : A Commodity Investor 's Guide Book, Patrick Lafferty & Nell Sloane12. Managing Commodity Price Risk & Developing Countries , Stijn Claessens

& Ronald C. Dunkan, John Hopkins University Press, 199413. The Commodities Glossary , Commodity Futures Trading Corporation, International Law &

Taxation ,2005

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CORPORATE FINANCE : PAPER - II

Module 4.2

Unit I : Role of Financial Institutions• In Long Term Finance (Fixed Capital)• In Short Term Finance (Working Capital)

Unit II : Controlling Mechanism of RBI in raising corporate finance

Unit III : Understanding and Interpretation of Financial statements

Unit IV : Controlling the Corporate Financial Activities• Capital Budgeting• Corporate financial reporting - Transparency and Accuracy• Maximizing the wealth of shareholders• Corporate governance practices

EQUITY MARKETS : PAPER - IIModule 4.3

Unit I : Developments in the Indian Equity Market• Domestic savings & investments• Disinvestments , FDI & Foreign Institution Investment• Role of Retail Investors• Share Price & Share Price Volatility• Role of SEBI

Unit II : Security Analysis & Valuation of Securities• Factors affecting Share Prices• Fundamental Analysis in detail.• Technical Analysis in detail• Macro Economic factors• Market related factors

Unit III : Statistical Analysis of Share price movement.• Efficient Market Hypothesis• Stochastic Models• Brownian Motion

Unit - IV : Dealings in Stock Exchanges• Role of Brokers• Stock Market Quotations• Procedure for buying & selling• BOLT - On Line Trading• Clearing & Settlement

Recommended books :1. Frontier Emerging Equity Markets Securities Price Behavior & Valuation ,Oliver S. Kratz, Kluwer

Academic Publishers, 19992. Charting the Stock Market , Jack Huston, David M. Weiss & Craig Schroeder , USA Import ,1991

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3. A new look at Technical Analysis , Robert McCullough, USA Import 19944. Beyond Candlesticks, Steve Nison , John Wiley & Sons,19945. Using Technical Analysis , Clifford Pistolese, Probus Publishing, 19946. Technical Analysis of The Financial Markets, John Murphy, NYIF, 19997. The ARMS Index , Richard Arms , Market Place Books ,19898. Point & Figure Method of Anticipating Stock Price Movements, Victor de Villiers, Market Place

Books,20009. Point & Figure Charting , Thomas Dorsey, John Wiley & Sons,200110. The International Encyclopedia of Technical Analysis , Joel Siegel & Jae Shim , Fitrozy Dearbporn, 200011. Getting started in Fundamental Analysis, Michael C. Thomsett, John Wiley & Sons,200612. Forecasting Financial Markets , Tony Plummer, Kogan Page ,2006

FINANCIAL SERVICES

Module 4.4

Unit I : Introduction to Financial System• Financial System - An Overview • Indian Financial System• Global Financial System • Financial Service - An Overview

Unit II : Financial Service Segment• Book Building • Public Issue Management• Merchant Banking • Credit Rating• Insurance Services • Mutual Funds• Venture Capital - Conceptual Framework

Unit III : Financial Market - I• Financial market - An Overview • Money Market• Capital Market - An Overview • Capital Market Instruments

Unit IV : Financial Market - II• New Issues market (NIM)- Conceptual Framework• Debt Market• Foreign Exchange Markets• Derivatives Markets• Stock Exchange Trading• Stock Exchange - Regulatory Framework• SEBI - Function and Working

TAXATION FOR INVESTMENTS ( A/C S)

Module 4.5

1. Definitions : S:Z : Person, Assessee, Income, Assessment Year , Previous Year, Capital AssetTransfer

2. Basic of Charge ( See 3 to 9) : Residential Status / Scope of Total Income / Deemed Income3. Exclusions from Total Income Sec. 10 : Agricultural Income ,Sums Received from HUF by member

share of Profits from Firm , Insurance maturity proceeds, Income of Minor Child

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4. Income from House Property : Sec 22 to 27 & Sec 2-Annual Value5. Income from Capital Gains : Sec 45,48,49.50(c)6. Income from Other Sources : Sec 56 to 597. Deduction under Chapter VI A : Sec 80c, 80cc, 80D8. Securities Transaction Tax : Basic Definition , Charge

Recommended books :1. Direct & Indirect Taxes : V.K.Singhania2. Direct & Indirect Taxes : T.N. Manoharan3. Direct & Indirect Taxes : V.S. Datey

SECURITY ANALYSISModule 4.6

Unit I : Introduction to Security Analysis• Understanding Investments• Investment Alternatives• Securities Markets and Price Behavior

Unit II : Portfolio Management• Risk and Returns from Investing• Portfolio Selection and Management• Portfolio performance evaluation

Unit III : Fundamental Analysis• Economic and Industry Analysis• Company Analysis• Stock Valuation

Unit IV : Technical Analysis• Basic Premise• Stock Price and Volume Theories• Fundamental Analysis v/s Technical Analysis

BUSINESS LAW

Module 4.7

1) The Companies Act, 1956 Section I to section 390.2) Securities Contracts (Regulation) Act, 1956.3) Foreign Exchange Management Act, (FEMA) 1999.4) Depositories Act. And Information Technology Act, 2000.5) Securities and Exchange Board of India (SEBI) Guidelines 2000.

(Limited up to Disclosure and Investor Protection)6) Indian Contract Act, 1872.7) Sale of Goods Act, 1930.8) Negotiable Instrument Act.

150

Third Year B. Com. Financial Markets

5.1 Global Capital Markets5.2 Regulation of Securities Markets5.3 Insurance (Fund) Management5.4 Derivatives Markets5.5 Foreign Exchange Markets5.6 Portfolio Management5.7 Project - I

THIRD YEAR – SEMESTER V

GLOBAL CAPITAL MARKET

Module 5.1

Unit - I : Impact of Globalisation on the Capital Markets• Growing International Integration• Role of Media & Technology in Capital mobility• Diversification benefits of global investment• Mergers and Acquisition

Unit - II : Global (International Bond Market)• Domestic Bonds, Euro Bonds & foreign Bonds• Participants in the global bonds markets.• Credit rating agencies & their role• Procedure for issuing Euro Bonds

Unit - III : Global Equity Markets• Major stocks markets of the world• Emerging stock markets• International Equity Trading - Multiple Listing• Depository receipts

Unit - IV : Obstacles to International Investments• Information Barriers• Foreign Exchange Risk• Political risks, Market risks• Taxation• Other Regulatory Barriers

151

INSURANCE (FUND) MANAGEMENT

Module 5.3

Unit - I : Introduction• The Insurance Mechanism• Fundamental Principles of Insurance• Importance of life & general insurance• Growth of evolution of insurance business in India with specific reference to post liberalization

Unit - II : Risk Management• Sources of Risk• Risk Identification• "Insurance Policy" as a financial product

Unit - III : Organising an Insurance Business• Types of Organizations• Role of IRDA• Procedure for setting up an insurance business

UNIT-IV : OPERATIONAL ASPECTS OF INSURANCE BUSINESS• Marketing insurance products including E-Marketing• Actuarial role

REGULATION OF SECURITIES MARKET

Module 5.2

Unit - I : Overview of Indian Securities Market• Nature of Savings & Investment • Profile of Indian Investor• Factors affecting Investments decision

of an Indian Investor

Unit -II : Need for Regulating Securities Markets in India• Protection to retail investor • Vanishing companies of nineties• Pricing of IPO's & possible economic offences

Unit - III : Legislations Governing the Securities Markets• Companies Act 1956 • Securities contracts Regulation Act• SEBI Act • Depositors Act• Insurance Act• Special regulatory requirements of derivatives market

Unit - IV : Regulatory Bodies• Department of Company affairs • Department of Economics affairs• SEBI • RBI• IRDA (www.irda.gov.in) • Need for self regulation

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DERIVATIVE MARKETS

Module 5.4

Unit - I : Nature of Financial Derivatives including Futures & OptionsCharacteristics of Derivatives, Underlying assets (Equity Bonds/Loans, Foreign currency & Commodity),Need for Derivatives, Types of Derivatives & Comparison between them, Forwards/Futures/Options,Participants in Derivatives Market (Hedgers, Speculators, Arbitrageurs).

Unit-II : Principles of Trading & Hedging with Index FuturesTerminology - Spot, future price, contract specifications, contract cycle, expiry date, settlement date, basis,mark to market, Contract specification for BSE Sensex, Tick date, types of orders, trading strategies, HedgingStrategies, Initial, Maintenance Margins, Executing & Clearing, Execution, Matching confirmation, ClearingMechanism, Settlement price, Settlement cycle, cash vs. Physical delivery, "Open Interest" & "TradingVolumes"

Unit- III : Principles of Trading & Hedging with OptionsTerminology - call, put, writer, buyer, premium, intrinsic value, time value, expiry date, settlement date,stock price, ATM, OTM & ITM, The Greeks -(Delta, Gamma, Theta, Vega)

Unit - IV : Risk Management Systems & ProceduresTypes of Risks (Counter -party or credit risks, Market or price risks, liquidity risks, Legal & regulatory risks,Operating risks), Risk Identification & a measurement, Methods of risks control (Position Limits, VAR,Margins, operating Procedures & systems etc) Separation of trading, settlement, accounting & risk controlfunctions, Internal control structure & Management Information System, Regulatory & external reporting.

FOREIGN EXCHANGE MARKET

Module 5.5

Unit - I : Introduction to International Financial System & Foreign Exhange Market• Important terms & concepts• Foreign Exchange & Euro currency• Foreign Exchange dealing & quotations• Foreign Exchange brokers & mechanism of foreign exchange transfers• CHIPS (Clearing House Interbank Payments Systems), SWIFTS (Society for Worldwide Interbank

Financial Telecommunications).• Triangular Arbitrage

Unit -II : Exchange Rate Systems• Gold & Bretton woods systems• Fixed & Floating exchange rate system• Adjustable peg system• Crawsling peg exchange rate system• Snake in the tunnel system• Exchange rate mechanism in India

Unit -III : Foreign Exchange Management• The risks element in foreign exchange markets• Need & Importance of foreign exchange management• Methods adopted (spot & forward, arbitrage, cross currency deals, swaps, options & futures)

153

PORTFOLIO MANAGEMENT

Module 5.6

Unit- I : Introduction• A venues and Multiple Investments.• Need for designing and Investment Portfolio.• Relevance of Portfolio Management in different sectors of financial markets• Popularity of equity portfolio management services

Unit- II : Portfolio theory and application• Markowitz portfolio theory• Efficient frontier and investor utility• The Capital Asset Pricing Model - Expected Return and Risk- Security Market Line (SML).• Arbitrage pricing theory.• Capital Market Line

Unit - III : Performance Evaluation of a Portfolio• Trenyor Portfolio Performance Measure - Optional• Sharpe Portfolio Performance Measure - Optional• Factors affecting performances measures,• Reliability of Performance measures.• EMH ( Efficient Market Hypothesis).

Unit - IV : Performance Management Services in India.• Portfolio management service providers in India.• Procedure for setting up portfolio management services.• Evaluation of present scenario and estimation of future prospects.• Regulation of portfolio management services.

Books for Reference1. Portfolio Management, S. Kevin, Prentice Hall, 2004.2. Pioneering, Portfolio Management, David F. Swenson, Free Press.3. Taming Risk, Mark Fisher, Euro Money Books, 20054. Portfolio Management Formulas, Ralph Vince, John Wiley & Sons, 19905. The Art of Investing and Portfolio Management, Mc-Graw Hill Professional 2004.6. Active Portfolio Management, Richard Grin hold and Ronald Kahn, Irwin, 19997. Investment Analysis and Portfolio Management Student Self Study Problems Manual Frank K.Reilly

and Keith C.Brown South Western College Publishing, 1999

PROJECT - I REPORT WRITING

Unit - IV: Foreign Exchange Market in India• Impact of liberalization & globalization in India's foreign exchange market, Inbound and Outbound

Investments• RBI's role in directing & controlling foreign exchange market• The pros & cons of full convertibility of Indian currency• FEMS & the Indian foreign exchange market• Indian multinationals & their impact on foreign exchange

Module 5.7

154

THIRD YEAR – SEMESTER VI

6.1 Risk Management6.2 Corporate Governance6.3 Computer Applications in Financial Services6.4 Marketing of Financial Services6.5 Mutual Fund Management6.6 Customer Relationship Management in Financial Services6.7 Project - II

RISK MANAGEMENT

Module 6.1

Unit- I : Introduction• Financial Risks - definition• Different Types of financial risks.• Market risk, liquidity risk, credit risk, operational risk, systematic risk, exchange rate risk

Unit-II• Diversification and Investment risk management• Alternate investment strategies.• Sensitive Analysis.• Exposure and Hedging

Unit- III• Hedging• Cross Hedging, Hedge Ratio• Statistical analysis.• Options and future in different markets including foreign exchange market

Unit- IV : Popular models for managing liquidity risk and credit risk - Credit swaps - Structural Models,Integration of market risk and credit risk.

Recommended Books :1. Credit Risks. Models and management, David Shimko, Risk Books, 2004.2. Credit Risk Measurement, Antony Saunders, John Wiley and Sons, 2002.3. The book of Risk Dan Borge, John Wiley & Sons, 20014. Dictionary of Financial Engineering, John F. Marshall, John Wiley & Sons, 20015. The Financial Risk Manual, John Hollowell, F.T. Prentice Hall 20006. Equity Derivatives & Market Risk Models, Oliver Brockhaus and Michael Forkas, Risk Books, 2000.7. Managing currency risk using foreign exchange options, Alan Hicks, Cambridge University Press, 20008. Risk Management, Michel Crouhy, Dan Galai and Robert Mark, Irwin 20009. Risk and risk bearing charles Hardy, Risk Books 1999\10. Introduction to Interest Rate Risk Financial World Publishing 200011. Risk Management &Financial Derivatives : A Guide to Mathematics, Satyajit Das, Palgrave, 1998.12. Enterprise Wide Risk Management, James Deloach, F.T. Prentice Hall, 200013. The business of Hedging, John Stephens, F.T. Prentice Hall, 200014. Theory and Practice of Treasury and Risk Management in Banks, Taxmanns, New Delhi, 200615. Taxmanns Credit Risk Management, Bidani S.N. & Mitra P.k. Taxmann, New Delhi, 200416. Cases on Risk Management, Howard W.M.

155

CORPORATE GOVERNANCE

Module 6.2

Unit I : The Philosophy of Corporate Governance• Corporate Governance-Introduction-Definition-Balance-Frame work.• Business Ethics-an important dimension of Corporate Governance-Fair & Unfair business practices.

Unit II Genesis of Corporate Governance in India• Protection of Interest of Customers & Investors - Corruption & Zero Tolerance of Corruption -

MRTP Act & MRTP commission

Unit -III Evolution of Corporate GovernanceThe Cadbury committee - Code of Best Principles - Indian Experience of Corporate Governance - The CII Code - SEBI' s initiative ( The Kumar Mangalam Birla Committee Report ) - Corporate Governance inGlobalize Economy - MNC s / TNC s & Business Ethics

Unit - IV : Governance in Family - Owned BusinessFamily- owned business- background -family business in India -Need for Professionlisation & Transparencyin Family Business -Case Study- Future of Corporate Governance

Suggested Readings1. Kautilya 's Arthshastra2. Corporate Governance3. M.R.T.P. Act4. Management by Values , Oxford University Press,19915. The Story of my Experiment with Truth - M.K.Gandhi, Navjivan Publishing House , A'bad.6. Corporate Governance by H. R. Machiraju

COMPUTER APPLICATIONS IN FINANCIAL SERVICES

Module 6.3

• The topics of Unit I and Unit II are expected to provide an introduction. They should betaught mostly at conceptual level

• Unit III is expected to be taught in the light if Information Technology• Unit Iv is expected to be taught through mainly by demonstrations and support of practical

Unit - I : Data Communication & Networking• Introduction.• The Growth of Networking Technology: Modern Benefits of Networking , Data Sharing , Resource

Sharing . The Development of Computer Networking . Life before Networking Early Connections,Modern Networking,. TCP/IP model, OSI Model.

• Data Communications Technology: Introduction to Analog and Digital Signals, Analogand Digital technology.

17. Risk Management, IIBF, Macmillan India Ltd, 2005.18. The Complete Guide to Business Risk Management, Jaico Publishing House, Mumbai 2001.19. Managing Risk in the New Economy, Dimitris Chorafas, NYIF, 200120. The Risk Management Process, Chritopher L.Culp, John Wiley & Sons, 2001.21. Liquidity Black Holes, Avinash Persaud, Risk Books, 2003

156

• Local Area Networks: Network Topologies, Point-to-point Topology, Bus Topology, Star Topology,Ring Topology, Mesh Topology, Special Topology.

• Components: Workstation, Network Interface Cards, Hubs, Peripherals.,• Different types of Transmission Media in Networking: Twisted Pair Cabling,• Coaxial Cable, Fiber Optic Cable, Wireless Media, Radio, and Infrared.• Connectivity: Repeaters, Bridges, Routers, Gateways.• Wide Area Networking: Switching Technology, Mete Switching, Packet Switching Circuit Switching.

Recommended book :1. Data communication and Networking B.A forouzan 4th ED.TMH

Unit - II : Computer Security• Introduction: Security, Attacks, Computer Criminals, Method of Defence• Security in Networks : Threats in Networks , Network Security Control , Firewalls Intrusion detection

Systems, Secure E mail , Concept of Encryption & decryption• Legal ,Privacy & Ethical Issues in Computer Crime , Privacy , Ethical Issues in Computer Society• Network Security: Introduction & Need for Security , Authentication , Access Control, Server Logs,

Virus Protection Firewalls, Intrusion Detection System & VPN• Cyber LawsRecommended Books :1. Firewalls & Internet Security: William R. Cheswick, Steven M. Bellovin, Avie D. Rubbin 2nd ed(LPE)2. Internet sites on Cyber Law & Ethics, HTML etc.3. Information Technology Act, 2000.

Unit - III : Databases• Introduction to Database Concepts: Database systems Vs Files systems, View of Data , Data

models, Data abstraction, Data Independence, Three level Architecture, Database Design, DatabaseLanguage - Data Definition Language (DDL), Data Manipulation Language (DML)

• E -R Model: Basic Concepts , Keys ,E - R Diagram, Design of E - R Diagram Scheme ( SimpleExample )

• Introduction to Access, Creating Databases ,Tables (Relations) ,Rows (Tuples) ,Domains, AttributeCandidate Keys Primary Key, Queries, Forms

Recommended Book :1. Database System Concepts, Silberschartz, Abraham : Korth ,Henry F. & Sadarshen S. 4th ed

McGra W- Hill International Edition2. Access 2000 in Easy Steps Copestake Stephen

Unit - IV : Visual Basic• Introduction to Visual Basic Programming• What is Visual Basic ? Terminology ,Creating & Application, Modular Environment, Building an

Application, Setting Properties of Objects, Forms, Introduction to Controls, Object - Based , EventDriven, Programming Coding

• Examining Code , Using the Object Browser, Statements & Functions, Conditional Statements inVisual Basic, Looping Statements, Overview of Debugging

• Forms : Using Forms ,Multiple Forms, Order of Events , Start up & End of Applications• Variables : Data types, Scope & Lifetime of Variables, Constants, Arrays & User Defined Types

Procedures• Introduction to Procedures , Arguments & Parameters, Named Arguments & Optional Arguments• Controls: Using Controls, Standard Controls, Custom Controls• Menus : Creating & Documenting Naming Standards. Customs Pop - up menus• Error Handling : An Introduction to Error Handlers• Record Sets: Choosing ADO or DAO, Adding Data ,Editing Data , Deleting Data• Building Active X Controls: Creating A Data - Bound Control , Creating a Data Source Control.Recommended Book :1. Visual Basic 6 from Bottom to Top: A Step by Step Guide with 84 Easy to do Projects - Salokhe

Rajendra

157

MARKETING OF FINANCIAL SERVICES

Module 6.4

Unit - I : Introduction• Financial Products in Services Spectrum• Business Environment of Financial Services Sector• Marketing Financial Products• Transformation in Marketing Practices

Unit - II : Production Management and Customer Relationship Management• Product concept and Product Management• Importance of CRM in Marketing of Financial Services• CRM and Relationship Marketing• CRM Concept• CRM implementation and Evaluation

Unit - III : Analysing Business Markets• Organizational Buying Process and Participants• Institutional and Government Markets• Competitors : Identifying and Analysing• Designing Competitive Strategies

Unit -IV : The Global Scenario• Marketing Financial Product in US• Marketing Financial Product in UK• Marketing Financial Product in China

158

MUTUAL FUND MANAGEMENT

Module 6.5

Unit - I : The Concept & Role of Mutual Funds• Origin & Growth of Mutual Funds in India, Role & Importance• Types of Mutual Fund Products• Organisational Design• Sponsor, Trustee & AMC

Unit - II : Investment in Mutual Funds• The Procedure & The Process• Rights & Duties of Investors• Do's & Don'ts' of Mutual Funds Investment

Unit - III : Valuation of Mutual Fund Products• NAV Concepts• Accounting• Taxation• Valuation Norms

Unit - IV : Measuring & Evaluating Mutual Fund Performance• Risk & Performance Evaluation• Measuring Returns• Tracking Mutual Fund Performance• Role of SEBI & AMFI

Recommended Books :1. Portfolio Management of Mutual Funds, R.C.Pozen , MIT Press,19992. The Mutual Fund Business, Robert C. Pozen, IT Press,19983. Working of Mutual Fund Organisations in India, Peddina Mohana Rao, The Institute of International

Economics, 19984. The Economics of Mutual Funds Markets, William J. Baumol Kluwer , Academic Publishers,19895. Power Investing with Sector Funds. St. Lucia Press ,19986. Growth & Income , R. Bryan Stoker , Author House

159

CUSTOMER RELATIONSHIP MANAGEMENT

IN FINANCIAL SERVICES

Module 6.6

Unit - I : Introduction of Various Financial Services• Factoring• Forfeiting• Securitisation• Depositories• Registrars• DEMAT Services• Merchant Banking Corporate Advisory Services• Lease Financing• Any Other Services

Unit - II : Origin & Rationale of Customer Relationship Management (CRM)• Relationship Marketing Vs Transactional Marketing• Benefits of CRM

Unit - III : CRM - A Vehicle for Value Creation• Developing a Segmented Service Strategy• Implementation

Unit - IV : Achieving Customer Satisfaction through Service Quality• Characteristics of financial services and difficulty in quality assurance.• Need for Constant Research for Improving Quality• Regular Customer Surveys• Transaction Analysis• E- Commerce & CRM

Recommended Books :1. The Financial Services Source Book: A Guide to Sources of Information of Banking , Insurance &

Other Financial Services , Robert Cunnew & Alison Scanmell ,Europa Publication,20012. The Customer Differential : The Complete Guide to CRM , Melinda Nykamp, Amacom,20013. Data Mining Techniques ,Michael Berry & Gordon Linoff, John Wiley & Sons,20034. Customer Relationship Management, Neil Russell - Jones ,Financial World Publishing ,20025. Customer Relationship Management : Concepts & Tools , Francis Buttle, Butterworth - Heinemann ,20036. Essentials of CRM , Brayan P. Bergeron , John Wiley & Sons, 20027. Customer Relationship Management : The Bottom Line to optimising your ROI, John Anton &

Natalie Petershoff, Prentice Hall ,20028. CRM in Financial Services , Merlin Stone & Bryan Foss, Kogan Page ,20029. Successful Customer Relationship Marketing , Merlin Stone & Bryan Foss , Kogan Page,200110. Electronic Customer Relationship Management: Jerry Fjermested & Nicholas C. Romano,

M.E.Sharpe,2006

PROJECT - II ( COMPUTER LAB BASED)

Module 6.7